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GMCR LONG-TERM GROWTH PROSPECTS Black Puma Research

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GMCR Long-term Growth Prospects

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GMCR LONG-TERM GROWTH PROSPECTS
COMPANY OVERVIEW

Keurig Green Mountain, Inc. (Nasdaq:GMCR), formerly Green Mountain Coffee Roasters, Inc., is a specialty coffee and coffeemaker businesses in the United States and Canada. The Company sells Keurig Single Cup Brewers and Arabica bean coffees, including Fair Trade Certified, certified organic, flavored, limited edition and blends offered in K-Cup and Vue packs (single serve packs) for use with its Keurig Single Cup Brewers. The Company also offers traditional whole bean and ground coffee in other package types including bags, fractional packages and cans. In addition, the Company produces and sells other specialty beverages in portion packs including hot apple cider, hot and iced teas, iced coffees, iced fruit brews, hot cocoa and other dairy-based beverages. The Company distributes its products in two channels: at-home (AH) and away-fromhome (AFH). Currently, GMCR has 13% penetration in at-home coffee brewer of the US market. Furthermore, it sells its products to retailers, including supermarkets, department stores, mass merchandisers, club stores, and convenience stores, restaurants, hospitality accounts, office coffee distributors, and partner brand owners, as well as to consumers through its Website.

THE CONTINUATION OF GROWTH STORY

KEURIG 2.0 RELEASE

The new machine, Keurig 2.0, will be released in the third quarter of 2014. This $189 machine can brew more than one cup of coffee and allow users to brew up to 30 ounces of coffee at once using a K-Cup that is about twice the size of its traditional coffee pods. A couple more new customizable options will be available, such that allow users to adjust the temperature and strength of each batch of coffee and