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Globalizing the Filipino

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GLOBALIZING THE FILIPINO
A CRITICAL EVALUATION OF ANC’S THE WORLD TONIGHT
News is newly received or noteworthy information, especially about recent or important events. It is something we check on every day. It relays information on different events that happen around the country and around the world. It can be delivered in many ways. Through print, or on the radio, or more recently, on social media. One medium of delivering news that I would like to focus on is television. Television is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. It has become a big part of people’s lives since the first television set was invented back in 1927. Television has become an avenue for people to be entertained and informed. In the Philippines, the popularity of television came around during the year 1946. Since then, many TV shows were born. Different types from those that simply entertain to those that educate. In the late 60’s news shows became more prominent with the premiere of the first two news programs in the country, Big News of Associated Broadcasting Company (now known as TV5) and The World Tonight of the ABS-CBN News Channel (ANC). Since then, Big News has stopped airing making The World Tonight the Philippines’ longest-running English newscast on television. The World Tonight is an English language late-night newscast and is the longest running multi-awarded newscast program on ABS-CBN and ANC. It first premiered on November 21, 1966 and has been airing ever since, with a short interval between the years 1972 – 1986 because of the closure of ABS-CBN because of the declaration of Martial Law by the Marcos government. Its current anchors are veteran Tina Monzon-Palma along with Tony Velasquez for the segment “Metro Wrap, 7107, Around the World”, Cathy Yap- Yang for business, TJ Manotoc for the segments “In the Zone” and “Scene”, and Gretchen Fullido for “Weather”. Columnist extraordinaire Teddy Boy Locsin, completes the cast with his “Teditorial” segment (Media Newser Philippines, 2015). ANC’s The World Tonight is a newscast program that relays the daily news with eloquent delivery, a continuous flow of segments and appropriate visual and technical aspects.
News Delivery News delivery is the most important aspect to a good newscast because the news is the heart of the program. To deliver news on television, a good news anchor must be confident and well-spoken. He must be able to express him or herself eloquently so that the audience can understand the news properly. The World Tonight has a roster of well-versed anchors that, I believe, are seasoned professionals and show professionalism every time they speak. Tina Monzon-Palma is a well-known broadcaster in the Philippines. She has worked with many various networks over her years as a news anchor. Currently she is the head anchor for The World Tonight. She excels in every quality that a news anchor should have. According to the Poynter Institution, some skills that an anchor should possess are command of the language, interviewing finesse and acute sense of timing (Geisler, 2011). I believe that Palma has all of these qualities. Her manner of speaking is very clear and her grammar is always correct. When she interviews a guest, she does not talk over them while they answer and gives the interviewee ample time to answer the question. She projects her voice quite well on camera as well. The language used in the program is English. It is ABS-CBN’s way of trying to globalize the show but the use of the English language may also alienate the common, non-English speaking Filipino. In our country, 71% of the population is able to speak and understand English (National Statistics Office, 2005). I find that even with these statistics, having an English speaking show discriminates those who cannot understand it. Overall, I think that The World Tonight passes this criteria. The anchors of program are able to effectively deliver the news using proper language and voice.

Flow of Segments News may be arranged in many different ways. Usually it is cut into segments like Lifestyle and Sports. Having these kinds of categorization of news will make the show appear more organized. It won’t look messy and leave the audience confused as to what they are watching. The World Tonight has 6 segments in the 45 minute show. The program delivers the news in a coherent manner that makes the information easier to comprehend. The World Tonight delivers its news quite systematically. First, delivering the main news and then moving on to the different segments. I found that cutting the show into segments and organizing each type of news was much easier to comprehend than having it all over the place. Also, there were no awkward pauses in between each segment. Each flowed smoothly and efficiently. The live interviews in between gave more insight on the stories. They were not awkwardly placed in a random spot in the show, they would usually follow right after the main story is reported. The flow of segments in the program give the show an organized feel to it and does not make the show feel rushed or confusing.

Visual and Technical Since TV news broadcasting is image-based, the visual and technical aspects of the program must aid the audience in gaining information. It must not distract the audience from the actual news. Videos should be clear and volume should be at an appropriate volume. The World Tonight shows excellent visuals that help in the delivery of the news. The volume used in the program was enough so that the audience could hear the anchors clearly. When using video clips, the background music does not overpower the sound of the anchor’s voice. The music also is not too loud but it adds just enough to not just hear the voices of the anchors. The use of visual effects in the transitions were effective as well. The lower third, which is a television graphic, usually consisting of titles or captions, superimposed on or in the lower third of the broadcast image (Collins), and the news ticker, a scrolling electronic display of news headlines on a building or along the lower portion of a television or computer screen (Oxford), are not too big nor too distracting but can still be easily read by the audience. I found the backdrop used in the show to be quite distracting. It is composed of TV screens and a glass window where you can see the news room in the back. The movement that can be seen through the windows sidetracked me from the actual news as I focused more on what was happening behind the anchor than the actual news. Although there were some bad traits to the program, it generally passed the criteria for the visual and technical aspects. It assisted the audience in better understanding the news.
Conclusion
With the use of the English language, the show reaches to more of the foreign viewers, which is the intention of the network. In a press release by ABS-CBN, producer Luz Rimban said “We intend to bring news to an audience that are not just Filipinos but also foreigners in the region, of course with a Filipino perspective.” (Media Newser Philippines, 2015). But with this goal, they seem to forget the rest of the country that does not speak or understand English. It is not a bad thing to aim for globalization but we must also not forget our own language in the process. As a recommendation we, viewers, should also patronize our Tagalog-language news broadcasts.
I would give The World Tonight an overall evaluation grade of B+. It is an excellent TV news broadcast. All the news anchors are very professional, the flow of each segment was smooth, and the visual and technical aspects of it were quite impressive. The World Tonight effectively communicates the news to the Filipino people. REFERENCES:
8 essential skills for anchors (& any journalist) covering breaking news – Poynter. (n.d.). Retrieved May 14, 2016, from http://www.poynter.org/2011/8-essential-skills-for-anchors-any-journalist-covering-breaking-news/118945/
ANC's 'The World Tonight' to move to earlier timeslot. (n.d.). Retrieved May 14, 2016, from http://www.medianewser.com/2015/01/ancs-world-tonight-to-move-to-earlier.html
Definition of lower third | New Word Suggestion | Collins Dictionary. (n.d.). Retrieved May 14, 2016, from http://www.collinsdictionary.com/submission/14016/lower%20third
EDUCATIONAL CHARACTERISTICS OF THE FILIPINOS. (n.d.). Retrieved May 14, 2016, from http://www.census.gov.ph/old/data/sectordata/sr05153tx.html news ticker: definition of news ticker in Oxford dictionary (American English) (US). (n.d.). Retrieved from http://www.oxforddictionaries.com/us/definition/american_english/news-ticker

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