...how they market to their consumers while striving for prosperity. How Coca Cola and Pepsi Cola Company does advances and manages its brand? According to Ahmet, C Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, states in the article, “How Coca-Cola Manages 90 Emerging Markets” that Coca Cola advances and manages its brand by finding the right mix. Coca Cola is a global company, therefore, it is important the brand is relevant locally also. To do this is to treat each country differently, while keeping and communicating the same message and brand architecture (www.coca cola.com). Pepsi Cola’s plan for how the company advances and manages its brand, is similar to Coca Cola, in that Pepsi Cola is also global and maintaining relevance locally and globally in products that appeal to local tastes and needs, and also working with local supply chain and encouraging people to live balance and healthy lives (www.Pepsi Cola.com). Coca Cola and Pepsi Cola Company marketing strategy In reading the 60 marketer, Coke vs. Pepsi: Why Coke is a More Valuable Brand than Pepsi, the founder, Jamie Turner states that when you think about Coke you think of more grounded traditions, like America, red, white and blue and Cokes original song, “I’d like to teach the world to sing” and in thinking about Pepsi, one thinks about trends like, Michael Jackson and the new generation. In reading the article, Coke’s marketing strategy is aimed at adults and Pepsi’s marketing strategy...
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...expansion, meaning that HR strategies need to be revised and adapted accordingly. Originally business processes were locally oriented though nowadays the company is aiming to develop a more transnational strategy by globally integrating operations while leaving room for local responsibilities. One of Wolfgang Hansen`s current tasks is to decide which HR practices to globally standardise and which HR practices to locally customise, such as in the case of remuneration. Healthcare`s new HR manager has realised for example that variable pay is not appreciated by every country in the same way (USA vs. Japan) and as such existing pay elements need to be revised. On the other hand locally adapting variable pay can actually lead to complications, such as supervisor biases or unfair performance measures. As such it is proposed that Wolfgang Hansen should rather concentrate upon “rates of return” by employee (performance + time spent at company) instead of locally adapting variable pay. Further it will be vital for the HR manager to clarify existing pay elements. A problem that could arise is the feeling of inequity if a group, division or unit receives similar financial rewards. As such it is proposed to also develop individual incentive rewards in order to reinforce individual performance levels and create a spirit of competition. Lastly fringe benefits should not only be locally adapted though rather on an international basis. As outlined within Maslow`s hierarchy of needs once basic needs...
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...Impacts of a Borderless Society Kristi Burchfield SC 300-05 Big Ideas in Science: From Methods to Mutation August 16, 2011 Breakfast Toast- Horsham-Pennsylvania Scrambled Eggs-Omaha Nebraska Sausage- Kosciusko Mississippi Lunch Bread- Horsham-Pennsylvania Boars Head Turkey- Sarasota Florida Boars Head Swiss Cheese- Sarasota Florida Duke’s Mayonnaise – Richmond Virginia Tomatoes- Kingsville Ontario Carrots- Lakeland Florida Lays Wavy Potato Chips- Plano Texas All of the products that were eaten during both meals were purchased from Publix Supermarket, a Florida based supermarket except for the sausage. The sausage was purchased from my Uncle’s custom meat locker in Kosciusko, Mississippi. He gets the hogs he processes into sausage from local people who raise hogs. When buying food in the grocery store, we don’t tend to think that the store is actually the middle step of getting the food to the table. We plan a meal without considering where the food originates. It is possible that the food we are eating is grown within the US or even outside its borders. An advantage of buying products that are grown in our borders helps to stimulate the national economy. After some research into what steps there are in the food chain, the most common example seen was that of milk. Milk is collected from a cow on the farm and transported for the pasteurization process. The pasteurization usually occurs in a specific geographical location due to milk having a short shelf...
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...culture and social aspects of nations with interlinked interdependencies and consequences.“ Stehr, C. (2003), p. 47 Intercultural Management ISP Melanie Hiller 06.07.2010 5 Multi-dimensional Process Economy Politics Ecology Technique Social Culture Cp: Teusch, U. (2004) Intercultural Management ISP Melanie Hiller 06.07.2010 6 The cultural Process? Cultural Homogenization? World Culture? Cultural Heterogenization? Clash of Civilizations? Cp: Featherston, M. (1990); Varwick, J. (2004); Huntington, S. (1996) Intercultural Management ISP Melanie Hiller 06.07.2010 7 Cultural Glocalisation Global Homogenization Local Heterogenization Glocalisation „Think globally, act Locally“ Cp: Roland, R. (1998) Intercultural Management ISP Melanie Hiller 06.07.2010...
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...Introduction – Problem identification Nintendo was founded in 1889 and have been operating in the video game console market since 1977 and is a leader in the handheld console market. The videogame industry has over the years grown to a $30 billion industry and is dominated by two giants: Sony with its PlayStation and Microsoft with its Xbox. In 2006 Nintendo introduced Wii as a contrast to the competitors' products and generated $8.26 billion in revenue the same year. Nintendo sold millions of units of Wii every month during the first years and was not even able to meet demand. The Wii differentiated by trying to bring non-core gamers back to gaming and was characterized as a blue ocean strategy, because of Nintendo’s strong value innovation of many new customers. In 2012, Nintendo released the follow-up to the successful Wii, the Wii U. The Wii U started strong by selling 3.6 million units in 2012. But after that sales slowed down. Nintendo revised its sales estimates for the 2013-2014 financial year, downwards from 9 million to 2.8 million units which results in an 18% drop in the company’s share price. Nintendo is now left with the question of what to do with the Wii U. Is it possible to re-introduce the product, or should the company move on to something new? The issue for the lack of success has been identified as related to marketing mistakes. Nintendo have not been able to establish customer awareness and failed to show why the customer needed the Wii U. One of...
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...expertise of the most efficient producers, thereby driving down the costs - Boeing believed that outsourcing to other countries would help it gather sales in those countries - believed that by outsourcing the design of so many components, it will cut the time to develop the aircraft from six to four years (b) What are the potential risks? - 17 partners from 10 countries were selected to produce parts for the aircraft - the rear fuselage was to be made in SC, the middle fuselage sections and the horizontal tailpieces were to be made in Italy, three Japanese were to produce the plane’s wings, the nose was to be made in Canada - these were bulky pieces – shipped to Washington state for final assembly - cracks in a globally dispersed supply chain - mid 2007 – might be a few months late – 12 mths for first delivery - additional in 2b developmental costs - possibility of millions in penalty costs for the late delivery - several key partners were not able to meet boeing’s schedules - were the partners – technology ready to produce - component parts did not meet the required quality standards - language barrier – instructions in local language - partners outsourced to other companies – affects monitoring by boeing (c) Do the benefits outweigh the risks? - 6 to 4 but ended being 5 - from 8 to 10b plus penalty costs - quality control - one delay affect the entire assembly - language problems - for - sales ...
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...with federal crime statistics showing a sharp, steady decline in the rate of violent crime (including murder, rape, robbery, aggravated assault, and simple assault) over the past 16 years. After two decades when violent crime registered at or near 50 victims per 1,000 population, crime plummeted during the 1990s and 2000s, and is now at its lowest level in recent history. Fear Varies by Gender, Income Americans' fear of crime victimization relates strongly to two distinct factors: household income and gender. Adults living in low-income households are roughly twice as likely as those living in high-income households to be afraid, 48% vs. 23%. Women are more than twice as likely as men to say they are afraid to walk alone at night near their home, 50% vs. 22%. This 28-point gender gap conforms to what Gallup found on this issue globally in 2009 with a different question asked in 105 countries. Additionally, women are more fearful than men at every income level. This confirms that the higher fear among women is not solely a function of their somewhat lower socioeconomic status compared with that of men. There are only slight regional differences in attitudes about personal safety from crime, with residents of the Midwest a bit less likely to be afraid to walk alone at...
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...standardization, yet none of them were successful. However, the midpoint strategy of my predecessor Neville Isdell was most successful. Our company needs to develop a marketing mix in which each channel of distribution is taking local and standard strategies into account. In order to target the right market, our employees must have flexibility, but also central coordination, to develop standards of promotion, product and price. I recommend using a blended strategy based on the reasons I will mention now in the SWOT analysis. The strength of a blended strategy includes increased recognition that our company gains when acting globally and personal relationships maintained by acting locally. Global themes like “happiness” and “enjoyment” are consistent across countries and therefore, can be used in a successful global marketing campaign. Because those marketing themes are globally consistent, our products can provide a bridge between different cultures. Furthermore, localizing our strategy can help in satisfying specific customer demands. It is necessary for our company to not only be recognized as a huge international company, but also as a company which has personal relationships with their diverse customers. In order to make every customer feel unique, we need to respond to their cultural needs. One way we can do this is to continue with research of consumer preferences. Not only do the products need to be...
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...sensitive environment in the region Arabic version, (supposed to act as a culturally unifying force by propelling Arabic music to the global forefront, and vice versa. Had a lot of hopes in this project MTV BACKGROUND Launched in 1981 12-24 yrs Heavy metal, and rap music Started airing non-music reality shows In 1987 was launched in Europe which marked its global expansion “Think Globally, act locally” (MTV Australia, MTV Asia, MTV India, MTV China, etc) 179 countries ------------------------------------------------- 130 channels in 25 languages Success was credited to the channel adopting a decentralized structure and gave commercial and creative autonomy to the local staff. Minimal interferences in local operations led to innovation and expansion Chanel depended on the local cultures 3.PREPARING FOR THE LAUNCH Similar channels across the world Only middle and upper classes whho had been exposed to the west MTV Arabia was formed as a result of a liscencing arrangement between MTV and AMG. $10 million annually Explicit hip-hop music culture portrayed by MTV vs the conservative social culture prevalent in the Middle East. Before launching the channel Samaha conducted an extensive survey of the refion to understand what people wanted. It targeted people from 18-24 years old. Elderly and figures of authority to assure them that they were there to entertain people within the...
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...prefer to enlist from inside while American initiate from outside. There are non specialised professions at Japanese companies while specific professions at American organisations. There are numerous other divergence among both the cultural organisations. At this point, Ouchi proposed a hypothesis as indicated by which it was suggested that the American organisations can roll out few improvements which can draw in Japanese to work with them. Later on the motto of international human resource management was sanctioned that stated "Think Globally and Act Locally" which passes on the primary thought that adjusting at control, coordination and autonomy is required for the multinational organizations. Notwithstanding the above difficulties there are numerous other risks for the IHRM, like International ethics is one of top challenges for any global company. Consequently the organisation must arrange every single viewpoint before taking their business globally as there are higher risks included in IHRM. Notwithstanding this any company that exposes its business internationally needs to consider the most recent innovation as this would lag them behind if not kept up to...
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...Company You are handed over the management of a manufacturing of a Home Appliances company with interests all over the world but based in Bhartiya. The group has 5 manufacturing sites in Bhartiya and operations in China, Hungary, Spain and Mexico. Since 1998, it has expanded its operations globally, especially in the South East Asia. Product line – Looking at the evolution of consumer durables industry and your company, Board of Directors have identified four major products to be focused. 1. Conventional TV (CTV) CTV is the most popular forms of CRT Tube TV that initiated the process of TV viewing. They have curved shape glass tube screens and have gone through the transition from Black & White Tube to Colour Tube. Historically the growth in this segment has been robust but in the recent years it’s slowing down. Your Company is working on to bring revolutionary advancement in CTV by introducing new Slim & Sleek Television. Slim & Sleek Television will have a super slim picture tube technology, that will make TV 40% Slimmer. Slim Picture tube is a product with reduced depth providing the TV and monitor producers with opportunity to design Slim, flat and stylish TVs comparable to plasma or LCD panels maintaining Good picture Quality. 2. Flat Panel Display (FPD) Flat Panel TV’s are the biggest revolution since the introduction of Colour TV’s and will eventually replace the conventional TV’s. You can hang flat sets on the wall, on the ceiling...
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...MultiCraft International Journal of Engineering, Science and Technology Vol. x, No. x, 2014, pp. 30-41 INTERNATIONAL JOURNAL OF ENGINEERING, SCIENCE AND TECHNOLOGY www.ijest-ng.com www.ajol.info/index.php/ijest 2014 MultiCraft Limited. All rights reserved When ETO companies design the supply chain during new product development process R. Cigolini1, M. Pero1*, A. Sianesi1 1 * Department of Management, Economics and Industrial Engineering, Politecnico di Milano, ITALY Corresponding Author: E-mail: margherita.pero@polimi.it Phone: +39.02.2399.2819; Fax: .2700 Abstract This paper outlines the interface between product development process and supply chain configuration. It highlights the relevance of product features on the time the sourcing decisions are taken with respect to the product development phases. Multiple case studies in Engineer-To-Order (ETO) industries have been performed to investigate how companies configure the product development process and choose the timing of sourcing decisions along the process. Results suggest that the time companies take supply chain configuration decisions varies according to product features: high techno-logical complexity pushes companies to re-think their supply chain in the early phases of product development process, e.g. in terms of make-or-buy decisions and suppliers selection. The proposed framework helps decisions makers arrange the product development process by defining when supply chain configuration should take place....
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...“Global Consumer Culture is a beguiling illusion that completely glosses over the hard realities of national, ethnic and religious differences. It is therefore a dangerous fiction for the marketing manager to engage with.” Discuss, with examples. Introduction Globalization has made a more variety of products available for all consumers. In this sense, globalization increases differences, rather than generate homogenization (Lee & Usunier, 2009). Moreover, global influences are adapted to local circumstances; therefore, globalization results in an increasingly cultural diversity. The existence of a global consumer culture does not imply the disappearance of differences; rather, the modern culture results in the sum of these differences (Arnett, 2002). Global consumer culture (GCC) is a new stratum of common culture that superimpose on national cultures (Lee and Usunier, 2009) in the same way in which these overlap local traditions and subcultures existing within national boundaries, given the fact that most countries are already multicultural (Smith, 1991). Notably, it has been argued that culture is the most influential factor on consumer behaviour (Cleveland and Laroche, 2007); consequently, it is important to define the extent to which a modern global culture determine purchasing decisions, and these insights should inform marketing strategies. Therefore, the question is whether a GCC does exist, in which sense it should be interpreted, and how it does affect national cultures...
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...PG0-008 MAY 16, 2011 TEACHING NOTE Grolsch: Growing Globally Case Synopsis Grolsch reassesses its international strategy in light of the company’s recent acquisition by SABMiller, the world’s second largest brewer. Grolsch was the 21st largest global beer brand, sold 51.5% of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets, four countries alone accounting for two-thirds of foreign sales, and churn of markets and distribution partners raised concerns about the company’s international strategy and execution. Grolsch’s 60 years of history in foreign markets provides a rich backdrop to introduce a range of international strategy topics including: performance assessment, rationale for expansion, market selection, and choice of entry mode. Suggested Assignment Questions 1. Why did Grolsch globalize, and how well has it performed internationally? 2. What are the key elements and limitations of its emphasis on adaptation, in particular? 3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do you think about the MABA process? 4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted— particularly about modes of entry? 5. What other changes would you suggest to Grolsch's historical strategy? 6. Will the merger with SABMiller add value—or will it be a win-lose deal? Teaching Objectives ...
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...Seven Keys to Mastering Research Papers Submitted by WWW.ASSIGNMENTPOINT.COM Research papers of any size are the bane of many students’ academic existence. They can be daunting, demanding, and stress-inducing. However, they are an important and essential element of higher learning. They both teach and test students’ ability to research, evaluate sources, think critically, organize their thoughts, and express them persuasively. And, approached the right way, they can be an extraordinarily enriching and rewarding exercise. Following are some strategies for writing better research papers, and for making the experience a more satisfying—and less agonizing—one. I will focus less on the mechanics (APA style, etc.) of writing a research paper, and more on what it takes mentally and emotionally to not only survive, but actually thrive, in the process of completing so demanding an assignment. (And let’s face it: you will have many across your academic career.) I rely here on not only what I have gleaned from over 35 years of grading university-level research papers, but also from my own ongoing research and writing. So, what works? Here are seven keys to mastering research papers: 1. There’s No Wasted Motion As I reflect back over my research career, beginning with my master’s thesis and doctoral dissertation, I am aware of having read many more books, articles, and other resources than I eventually ended up using in my final research...
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