...a retail store that specializes in the distribution of golf supplies to the everyday recreational golfer. The Golfsmith chain operates with 75 retail stores in 21 different states providing not only golf but tennis equipment as well. Carl Paul founded Golfsmith in 1967 with the intention to create a retail service that helped golfers improve their games with custom club fitting as well as market all sorts of equipment in the golf industry. The golf industry is a large one where technology is always evolving along with the techniques and strategies to being a successful golfer. Golfsmith is one of the few chains that can cater to the various needs of golfers throughout the country. The chain defines its core purpose as “To inspire people to play better and live life more.” The golf market is more of an exclusive one compared to other sports such as basketball or football. Golf is a sport more played by wealthier consumers that reside in suburban neighborhoods. Therefore the marketing strategies of a chain such as Golfsmith can be narrowed down to specific demographics. About 85% golfers tend to be white males that fall into the age 18-65 ranges. Over half of the golf consumer market are some sort of manager, professional or executive and have some sort of college degree. The average household income for a golf consumer is over $80,0000. Also, 90% of them tend to be homeowners. These statistics show that golf is an expensive sport played by the more wealthier and...
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...Bridgestone The purpose of this paper is discuss the brand market extension of Bridgestone corporation into the realm of making golf clubs. Bridgestone golfing products currently include Golf Balls and golf gloves and apparel (Bridgestone, 2014). The brand has a solid reputation as being a top performer not only among the professional golfers but also with the average weekend golfer as well. The proposal of Bridgestone corporation is to start making their own line of golf clubs. There have been many organizations that have successfully entered into the golf club market after being successful in the golf accessories market. The branding extension should allow for the transition and eventual success in this market. Problem and objectives It has been proven that today’s markets are very competitive. Many organizations are under pressure to launch new product to keep their consumers happy and keep the organization going in the right direction. This is no easy task, approximately 35% of new products fail. Brand extension is designed to limit the failure by introducing goods and services that consumers can relate to other products and this will make them more effective in the market. Extending the brand Bridgestone has extensive experience in manufacturing golf balls, gloves and apparel. It is not currently set up to develop and manufacture golf clubs at this time. There are several options for this. Develop and manufacture their own clubs, which is expensive and time...
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...CASE 3: COMPETITION IN THE GOLF EQUIPMENT INDUSTRY 2009 Background There is no exact date as to when the game of Golf came into existence. The first known reference of golf was made in 1452. Golf has come into its own during the early 1950’s and 1960’s. The game was televised in America, which ultimately meant that more and more people would become exposed to the game. During the late 1990’s.it was estimated that more than 27 million Americans were playing golf. However, between 1998 and 2008, the number of people playing golf had declined from 27.5 million to 25.6 million players. The industry is currently in a state of decline. The recent recession and the onset of regulations from the USGA and the Royal and Ancient society have had a negative impact on the golf equipment industry. 1. The industry is defined by endorsements, branding, technological advances and regulation. - Endorsements – Leading golf brands have always struck endorsement deals with leading golf players. The value of the endorsements has increased significantly since 2000. During the 1990’s top players were receiving between $250 000 - $400 000. By 2007, the top golfers were earning at least $4 million. Tiger Woods has earned more than $80 Million in endorsements in 2009 alone. - Branding – Golf is characterized by brands such as Nike, Callaway, Titleist, TaylorMade, Cobra, Ping, and so forth. - Technological advances – Golf clubs today can hit a golf ball approximately 265m...
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...Belvoir Park Ltd (BPL) Set in over 200 hectares of some of England’s finest countryside, Belvoir Park is a premier sporting country estate, owned and operated by Belvoir Park Limited (BPL). The business aims to be a top international luxury leisure destination with guests attracted from all over the world (see Fig. 1). BPL’s Managing Director, Wilhelm Deboos-Parker, is known for his fastidious attention to detail. Further, he has very high expectations of BPL’s staff, insisting that their demeanour is an integral aspect of the guest’s experience. Wilhelm’s focus is first and foremost on the guest’s perspective, yet he is willing to listen to ideas from members of staff about how the guest’s stay might be enhanced. Charm personified with guests, many former staff learnt too late that he is not a man with whom to argue. At the heart of the operation, and first seen from the sweeping driveway, is the magnificent and tastefully renovated 17th century country mansion. The mansion is now primarily used as the reception and restaurant. Although there are a dozen suites and rooms in the mansion itself, the majority of the accommodation is in the former stable and carriage blocks. Room rates vary, from a published £780 (per room, per night) for the best suite in the mansion, down to about £300 for a double room in the stable block. However, the actual prices charged can vary because BPL adopts price discrimination. Further, prices also reflect a number of variables such...
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...Callaway Golf Clubs Term Paper Assignment Webster University Marketing 5000-02 Fall I 2010 Rashad A. Myers Executive Summary Callaway is a premium golf equipment company which focuses on increasing the overall experience of playing the game for those that use its products. The company will increase market share and profits by focusing on specific target markets over the next 12 months. Environmental Analysis Socio-Culturally, Callaway is affected by the fact that the majority of its customers are Caucasian and male. Further, this demographic is largely made up of male baby boomers, and this segment is aging rapidly, with many giving up the game due to health reasons. Also, children are not taking up the game with the numbers that they used to. Instead, they opt for video games and other sports. Politically, Callaway is not affected by legislation. Callaway is certainly impacted by what is going on economically. Golf is a relatively expensive sport to play with any regularity, when you take into consideration the equipment costs and green fees. One of the first activities that are limited is recreational spending in a down economy. The company will suffer if people’s discretionary spending is limited for extended periods of time. Callaway is affected by Legal and Regulatory forces because its governing body, the United States Golf Association (USGA) can make changes to equipment any time it wants to. Callaway incorporates technology heavily in their...
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...Public Relations Plan Ogden City Golf Courses Public Relations Plan Ogden City Golf Courses 1787 Constitution Way Ogden UT 84401 Phone Number: 801-629-0699 Mt. Ogden Golf Course | | 1300 Valley Drive Ogden UT 84401 Phone Number: 801-629-0694El Monte Golf Course | | For more info visit:www.ogdencity.com | 1787 Constitution Way Ogden UT 84401 Phone Number: 801-629-0699 Mt. Ogden Golf Course | | 1300 Valley Drive Ogden UT 84401 Phone Number: 801-629-0694El Monte Golf Course | | For more info visit:www.ogdencity.com | Table of Contents Executive Summary 2 Four-Star Rating History and Legends Lessons and Clinics Mission Statement Keys to Success Planning for the Future 3 Goals Target Audience Key Messages Strategies Executive Summary Mt Ogden Golf Course is a city owned public course perched high on the East Bench overlooking the city of Ogden and surrounding communities. The golf course is well known for its elevation changes and its fantastic course conditions. It is a very challenging but playable layout with views that are second to none. Mt Ogden Golf Course offers a wide variety of services that include catering, corporate events, men’s, women’s and couples golf leagues, annual tournaments, charity events, and golf teaching and instruction. El Monte Golf Course is a nine-hole layout located in the mouth of beautiful Ogden Canyon. Featuring gentle terrain changes, mature trees, and outstanding greens, this secluded...
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...dedicated men and women who work hard everyday to promote the game of golf to everyone, everywhere. The organization stands by its motto of being experts in the game and business of golf. The PGA is made up of 41 different sections that are identified by their geographical location in the United States.(as shown on map below) [pic] Each section organizes and conducts regional qualifying tournaments for amateur events such as the PGA Team Championship and the Junior PGA Championship, as well as sponsor junior clinics. PGA sections also organize and conduct educational programs, workshops and seminars for local PGA members and apprentices who are PGA members in the process of obtaining their PGA card. The section offices work with the PGA headquarters office in Palm Beach, FL to provide experts to participate in these programs as well as assisting PGA members in full-filling the PGA mission statement. The New England Professional Golfers' Association (New England PGA) is the section office that governs all golf and golf tournaments in most of the New England area. It is a non-profit association who is dedicated to promoting the game of golf in the region. The New England PGA currently has over 750 class A PGA golf professionals and over 240 PGA apprentices at over 450 golf facilities in five states -- Rhode Island, Vermont, New Hampshire, Massachusetts & Maine. These facilities include public, private and resort golf courses, teaching centers, and driving ranges. The New England...
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...S ECCO A/S — GLOBAL VALUE CHAIN MANAGEMENT w Professor Bo Bernhard Nielsen, Professor Torben Pedersen and Management consultant Jacob Pyndt wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: 2008-03-10 Despite the summer, the weather was hazy on that day in May 2004 as the airplane took off from Hongqiao International Airport, Shanghai. The plane was likely to encounter some turbulence on its way to Copenhagen Airport in Denmark. The COO of the Danish shoe manufacturer ECCOA/S (ECCO), Mikael Thinghuus, did not particularly enjoy bumpy flights, but the rough flight could not overshadow the confidence and optimism he felt after his visit to Xiamen in southeast China. This was his third visit in...
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...have intentionally designed permanent wilderness areas – in addition to the 375 acres of the botanical gardens -- that will be integrated into the master plan of the Island.Here are just a few things that we have in the works: Pepicello Fairways are planning on adding an additional 18 holes of golf on 75 open acres adjacent to the existing golf course. This new range will be designed for those golfers seeking the additional challenge needed to drive up their game. The WIlliam C. Martin Botanical Gardens are growing. Currently the 225 acres of preserved wilderness is home to abundant wildlife, exotics plants, and colorful butterflies. In attempt to better protect the gardens, an additional 150 acre buffer area is being created around the garden. Additionally, the existing walking and hiking trails are being expanded to make for better access for wheelchairs and those guests that request golf cart accessibility. Plans are in the works to expand the Baderman Island Oasis Spa. The modest 50 acres site is being expanded by an additional 25 acres with additional facilities as well. These expanded facilities will include more private rooms, larger massage areas, and better availability for services. Need more room to play? Well you’re in luck. The 50 acre Recreation Area is being doubled. The new cove will have improved tennis facilities, expanded beach area, and dedicated areas for fishing and SCUBA diving. What about the hotels? Currently the three hotels (Main,...
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...Karen may have an action against ABBBW for her broken arm. The occupier-occupant relationship is an established duty case. The facts also clearly establish breach by stating that ABBBW had ‘carelessly forgotten to put up a sign’. Finally, causation is clear from the statement that Karen tripped ‘due to this instability’. The only issue which must be addressed is whether the legislative presumption of contributory negligence is applicable to Karen. Contributory negligence Section 95(1) of the Civil Law (Wrongs) Act (CLWA) states that contributory negligence will be presumed if the injured person was intoxicated at the time of the accident. It is noted that Karen enters the waterhole after consuming a litre of wine. Although other factors which influence the effects of alcohol are not mentioned, such as Karen’s body mass, the large quantity of wine consumed means that ABBBW would probably not have a problem establishing intoxication. However, Karen could rebut this presumption by referring to s 95(2)(a), which notes that contributory negligence will not be assumed if the plaintiff can prove on the balance of probabilities that his or her intoxication did not contribute to the accident. The facts simply state that Karen lost her balance ‘due to the instability’ of the waterhole and no indication is given that her intoxication made the accident more likely. Without evidence to the contrary, Karen would likely recover in full for her broken arm. Karen v ABBBW (2) ABBBW...
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...Strategic Report for The Callaway Golf Company Innovation through Collaboration Scott Damassa Amy MacKinnon Alisher Saydalikhodjayev April 14, 2007 Harkness Consulting Table of Contents Executive Summary ................................................... 3 Company Background ................................................ 5 Competitive Analysis.................................................. 7 Internal Rivalry ................................................................ 8 Entry .............................................................................. 12 Substitutes & Complements ........................................... 13 Buyer & Supplier Power ................................................. 14 SWOT Analysis ..........................................................15 Strengths ....................................................................... 15 Weaknesses ................................................................... 15 Opportunities ................................................................. 16 Threats........................................................................... 16 Financial Analysis .....................................................16 Strategic Issues & Recommendations .......................21 References…………………………………………………………25 Harkness Consulting 2 Executive Summary Harkness Consulting has been asked by Callaway Golf to assess its strategic market position and to make recommendations for improving...
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...Golf Participation in America, 2010-2020 B Y J O S E P H F. B E D I T Z , P H . D . A N D J A M E S R . K A S S NATIONAL GOLF FOUNDATION Introduction RECENT DECLINES IN THE NUMBER of golfers and golf Figure 1: Golfer Participation - year by year 35 30 25 Golfers (mm) 20 15 10 5 0 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 courses, coupled with a reduction in golf consumer spending, have many in the industry asking: “Where is the game headed?” And when we think of the game, we correctly think about amateurs, the people who play the game. NGF’s founder, Herb Graffis, said that it is these amateurs “from whom all blessings flow.” What Herb meant was that without the amateur golfer, there would be no business of golf, no tournament golf, no golf media … no golf! We have been told that American consumer spending accounts for 70% of the nation’s gross national product, or GNP. Well, it’s safe to say that American golfer spending accounts for 100% of the golf industry’s GNP. So to understand where the game and business of golf is headed, we need to understand where the number of amateur golfers is headed. From the mid 1980s to the turn of the century, the number of golfers grew by about 50% – from 20 million to 30 million golfers. That is very substantial growth – a compound annual growth rate of around 3%. But since the year 2000, the number of golfers plateaued and has been slowly declining, raising concerns about the future. Figure 2 on...
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...Customer Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix A – Non Member Revenue Projections 10 Appendix B – Income Statement 11 Appendix C – Golf Courses Available on E6Golf Software 13 Appendix D – Marketing Budget 14 Appendix E – Marketing/Activities Plan 2014 – 2015 15 Bibliography 16 1. Executive Summary The following plan outlines the marketing strategy and tactics for introducing virtual golf to Fox Haven Golf and Country Club (FHGCC), a golf course currently operating in High Level, AB. This is the only golf course in the High Level area, the closest other courses being in La Crete and Fort Vermillion, both over an hour’s drive from High Level. FHGCC will build and open a 10 room Virtual Golf Centre at its current location. FHGCC will target this new venture at its current membership of approximately 120, while opening its doors to new golfers and those wishing to remain active over the long winter months. 2. Current Business Operations FHGCC is an 18-hole, par 72, parkland style golf course and driving range. Although small in length (6648 yards from the back tees, 5492 yards from forward tees), it provides a challenge for golfers of all abilities, with water hazards on ten of the holes, and well placed bunkers around the course. The club runs a Men’s and Ladies’ League (Men’s – Tuesday...
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...II. Market Analysis Summary 4 Industry Analysis 5 Market Trends 6 Barriers to Entry 6 Changing Forces 6 Customer Analysis 7 Competitor Analysis 7 Critical Success Factors 8 III. Business Implementation and Evaluation 8 Implementation Plan 9 Evaluation 9 I. Executive Summary Description of Business Increasing demand for accurate score keeping coupled with advances in golfing technologies and the ever expanding locations of golf courses have dramatically altered the golfing world by making golf courses more accessible and have leveled the playing field between novice and experienced golfers. However, unlike times past when scores were tallied based on personal integrity, there is now a way to keep a golfer honest about their score keeping. . This will be accomplished by partnering with local golf courses to promote this new technology during the initial roll out phase of the Integrity Glove (IG). The company will provide a select few North Texas golfers with an opportunity to try out the latest innovation in golf scoring equipment at their preferred course. Innovations that improve the accuracy of scoring will enhance the competition and enjoyment of the game for all parties involved. Scoring has traditionally been a function of human inputs. During a casual game a player would record their score on a traditional printed score card. This approach allowed the player to alter their score to something more appealing, if they so desired. At the end of a round...
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...Letter of Transmittal Mr. Niaz Patwary Faculty Member School of Business North South University Dear Sir, We are pleased to present our final report, "Business Plan: FANTA-C," for partial fulfillment of our Entrepreneurship course (MGT 368). This report presents you a business plan for our business idea, supported by suitable feasibility study. We hope that our report includes all topics demanded by the project outline accurately. We look forward to discussing this report with you and receive good comments. Yours Sincerely, Akhlakun Nobi Chowdhury | 071 467 030 | | Abid Rahman | 073 453 030 | | Nirjona Wahed Zara | 073 456 030 | | Md Tariqul Islam | 082 291 030 | | Farah Ahmed | 091 0973 030 | | SL no# | Table of Content | Page no | 1 | Introduction | | 1.1 | Business overview | | 1.2 | Mission | 1 | 1.3 | Vision | 1 | 1.4 | Our Value | 1 | 2 | Opportunity and research analysis | | 2.1 | Primary feasibility analysis | 2-7 | 2.2 | Porter five forces | 8 | 2.3 | PESTEL analysis | 10 | 2.4 | SWOT analysis | 11 | 3 | Marketing plan | 14 | 3.1 | Marketing mix | 14-16 | 3.2 | Marketing strategy | | 3.2.1 | Typologies of our current marketing strategy | 17 | 3.2.2 | Current marketing strategy | 18 | 3.2.3 | Future marketing | 19-22 | 4 | Management and Operation | | 4.1 | Physical location | 23-24 | 4.2 | Floor plan | 25 | 4.3 | Management team | 26 | 4.4 | Overall Business strategy | 27-28 | 5 | Financial...
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