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Going Mobile

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Submitted By school007
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Is there a process in your company or in another company that you can think of that would be improved by making it mobile as described in the article?
This is actually a topic that I've been discussing with an insurance agency owner. This agency deals with personal lines as well as commercial lines of insurance and also focuses on health insurance and life insurance. Equipping insurance agents with iPads/iPhones that have multiple apps on them will allow the agent to do a better job in the field. They would be able to access their current client information, write new business, and make changes to existing business/policies (such as add a vehicle or drop a vehicle from a policy); they could accomplish all of this without being in their office. In fact, they could make these changes in a client's home or at a coffee shop with or without their client being present.
SIDE NOTE: we also discussed an app for their clients to use that would allow them to access their insurance information, such as ID cards, when premiums are due, the ability to pay the premiums, etc. (this app would be branded around this particular insurance agency).

How would it improve the business process?
Having the ability to handle things for their clients as they come up would allow the agency and the agents to be a lot more efficient. It could also play a major role in reducing E & O (errors and omissions) claims, this situation occurs if an agent forgets to do something such as add a vehicle to the policy and then that said vehicle is involved in an accident. In this case, the agent and/or agency would be involved in a lawsuit.

And how would the company benefit from it?
Allowing the agents to be mobile in the field could increase revenues by having the ability to close the deals on the spot, build better client relationships and reduce E & O risk exposure.

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