...Marketing Strategies………………………………………………………………………. I. Market Channel……………………………………………………………………………. J. Major Client………………………………………………………………………………. K. National Competitors……………………………………………………………………… L. Local Competitors………………………………………………………………………… Chapter III……………………………………………………………………………………….. M. SWOT……………………………………………………………………………………. * Strengths…………………………………………………………………………. * Weaknesses………………………………………………………………………. * Opportunities…………………………………………………………………….. * Threats…………………………………………………………………………… * SWOT Analysis…………………………………………………………………. Chapter IV………………………………………………………………………………………. N. Market Share…………………………………………………………………………….. EXECUTIVE SUMMARY Goldilocks Bakeshop is a bakeshopchain based in the Philippines, which produces and distributes Philippine cakesand pastries. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears. In 1976, Goldilocks of Southern California opened its doors for the first time in North America. This was followed in the early eighties with store openings in Vermont and West Covina. The Panorama City store was inaugurated on Valentine's Day 2001. The central manufacturing was also opened in Santa Fe Springs at the end of year2001 and now supplies most of the Southern California stores' needs. Cerritos, Eagle Rock (Los...
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...I. Case Background Goldilocks Bakeshop Inc. was founded by two sisters, Milagros and Clarita and their sister-in-law Doris. Then they decided to open a small bakeshop along Pasong Tamo Street in Makati. Their other sister, Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in a fairy tale “Goldilocks and the Three Bears”. It was intended to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity. Little did they know that this business would flourish though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino-owned bakeshop chain in the world. As a true global brand, it has expanded to more than 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 have multiplied thousands of times over. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Goldilocks Bakeshop Inc. is an entrepreneurial success story that started in 1966. They captured the hearts of the Filipinos with their “thoughtful” campaign and various other marketing strategies. The year 1995, appointment of ex-San Miguel executive Winston Marbella, saw...
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...Mary Forehandv (o.J.) Bloom’s Taxonomy.- Georgia. Web: http://projects.coe.uga.edu/epltt/index.php?title=Bloom%27s_Taxonomy (10.2.2012) Bloom's Taxonomy From Emerging Perspectives on Learning, Teaching and Technology Jump to: navigation, search Mary Forehand The University of Georgia Independent Chapter Review As an educator I find it interesting to teach and learn. I like to ask questions as a roadmap to my teaching experience. You did a fine job with the introduction for that. Yet, I would want a little more information in the introduction. This site is a wonderful Cliff Notes to Bloom’s Taxonomy. The reference page is most helpful. However, I would also add a booklist for your reader. You only had one picture of the theory. I would challenge you to include more pictures and graphs for your reader. It just make things fun for us to see and feel. What about links to other sites so we can enhance our education in the learning process. Linda Dunegan, Ph.D. (c) CB Healing Institute, http://cbhealinginstitute.com/ Contents [hide] • 1 Introduction • 2 History • 3 What is Bloom's Taxonomy? • 4 Revised Bloom's Taxonomy (RBT) • 5 Terminology Changes • 6 Structural changes • 7 Changes in Emphasis • 8 Why use Bloom's Taxonomy? • 9 How can Bloom's Taxonomy Be Used? • 10 Summary • 11 Bloom - Biography • 12 References • 13 Bibliography • 14 Additional Resources • 15 Citation Introduction One of the basic questions facing educators has always been "Where...
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...Eye contact Eye Contact Eye contact is an important aspect of non-verbal behaviour. In interpersonal interaction, it serves three main purposes: * To give and receive feedback: Looking at someone lets them know that the receiver is concentrating on the content of their speech. Not maintaining eye contact can indicate disinterest. Communication may not be a smooth process if a listener averts their eyes too frequently. * To let a partner know when it is their 'turn' to speak: This is related to the above point. Eye contact is more likely to be continuous when someone is listening, rather than speaking. When a person has finished what they have to say, they will look directly at the other person and this gives a signal that the arena is open. If someone does not want to be interrupted, eye contact may be avoided. * To communicate something about a relationship between people: When you dislike someone, you tend to avoid eye contact and pupil size is often reduced. On the other hand, the maintenance of positive eye contact signals interest or attraction in a partner. It's well known that good communication is the foundation of any successful relationship, be it personal or professional. It's important to recognize, though, that it's our nonverbal communication—our facial expressions, gestures, eye contact, posture, and tone of voice—that speak the loudest. The ability to understand and use nonverbal communication, or body language, is a powerful tool that can help you connect...
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...Drama in schools second edition Like theatre, drama in schools can unlock the use of imagination, intellect, empathy and courage. Through it, ideas, responses and feelings can be expressed and communicated. It carries the potential to challenge, to question and to bring about change. Jude Kelly (theatre director and founder of Metal) Contents Foreword 2 1 Introduction 4 2 Why drama in schools? 6 3 Recognising good drama 9 3.1 What does good drama look like at the Foundation Stage? 9 3.2 What does good drama look like at Key Stages 1 and 2? 12 3.3 What does good drama look like at Key Stage 3? 18 3.4 What does good drama look like at Key Stage 4? 22 3.5 What does good drama look like at post-16? 24 3.6 What does good drama look like in special schools? 26 3.7 What does a good drama enrichment programme look like? 27 4 Structuring drama in schools 32 4.1 Level descriptions for drama 33 5 Policy, facilities, resources 41 5.1 Useful points for schools managers and subject leaders to consider 41 5.2 What does a good school policy for drama look like? 42 5.3 What do good facilities and resources in drama look like? 44 6 Conclusion 46 Appendix 1 Drama and the early learning goals within 48 the Foundation Stage Appendix 2 The National Curriculum for England – English 50 Appendix 3 Drama within the Primary Strategy...
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...shops followed swiftly in New York in 1989, Paris in 1990. Now the group has nearly 3,900 stores in 70 countries around the world. Gap has 3,100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders. Brief History of Brands Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3.825 stores across 68 countries.Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever...
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...How to Critically Analyse Psychological Research Table of Contents The Theory 2 The Research Rationale 2 The Participants 2 The Design and Procedure 2 1. Research method 2 2. Lab vs field research 2 3. Demand characteristics 3 4. Experimenter bias 3 6. Social desirability 3 7. Validity of the experimental manipulation 3 8. Stimulus sampling 4 9. Reliability and validity of measures of the independent and/or dependent variables 4 10. Confounding variables in 4 11. Order of items/events 4 The Statistical Analyses 5 1. Excluded participants 5 2. Missing data 5 3. Validity and reliability of dependent variables 5 4. Sufficient statistical power 5 5. Statistical assumptions 6 6. Correct use of inferential statistics 6 7. Correct interpretation of analyses 6 8. Alternative analyses 6 The Discussion 6 1. Alternative explanations 6 2. Cause-effect ambiguities 6 3. Third variable 7 4. Mediators and moderators 7 5. Replication 7 6. Interaction or main effect?: 7 Place the Research in the Context of Similar Research 8 Suggestions for Future Research 8 Inappropriate Criticisms 8 1. Criticizing the article rather than the research 8 2. Ethical criticisms 8 3. Incomplete criticisms 8 4. Criticisms of the reliability or effectiveness of methodology that produced the predicted results 9 5. Random allocation of participants to conditions 9 How Not to Use this Document! 10 Structuring a Critical...
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...Abstract Since its inception in the early 1990s, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) project has investigated the complex relationship between societal culture and organizational behavior. The focus of this paper is on leadership, specifically what we know and have learned from the GLOBE project so far. Among other findings, we demonstrate that national culture indirectly influences leadership behaviors through the leadership expectations of societies. In other words, executives tend to lead in a manner more or less consistent with the leadership prototypes endorsed within their particular culture. In turn, leaders who behave according to expectations are most effective. We also found that some leadership behaviors are universally effective such as charismatic/value-based leadership; others are much more culturally sensitive such as participative leadership. Finally, we identified truly superior (and also truly inferior) CEOs by the degree to which their behaviors exceed (or fail to meet) their society's expectations. All in all, understanding national culture gives us a heads-up as to which kinds of leadership will likely be enacted and effective in each society. We believe that the GLOBE journey has helped us understand the complex, tricky, and fascinating relationships among societal culture, organizational behavior, and leadership processes. This paper is a celebration of twenty years of collaborative work conducted by more than 200 researchers...
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...06_597 VER 03/07 14000 2006 IPO Report wilmerhale.com WILMER CUTLER PICKERING HALE AND DORR LLP Wilmer Cutler Pickering Hale and Dorr llp is a Delaware limited liability partnership. Our United Kingdom offices are operated under a separate Delaware limited liability partnership of solicitors and registered foreign lawyers regulated by the Law Society of England and Wales. In Beijing, we are registered to operate as a Foreign Law Firm Representative Office. WilmerHale principal law offices: 60 State Street, Boston, Massachusetts 02109, +1 617 526 6000; 1875 Pennsylvania Avenue, NW, Washington, DC 20006, +1 202 663 6000. This material is for general informational purposes only and does not represent our legal advice as to any particular set of facts, nor does it represent any undertaking to keep recipients advised of all relevant legal developments. ® SM Attorney Advertising ® Table of Contents 2 US IPO Market Review and Outlook 6 Law Firm and Underwriter Rankings 8 Regional IPO Market Review and Outlook – California – Mid-Atlantic – New England – Tri-State 10 Securities Offering Reforms Are a Year Older – Are IPO Issuers a Year Wiser? 12 Selected WilmerHale Public Offerings 14 SEC Expands Required Compensation Disclosures 18 PIPEs and Rule 144A Market Review and Outlook 21 SOX 404 – The Saga Continues 22 Is the AIM to Reincorporate? 24 Best Practices:...
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...Chapter # 1. Introduction to CRM 1.1 Evolution of CRM Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them. In the last several years, however, newer software systems and advanced tracking features have vastly improved CRM capabilities and the real promise of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have hit the marketplace; competition has driven the prices down so that even relatively small businesses are reaping the benefits of some custom CRM programs. 1.2 In the beginning… The 1980’s saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers. In the case of larger, key clients it was a valuable tool for keeping the lines of communication open and tailoring service to the clients needs. In the case of smaller clients, however, it tended to provide repetitive, survey-like information that cluttered databases and didn’t provide much...
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...TO GET + direct object = to obtain, to receive, to buy: To obtain Examples • She got her driving license last week. • They got permission to live in Switzerland. To receive Examples • I got a letter from my friend in Nigeria. • He gets $1,000 a year from his father. To buy Examples • She got a new coat from Zappaloni in Rome. • We got a new television for the sitting room. TO GET + place expression = reach, arrive at a place: Examples • We got to London around 6 p.m. • What time will we get there? • When did you get back from New York? TO GET + adjective = to become, show a change of state: Examples • It's getting hotter. • By the time they reached the house they were getting hungry. • I'm getting tired of all this nonsense. • My mother's getting old and needs looking after. • It gets dark very early in the winter. • Don't touch the stove until is gets cool. TO GET + preposition / adverb is used in many phrasal verbs. Here are some of the most common ones: Examples |Phrasal Verb |Meaning | |get at |try to express | |get away with |escape punishment for a crime or bad action | |get by |manage (financially) ...
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...OPTIONS FOR THE BEGINNER AND BEYOND In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and finance to bring cutting-edge thinking and best-learning practices to a global market. It is our goal to create world-class print publications and electronic products that give readers knowledge and understanding that can then be applied, whether studying or at work. To find out more about our business products, you can visit us at www.ft-ph.com. OPTIONS FOR THE BEGINNER AND BEYOND UNLOCK THE OPPORTUNITIES AND MINIMIZE THE RISKS W. Edward Olmstead Professor of Applied Mathematics McCormick School of Engineering and Applied Sciences Northwestern University Editor for The Options Professor Published by Independent Investor, Inc. Vice President and Editor-in-Chief: Tim Moore Executive Editor: Jim Boyd Editorial Assistant: Susan Abraham Development Editor: Russ Hall Associate Editor-in-Chief and Director of Marketing: Amy Neidlinger Cover Designer: Chuti Prasertsith Managing Editor: Gina Kanouse Senior Project Editor: Kristy Hart Copy Editor: Keith Cline Senior Indexer: Cheryl Lenser Compositor: Interactive Composition Corporation Manufacturing Buyer: Dan Uhrig © 2006 by Pearson Education, Inc. Publishing as Financial Times Prentice Hall ...
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...sections, introducing the major concepts in language study – from how children learn language to why men and women speak differently, through all the key elements of language. This fourth edition has been revised and updated with twenty new sections, covering new accounts of language origins, the key properties of language, text messaging, kinship terms and more than twenty new word etymologies. To increase student engagement with the text, Yule has also included more than fifty new tasks, including thirty involving data analysis, enabling students to apply what they have learned. The online study guide offers students further resources when working on the tasks, while encouraging lively and proactive learning. This is the most fundamental and easy-to-use introduction to the study of language. George Yule has taught Linguistics at the Universities of Edinburgh, Hawai’i, Louisiana State and Minnesota. He is the author of a number of books, including Discourse Analysis (with Gillian Brown, 1983) and Pragmatics (1996). “A genuinely introductory linguistics text, well suited for undergraduates who have little prior experience thinking descriptively about language. Yule’s crisp and thought-provoking presentation of key issues works well for a wide range of students.” Elise Morse-Gagne, Tougaloo College “The Study of Language is one of the most accessible and entertaining introductions to linguistics available. Newly updated with a wealth of material for practice and discussion, it will...
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...The Grand Design ALSO BY STEPHEN HAWKING A Brief History of Time A Briefer History of Time Black Holes and Baby Universes and Other Essays The Illustrated A Brief History of Time The Universe in a Nutshell FOR CHILDREN George’s Secret Key to the Universe (with Lucy Hawking) George’s Cosmic Treasure Hunt (with Lucy Hawking) ALSO BY LEONARD MLODINOW A Briefer History of Time The Drunkard’s Walk: How Randomness Rules Our Lives Euclid’s Window: The Story of Geometry from Parallel Lines to Hyperspace Feynman’s Rainbow: A Search for Beauty in Physics and in Life FOR CHILDREN The Last Dinosaur (with Matt Costello) Titanic Cat (with Matt Costello) The Grand Design The Grand Design The Grand Design The Grand Design Copyright © 2010 by Stephen W. Hawking and Leonard Mlodinow Original art copyright © 2010 by Peter Bollinger All rights reserved. Published in the United States by Bantam Books, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Cartoons by Sidney Harris, copyright © Sciencecartoonsplus.com BANTAM BOOKS and the rooster colophon are registered trademarks of Random House, Inc. eISBN: 978-0-553-90707-0 www.bantamdell.com v3.0 The Grand Design The Grand Design The Grand Design The Grand Design E EACH EXIST FOR BUT A SHORT TIME, and in that time explore but a small part of the whole universe. But humans are a curious species. We wonder, we seek answers. Living in this vast world that...
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...informationInformation Rules A STRATEGIC GUIDE TO THE NETWORK ECONOMY Carl Shapiro Hal R. Varian HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS Copyright © 1999 Carl Shapiro and Hai R. Varian All rights reserved Printed in the United States of America 03 02 01 00 99 5 Library of Congres§ Cataloging-in-Publication Data Shapiro, Carl. Information rules : a strategic guide to the network economy / Carl Shapiro and Hal R. Varian. p. cm. Includes bibliographical references and index. ISBN 0-87584-863-X (alk. paper) 1. Information technology—Economic aspects. 2. Information society. I. Varian, Hal R. II. Title. HC79.I55S53 1998 658.4'038—dc21 98-24923 GIF The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984. To Dawn, Eva, and Ben To Carol and Chris Contents Preface ix l The Information Economy 2 Pricing Information 19 3 Versioning Information 53 4 Rights Management 83 5 Recognizing Lock-In 103 6 Managing Lock-In 135 7 173 Networks and Positive Feedback 8 Cooperation and Compatibility 9 Waging a Standards War 10 Information Policy 227 261 297 viii I Contents Further Reading 319 Notes 327 Bibliography 329 Index 335 About the Authors 351 Preface Luck led us to write this book. Each of us became economists because we wanted to apply our ...
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