... INTRODUCTION The globalization of culture – the effect upon culture of the “increasing connection of the world and its people” – is perhaps nowhere more visible than in the changing nature of the relationship between the world’s youth and their sense of identity (Solomon & Scuderi 2002:13). It has become commonplace to think of the world’s youth as that part of the community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood means acceptance, and adulthood means conservatism, youth means rebelliousness. Youth are seen as the part of society that is most likely to engage in a process of Cultural borrowing that is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies. From Japanese punk to Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread impression may be is difficult to assess. What is certain, however, is that the age of globalization, more than any other age before it, is an age that has both exerted great effects upon, and been greatly affected by, young people. Adolescents undergo the process of identity formation as one of their foremost development challenges. This paper addresses what role the mass media play in this process. ...
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...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
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...The role of Globalization of Social Construction of Youth Culture Introduction The purpose of this paper is to address the role in which globalization plays in the social construction of youth cultures. The phenomenal impact of communication technology on youth culture has generated a continuous debate since the 1970’s (Andrew, 2003, p. 1). The emergence of youth culture was a result of consumer market, which created diverse styles for young people worldwide (Grixti, 2008). Since the introduction of globalization, there has been a dramatic change in youth culture causing a greater shift within societies. As globalization rapidly changes, the world becomes more complex place for young people (Bourn, 2008). Therefore, a significant number of youth globally are having difficulties identifying themselves and finding their sense of belonging in this world (Bourn, 2008). Sociologist has provided strong evidence that globalization on youth culture has not only contributed positively to society but also have negative impact on the current global youth (Kahn & Kellner, 2002). To outline the aforementioned statement, the scope of this essay will confine on youth culture and the influential paradigm that contour youth cultural globally. The theoretical perspective such as post-modernism will be explored to provide a depth understanding of cultural studies. Altogether, this discussion examines the impact of globalization on communication technology and music and fashion industry...
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...Globalization and me: what impacts could it be? According to Word Power Dictionary, globalization comes from word globalize which means develop (business, society, etc.) so as to make international influence or action possible. Other than that, globalization can be define as the increasing connectivity and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements that permeate the hearts and minds. Some terms such as “borderless worlds” and “open skies” make such as trade, the development of political and economic power towards the development of civilization. Education is the process of receiving and giving systematic instruction, especially at school and university. There are positive and...
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...Non-Western Cultures Impacted by Globalization Western Governors University Table of Contents 1. Two Non-western culture impacted by globalization ....................................................1 2. Before and after globalization ........................................................................................1 3. Case study analysis ........................................................................................................2 4. Reference Page ..............................................................................................................3 Non-Western Cultures Impacted by Globalization Globalization in a defined state is the connection of people in different parts of the world; it results in the broadening of cultures, economic growth and political advancements (Dunn, 1989,1993). It can and does lead to a greater independence and mutual awareness among all the people of our world. This paper will focus on two non-Western cultures that have been impacted by Western globalization. The Globalization in China and India China has been impacted by Western globalization in regards to their economy. China has been transformed from a culture that relied on their own self-sufficient economy and refused the thought of Western globalization to becoming more open and acceptable to trade and foreign investments. Women in India have been impacted by Western globalization in the...
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...Culture and Identity Outline, what the term ‘Culture’ may be taken to mean and then explain the ways in which it is transmitted by the wider society and the effects that this may have for individual members of the society . Introduction: Society and Culture are interlinked, thus sociology defines society as two or more people who interact in such a manner as to share a common culture. Therefore culture is seen as a vital factor of sociology. Culture can be defined as common beliefs, behavior, objectives or characteristics formed within a group of people or society. People tend to define themselves with to a particular culture. In other words culture is a common set norms formed within a group of the society or a society to which people identify themselves to. This essay aims to explain in which ways culture is transmitted within the society and the effects this may have on individual members of a society. The essay will look at concepts of culture in terms of mass and folk culture. Furthermore it will take into consideration age, gender, social class and ethnicity, which will help to understand the interrelationship between self, identity and socialization. To understand culture in modern world better, the essay will aim to analyze the link between cultural consumption and identity in the modern society. Main body: According to Linton (1945) culture of a society is the way of life of its members; a collection of ideas and thoughts, which they learn and practiced...
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...Fashion media is a term used by the fashion industry to communicate about a brand to prospective consumers. The medium of communication comprises of public relations, advertising, sales promotion and several others. The traditional methods of communicating the availability of a new product through lifestyle magazine is now taken over by the new ‘two way' method of communication that includes advertisements as well as feedback from the customers1. RELATED ARTICLES Adidas-Reebok Merger Fashion journalists are keen on publishing what is happening in Londonand Paristo be the first to report fashion revolution that not only consists of innovation but is also of importance for cultural production. Fashion writers are conscious about associating the culture of each nation to a season's fashion to ensure there is a national identity for the products2. Advertisement is a mass media because it reaches a mass market. The notion that advertising is non-targeted and non personal is a wrong implication. Advertising luxury brands in mass media like television and magazine targets a narrow group comprising of the specific luxury consumer market. Advertisement is a method of communicating the brand history, personality, products, image and services that increase the visibility of the bands. Traditionally advertisements of superior brands usually appear in business publications, fashion magazines, high end publications and airline in-flight magazines focusing target audience1. 1.Uche, Okonkwo...
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...interaction between the individuals increased which was later termed as inter-personal communication. This was not enough. Then people started thinking in wider perspective. The communication broadened its horizon to group communication, Organizational communication and then to mass communication. The time where we live is 21st century and this period is very well known for its development in science and information technology. Nowadays emails, internet, fax, phones, mobiles, television are very common. And these are the tools that have made communication easier, faster, and reliable. At present it takes no time to communicate from one corner of the world to other. In this relation, the whole world is being looked at as a single community that is connected by electronic communication systems. Thus, globalization can be defined as the integration and democratization of the world’s culture, economy, and infrastructure through the transnational investment, rapid proliferation of communication and information technologies, and the impacts of free-markets on local, regional, and national economies. Globalization mainly deals with the interconnectedness of the people in a global manner. It is due to the globalization that we are so much adapted and...
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...Walmart a Transnational Corporation Globalization: Business and Society in the Information Age James Salerno The transnational corporation that will be examined in this paper is Wal-Mart - the largest corporation in the U.S. that is also a major transnational corporation (TNC). Since the 1990s, Wal-Mart has sought to transform the company into a global brand by expanding its operations all over the world, starting from the Americas to Asia (Featherstone, 2005; Rowell, 2003). More than just the largest retailer in the U.S., Wal-Mart's strategy of offering the lowest prices to customers, as encapsulated in its slogan -- "Low Prices. Always." -- has reshaped the culture of the retail industry and consumerism throughout the world (Yancy, 2004). As one of the largest TNCs in the world, Wal-Mart is an integral part of the business of international trade in information and entertainment. Various theories such as the modernization theory and the dependency theory have been formulated to capture the inextricably interwoven relationship between the mass media and TNCs. While TNCs have exerted imperialistic control over global trading arrangements by "dominating markets, resources, production and labor," their influence over the mass media has ensured that their domination practices are culturally justified (Thussu, 2000, p. 61). More specifically, since the media that are responsible for the transmission of information and...
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...Globalization is an ever evolving entity that has and will continue to change the way we, as individuals, will interact with one another. “Globalization, as a concept, refers both to the "shrinking" of the world and the increased consciousness of the world as a whole. It is a term used to describe the changes in societies and the world economy that are the result of dramatically increased cross-border trade, investment and cultural exchange.” (NEW, 2010) Globalization integrates the world through economical, societal and cultural ideas. It displays the allocation of a country’s ideas, languages and popular culture to the rest of the world. Globalization is not a new idea. For thousands of years, people, and later corporations, have been buying and selling to each other from afar, such as through the famous Silk Road across Central Asia that appended China and Europe during the Middle Ages. Multiple features of the current craze of Globalization are similar to those prevailing before the outbreak of the First World War in 1914. Driven by intercontinental policies, Globalization has opened economies domestically and internationally. Ever since the Second World War, and more importantly in the past two decades, many governments have adopted free market economic systems, increasing their productive potential and creating new opportunities for intercontinental trade and investment. Free market economic systems not only allow for economic growth, but the growth of political...
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...who is away from each other be unified into a single society like a minimized village? This distribution and pulling together of the world is referred as globalization that is believed by many people as the revolution of the future. However, globalization has positive and negative views upon it. These various aspects affect my life in several different ways. First of all, globalization makes the mass media today be an essential part of everyday life. Almost all of us are affected by the media in different forms, whether it is television, radio, films, music, magazines or even the internet. Basically, media has a connection all over the world that is a mass communication technique that entertains, informs and influences people without even realizing it. Personally, I can easily download a video of the performance of a small group on the other side of the planet. Obviously, without globalization, I would never have heard of them, and they would have never had the opportunity to sell me a CD. Also, the acquirement of knowledge from various sources of information on the internet, which helps me positively in the way of study, is evidence showing how globalization brings many benefits to me through the mass media. Secondly, globalization has enriched the employments in my country, which is a developing country. By globalization, millions of jobs are moved, and other jobs are created. In addition, the increasing investment of foreign companies in my country leads to many new solutions...
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...What is Globalization? * Globalization is a phenomenon where there is greater interconnectivity and interdependence in our society. I. Interconnectivity – more connected to other people. Interconnectivity brings about communication and connection amongst people from different nations. II. Interdependence- we depend on other countries for food, resources and techonology etc. III. Globalization is brought about by the elimination of barriers * Physical barriers such as oceans, by building bridges from one side to another. Mountains; drilling through. (E.g Construction of Suez Canal so that ships can pass through to transport goods instead of travelling along the The Cape of Good Hope) * Non-physical barriers. With the introduction of World Wide Web, mobile phones and emails, it is easier to communicate with a person across the Earth. Inventions such as aircraft and modern ships make one easier to get to another country. Such technology makes the World ‘smaller’. Social and cultural aspects of Globalization Social Statistics have shown that people are travelling out of their homelands to study, live and work. This is due to the increased and improved transportation networks that make it easier for people to travel to a foreign place. More opportunities are opened up to people around the world. One is no longer limited only to the opportunities available in cities which he/she is borne in. * UN statistics * 1990: 26 million international migrants ...
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...Globalization" is a contemporary buzzword for a theory that is frequently debated in the media, and in political and academic circles. One definition of the term is it represents the global domination of Western cultural and economic values, while others interpret it more benignly as a breaking down of cultural and economic borders. The Internet is seen by some socio-economic commentators as a major driving force in creating a unified global community. 1. Basics o Without technology, globalization would probably not be a topic for discussion. In particular, communications technology, in which the Internet plays a major role, has revolutionized how people work, expanded the global knowledge base and provided a variety of ways of bringing people and cultures closer together. The Internet provides a platform where companies that are thousands of miles apart can communicate and share information. On a social and cultural level, the Internet provides access to the same music whether you are in Beijing, Boston or Beirut, and people can make new friends around the globe via social networking sites. Business o The Internet has radically changed the business world. It has enabled companies to improve their competitive edge and increased productivity, simply because of the speed of access to information, and of electronic transactions. It allows a company based in the United States to have a customer service call center in Bangalore, staffed by highly-trained staff but with lower wage...
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...Running Head: Globalization Analysis of Globalization with Theoretical Approaches in Sociology [Name of student] [Name of institute] Analysis of Globalization with Theoretical Approaches in Sociology Globalization: Globalization is the process of trade between richer and low labor countries without limitation of boundaries and distance. After the Second World War countries with rich economies and strong social security system open their trade border for globalization, especially in last two decades. A study says, costly labor results in expensive social security. Some organization and firms tend to limit their work in high labor cost countries and divert their activities to those countries where labor cost is less and the social security system is weak. A risk factor of social security in such rich countries increase due to the forces of globalization. Rich countries offer imports from low labor countries and remain competitive by enforcing lower social security standards to the labor. These tricks develops a pressure to scale back the countries having higher social security system. Resultantly, competitive pressures arising from globalization is slowly destroying the social security. However, if the situation prevails, social achievements of industrialized countries could be destroyed and their ability to generate income would become unfavorable (1). Sociology The study of social relationship of human in any aspect of life that is family, friends, religion...
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...Salonga, Karlo 3ca2 Globalization of media products has been considered a figure of cultural imperialism. Cultural imperialism takes place when a country dominates others through its media exports, including advertising messages, films, and television and radio programming. America's dominance in the entertainment industries made it difficult for other cultures to produce and distribute their own cultural products. Supporters of American popular culture argue that the universal reputation of American media products promotes a global media system that allows communication to cross national boundaries. American admired culture in addition challenges authority and outmoded traditions. Critics of American culture argue that cultural imperialism prevents the development of native cultures and has a negative impact on teenagers. Teenagers in other nations have rejected their own cultural music and dress. Instead, they want to wear American jeans and listen to American recording artists. Rock groups from other countries will even sing in English rather than use their native tongue. Media corporations are attempting to begin operations in nations around the world, some countries want to protect their domestic media and culture industries. Some nations, including Norway, Denmark, Spain, Mexico, and South Korea, have established government subsidies to preserve their own domestic film industries. The British government proposed a voluntary levy on the revenues from domestic film...
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