What techniques will you propose to CB to generate ideas that can be developed into viable concepts?
“Regularly eating chocolate could cut the risk of heart disease and stroke by about one-third, says researcher Oscar H. Franco, MD, PhD, of the University of Cambridge in the U.K.” With this being said, new ideas to generate revenue would be utilizing CB in ways that would be healthier and options for the consumers. Ways to use the CB could be expanded in different ways. Since you have close relationships with the Q&Q, Neshey, Cadmerry and Hershal you could propose to increase their purchase to produce products such as chocolate wine or mix sweet and salty by telling them to bring back dark chocolate with a twist. You could produce chocolate with bacon, or chocolate covered cereal. These ideas are for the developed consumers that are purchasing your product ongoingly. For prospects, you could introduce the health benefits of chocolate and different ways to put in use besides feeding yourself. “According to Marlies Spinale, director of Tru Spa, "Like many other antioxidants, cocoa polyphenols are thought to offer the skin protection from free-radical damage caused by sun, pollution, stress, alcohol consumption and other factors. I believe that we will hear more about the benefits of chocolate in skin care." I think that producing new products and distributing would be something that would be too much for a team of 10, so by developing new retail packaged products may be a waist of money.

Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this situation, and why?
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation is all stages of a thought cycle, from