Google Inc.

Brief description of Google, its mission, and its business model.
About seventeen years down the line since its inception, Google has been the trend setter of the search engines within the world of technology. This has been realized due to the innovative and creative personalities behind the progress of the company. Google Inc. has got international recognition and an overwhelming usage across the globe.
Google is a U.S. multinational corporation founded by Larry page and Sergey Brin, September 4, 1998. The two co-founders own about 14% of the company’s shares and control 56% of the stockholder voting power through super-voting stock (Schein, 2010).
Google has played a pivotal role towards the provision of dynamic and diverse products. The product of the Google Inc. include: Web Search, Google Chrome, Bookmarks, maps for mobile, search for mobiles, Google mobile products, maps and directions, news, books, image and video search, blog search, drive services, Gmail, calendar, survey forms, search trends among many other products. The Google products could be summarized into search, online advertising technologies, cloud computing.
Google’s business model
The developments in the global economy have recently changed the traditional balance between the customers and supplier (Nehls, 2011). New communications and computing technology, incorporated in the establishment of logical open global trading regimes, to mean that the customers have got several choices, variegated needs of customer can find expression, together with more transparent supply alternatives. Google Inc. tends to be more customer-centric in particular due to the evolution in the world of technology allowing the lowest cost of providing information and ensuring customer solutions. These developments in the technology sector require that Google re-evaluate the value propositions they tend