Amanda Cabatingan Comm Arts 200- 1:30-3:00 TTH For me, when it comes to the recent retrenchment of GMA employees, the subjective perspective outweighs the objective perspective. In this brief reflection paper, I will explain why. In the light of constant transition in regard to Mass Media, I understand why GMA decided to fire about 200 employees. As discussed in this class, most of the youth no longer watch television as much as they used to. Now, they are more inclined to getting their news from the internet or social media. GMA is at a disadvantage here because it is mainly TV-based. Also, the economy is consistently changing. With more employees, more salary has to be handed out. This is hard to do especially since GMA has to think about electricity bills and even payment for several machines. Therefore, firing about 200 employees to remedy this situation makes sense, in the objective perspective. However, as stated previously, the subjective or emotional perspective wins me over. I would have to say that what GMA did was insensitive. They were funding 200 lives (some of which could be mothers, fathers, or even self-supporters), and suddenly they stopped. In the eyes of empathy, this is exceedingly painful and frightening. It is going to be very hard for those who were fired to find another stable job in order to support themselves or their family. It is in this sense that I can understand why the National Union of Journalists of the Philippines (NUJP) called Kapuso “heartless”. I am aware that this retrenchment was necessary for the survival of GMA; however, I will always feel sorry for those who were affected by it. Being a media practitioner is not easy. One of my teachers said that in the corporate world you become filthy rich but media is a passion. I hope that those employees affected by the retrenchment would always hold on to their