...(ACC 100) GAMING NETWORK Saif Mohammed Ali ID: 151210008 Professor : Mr. Nauman Munir Submission Date: 14-12-2015 Table of contents:- 1. Executive summary 2. Objectives 3. Sales objective 4. Mission 5. Keys to success 6. Company summary 7. Company ownership 8. Start-up summary 9. Company locations and facilities 10. Services 11. Competitive comparison 12. Sales literature 13. Market analysis summary 14. Target market segment strategy 15. Marketing programs 16. Pricing and profitability Executive Summary:- Zion gaming network unlike any other gaming network provides more than just gaming computers and consoles, but it also provides a theatre where gamers can lay back and watch a movie with comfort at its finest and a set of excellent food for the best prices out there. Zion Gaming Network is the dream of any gamer. In this era and time it is hard to be unique between competitors in the gaming network world and it is hard to differentiate between their positives and negatives. However Zion gaming network is the first and so far only gaming network that provides such excellent treatment and services for the gamer at such a low prices. Normally for every gaming network you need the following equipments such as ‘gaming tables, computers, gaming consoles, pool tables, fussball tables, beverages bars’ however for zion gaming network we...
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...None of us are at all unfamiliar with the term "gaming". Gaming is an extremely popular hobby in the modern world. All of us are familiar with big titles like Grand Theft Auto,Need For Speed,Assassin's Creed and others. Earlier,it was thought that gaming was only meant for teenagers,however,it not so any longer. There are no restrictions on who can become a gamer - and,trust me,all one needs to be a gamer is a passion for gaming. The gaming industry had started to thrive at the end of the Cold War years,when old timers like Mario and Contra made our day. (I still remember myself sitting in front of my TV with my Atari,killing a boss on Contra and wishing for an S gun). Since then, there has been a gradual development of the industry,promoting the creation of better games with more features than was imagined only a few years before. Big companies like Take-Two Interactive,Ubisoft,Electronic Arts,etc. have really promoted the gaming industry through their games,which mop up millions of dollars in revenue in games sales as well as sales of downloadable content offered on their games to enhance the gaming experience. Now,we have games of every generation in our hands. Be it action,adventure,RPG,racing,shooter,open world,etc. we have all it takes to enjoy atleast an hour or two before our gaming instruments (a PC or a console). The gaming industry has not only directly provided employment to many tech geniuses who would otherwise have been left unemployed or working in some office...
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...GAMING DOES HELP YOU AT TIMES To develop a skill in something which you are interested in also helps you use those skills in your daily life. One such sport is gaming. Though it may seem that it has no fundamental use in our day to day life, it shapes our concentration to an extent where we can utilise it for other things. It is said that non gamers can see 3 to 4 objects at a time and react, gamers can see about 6 to 7 objects at a time and the reaction time is quicker than that of a non gamer. It is seen that those who are socially awkward tend to open up while they play games online. They tend to communicate their whereabouts in the game itself which results in making new friends when there is a team game. The coordination between your eyes and your hands tend to sync according to your brain’s command which results in quick movement and fast reflexes when in the real world and not in the world of simulation and first person shooting. There are many merits in gaming but there are two sides to every coin. As much as how gaming can be useful for body control, increase in concentration, there are also a few demerits to it too. You can differentiaite gaming as team games and a single player games. Most of this generation games are of team games but there are also a few single player games which many people do play. They tend to be isolated from the social world and are confined to their “gaming chambers” as some people call them. They do not want to make many friends...
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...Online gaming has been increase so quick and much that almost all people have some experience with it. The freedom of playing and the gamers can do whatever they want within the game to not only entertain but release some pressure from the real life as well. However, the majority of the gamers is still male-based and they used to express their feelings by saying women-offended words even with the fast increasing female gamer nowadays. No matter it's by foul-mouthed, or purpose, being called "cunt," "bitch," "slut" and other common misogynist epithets does not make people feel comfortable even for male. Some game developers want to, from their perspective, make things right which is to ban the user whoever make sexual-offended comments either in verbally or literally in order to make the online gaming community clean. Or in gamers' point of view, it's only a game. Game developers such as Bonnie Ross and Kiki Wolfkill are trying to find a way to eliminate online gaming sexual harassment. They offer permanent banning for the user that violates the regulation. Nevertheless, they sometimes do not realize the fact that people tend to do things that regulators do not allow; moreover, they can create more accounts if their accounts had been banned. The method of banning accounts while users made harassed comments is not a proper way to eliminate this type of action since people would still find ways such as symbolized words, icons, images etc.to express what they intended...
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...the identification of a specific culture group/speech community/community of practice you will be researching and the reason why you selected that group (2 pts); After watching the Anthropology of YouTube video, the online community sparked my interests. If I had to choose, I would decide to study the online gaming community; for example Xbox live or computer games. I would consider myself to be a part of this community and would love to dive deeper into the communication during gaming and how the language can be brought into every day social interaction. 2. the specific language practices or linguistic structures you are interested in studying and why (3 pts); First and foremost, I want to look at the pragmatics of the gaming speech. I think it would be a great way to understand how new words are formed and I want to know why they are formed. Then, I would like to look at morphology and syntax. I know of some terms that I have seen created while interacting in the game “League of Legends.” I just think it is cool to see these new words and how they are used to be funny or communicate in a different way. Also, the semantics of a language. Each online gaming community could have the same word used in a variety of ways in different...
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...Writing 102 Section 97 11 April 2013 Casinos: The Golden Nugget of the Gulf Coast It was all started in June of 1990 when the state of Mississippi legislature legalized dockside gambling along the Mississippi Gulf Coast with the Mississippi Gaming Control Act. Then, in late August of 1992, the Isle of Capri casino’s first riverboats docked at the east end of Biloxi Beach in Biloxi, Mississippi to take in passengers to gamble on shore and since then Gulf Coast has never looked back. However, not everyone in 1990 was in favor of the newly enacted Gaming Control Act especially along the Gulf Coast. Many of the coastal resident families and others living near these towns have been living there for generations and were not ready to see their “sleepy town” transformed into “the nation’s hottest new gambling hub” (Myerson). Many of these residents and public officials believed legalizing gaming would promote “crime, higher rates of divorce, and poverty from personal bankruptcy” from residents spending their life savings (Myerson). Now more than twenty years later the exact opposite of oppositionist’s future predictions have occurred and casinos have been the greatest thing to happen to the Mississippi Gulf Coast since the seafood industry began. The coastal casinos do countless great things such as lower property taxes, fund public school projects, give back millions of dollars to charity, greatly enhanced the tourism market, drives the economical activity, and much more...
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...Situational Analysis: Arena Park Golf The following information I have composed from the city of Cape Girardeau, specifically on economic climate, demographics, demand trends, technological trends, competitor analysis, regarding Arena Park Golf. This is for a class project that involves a situational analysis of Arena Park Golf and the surrounding area along with some history of golf. Opened in 1998, Arena Park Golf is a golf store located in Cape Girardeau, Missouri with approx. 3,000 square feet of retail space dedicated to golf clubs, golf clothing or other golf equipment essential for the avid Missouri golfer. There are also a public and private golf courses in Cape Girardeau, which shows a market for golf not only in the city but the surrounding area. The history of golf’s built environment in the U.S. has reflected the changing face of the game in terms of the number and type of golf courses built, as well as the demographic profile of those playing the game. Since 2000, the golf industry has experienced significant declines in the key barometers of its economic wellbeing as defined by: the decline in the number of golfers and rounds played and the decrease in the number of golf courses. During the 20th century, there were three “boom” periods of accelerated golf course development that peaked in 1930, 1970 and 2000. The first boom in the 1920s built private golf courses for the upper class. The second boom in the 1960s built public golf courses for the burgeoning middle...
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...Assignment Questions - Golf Q 1. What are the defining characteristics of the golf equipment industry? What is the industry like? A 1. The defining characteristics of the golf equipment industry are product performance, innovative technology and name brand recognition. Golf companies essentially sell the same products so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance of high-end sales. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players in the recent years. The technology and research that these companies have done is so advanced that the USGA feels the need to place regulations upon the professional players to that the game is fair all around. The industry can be separated into two parts: golf and sporting goods. Golf companies usually gain brand recognition by hiring professional golfers to promote their products because this can be one of the most effective forms of advertising for a company. Companies are also focusing on creating new products for recreational players. For any company who wants to enter into this market would require significant amounts of investment. Q2. What is competition like in the golf equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive...
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...PGA Player Introduction: Chuck contacted a sport psychologist at the end of May, approximately halfway through the year. At that time he was about 90-100 on the money list and had made about $65,000. Chuck indicated that he had an inability to concentrate on the course. He was very indecisive about club selection. He was also very intropunitive (self blaming), demanding, and negative self-talking. Intervention: The sport psychologist traveled to Chuck's home and spent 2 days with him. He utilized a paper and pencil "Golfing Profile" form to gather some intake information. This inventory proved very useful. They talked for 2-3 hours, went to the course and hit balls, played 9 holes and met again the next day with his wife, also a very good golfer. It was determined that Chuck's concentration problem was due to high internal overload; that is, he was thinking too much on the course. Chuck was able to hit shot after shot where he wanted the ball to go. Yet, he was always overly critical of the result. Nideffer's Model of Attentional Control was utilized to explain to him where his attentional difficulties occurred. SCORE was utilized as a way to go over his pre-shot routine, S (Scan),C(Contemplate), 0 (Overall feeling), R (Ritual), and E (Execute). It was decided that Chuck would cut down the amount of time in the scan and contemplate areas and to concentrate on the feel, ritual and execute stages. The plan was to eliminate or cut down the time for second...
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...a retail store that specializes in the distribution of golf supplies to the everyday recreational golfer. The Golfsmith chain operates with 75 retail stores in 21 different states providing not only golf but tennis equipment as well. Carl Paul founded Golfsmith in 1967 with the intention to create a retail service that helped golfers improve their games with custom club fitting as well as market all sorts of equipment in the golf industry. The golf industry is a large one where technology is always evolving along with the techniques and strategies to being a successful golfer. Golfsmith is one of the few chains that can cater to the various needs of golfers throughout the country. The chain defines its core purpose as “To inspire people to play better and live life more.” The golf market is more of an exclusive one compared to other sports such as basketball or football. Golf is a sport more played by wealthier consumers that reside in suburban neighborhoods. Therefore the marketing strategies of a chain such as Golfsmith can be narrowed down to specific demographics. About 85% golfers tend to be white males that fall into the age 18-65 ranges. Over half of the golf consumer market are some sort of manager, professional or executive and have some sort of college degree. The average household income for a golf consumer is over $80,0000. Also, 90% of them tend to be homeowners. These statistics show that golf is an expensive sport played by the more wealthier and...
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...1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also, the USGA states that there are various factors that result in the declining of golfers such as: - Game difficulty: Golf equipment manufacturers are forced to follow the new USGA rules, thus, recreational golfers are suffered from the limitation of golf equipments. They cannot enjoy playing golf as much as before while new golfers face the difficulty of playing. - Time consuming for practice: According to the limited innovation of golf equipment, golfers need lots of time to practice while they also have take responsibility to their job and spend time with their families. - High golf fee: Some golfers realize that golf fee is high, as a result, they cannot practice frequently. 2. Discuss the importance of innovation, brand, performance, and price in the golf equipment industry. Ans: Good reputation and image can lead to brand loyalty. That’s why many brands use lots of advertising expenditure to promote their brands. As the leading sports brand in the world, Nike has a clear marketing advantage over its competitors. Nike spends some of their annual revenues on advertising...
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...3/20/2013 Case 7.3 Summary The Issue in this case is that Cassie Pfenning was struck in the jaw with a golf ball while driving a beverage vehicle during a golf scramble and received major and permanent injuries to her mouth jaw and teeth. She filed a complaint against the person who hit the ball, the Elks club holding the scramble and others and alleged “the defendants were negligent in failing to exercise reasonable care for her safety while on the golf course.” Pfenning claims that as a direct and proximate result of the defendants negligence that she was forced to suffer physical and mental pain and anguish. Rule of Law in this case claims that the court had consistently held that “there is no duty from one participant in a sports activity to another to prevent injury resulting from an inherent risk of the sport.” This means, that since she agreed to be there, she was in charge of her own safety. The applied rule of law in this case stated that even if you were to assume the Pfenning was completely ignorant to the game prior to the event, after the approximately 3 hours she spent prior to being struck by the ball, she should have been aware of the possible risks involved in the game and thus could not hold the defendants responsible for her safety. In conclusion, given Pfennings status as a participant of the scramble while driving the beverage cart, as well as her inherent knowledge seeing the game played, the court found the defendant did not owe her a...
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...wilderness and development that are still in the works. Of course this doesn’t mean that the entire island will be over-developed. We at Baderman Island have intentionally designed permanent wilderness areas – in addition to the 375 acres of the botanical gardens -- that will be integrated into the master plan of the Island.Here are just a few things that we have in the works: Pepicello Fairways are planning on adding an additional 18 holes of golf on 75 open acres adjacent to the existing golf course. This new range will be designed for those golfers seeking the additional challenge needed to drive up their game. The WIlliam C. Martin Botanical Gardens are growing. Currently the 225 acres of preserved wilderness is home to abundant wildlife, exotics plants, and colorful butterflies. In attempt to better protect the gardens, an additional 150 acre buffer area is being created around the garden. Additionally, the existing walking and hiking trails are being expanded to make for better access for wheelchairs and those guests that request golf cart accessibility. Plans are in the works to expand the Baderman Island Oasis Spa. The modest 50 acres site is being expanded by an additional 25 acres with additional facilities as well. These expanded facilities will include more private rooms, larger massage areas, and better availability for services. Need more room to play? Well you’re in luck. The 50 acre Recreation Area is being doubled. The new cove will have improved tennis facilities...
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...into Callaway establish a strong product portfolio. In 1987, Callaway became the first golf company to use computer controlled milling machines to produce innovative club designs. These clubs helped eliminate/reduce the impact of variables such as directional control, distance, etc. during the game thus making it easy to play. Callaway consistently produced innovative products at an impressive rate thus appealing to its present customers at the same time attracting new customers. Examples include: 1988 Introduced S2H2 technology 1991 Big Bertha club design is launched ruled the market in the 90s 1993 Big bertha Heavenwood club introduced 1994 Big Bertha stainless steel woods and Irons are introduced ACQUISITIONS: In 1997, Callaway acquired Odyssey which was one of the leading manufacturer of golf clubs at that time. This move of Callaway had several advantages: 1 This acquisition added more variety of clubs to the product portfolio. 2 Increased market share which is directly proportional to the increase in customer base 3 Reduced competition 4 More manufacturing capacity with Callaway can use Odyssey’s establishments GREAT CUSTOMER RELATIONS/ENDORSEMENTS: Callaway established great rapport with many leading golf players of the time by working closely with them and preparing custom clubs. Many players used Callaway’s clubs with some endorsing the brand and won major golf championships. Examples include: 1 1990 Don Bies becomes the first PGA tour player to...
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...4th 2009 Front Nine ~ Desert Hawk (#1 to #9) Back Nine ~ Coyote Run (#10 to #18) We would like to welcome you to Boulder Creek Golf Club. *Today’s event is Individual Stroke Play. Each player will play their own ball around the course recording their GROSS score (Actual Strokes Taken) on the Scorecard provided. Maximum Score on ANY hole is DOUBLE PAR!!! If your ball enters Desert Area, Please treat it as a “Lateral Hazard”. You may play the ball if found as it lies with NO Penalty or Drop Back Onto Turf where it Last Crossed BEFORE Entering the Desert (This is a 1 Stroke Penalty). Balls lost in the Desert will be played as a Lateral Hazard (Drop the ball At the Point of Entry and add (1) one penalty stroke). Prize Holes MEN – BLUE TEES WOMEN – RED TEES Closest to the Pins Longest Drives Accurate Drives Desert Hawk #4 & #8 ~ All Desert Hawk #2 – Men Desert Hawk #6 – Men Coyote Run #3 & #8 ~ All Desert Hawk #5 – Women Coyote Run #5 – Women Hole In One Prizes & Locations ~ Everyone Eligible!!! Desert Hawk #4 ~ $10,000 Cash Desert Hawk #8 ~ Fairmont Vacation Package Coyote Run #3 ~ Taylor Made Driver & Fairway Woods Coyote Run #8 ~ Taylor Made Burner Irons and Wedges COURSE RULES INCLUDE: KEEPING ALL GOLF CARTS OUT OF THE DESERT AREAS AND PLEASE KEEP UP WITH THE GROUP IN FRONT OF YOU Thank you for playing today!...
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