...be the problem… Let’s go back to the good ole days… Q: Are the old days really better? The Jazz Age (1920s) The Long Nineteenth Century Historians always ignore what everyone else is doing 1789 to 1918-???? Industrial Revolution French Revolution Victorian Ideas and Imperialism Bigger push for imperialism Ends in 1918- why? WW1 is over, Russian Revolution taking place What replaces it? “The Modern Age” parallels “Return to Normalcy” what does that mean? Science better at understanding the world than religion Individuals have the right to choose their own lifestyles Women control their minds and bodies More rights for minorities? Reactions? The New Traditionalists God trumps science Bible is the ONLY source of morality Women are subservient to men Immigrants are subservient to white Anglo-Saxon men 1920s The New Era The Roaring Twenties Rise of automobile, gangsters, rise of the radio & other gadgets and appliances The Jazz Age Clash of old & new values The Economy after the war… Switch from war to peace initially difficult Gets re-cranked up by 1922-1923 United states’ industry still intact after war, unlike Europe Becomes world’s top producer of consumer products Middle class expands greatly What about the lower classes? Same problems as before Too much prosperity for middle class to care!!! Rise of consumer spending on new fangled items Luxuries become necessities Auto Industry Urban and rural more closely connected...
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...1960 until his death in 2001. Hyundai built its first car in 1968, the “Cortina”, a compact sedan under Ford license. In 1975, Hyundai made its first own model, the Pony, in collaboration with Mitsubishi and the firm “Italdesign” of Turin. Currently, Hyundai has one of the most respected research and development centers of the industry. In 1997, South Korea suffered of a serious financial crisis which also affected the automotive industry involving the Daewoo’s bankrupt (now part of General Motors). Hyundai overcame the crisis, but it was forced to divide its many operations (construction, banking, petrochemicals, logistics, shipbuilding, etc...) into 5 separate companies. One of these, the most internationally known, is the Hyundai Motor Group which now includes the brand Kia. The company has been one of the most influential industrial conglomerates in South Korea's economy. And currently, it’s the second-largest chaebol behind Samsung. The 6 major group companies are: • Group Hyundai: Hyundai's original company, founded in 1947 as a company infrastructure construction. It is dedicated to infrastructure, lifts and tourism. •Hyundai Kia Automobile Group: the company best known at Hyundai worldwide, is responsible for the manufacture of cars, with Hyundai Motor Company and Kia Motors as its two most popular brands. It is the fourth largest manufacturer of vehicles...
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...1921, Walter P. Chrysler became chairman of Maxwell Motor Corporation. Due to its high debts and declining sales after World War I, automobile production under Maxwell was stopped. In 1924, the Chrysler Six was launched in the U.S. for $1,565.00. Chrysler Motors LLC has been the third largest automobile manufacturer in the United States since 1928 with its acquisition of the Dodge Brothers firm. Over the years the company introduced many different models, but they were able to survive The Great Depression due to the strong sales of their entry-level Dodge and Plymouth brands. Chrysler’s many automobile innovations such as the HEMI engine developed in 1951, power steering, power windows, power brakes, the alternator and electronic fuel injection have made them extremely popular with consumers (Wheelen & Hunger, 2012, p. 17-2). By 1960s, Chrysler expanded their company into Europe through multiple company acquisitions, but with environmental pollution issues and the oil crisis of the 1970’s Americans started preferring Japanese’s fuel-efficient cars instead of bigger American cars causing sales to decline. In 1979, Chrysler promoted Iacocca as Chairman and CEO who in turn revamped the company and set up a new management team. He started cost-cutting measures to lower their $4.75 million debt and expanded the line of their passenger automobiles through a $1.5 billion federal loan (Wheelen & Hunger, 2012, p. 17-3). In 1983, the company had recovered from their crisis and repaid...
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...EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile industry has gone a long way consisting of a number of renowned companies. In this industry, the core product is transportation and communication facility backed by actual and augmented product. Product line decision involves Line stretching and Line filling. In this industry, Mercedes-Benz lengthens its product line by using both line stretching and line filling. Since the early branding era, the branding strategies have changed throughout the time. Branding is, now-a-days, influencing the consumer buying behavior to a greater extent. As such manufacturers are now concentrating more on brand placement rather than product placement. They are developing brand loyalty in the minds of their customers in order to achieve high retention rate. Automobile companies can build up both product and corporate brand, but the recent trend is towards emphasizing on corporate branding. Previously it was thought that Branding is necessary from the sellers point of view to differentiate own products,...
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...Management Marketing Management MKTG 6120 Trimester 3, 2013/2014 The Impact of Brand Awareness on Brand Equity: A Study of Malaysian Automobile Industry Prepared by: Wiki Noviandi (G1335059) Feras Qawasmeh (G1335039) Nor Izuan Shah Minhad (G1325003) Wira Amirul (G1230579) Abdul Razak (G1333627) Prepared for: Prof. Dr. AKM Ahasanul Haque Date of submission: 13/07/2014 Abstract This research project will use quantitative measurement to examine how influence of brand awareness on brand equity to the customer purchasing decision on Malaysian automobile industry. The quantitative method used is to survey because this method creates the results as statistically reliable. This study focuses on whether Malaysian consumers are knowledgeable about branded products and most of the Malaysian consumers are loyal to a particular brand. Furthermore, brand name and symbol defines the social class of consumers and branded products believed to be of superior quality. Table of Content Abstract…………………………………………………………………………………. 2 Table of Content………………………………………………………………………… 3 Introduction…………………………………………………………………………….. 4 Literature Review………………………………………………………………………. Brand Equity……………………………………………………………………. 6 Brand Knowledge………………………………………………………………. 8 Brand Awareness……………………………………………………………….. 9 Automotive Industry……………………………………………………………. 10 Proposed Methodology…………………………………………………………………. 13 References……………………………………………………………………………….. 14 Appendix….………………………………………………………………………………...
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...Thursday, November 13, 2014 [Ethics of the Automobile Industry: Ford Motor Company] | By Amir Rafih, Jordan Mather, Jennifer Sprague, Eric Parr, Gloria Ledi, and Meshal Mustafa | | (04-71-300 ) Business Ethics in a Global Context by Dr. Kent Walker Table of Contents Executive Summary 3 Introduction 4 Global History & Development of Automotive Industry 4 Value Chain of the Automotive Industry 6 PEST Analysis 7 Political Factors 7 Economic Factors 9 Social Factors 9 Technological Factors 10 Stakeholder Interests 11 Shareholders 11 Domestic Part Suppliers 12 CAW/UAW (Employees) 12 Customers 12 Environmental Groups 13 Stakeholder Position Analysis 13 CEO 13 Customers 13 Competitors 14 Analysis of History of Recalls and Assessment of Ethics 14 History of Recalls 14 Potential for Improvement 16 Economic, Social and Environmental Impacts of the Global Automobile Industry 17 Utilitarianism 17 Feminist Ethics 18 Postmodern ethics 20 Kant’s categorical Imperative 21 Corporate Social Responsibility, Corporate Social Responsiveness and Corporate Social Performance 22 Conclusion 27 References 27 Appendices 29 Executive Summary Before only the wealthy could afford cars but this changed with the Ford Model T. This car was specifically targeted at average family household by making it affordable to own. By 1918, Model T was owned by half of American car consumers (LoveToKnow, 2014). Standards must be set for companies...
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...Organization and Leading People- FCA Company and SWOT Robert McCormack Western Governor University Author Note This paper is being submitted on August 30, 2015, for WGU C200 Managing Organizations and Leading People Managing Organization and Leading People- FCA Company and SWOT The Corporate American dream is undergoing a major overhaul. Not all that long ago there was plenty of opportunity for the average American worker to obtain employment in the automotive industry and earn what was considered a competitive wage. The internal and external challenges for the FCA LLC (Fiat Chrysler Automotive) company in recent years have caused the company to take on a systematic approach to building and maintaining a profitable business. The discovery of the root cause for the FCA turn around can be found in the leader CEO Sergio Marchionne. In the paper, we will review his top three leadership practices, and perform SWOT analysis of the FCA- North America organization. The FCA- North America LLC has its headquarters in Auburn Hill, Michigan. The FCA- North America divisions include SRT, Dodge, Chrysler, and Ram. The primary products made by this company are SUVs, trucks and automobiles. The Dodge autos include the Dart, Challenger, Charger, and the Avenger. The Chrysler autos include the 200, the 300, Town and Country. The Ram Truck line includes Ram 1500, 2500, 3500. The SUV lineup is Jeep, Dodge Durango. The FCA- North America LLC product has a target of the general public...
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...George Brown College School of Business Bailout or Bust? Case Study Noelle Nurse Tran Monica Molina BUS 1038 Professor Joyce Manu April 5, 2013 A perfect combination of unfavourable factors contributed to a major automobile manufacturing industry crisis in North America in 2009. The auto manufacturing industry had taken such a dramatic turn from being large and successful to becoming an industry full of debt and bad reputation; especially for three big and important companies: General Motors, Ford Motor and Chrysler. The “big three”, as they call it, had faced a major turndown leaving thousands and thousands of employees without jobs as a result of a series of bad long term “strategic “decisions. To aid these large industries, the government offered to help, by bailing them out with billions of dollars. This was a very risky decision from the government because of the size of the bailout; hence they needed to keep an open eye on these companies to make sure that this large amount of money was being used wisely. One of the ways the government was taking cautions was by examining the actions being taken by Japanese companies (Toyota Motor, Honda Motor and Nissan Motor) facing the same situation without requiring any government bailout. Their response had been the implementation of a more intelligent strategy, for example, Honda Motor reacted by closing down its plants for 13 days to reduce the production of even more cars they were aware they could not sell....
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...businesses make up an incredible 34% of the S&P 500 Index, meaning over 170 of our nation's 500 largest companies are family owned (Caspar, Christian). To some, this figure is extremely surprising, as it shatters the commonly held misconception that family firms are simply "mom and pop shops." Although it is clear that family businesses are capable of incredible widespread success, exactly why this is the case is far less obvious. One way to gain some valuable insight into how and why so many effective family businesses exist is to closely examine the three in our nation that have had the most success: Cargill, Ford Motors, and Wal-Mart. In many ways, these businesses could not be more different; for instance, they operate in separate industries, and the levels and types of family involvement in the firms vary. Extensive analysis of these three corporations did, however, reveal that while no family, business, or family business is perfect, each company's achievements are directly attributable to its commitment to the common vision and identity instilled in the firm by the family. Cargill Cargill is a private corporation that works with "farmers, customers, governments and communities" to provide "food, agriculture, financial and industrial products and services to the world ("Cargill: Provider of Food…"). Believe it or not, Cargill is as broad of a company as it makes itself sound. Founded in 1865 as a grain storage facility, the company no longer specializes in delivering...
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...-Chrysler service and dealership Problems (Middle East)… -Chrysler Service solution……………………………………. -Conclusion……………………………………………………. -Work Cited…………………………………………………… INTRODUCTION: DaimlerChrysler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. As it can be seen above that the integration of the two different companies with similar line of production makes the company stronger, reliable, and caters the best for its customer needs and satisfactions. As a result, we chose this company to discuss further on its Total Quality Management and other related issues. Total Quality Management is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge and experiences of workers. The simple objective of TQM is "Do the right things, right the first time, every time". TQM is infinitely variable and adaptable. Although originally applied to manufacturing operations, and for a number of years only used in that area, TQM is now becoming recognized...
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...government, and people’s hearts set up a better image, which is beneficial to the development of the company and have more income. Hope this report from every Angle analysis Toyota company pedal events, brake event. Let the Toyota Company remember the lesson. And effectively solve it. 1.0What is business ethic? Have a lot about what is the business ethics idea, or is simple; some people think is right or wrong. Essentially, business ethics is the pursuit of truth. Can and should be regarded as for $5 and $5 $10 is equal to the initial level, the simple truth. Therefore, the businessman must provide good quality goods and service, with reasonable price to consumers' normal supply. They must avoid addicted to like adulterate unfair trade practices, promoting misleading advertising, cheating weights and measures, such as the black market, they must give fair wages and their workers provide good working conditions. They must not exploit the workers. They must encourage competition in the market. They have to protect the interests of small traders. They have to avoid unfair competition. They must avoid monopoly. They have to pay all taxes to the government on a regular basis. (Anon., 2012) 1.1The definition of Business Ethic Business ethics embodies moral standards is a enterprise organization is vital...
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...Abstract Often automobile recalls are drawing media and public attention. Influenced by Toyota’s recent automobile recalls 2009-2010 this research conducts an empirical study on historical car recalls. The research uses secondary data from recall websites maintained by public and private organizations. For different car model year and manufacturer the study looks at frequency of recalls, recorded customer complaints, and yearly sales data. Analysis shows recalls are a common event with the majority of recalls initiated by only a few car makers. Though car makers use many eye catching and popular quality and customer care slogans and programs, many popular car makers still face valid customer complaints and consequently face many unwanted recalls. This study identifies that most recalls occur during the first five years of the car model year. This preliminary study of automobile recalls can be further extended at a later stage to identify key causes of recall. Keywords Product recalls, Reverse logistics, car recalls, product returns, closed loop supply chain 1. Introduction Though manufacturers use state-of-the-art operations philosophies, tools and techniques, it is difficult to make the perfect product and products often need to be recalled. Recalls occur when the customer or the manufacturer or the government safety ensuring authority identifies a serious product defect or fault as a health hazard or as risky to use. Recalls are a consequence of a bad quality product...
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...State Farm Insurance SWOT Analysis Tamara Lee MGT/521 June 9, 2014 Kenneth Goranson Abstract This SWOT analysis will provide you with the good, the bad and the ugly of State Farm Insurance, one of the leading insurance companies today. The History of State Farm State Farm Insurance was founded in 1922 by a retired farmer and insurance salesman George Jacob Mecherle. State Farm is the leading insurer of cars and homes in the U.S, more than any other insurer. They are also a leading insurer in Canada. State Farm is currently ranked number 44 on the Fortune 500 list. State Farm began as an automobile insurance company. Today, they offer almost 100 products and services, in five different lines of business, to help customers manage today and prepare for tomorrow. State Farm has more than 17,000 agent offices. The 2013 Annual Report only covered the Automobile portion of the business. With this sector of the business, Net Income was $1,836 billion (Annual Report 2013). State Farm’s Mission Statement is: to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. Their vision is: To be the customers’ first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers’ needs will determine pour path. Our values will guide us. Strengths State Farm Insurance accident, property and...
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...[pic] CHAPTER 1 INTRODUCTION INTRODUCTION The automobile industry is one of the largest industries in India as in many other countries. It plays a major role in the growth of economy in India. The automobile industry in India is the ninth largest in the world with an annual production of over 2.3 million units in 2008. The industry comprises automobiles and auto component sectors, which encompass passenger cars, two-wheelers, three-wheelers, tractors, commercial vehicles, multi- utility vehicles and components. Today, the Indian automobile industry is the world s largest motorcycle manufacturer, the second largest two-wheeler and tractor manufacturer, the fifth largest commercial vehicle manufacturer and the fourth largest car maker in Asia. Apart from serving the domestic market, the Indian auto sector has also become a sourcing hub for the global auto giants. In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and Thailand. The Government of India has introduced an ambitious project of setting up world-class automotive testing and R&D infrastructure to place India in the USD 6 trillion global automotive business. This book details the current status and factors influencing the growth of the Indian automobile industry; its future prospects and the success stories of some automobile giants in India. It also focuses on the future growth of the industry as a result of the newly adopted technologies and strategies. India...
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...1 Alvin Toffler is known for his works discussing the digital revolution. A former associate editor of Fortune magazine, his early work focused on technology and its impact. Accenture has dubbed him the third most influential voice among business leaders, after Bill Gates and Peter Drucker. John Romero is a game designer, programmer, and developer in the video game industry. He is best known as a co founder of id Software and was the lead designer for many of their personal computer games including Wolfenstein 3D, Doom, and Quake. 3 4 5 6 **important** 7 8 9 Demographics easy to measure; easy to obtain 10 **important** Market Segmentation – Identify and profile distinct groups of buyers who differ in their needs and wants. Market Targeting – Select one or more market segments to enter. Market Positioning – For each target segment, establish and communicate the distinctive benefit(s) of the company’s market offering. 11 A market segment consists of a group of customers who share a similar set of needs and wants. Major segmentation variables are: • Geographic, • Demographic • Psychographic • Behavioral 12 E 13 Geographic segmentation divides the market by nations, states, regions, counties, cities, or neighborhoods. Nielsen Claritas developed PRIZM NE, a geoclustering approach that combines geographic data with demographic data that yields richer descriptions of consumers and neighborhoods. The groupings take into...
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