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Going Gree Article

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Submitted By thorntona06
Words 508
Pages 3
Aaron Thornton Source: 247wallst.com
10/27/2014 Published: 4/22/13
Week 2 Article Author: Paul Ausick
MRKT 5000

Going Green Expanding Rapidly

America is going green. Is this for the simply fact that oil supplies are getting low and gas prices are rising to unbelievable heights? Or is it that humans are honestly trying to save and truly care about the well being of our planet earth and wish to preserve it. A mixture of both could be the reason although it has been recorded that people with high credit scores that can get ecofriendly cars at low interest rates save a lot more money on gas in the long run. Whatever reason you believe the simple truth is that sales of Eco cars are on the rise. Out of 15 million cars sold in 2012 3.1% of those vehicles were eco friendly as compared to the 2.2% from 2011. Research done by Nielsen shows that just use of Green marketing attracts consumers to their company’s brand. They also found that in a year difference from 2011- 2012 that car companies green marketing plan has caused a 20% growth in purchase consideration from consumers. Study has showed that with this increase in consideration as well as purchase of econ friendly cars has lowered the predicted amount of oil the US uses daily in 2025 from 17 million gallons a day to only 10 million a day.

These articles that I used clearly relate into the lessons we learned in class. In the Nielsen article it stated that 76% of people surveyed showed that fuel efficiency and MPG are big factors in deciding which vehicle to purchase. This clearly shows that the culture shift in America to be healthier and ecofriendly for the environment is having an effect on consumers buying decision process. This cultural shift is also having a influence on consumer buying situational by convincing buyers that the saving on gas can help put money in their pockets while

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