...start-up phase and we really want to get this product out to consumers so that they can enjoy a carefree fishing day. A detailed description of the features The “Gon’ Fishing App” has convenient and important features for the users who purchase it with their iPhones. Users can upload photos of fish and the app will scan the details in the photo to identify the fish breed. The app then displays background information on the fish, such as its average weight and length, and the region they typically live in. The “Gon’ Fishing App” also has a 1 gigabyte storage capacity if a fisherman chooses to keep a record of the fish he/she catches for the season. There is a detailed weather forecast feature that will send alerts to the fisherman of any severe storm warnings that threaten the local area. Fishermen will find the “Gon’ Fishing App” favorable because there is a feature that allows them to purchase their annual fishing license directly on the app. There are also significant components that local authorities will appreciate, such as the ability for app users to send information of the fish they caught as well as the location to Game Fish and Park authorities that track the fish in their district. Communicating with other fishermen who purchase this product is another aspect available on the “Gon’ Fishing App,” as well as providing links to web sites that offer helpful information such as the types of bait a fisherman should use for catching different breeds...
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...Marketing Plan Phase III When a new product is introduced to the market, consumers go through a phase, which influences their decision to accept it or not. Different groups of consumers accept new products or ideas at different rates. Some accept the new item as soon as it is introduced to the market, but others wait until the item has been on the market for a length of time; meaning it usually takes time for a new product to saturate or diffuse a market (Bearden, Ingram, & LaForge, 1995). Team A will describe the attributes of the new product, elaborate on the products lifecycle, determine a differentiation and positioning strategies and introduces a pricing strategy. Product Attributes McDonald’s is proud to present its’ New Healthy Fish Sandwich. It is tasty, filling with a low calorie intake. It has special benefits for diabetics, people with high blood pressure, and high cholesterol, giving them a place to grab fast food on the go. The Healthy Fish Sandwich is excellent for consumers who want to make and maintain a healthy lifestyle. The fish remains sealed and packaged in a special wrapping FDA approved to keep fish fresh longer. The wrap is biodegradable, foil insulated, and un-waxed with the McDonald’s logo. This special sealing is important because the fish is imported from the colder waters and the deeper sea regions of the North Atlantic Ocean, and delivered too many destinations. Infrastructure is important while importing and exporting the fish for a timely...
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...UNIVERSITY OF WALES LINGNAN INSTITUTE OF FURTHER EDUCATION BSC 107 MARKETING ESSENTIALS Ho Lee Fish Ball Company LAM Wing Sze (9686144) Content 1. Executive Summary | P.3 | 2. Background – Ho Lee Fish Ball | P.4 | 3.1 SWOT analysis | P.6 | 3.2 Strengths | P.6 | 3.3 Weaknesses | P.8 | 3.4 Opportunities | P.9 | 3.5 Threats | P.9 | 3. Marketing Mix | P.10 | 4. Recommendations | P.13 | 5. References | P.14 | Executive Summary Ho Lee Fish Ball is a small business which is operated by producing fish balls and selling fish balls since1950. The company was initially run as a family business, till today, Ho Lee has setup its own factory, and its products are mainly retailed to Yuen Long, Tin Shui Wai, Tuen Mun and Tai Po. Its target customers are mainly focus on middle level income. The company wants to expand its business into a new market and increase the profit and competitive advantages. However, due to the retail stores rent continuously increasing, it affected the company hardly to open another store in Hong Kong; some of the markets are lack of operators, so even have a store with reasonable price, it also have high risk to start the business in those markets, such as Mong Kok; Besides, the prices of fishes and other raw materials also increased the cost, because of over fishing and too many competitors, both had dropped with the quality and quantity of fishes. In this report, I found the...
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...Customer Relationship Management Proposal For Fish Lover’s Content Section I: Introduction Section II: Previous Works In The Field And Its Advantages Of The Approach Over Existing Prototypes Section III: Key Ideas Of Research With CRM In Today’s Trends Section IV: Prototype CRM System For Fish Lover’s Section V: Extending System To Other Area Of Business. Section VI: Conclusion SECTION I: INTRODUCTION The key element of a business is to make profit. To reach these goal customers has to be satisfied. Giving attention to the customer’s need and requirement has become the foremost important goal of 99% of the companies today. Customer Relationship Management, or CRM is a strategy highly required to enterprises in cost savings and increasing customer base by solidifying them. CRM allows bringing true data sources in to the organization giving a holistic view of customers in real time, which will help the enterprise to function according to their demands with high quality services; hence allowing the organization to make informed decisions at the right time. Through good customer care organization gain its reputation. The proposal is based on implementing a CRM system to a newly establishing organization in Maldives. The enterprise is to establish a fish processing company; mainly canning flavored fish. The CRM system for the business is the latest trends in 2014,including social media, cloud technology and mobile devices...
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...Marketing Plan Grantham University February 24, 2014 Introduction and Executive Summary The restaurant business is highly competitive. Success largely depends on the business’s ability to implement a marketing plan that will give the restaurant the competitive advantage over other businesses. Any restaurant business must understand the marketplace and customers’ needs and wants if it wants to grow and compete effectively. The restaurant in this marketing plan is a dine-in, or carries out family owned business specializing in leisure dining. The restaurant has a good reputation within the small community of about 6,000 people. The marketing strategy is to promote new product to the public. This restaurant is open to the public Monday – Friday from 11am to 7pm. The restaurant is currently facing stagnant profit and a decrease in customers over the past few years. The company will implement different marketing strategies to maintain current business with local customers as well as attract new customers in order to increase revenue. Mission Statement The mission of the restaurant is to ensure each customer receives professional, friendly, and courteous service. To provide our customers a warm dining experience while enjoying delicious family style cooking at an affordable price. To provide all employees with a satisfying rewarding environment which encourage long term employment. To maintain a clean, safe work environment and treat employees and customers with dignity and...
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...Long John Silvers Marketing Mix Long John Silvers is a fast food establishment that started back in 1969. It started with one restaurant that grew to many more by the 1980's. As they learned how to market their products over the years, they became a well known word around town for their seafood meals that were boasted to be a much better price and deal than going to a real seafood restaurant. In this paper, we will examine the marketing mix and how it effects Long John Silvers. The marketing mix has four main components, product, place, price and promotion. We will examine each one of these mixes and how they pertain to Long John Silvers. The first marketing mix component is product. The product is an important part of the marketing mix and is the basis for any company to offer either a service or product. The product usually goes through a life cycle. The beginning stages where the product is new and not well known yet. The growth phase where there is a dramatic increase in sales and popularity. This is followed by maturity where the product reaches its top out. The last phase which is decline when maybe other companies or the same one invent or rework the product to help take it back around again through the life cycle.(Perner,2008,pp.5) Long John Silvers has made many advances over the years to their menu and have included items that would cater to a wide range of tastes whether it was seafood or not. Many of their products have been around since the inception...
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...Section 1 You are the marketing manager for an organisation. Briefly describe the organisation, its product or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets. Shinsei sushi shop is located at the entrance in Woolworth, Docklands which is a business area. They have been open for more than 2 years and their opening hours follow by the business hour 8.30 am - 5 pm on weekdays and 9 am - 3 pm on weekends. Their products are covering wide range. They have handrolls ,sushi pack and also fish and chips. Since it is located in a business area, so most of their customers are office workers but also there are a lot of construction sites in this area so there are potential for construction workers as well. There are a lot of competitors in this area, 2 japanese restaurants, a lot of cafes, vietnamese and also woolworth. Identify two opportunities to enter new market 1. To start doing vegetarian option for every menu There are a lot of customers asking for vegetarian meal. They already have some veggie option for handrolls and chips but obviously it is not enough so they should try to add more menu such as potato cake, salad or rice paper rolls to attract new vegetarian customers. 2. Ready to go meal There are a lot of cafes near by who provide coffee, sandwich and breakfast menu but there are a few who provide lunch to go. They should have...
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...The United States exists in a capitalistic economy meaning that private enterprise is based on fair competition, economic freedom, and private ownership therefore; business is the heartbeat of our economy. Everything from manufacturing, health care, sales, and agriculture involves business in some way. Businesses provide jobs and produce goods and services that we depend on every day (What Role Does Business Play in Our Economy..?). They pay state and federal taxes to the government on their services provided. The taxes paid by businesses and the people employed by them allow the government to function. Looking at businesses in this way you can clearly see that business is a pivotal part of the economy. Within our economy two types of business organizations exist: for-profit and nonprofit. A for-profit organization will produce goods or services in the hopes of making revenue off its products. Most organizations you think of today are probably a for-profit establishment. Organizations that are classified as not-for-profit or nonprofit often operate under the guise of the emotional appeal of compassion but can also become major economic engines. They are business like establishments but unlike a for-profit business, their primary goals do not include making monetary profits. For profit businesses operate to generate revenue under the idea to have more profit than loss at the end of the day. Unlike for- profit businesses, nonprofits are organizations that are classified...
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...Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to...
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...Unchuleepradit 5280883 Tanasak Visessintop TABLE OF CONTENTS Page 6-7 8 9 10 10-11 11-14 15 15 17 18-22 18 18-19 19-22 23-24 25-29 25 26-29 30 31 32 33-34 35 35-36 36 37 38 39 40 41 42 43 I. Executive Summary EXECUTIVE SUMMARY II. General Description 2.1 COMPANY OVERVIEW 2.2 STRATEGIC PLAINNING 2.3 TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization ORGANIZATIONAL CHART a. JOB DESCRIPTION b. RESPONSIBILITIES MAPPING VI. Startup Expenses STARTUP EXPENSES TABLE OF CONTENTS 44 45-46 47 48 49 50-52 VII. Financial Plans 6.1 TWELVE-MONTH PROFIT AND LOSS PROJECTION 6.2 FOUR-YEAR PROFIT PROJECTION 6.3 SCENARIO ANALYSIS 6.4 BREAK-EVEN ANALYSIS VIII. Appendices ...
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...Principles Of Marketing Submitted to: Final project on: Ms. Nadia Rahim Submitted by: Madiha Fazal Sheeba Siddiqui Syed Umer Noman Abdul Sheikh Moiz Afsheen Raza Zaidi Certificate: It is to certify that all the work submitted is authentic and genuine. Preface This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA. For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working...
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...Individual Innovation Paper McDonald’s Arch Deluxe EXECUTIVE SUMMARY Individual Innovation Paper: McDonald’s Arch Deluxe Analysis - Why It Failed INTRODUCTION McDonald’s has been in the hamburger business since the 1950’s and grown into a world-wide fast-food giant known for “Quality, Service, Cleanliness and Value”. As the McDonald’s empire grew so did their menu, it adapted to the tastes of their customers. In 1996 McDonald’s launched the Arch Deluxe; their answer to what adults want to eat. The public did not agree with McDonalds and the product was not successful. CAUSE OF PRODUCT FAILURE McDonalds advertising tried to show that the new Arch Deluxe was fancier than their other menu items and overemphasized the how adult it was. In the end the public did not agree and it ultimately failed. The Arch Deluxe did not make a rebound although over time they did add menu items with similar ingredients on the menu today. WHY DID IT NOT REBOUND? I believe the reason McDonald’s would not bring the Arch Deluxe back is because it is such a well-known financial failure for such a successful multi-national business. CONCLUSION The creation of the Arch Deluxe was not a big mistake in of itself, they wanted to create something adults would like to order and during research and design the testing groups liked the Arch Deluxe. The problem was with the way McDonald’s advertised and promoted the Arch Deluxe; they thought their idea was innovative and the advertising did not...
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...This assignment was undertaken to design a new service or redesign an existing one based upon our newly acquired services marketing expertise. To have a good understand about the Service Marketing subject we thought to design a new service organization hypothetically using the knowledge that we gathered over the last semester. It’s a restaurant with some modifications to the traditional way of doing a restaurant. Upon designing the service, we have analyzed the market segments, target markets, service marketing mix (7 P’s) and some services marketing concepts such as customer satisfaction and service quality, service flower, conceptual maps, service blue prints, etc. Basic details about the service organization that is designed. Industry- Fast Food Category- Restaurant Name - FAST & TASTE Logo - Vision - Provide the quality food at a reasonable price Mission - To ensure the best possible experience for the customer so they leave with a positive opinion about their experience. Slogan - Your 1st Choice Location – Nugegoda town Ownership- Sole ownership Target Marketing The market can be segmented into three target populations: • Individuals: people that dine in by themselves. • Families: a group of people, either friends or a group of nuclear relatives dining together. • Take out: people that prefer to eat food in their home or at a different location than the actual...
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...profitability and sales. After much analysis my recommendation would be to slash prices in a phased and methodical manner so as to protect our image as well as solve the excessive inventory problem. Executive Summary Neptune Gourmet Seafood is one of the largest seafood producers in North America. It is an upmarket brand charging a premium of over 25% over its competitors. Recently they made huge investment in technology to improve catching processes which lead to an increased inventory. They are now faced with the solution of this problem of excess inventory handling. Launching a new low price brand would cannibalize their premium brand so they should go in for a price reduction. This could be done in phases wherein they could employ an extensive marketing of their cost leadership and increased quality standards. Word Count: 99 Table of Contents Serial No. Contents Page No. 1 Situation Analysis 1 2 Problem Statement 1 3 Options 1 4 Criteria 2 5 Evaluations of options 2 6 Recommendations 3 7 Action Plan 3 Situational Analysis Neptune Gourmet Seafood is North America's third-largest seafood producer. It has nearly 4% market share. Neptune was an upmarket premium brand. Neptune had emerged as the supplier of choice to the best restaurants within 250miles of its Fort Lauderdale headquarters as well as to the biggest...
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...to identify the barriers of this entrepreneurship and the reason behind the emergence of those barriers that will help the farmers to have smooth business which will ultimately lead to a successful growth and development of pond fish culture of Bangladesh. The population of this study consisted of 252 fish farmers of the selected villages of Faridgonj upazila of Chandpur district. Required data are collected by personal interviewing of the respondents. From the study it can be seen that unavailability of proper information, lack of proper knowledge on pond management and unavailability of credit has been considered as the potential barriers of pond fish culture entrepreneurships. It is also observed that education, age, family size, income from pond fish culture, availability of information sources has significant impact on pond fish culture entrepreneurships. This study will help the concern policy makers to concentrate on the major barriers of pond field culture and to take appropriate initiative to eliminate those barriers of pond fish culture for the purpose of ensuring the significant contribution of pond fish culture in the economy of Bangladesh. This research will also help other researchers to conduct similar researches. Keywords: Pond fish culture, entrepreneurships, barriers, technical knowledge, pond management. Statement of the problem The fishery sector is an integral part of the economy of Bangladesh. This sector is playing an increasingly vital role in...
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