GLO-BUS SIMULATION

DO YOU EVEN LIFT

The Glo-bus simulation was a unique experience that all students should participate in order to manage a business in a competitive industry. From a strategic perspective, Do you even lift's initial goal was to make the highest profits and return on equity in both markets by offering a quality entry level and multi featured camera at a reasonable price throughout the game. Despite the sluggish start, we created a big shock in the industry half way through the simulation which quickly transcended our company to become one of the top companies in camera industry. Strengths and Strategies
Do you even lift began to dominate the industry by producing and offering a strong quality product in multi feature market and keeping the rest of the costs low and price such as the entry level production and compensation of workers.
We decided to employ a strategy that will correct our weaknesses from our worst year in Year 10.

Since our entry-level camera was above average during year 10, we wanted to produce a five star multi featured camera. We made sure we produce a product proportional to the compensation of relative productivity of workers.

The reason why we wanted to produce the highest quality product because we believed consumers would appreciate our product as time went on as we distinguished ourselves as the best multi featured camera in the market. Since we wanted to stick by our original goal, we decided to lower the price and costs of entry level in order to gain more market share in entry level resulting in above average profits from years 11-15.

Another one of our strategies to accomplish our goal was to make sure we invested in research and development expenses cumulatively throughout the game. Cumulative spending on new product R&D is much more important than current spending because its more effective