...Strategy and Positioning Analysis Part 1 MKT/421 July 7, 2016 James Strategy and Positioning Analysis Part 1 According to Kerin, Hartley and Rudelius (2015), “The essence of marketing is in developing products and services to meet buyer needs. A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.” Over the past decade, many individuals have been frightened from tragic scenes, such as mass shootings, random crimes, and home invasions which has given the American people a need for protection through firearms. Each state has different laws regarding carrying a concealed weapon; however California has some of the strictest gun laws in the country. Due to the legal system constantly changing laws regarding owning and carrying a gun, many California citizens are currently seeking the purchase of a handgun for concealed carry purposes. The Smith and Wesson M&P Shield 9mm or M&P .40 S&W is on the list of one of the top 20 handguns owned by concealed carry owners in America. The following information will review specifics regarding this firearm, including background, industry, product of service, the SWOT analysis of the organization and offering, the competitive analysis, the target market, the needs that cause this population to buy, and a positioning statement. Since the mid-1800s Smith and Wesson remains a frontrunner...
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...At about 9:30 a.m. on December 14th in 2012 a 911 call was made that there was a possible shooter in the Elementary school. Just under three minutes later police responded to find that a tragedy had in fact already occurred. These deaths were at the hands of a twenty-year-old boy named Adam Lanza. On the day of the shooting prior to driving to Sandy Hook, Lanza also took the life of his mother, Nancy Lanza. After killing her he drove to Sandy Hook and massacred twenty-six people with a Bushmaster AR-15 rifle. Lanza wore all black clothes and a bullet proof vest while carrying the AR as well as two handguns one Glock and one Sig (CNN, n.d.). At his arrival the doors to the school were locked, as they locked at 9:30 a.m. every day. He proceeded to use his AR to shoot through the door and gain entry to the school. When he entered the building he immediately shot the school psychologist, Mary Sherlach, killing her. He also shot the Vice principle who was with her, thankfully she was only wounded and survived. Lanza then moved into the classroom portion of the school. The first room he entered was a first-grade classroom with fourteen children and a subsite teacher, all killed. The next room he entered belonged to Victoria Soto...
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...Defender of the State, Not Enemy Smith & Wesson Smith & Wesson may be the most popular and is arguably the largest manufacturer of handguns in the United States. Established in 1852 and based out of Springfield, Massachusetts, Smith & Wesson’s firearms are standard issue to armed and police forces in the United States and Worldwide. The firearms manufacturer has been glamorized in movies such As Dirty Harry and their products have subsequently been utilized by sport shooters. As well as creating some of the most iconic names in firearms they are also responsible for developing many ammunition cartridges, many cartridges bear the company's name. Traded under SWHC on the NASDAQ, Smith and Wesson gained most of its notoriety and sales success with the invention of the .38 special, at one time used by most of the United Stats police forces (citation). Continuing into the 20th century, Smith and Wesson obtained success with the invention of the .357 magnum and the highly popular .44 magnum. In fact, Smith and Wesson’s accomplishments are so numerous that it would be difficult to study the history of the firearm without first studying the history of Smith and Wesson. With the inauguration of Democratic President Barack Obama and a current Democratic majority in the US Congress, Smith and Wesson is concerned over the inception of new laws and regulations governing their civilian consumer purchases. According to CBS news article...
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...The Journal of Legal Medicine, 33:171–199 Copyright C 2012 American College of Legal Medicine 0194-7648 print / 1521-057X online DOI: 10.1080/01947648.2012.657993 THE GOOD, THE BAD AND THE UGLY A 50-STATE SURVEY EXPLORING FEDERAL AND STATE FIREARM REGULATIONS RELATED TO MENTAL HEALTH Jason Sterzer* The right of the people to keep and bear arms shall not be infringed, and this without any qualification as to their condition or degree, as is the case in the British government. This may be considered as the true palladium of liberty . . . . The right of self-defense is the first law of nature; in most governments it has been the study of rulers to confine this right within the narrowest limits possible. Whenever standing armies are kept up, and the right of the people to keep and bear arms is, under any color or pretext whatsoever, prohibited, liberty, if not already annihilated, is on the brink of destruction.1 INTRODUCTION On April 16, 2007, Seung-Hui Cho went on a murderous rampage at Virginia Tech University, slaughtering 32 people before turning his gun on himself.2 Cho had previously been diagnosed with severe anxiety disorder and declared mentally ill in the Circuit Court of Montgomery County.3 At the time of the shooting, Virginia law prohibited the “purchase, possession, or transportation of any firearm by any person adjudicated ‘legally incompetent,’ ‘mentally incapacitated,’ or ‘incapacitated,’ whose competency or capacity [had] not been * Third-year law student...
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...Heckler & Koch GmbH Table of Contents Introduction 3 Early History 4 Firearms History 4 U.S. Bound 6 Other Countries 8 Negative Image 9 SWOT Analysis 12 Conclusion 13 References 14 Introduction There are over 30 different major firearm manufacturers in the world today. This doesn’t even included small, privately owned companies within the United States and other countries. As children, we have played many different games that include some type of “firearm” whether it is our hand or a plastic toy. So it may come to some more naturally to be drawn towards firearms. Many families around the world own firearms. Even the United States Bill of Rights has a section, that “… the right of the people to keep and bear Arms, shall not be infringed” (U.S. Const. amend. II). Early History Interestingly enough, Heckler & Koch came about due to another firearms company, Mauser-Werke Oberndorf Waffensysteme GmbH, otherwise commonly known as Mauser. Mauser was a German arms manufacturer located in Oberndorf, Germany that was started in 1811. They manufactured weapons that would soon be used by the German Army during several wars. It wasn’t until World War II that Mauser would be out of commission as the territory the plant was located in became under control by the French military. The French dismantled the entire factory and destroyed all records. However, former Mauser engineers...
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...Licensed to: CengageBrain User Licensed to: CengageBrain User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: CengageBrain User Criminal Justice in Action, 7th Edition Larry K. Gaines and Roger LeRoy Miller © 2013 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not...
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...Table of Contents Title Page Copyright Page Acknowledgements Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25 Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Chapter 34 Chapter 35 Chapter 36 Chapter 37 Chapter 38 Chapter 39 Chapter 40 THE BESTSELLING NOVELS OF TOM CLANCY THE TEETH OF THE TIGER A new generation--Jack Ryan, Jr.--takes over in Tom Clancy's extraordinary, and extraordinarily prescient, novel. "INCREDIBLY ADDICTIVE." --Daily Mail (London) RED RABBIT Tom Clancy returns to Jack Ryan's early days-- in an engrossing novel of global political drama . . . "A WILD, SATISFYING RIDE." --New York Daily News THE BEAR AND THE DRAGON A clash of world powers. President Jack Ryan's trial by fire. "HEART-STOPPING ACTION . . . CLANCY STILL REIGNS." --The Washington Post RAINBOW SIX John Clark is used to doing the CIA's dirty work. Now he's taking on the world . . . "ACTION-PACKED." --The New York Times Book Review EXECUTIVE ORDERS A devastating terrorist act leaves Jack Ryan as President of the United States . . . "UNDOUBTEDLY CLANCY'S BEST YET." --The Atlanta Journal-Constitution DEBT OF HONOR It begins with the murder of an American woman in the back streets of Tokyo. It ends in war . . . "A SHOCKER." --Entertainment...
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...Color-- -1- -2- -3- -4- -5- -6- -7- -8- -9- Text Size-- 10-- 11-- 12-- 13-- 14-- 15-- 16-- 17-- 18-- 19-- 20-- 21-- 22-- 23-- 24 Dark Lover A Novel of the Black Dagger Brotherhood By J.R. Ward Contents Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-one Chapter Twenty-two Chapter Twenty-three Chapter Twenty-four Chapter Twenty-five Chapter Twenty-six Chapter Twenty-seven Chapter Twenty-eight Chapter Twenty-nine Chapter Thirty Chapter Thirty-one Chapter Thirty-two Chapter Thirty-three Chapter Thirty-four Chapter Thirty-five Chapter Thirty-six Chapter Thirty-seven Chapter Thirty-eight Chapter Thirty-nine Chapter Forty Chapter Forty-one Chapter Forty-two Chapter Forty-three Chapter Forty-four Chapter Forty-five Chapter Forty-six Chapter Forty-seven Chapter Forty-eight Chapter Forty-nine Chapter Fifty Chapter Fifty-one Chapter Fifty-two Chapter Fifty-three Chapter Fifty-four Chapter Fifty-five Epilogue A dangerous passion… Wrath walked into the hall, feeling particularly ferocious. Man, Beth had better be alive and well. Or God help whoever had hurt her. And if she'd decided to avoid him? That didn't matter. Her body was about to need something only he could provide her. So sooner or later she would come...
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