...Major increase in the price of raw materials External factors include economic health, market stability, and natural factors, such as weather-related disasters.Raw materials are a major component of cost of goods sold. External factors are generally considered to be a substantial driver of raw materials price changes. Political unrest, weather and geological disasters, and global supply issues are the common factors that affect cost of goods sold. A change in materials price is a surefire way of affecting gross profit. Implementation of 6% GST by government As GST is more "efficient" than the current sales tax because it only taxes value added, and not gross sales value. This is hugely important for businesses, as it should reduce their input costs (even if the sales tax is purportedly single stage). For the government, the burden and cost of collection is shifted to companies, which have an incentive to make the system work. And that in turn means a greater tax yield for any given tax base. It should also be remembered that Malaysia has a very narrow tax base - less than 20% of the population have income levels sufficiently high for them to be taxed, and only about 10% actually have to (after deducting allowances, rebates and deductions). The income tax rate would have to be lifted fairly high to match what a GST would yield. Moreover, personal income tax is just 10% of the government revenue base, corporate tax is about 23%. Based on Pemandu's estimates, it looks...
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...should be able to recognize the fundamental components of information systems that encounter in the real world. I had chosen the Golden Screens Cinema (GSC) e-ticketing system as my research topic. Background of Golden Screens Cinema(GSC) Golden Screen Cinemas is acknowledged as the largest chain of cinemas in Malaysia and it has the credit of housing the largest 18 screen cinemas in Malaysia. The 18 screen cinemas in Malaysia comprises of Mid Valley Megamall, Utama, Berjaya Times Square, Summit USJ, Cheras Leisure Mall, IOI Mall, Selayang Capitol, Shaw Centrepoint, Terminal 1 in Seremban, Mahkota Parade in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall and Summit Batu Pahat in Johor, Plaza Bukit Mertajam and Gurney Plaza in Penang, Cental Square in Sungai Petani, Ipoh Parade in Ipoh, Queensbay Mall in Penang(opening soon in 2007) and Kota Kinabalu in Sabah. The Golden Screen Cinemas in Penang is located at Gurney Plaza, Penang has all the facilities of the Cineplex’s. The movie lovers can avail various facilities in Golden Screen Cinemas in Penang like concessions on popcorn, soft drinks and other snacks and apart from these it also offers 3 Glitter cafés and gift shops featuring wonderful gift items and other trendy stuffs. Gurney Plaza Penang opened on 16, January 2004 and it is the second movie theater of Golden Screen Cinemas. Gurney Plaza, Penang is considered as the first multiplex in not only Penang but the entire Northern region. By spending RM 15...
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...should be able to recognize the fundamental components of information systems that encounter in the real world. I had chosen the Golden Screens Cinema (GSC) e-ticketing system as my research topic. Background of Golden Screens Cinema(GSC) Golden Screen Cinemas is acknowledged as the largest chain of cinemas in Malaysia and it has the credit of housing the largest 18 screen cinemas in Malaysia. The 18 screen cinemas in Malaysia comprises of Mid Valley Megamall, Utama, Berjaya Times Square, Summit USJ, Cheras Leisure Mall, IOI Mall, Selayang Capitol, Shaw Centrepoint, Terminal 1 in Seremban, Mahkota Parade in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall and Summit Batu Pahat in Johor, Plaza Bukit Mertajam and Gurney Plaza in Penang, Cental Square in Sungai Petani, Ipoh Parade in Ipoh, Queensbay Mall in Penang(opening soon in 2007) and Kota Kinabalu in Sabah. The Golden Screen Cinemas in Penang is located at Gurney Plaza, Penang has all the facilities of the Cineplex’s. The movie lovers can avail various facilities in Golden Screen Cinemas in Penang like concessions on popcorn, soft drinks and other snacks and apart from these it also offers 3 Glitter cafés and gift shops featuring wonderful gift items and other trendy stuffs. Gurney Plaza Penang opened on 16, January 2004 and it is the second movie theater of Golden Screen Cinemas. Gurney Plaza, Penang is considered as the first multiplex in not only Penang but the entire Northern region. By spending RM 15...
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...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...Introduction GSC Golden Screen Cinema Sdn Bhd (GSC) was found in 1981 as golden communications circuit. Golden Screen Cinema is the leading cinema exhibitor and it is also the largest cinema in Malaysia. GSC is a subsidiary of PPB group. PPB group is appearing on market the stock exchange of Malaysia. It is a group with benefit in environment engineering, waste management, entertainment property, food industries and utilities. GSC has a total of 191 screens in 23 locations nationwide, which include Klang Valley, Penang, Sungai Petani, Ipoh, Seremban, Melaka, Johor Bharu, Kuantan and Kota Kinabalu. GSC operates Malaysia’s first-ever boutique cinema with only Gold Class and Premiere Class halls and also introduce digital 3-D films and digital 2-D films. This company also launched a customized co-branded credit card in 2009. For example, Hong Leong credit card and paypal have such function to process online transaction for online purchase ticket. Besides that, GSC launch a mobile application which is GSC Mobile App especially for iPhone & Android phone that enables movie-goers to purchase tickets via m2u mobile, PayPal account or “RHB Now” (Android only) on their smart phones. Customers can enjoy “ticketless” option by scanning the 2D barcode on the screen of their smart phones at the selected cinema checkpoints. TGV TGV Cinemas is formerly known as Tanjong Golden Village. It is the second largest cinema chain in Malaysia. The largest competitor of this cinema is Golden Screen Cinema...
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...FACULTY OF ACCOUNTING, FINANCE & BUSINESS ABDT3193 MARKETING STRATEGY GROUP ASSIGNMENT ------------------------------------------------- ------------------------------------------------- TGV Cinemas ------------------------------------------------- Tutor In-Charged : ______________________ Tutorial Group : ______________________ No. | student name | student id no. | 1. | YEO SHUN QI | 13WBD07502 | 2. | TAN BOON BIN | 13WBD05262 | 3. | YAP SZE LING | 13WBD04996 | 4. | YONG KIAN SHENG | 13WBD0 | 5. | YAP SOON WONG | 13WBD0 | ABDT3193 MARKETING STRATEGY ASSESSMENT CRITERIA AND GRADING SHEET (For group assignment) Group number: 5 Name: ________________________ Name: ________________________ Name: ________________________ Name: ________________________ Name: ________________________ Assessment criteria | Weight (%) | Marks Awarded (%) | | | | Analysis of industrial competitiveness | 10 | | Analysis of strategy adoption | 15 | | Recommendation of strategies | 15 | | Introduction and conclusion | 5 | | Use of Harvard referencing system | 5 | | Total | 50 | | KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS ACADEMIC YEAR ____________ PLAGIARISM STATEMENT Semester: ___________ Course Code & Title: _______________________________ Declaration I confirm that I/we have read and shall comply with all the terms and conditions of TAR University College’s...
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...1.0. Introduction TGV Cinemas Sdn Bhd, formerly known as Tanjong Golden Village Sdn Bhd. TGV Cinema was incorporated in Malaysia on 28 June 1994 under the Act as a private company limited by shares under the name Tanjong Golden Village Sdn Bhd. It uses its current name on 1 December 2004. TGV Cinemas Sdn Bhd is a wholly owned subsidiary of Tanjong Public Limited Company. TGV is the second largest cinema chain in Malaysia after Golden Screen Cinema (GSC). These are the two main cinematic giants in Malaysia. To date, TGV has 14 multiplexes, 109 screens and some 22,000 seats in its fold and is set to broaden its reach into new untapped and underserved markets. The biggest TGV cinema is situated in Sunway Pyramid, Petaling Jaya. It houses in it with 12 screens and over 2598 seats. It had been undergoing renovations and now has an additional 2 screens, up from the previous amount of 10. The second largest TGV cinema is located at Suria KLCC, Petronas Twin Tower, Kuala Lumpur with 12 Screens and over 2400 seats. It was previously the largest TGV cinema in Malaysia, before being surpassed by the one in Sunway Pyramid. TGV's principal activity is to exhibit the film whereby it owns and operates thirteen multiplexes located in Kuala Lumpur and states of Selangor, Perak, Negeri Sembilan, Johor and Penang in Malaysia. Tanjong Golden Village Sdn. Bhd. revolutionized the movie-going experience by being the first to introduce the multiplex concept. The concept behind the Cineplex is to...
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...acting which underpins the Indian social framework. With the advent of globalisation, it has paved way for a wider variety of film genres and has managed to reach out to audiences beyond the Indian diaspora. Constantly pushing the envelope at various junctures, the Bollywood phenomenon has become prominent in the world today. The primary mode in which Bollywood is encountered is through cinemas. Cinema has the unique ability to interact with its audiences with such intimacy and immediacy that gives filmmakers the access to communicate their work, creativity and ideas to the audiences with such ease. It has been a medium where social frameworks and modernity has been successfully transmitted to its audience thus far, standing testament to Bollywood’s popularity. Sprinkling magic dust and constructing fantasy through spectacle, Bollywood has managed to merge the reality with fiction for the audiences’ gaze. Moreover, this sensory experience of ‘watching’ Bollywood movies has managed to dissolve and reconstruct the boundaries of the cinema as a public place of consumption. In so doing, the cinema-going element has defined Bollywood and how audiences experience it – association of cinematic practices and cinematic image. This paper aims to textualize this experience, as observed and understood by myself, in the cosmopolitan setting of Singapore. Apart from the unique ethnography, I was intrigued to observe first-hand, the reaction of an audience familiarised with Bollywood as a...
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...When Dada Saheb Phalke gave India its first Hindi talkie with Raja Harishchandra, he had no idea what Hindi Cinema will turn out to be in the following decades. The ‘dream-weaving’ filmmakers of the era went on to create clichés in film making which is sacrosanct even today. Too afraid to experiment, the Indian directors went by the ‘formula’. It is evident that a formula which hits the target lives a long life in Bollywood. Each decade witnessed new breed of actors and filmmakers. It will be interesting to see Hindi Cinema’s journey through the decades. The Golden Era 50s This decade is considered as the ‘Golden Age’ of Hindi cinema. Focused on social themes, films in the 50s depicted the urban working class of new independent India. The films which are considered as classics today were all made in the 50s. Mother India, Mughal-E-Azam, Do Bigha Zameen, Kaagaz Ke Phool, Pyasa, Awaara and Shree 420 all these movies provided lessons in filmmaking to generations to come. 50s gave India the dreamy eyes of Nutan, peeking from her saree’s palloo, the mesmerising face of Madhubala and the candid Nargis enthralling one and all. Be it Dilip Kumar’s tear-jerking acts or Dev Anand’s inimitable style, they all revolutionised Hindi cinema. The unforgettable melodies gave us our first classics. The Eastman Coloured 60s The 1960s brought winds of colour. The themes continued to follow the rich and evil versus the poor and the rural good guy and the city bad guy formula. The decade brought...
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...is thus subjective (i.e, a function of consumer’s estimation) and relational (i.e, both benefits and cost must be positive values). 2.3 VALUE PROPOSITION DEFINITION Value proposition is a powerful succinct statement that will: i) Describe how you are unique, and therefore differentiate you and your product/service from your competitors in your market. ii) Resonate directly to the company brand – yours and your prospects. iii) Give you insight about how to effectively market your product/service. This statement should convince a potential consumer that one particular product or service will add value or better solve a problem than other similar offerings. Golden Screen Cinemas (GSC) is the leading film exhibitor and distributor in Malaysia. Besides, it also is the first cinema chain to offer a high class movie-viewing experience that is equivalent to the first class service in the airline. GSC is a...
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...experienced in mainstream Cinema theatres such Shaw, Golden Village and Cathay etc. What is interesting is that going to watch a Bollywood movie is not something spontaneous, but rather something that is pre-determined eons ago, where the movie watching activity is possibly the highlight of the day, and where the movie dates are set weeks in advance, just to ensure that every family member would be able to block the date out and be able to go for the movie with their family. As you walk in the cinema pass the glass doors, a strong Lassi smell pierces the air, accompanied quickly with the whiff of Indian snacks. This gives you a sensation as though you have teleported somewhere very culturally diverse, somewhere out of Singapore and possibly into a city in India. You’ll see friends and family congregating and chatting around the ticket counters, talking about anything from the latest family gossip to the current political and economical situation. Clad in their traditional attire from intricately made Sarees to colourful Punjabi costumes, it comes across as if they were told to look their best even though they are just going to be sitting down watching a movie for 3 hours in the complete darkness. Yet what’s interesting is that the males were not so much into the idea of dressing up and where they would be dressed in rather basic colour shirts, nothing very fancy or Indian related. As you approached the core of Bombay Talkies, the various ticket spaces of Golden Village and Shaw just...
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...fastest growing sectors recording a growth of 12.4 per cent and projected to reach Rs 1052 billion by 2013 • India is the highest producer and consumer of filmed entertainment • The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. • The South Indian cinema industry is pegged at Rs 17.3 billion with the domestic theatrical revenue stream being most dominant, accounting for nearly three-fourth (around Rs 12.6 billion) • The four southern states have 50 per cent of the theatres in India and almost 25 per cent (1,200 theatres) of the 5,000 theaters in the south are digital • Growth opportunities galore as some of the world’s largest multiplex chains are foraying into India Categories of services Offered Cinema exhibition industry: The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. Favorable demographics in a cinema-crazy nation, tax exemptions, and quality locations such as malls, are driving growth of multiplexes in India. The report provides a snapshot of the market including the two segments multiplexes and single screen cinemas. An overview gives a quick picture of the market with estimated market size, growth rate and theatre distribution in India. Various business models adopted by Indian multiplex operators...
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...Sound design on Apocalypse Now (1979) and The Conversation (1974) whiles exploring the use of different sound aesthetics found in a scene from each film. Examining these different techniques will shed light on just how much it affects the nature of the film itself and it’s audience through an audio-visual perspective. Apocalypse now has a fascinating use of sound that conveys tension, character subjectivity and at times suggests a psychoneurotic mind state in which diegetic/non-diegetic sound and music together alludes. How does Murch use sound and music to push the films narrative? In what way does Murch’s theories on sound help us understand the way in which it helps shape its accompanying visuals on screen or vis-versa. This will form part of a theoretical inquiry into sound in cinema as a whole whiles looking at the possible outcomes of a film without the use of some of these groundbreaking methods. Apocalypse Now, directed by Francis Ford Coppola is set during the Vietnam war, Cpt. Willard travels up the Nung River in Cambodia to kill Colonel Kurtz as part of top secret mission that apparently ‘doesn’t exist’. Apocalypse Now is widely regarded as a timeless masterpiece, unsurprisingly gaining Walter Murch an Oscar for his work on the beautifully orchestrated sound mix. Right from the start Murch describes his approach to this film as ‘jumping with both feet into the fire’ (Jarrett & Murch, 2000). This expression sums up the immense task of moving from mono to a dramatic quadraphonic...
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...Many other terms exist for an individual motion picture, including picture, picture show, and most commonly, movie. Additional terms for the field in general include the big screen, the silver screen, the cinema and the movies. Films are produced by recording actual people and objects with cameras, or by creating them using animation techniques and/or special effects. They comprise a series of individual frames, but when these images are shown rapidly in succession, the illusion of motion is given to the viewer. Flickering between frames is not seen due to an effect known as persistence of vision, whereby the eye retains a visual image for a fraction of a second after the source has been removed. Film-A true art-form:- Film is considered by many to be an important art form; films entertain, educate, enlighten and inspire audiences. The visual elements of cinema need no translation, giving the motion picture a universal power of communication. Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the dialogue. Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Historical Background:- The history of film is an account of the historical development of the medium known variously as cinema, motion pictures, film, or the movies. The history of film spans over 100 years, from the latter part of the 19th century to the present day. Motion pictures developed gradually...
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...2(a)Buy online The term of buy online is a form of electronic commerce whereby customers purchase their goods and services from merchant who sell on the internet. Users are using an online interface instead of visiting the market. Users can visit web store from the comfort of houses and shops as they sit in front of the computer. Consumers buy a variety of items from online stores. In fact, users can purchase just about anything from companies that provide their products online. After finished purchase the products provide through the internet, users make transaction by using a credit card, perhaps. People make their payment by electronically transferring the money from bank. Buy online bring many convenient to the customers. It offers an opportunity for the customers to purchase the goods and services at the lowest cost and enable the customers to compare the price with other retailers. Buy online can be conducted in the wee hours of the morning or late into the night. Online Instant Mobile Prepaid Top up Online Instant Mobile prepaid Top up is a system whereby mobile users can top up the prepaid amount at anyway and anytime. Online Instant Mobile Prepaid Top Up via Maybank2u is available to all Hotlink or Xpax users. These users can top up the amount that they wish directly to their own phone through online. However, they also allow topping up the credit to family and friends’ mobile numbers without the need of a reload PIN. Users are just requiring login the website and...
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