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Golden Skin

In:

Submitted By aeia
Words 1415
Pages 6
Title of the Work:
Kathryn Bernardo in Olay Natural White Papaya Commercial
And Kathryn Bernardo in Ganda Trio

Medium and Technique:
Television advertising

Both commercials feature the same product (though, “Ganda Trio” commercial also features Whisper and Rejoice for the reason that Kathryn Bernardo proclaims both merchandise).

“Gandang di mo inakala!” says our dazzling, well-known celebrity in our country: Kathryn Bernardo in her commercial introducing a whitening product: Olay’s White Papaya bar soap.
In Olay Natural White Papaya commercial, the whole advertisement started with a couple, a guy who carried boxes, the waiter who took orders from a lady who held the menu that turned their heads onto someone then all froze into a brown rock (?).

Audiences can easily distinguish this occurrence as a fair skinned female (Kathryn Bernardo) walked by, meaning to say, everyone was attracted with her pale skin.

Kathryn Bernardo is then followed by a bunch of ladies as someone says, “8 out of 10 women will switch from their papaya soap to Olay bar papaya.” Stating that it has Olay’s natural white cream and papaya extracts for naturally fair and even tone skin na agaw pansin.

The commercial also announced, “Tumitigil ang mundo para sa skin na ganito ka-fair, ganito ka beautiful” while showing Kathryn Bernardo’s pale face.

Bernardo ended the commercial asking a question, “Ikaw? Isa ka ba sa amin?”

On the other hand, she also stated in her Ganda Trio commercial (also features Whisper and Rejoice) that with the use of these products, girls could be more aesthetic. She even compared her current self to her juvenile self and proved that these products upturned her remarkable features.

Product description:
“Natural White contains natural fairness ingredients to lighten your skin tone. Its multi-vitamin whitening ingredients, along with

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