...I. SUMMARY Goldilocks Bakeshop, Inc. started as a family business and has been experiencing great success since starting in 1966 by expanding by over 60 outlets by 1997. As Goldilocks grew, the family realized that its management ability would be limited. In 1995, the company hired ex–San Miguel executive, Mr. Winston Marbella, to professionalized the company and bring it to market leadership. For Goldilocks, product development had become an important feature of the company. The company had over 800 products and its business could be classified into two major categories: The Bakeshop, offering cakes, pastries, breads, and native delicacies; and The Food shop, serving Filipino main food fare and desserts. Goldilocks is dominating the bakeshop industry by having a huge market share of about 70% while its closest competitor Red Ribbon was a distant second with about a 14% market share. Expansion and marketing strategy for the future was on the minds of Goldilocks management like increasing retail outlets and opening stores outside of Metro Manila. Goldilocks did not just stop there, but they set a goal to at least get 30% revenue growth every year for the next three years which could be difficult considering the economic environment after the recent Asian regional crisis. II. ENVIRONMENTAL SCANNING - PORTER’S 5 FORCES ANALYSIS • Bargaining power of suppliers Large number of suppliers (Given situation and present situation) ...
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....Goldilocks Breads Banana Bread - Ripe bananas mashed and mixed with dough. Monay - Milk and egg bread; This is a heavier and finer textured bread. It comes in the small bite-size pieces (Mini-Monay) and the large round loaf with the characteristic crease on top. Pan de Sal - The traditional Filipino dinner roll. Also comes in delicious Whole Wheat. Pandesiosa - Loaf of soft sweet bread topped with a sugar glaze. Pan de Leche - Sweet dinner rolls. Coconut Loaf - Sweet bread with Coconut and Raisins. Ensaymada - Sweet Brioche; Sweet butter bread twisted and twirled into a turban. Special fillings include Ham, Macapuno, and Ube. It is topped with melted butter and grated cheese and sugar after baking. Jonah Ensaymada - Mini Sweet Brioche; Sweet butter bread twisted and twirled into a turban. Coconut Bun - Sweet bread bun filled with Cooked coconut. Ube Bun - Sweet bread bun filled with Ube halaya. Jody Pandesal - Mini traditional Filipino dinner roll. Marga Pan - Traditional Filipino dinner rolls with sweetened filling. Cheese Loaf - Sweet bread filled with cream cheese and topped with butter and sugar glaze. Ube Loaf - Sweet bread filled with purple yam. Goldilocks Treats, Candies, And Cookies Boat tarts - Boat-shaped tarts made from Short Pastry and filled with tropical fruit fillings: Macapuno (young coconut), Langka (jackfruit), Ube (purple yam), Cheese, Mango, Pineaple, and Almond. Fresh Pastillas - Soft candy made from milk and sugar. Comes in Langka (jackfruit)...
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...I. Case Background Goldilocks Bakeshop Inc. was founded by two sisters, Milagros and Clarita and their sister-in-law Doris. Then they decided to open a small bakeshop along Pasong Tamo Street in Makati. Their other sister, Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in a fairy tale “Goldilocks and the Three Bears”. It was intended to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity. Little did they know that this business would flourish though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino-owned bakeshop chain in the world. As a true global brand, it has expanded to more than 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 have multiplied thousands of times over. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Goldilocks Bakeshop Inc. is an entrepreneurial success story that started in 1966. They captured the hearts of the Filipinos with their “thoughtful” campaign and various other marketing strategies. The year 1995, appointment of ex-San Miguel executive Winston Marbella, saw...
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...Goldilocks: From family fairy tale to global phenomenon When Filipinos think of Goldilocks, a curious blonde girl and her three bear companions are not usually what come to mind. For Filipino families around the world, Goldilocks is more than a character in a fairy tale, but is a delectable and cultural fact of life. The most famous and largest bakeshop/restaurant based in the Philippines is expanding beyond the book to better serve its loyal and growing customers. For nearly 50 years, Goldilocks has provided unique, quality Filipino meals and baked goods to thousands worldwide. With eight locations in Northern California, three in Southern California, and one in Las Vegas, Goldilocks is known to Filipino communities all over the West Coast. It has also made its mark as a global brand, selling goods and products to markets internationally, including Asia and Canada. Today, the company continues to reach out to its growing customer base at home and abroad, while sticking true to its Filipino roots. “Fairy tale” beginnings The story of Goldilocks began where most fairy tales start: with family. In 1966, two close half-Filipino/Chinese sisters, Milagros Yee and Clarita Go, and their sister-in-law, Doris, were baking sweets in their humble Makati City apartment to provide for hospital patients and family friends, who were their first dedicated customers. Nicknamed “The Two Moms,” the sisters were known for their ambitious work ethic and special homemade recipes—especially...
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...Goldilocks was first opened in 1966 as a family business and started in a one-door apartment of a two-story structure on Pasong Tamo Street, Makati City. It has established 192 branches throughout the islands. Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as "The Two Moms", started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took to their friends and relatives on every occasion. Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first "customer." And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks. The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake...
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...Channel……………………………………………………………………………. J. Major Client………………………………………………………………………………. K. National Competitors……………………………………………………………………… L. Local Competitors………………………………………………………………………… Chapter III……………………………………………………………………………………….. M. SWOT……………………………………………………………………………………. * Strengths…………………………………………………………………………. * Weaknesses………………………………………………………………………. * Opportunities…………………………………………………………………….. * Threats…………………………………………………………………………… * SWOT Analysis…………………………………………………………………. Chapter IV………………………………………………………………………………………. N. Market Share…………………………………………………………………………….. EXECUTIVE SUMMARY Goldilocks Bakeshop is a bakeshopchain based in the Philippines, which produces and distributes Philippine cakesand pastries. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears. In 1976, Goldilocks of Southern California opened its doors for the first time in North America. This was followed in the early eighties with store openings in Vermont and West Covina. The Panorama City store was inaugurated on Valentine's Day 2001. The central manufacturing was also opened in Santa Fe Springs at the end of year2001 and now supplies most of the Southern California stores' needs. Cerritos, Eagle Rock (Los...
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...and Background Most Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. In fact its popular tagline, "How thoughtful, how Goldilocks" has evolved over the years into "How thoughtful, how Pinoy (colloquial for 'Filipino')", and later to "Ang sarap magmahal ng Pinoy!” embracing a culture and tradition that goes beyond the name. Now, on its 47th year, Goldilocks further highlights its position as the leading bakeshop brand in the Philippines with its new tagline, "You're the 1, Goldilocks!” Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. Their love of food, two sisters, Milagros and Clarita and their sister-in-law Doris, gave birth to Goldilocks in the year 1996, when they decided to open a small bakeshop along Pasong Tamo Street in Makati. Maria Flor, a third sister, later suggested that they name the enterprise "Goldilocks", after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity. Now on its 47th year, Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. National consumer surveys have consistently identified Goldilocks as the landslide winner in customer satisfaction...
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...Early European Theater • The writings of this period were primarily hymns, sermons and similar theologically oriented works. • Latin became a literary medium. • Major preserves of learning are the monasteries. • 8th century Europe returned to greater stability under the Carolingian kings. ➢ Charles Martel – defeated the Moslems at Tours in 732 AD, through his innovative use of armored horsemen as the principal military force, initiating the development of knighthood. ➢ Charlemagne – extended his realm into the Slavic territories and converting non- Christians on the way. Charlemagne was crowned by the Pope and pronounced him as the successor to Constantine. The scenario was the first attempt to establish the Holy Roman Empire. • Charlemagne’s death caused Europe to break into small units isolated from each other and from the world. • Moslem controlled the Mediterranean and the Vikings, still pagans, conquered the northern seas. Early Middle Ages • Life was relatively simple. • Feudalistic patterns were fully established. ➢ Manor (large estate)- headed by a noble man, assumed absolute authority over the peasants who worked his land collectively. ➢ Vassals – supplies the lords a specified number of knights upon demand and the lords in return were bound to protect their vassals. The Theater (500- 900 AD) • The theater revived during the early Middle Ages. • After the Western Roman...
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...Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. Little did the founders know that this “Once Upon a Time” would flourish into a real-life “Happily Ever After”: through hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino-owned bakeshop chain in the world. Being the leading Quick Service Restaurant in the Filipino Food Category as well, the company has expanded to more than 350 stores in the Philippines, with nine manufacturing plants strategically located across the country. Consequently, the opening day total sales of P574 back in 1966 has multiplied thousands of times over, reaching system-wide sales of over P6 billion as of latest financial records. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now approaching its 50th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Indeed, with each product you buy, you are not merely getting a delicious slice of cake or a scrumptious dish – you get a taste of something truly Pinoy. And while it is clear that Goldilocks has transcendent brand value in the Philippines, this same value is easily communicated...
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...QUALITATIVE - OBSERVATION - RECOMMENDATIONS Store Inside/ Outside From the outside, the store is very attractive because it displays its cakes and pastries which look very delicious. And when you enter, inside the store is clean but the space is limited. You have to fall in line when choosing what to buy, then you have to fall in line again to pay for your order, it is because of the limited space. Even the tables and chairs are placed close to each other. If expanding the store is inconvenient, then maximizing the space and organizing the store should be their priority. Order-Taking In taking our orders, the crews of Goldilocks are not that accommodating. They are snob because they did not even ask us what we would like to order as an additional to our prior order. They simply input what we order then that’s it. They are very mechanical. Even the security guard, he looks so tired of what he does. Another thing is that they have a lot of counters but only one counter is open. They must manifest some hospitality as what the Filipinos are best known. They must also hire more people to satisfy or serve their customer properly and for them to always have open counters especially during peak hours. Dining Experience Because of the limited space, it makes difficult for us to sit and place all our orders on our table, not because we ordered a lot but because the table was small. But the overall dining experience was good. The service personnel are all helpful. One thing...
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...Goldilocks & The Three Bears: Summary The adapted version of Goldilocks and The Three Bears by Heidi Anne Heiner takes place in the middle of the woods where three bears live. The story starts off by introducing the bears as the protagonist characters by describing them as “good Bears — a little rough or so, as the manner of Bears is, but for all that very good-natured and hospitable” (Heiner). One day they decided to make porridge and go out for a walk to give it time to cool. As they are gone, Goldilocks, a naughty little girl, enters the bears’ home. Goldilocks then goes on to try each one of the three bears’ porridge. She ends up finishing all of the littlest bears porridge because it is not to hot or cold, but “just right”. Next she sees the bears’ chairs and decides to try out each one of their chairs. She ends up liking the littlest bear’s chair the best, but unfortunately ends up breaking it. She finally feels tired and then goes upstairs to lie down. She tries each bed and ends up falling asleep in the littlest bear’s bed. The bears come back and find that their house has been tampered with. They go through each item and talk about how there is something wrong with their stuff. Then once they reach the beds, the littlest bear finds Goldilocks in his bed and Goldilocks wakes up to quickly run out the window. The author does not explain exactly what happens to Goldilocks after this, but she is never seen or heard from again. Authentic Variant Plan ...
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...how to respond to problems that occur in their everyday life. You picked a great book Mine-O- Saur to reflect the value of sharing. Furthermore, why sharing is important. The book illustrates how a selfish Dino -O – Saur lose his friends after being selfish and does not share. Kali, Your post was very detailed and easy to follow. I agree with you, value one is an important value for children to learn early in life. While some families do a great job helping their children understand cultural differences and the value of human life, other families do not. The books you chose were books I enjoyed as a little girl. Goldilocks and the Three Bears is a wonderful story that illustrates the difference between Goldilocks and the Three Bear’s lives. Additionally, the story illustrates that among the differences there are similarities. Goldilocks found a bowel of oatmeal and a bed that was just right. Great Post. Kimberly,...
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...be alike. This case goes for Blind mice, Three little pigs and Goldilocks and the three bears. These stories go together perfectly and share their similarities together. These stories were most likely in your childhood whether it was because you heard about it and knew the main points of the story or someone read it to you and you could have also read it by yourself. No matter how you heard about these stories these stories come together like paper and glue.These stories had similarities in their genre in their story points and in their audience. Nobody can argue that these three stories are well alike like triplets. For example they have some of the same story...
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...can provide customers with the best kind of cakes in the Philippines, and those are the Red Ribbon Bakery and the Goldilocks Bakery. The Red Ribbon Bakery and the Goldilocks Bakery have been serving us their scrumptious and delectable of as long as we remember, but what else do we know about those two? First lets talk about the first bakery that taken over the bakery service in the Philippines, the Goldilocks Bakery. The Goldilocks Bakery is a Philippine-based chain of bakeries that specializes in providing Filipino cakes and pastry. The Goldilocks Bakery was first a family business that started on 1966 in a one-door apartment of a two-story structure on Pasong Tamo Street, Makati City. But later on, the Goldilocks Bakery grew and now boasts its 192 branches in the Philippines alone. It has branches not only throughout the Philippines, but also in the United States that are currently confined to California and a single location in Las Vegas, Nevada and there is also one outlet in Vancouver, Canada, where they cater for the Filipino expatriate communities there. The Goldilocks Bakery specializes in cakes and pastries, but some branches have incorporated a Foodshop, offering Filipino cuisine, including beef, chicken, pork, seafood and vegetable dishes as well as their Thirst Quenchers, such as halo-halo, gulaman, fruit salad and sago. That’s all about the Goldilocks Bakery. Now let’s talk about the bakery that came that came in slow, but is now keeping a good pace with its competition...
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...1 / 18 I. Background Information / Additional Perspectives It was on April 22, 1998; during the Global Earth Day Celebration that Goldilocks Bakeshop became a recipient of an award that is not something to be proud of. Goldilocks received the Lason Award from the Sagip Pasig Movement (SPM) and was cited as one of the top six polluters of the Pasig River. It was its bread plant in Sta. Mesa, Manila that discharged a heavy load of water waste due to their unfinished waste water treatment facility on the Pasig River that triggered the SPM in giving them the award. Under the Executive Order No. 192, series of 1987, the Department of Environment and Natural Resources (DENR) was mandated as the primary government agency possible for the sustainable management and development of the country’s natural resources. Together with Laguna Lake Development Authority (LLDA), they carry out regulatory and law-enforced functions with provisions on environmental management, particularly on water quality monitoring, conservation of natural resources, and community-based natural resource management. 2 / 18 One of the most looked after body of water both by the DENR and LLDA here in the Philippines is none other than the infamous Pasig River. The river, which stretches for 25 kilometers from Laguna de Bay to Manila Bay, serves as a major transport route, source of water, and lifeline of Laguna de Bay (one of the biggest freshwater lakes in the world) as such it is...
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