Task Two
Pass Three-
A selected organisation uses marketing research to contribute to the development of its marketing plans. The ways in which a selected organisation such as Cadbury’s work is that they do a questionnaire and they want feedback from their customers and the reasoning from this is because they want to improve the business in any way shape or form and that is one way they can improve it. Another thing that has helped Cadbury’s is that they have made many improvements to their websites. Cadbury’s have also done a lot more international business with countries like India over the past few months. Cadbury’s have also done a lot more for their customers over the past few months. Including adding a lot more wider range of chocolates to their selection in order to keep the customers happy and coming to buy more Cadbury’s chocolate and in order to get more people to buy who haven’t bought before. So they are attracting more customers than before and from that they are making a lot more profit/money.
There are two types of market research, these are primary and secondary research. Quantitative and qualitative and sampling are also used as types of research for market research.
Research that is carried out by Cadbury’s is that they use primary research through surveys, questionnaires and face to face interviews which has increased their customer feedback. By using the primary research Cadbury’s has managed to improve on their products because they are attracting more and more customers.
Secondary research that is carried out by Cadbury’s in which they use it find out about their other competitors. So other chocolate brands. They use old reports, surveys and questionnaires to help them promote their business in a way that their competitors may not have used. By using secondary research they have increased their range of products to make them unique and different to others that other companies have. This also entices new customers.
Quantitative and qualitative research carried out by Cadbury’s. Cadbury’s uses a lot of quantitative research such as interviews and surveys to get to know the different customers choices. This has helped them because it has improved their goods and services. They also used qualitative research to help improve their branding, they did this by looking over previous interviews and other observations in which they have made.
Sampling which was carried out by Cadbury’s in order to get to know their customers and their suppliers a lot more. Cadbury’s often want to give out their food samples because they want people’s feedback of the chocolate and whether or not they like it or not.