...Management at Northwestern University Why chocolate? I. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the age of 15 - 35. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just Rs 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation GATHERING AND ANALYSING MARKET INFORMATION PRODUCTS Amul chocolates Parent Company Amul Category Chocolates Sector Food Products Tagline/ Slogan Taste of India USP Quality and affordability STP Segment Quality conscious children and adults Target Group Kids and youth Positioning Taste of India by giving them quality products SWOT Analysis Strength 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as it attracts large segment Weakness 1. Limited international presence as compared to leading global brands 2. Penetration in rural areas is still limited Opportunity ...
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...Data Analysis-Why? A. To study and examine data collected 1 Synthesis of data B. Identify community strengths C. Identify community health needs D. Determine need for further data collection: 1. find if research has been done. 2. Data gaps: determine need for further data collection. Make sure you can support data gaps with information from assessment. E. Look for trends/patterns; how often do you see a recurrent theme? F. Discovery of causative relationships: the R/T portion. I. Basic Steps of Data Analysis(4) 2 Categorize-e.g. by demographics, commonalities. E.g. intra/extra community for health and social services 3 Summarize 4 Compare 5 Inference/Interpretation II. Categorize Data 6 There are many ways to sort and categorize data e.g. demographically by age groups, by problem type 7 Geographic approaches may be used 8 Use of model; we are using the wheel from Neuman’s model. 9 Look for data convergence when categorizing-e.g. how many times do we see data converging in different categories? 10 Look for commonalties, health resources that are available. SEC, age, etc. III. Data Summary 11 Summary statements-summarize each table. 12 Summary statistics-put data into percentages and rates so that different areas/communities can be compared. Raw numbers will not work to compare different areas. 13 Graphic methods of data summary: 14 Remember that tables need concise summary data. P. 222, can put population...
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...Kids Clothing Store Business Plan Plan Outline 1.0 Executive Summary Mission Objectives Keys of Success 2.0 Company Summary Company Ownership Start-up Summary Company Locations and Facilities 3.0 Products Products Description Competitive Comparison Sales Literature Sourcing Technology Future Product 4.0 Market Analysis Summary Market Segmentation Target Market Segment Strategy Market Needs Market Growth Industry Analysis 5.0 Strategy and Implementation Summary Competitive Edge Marketing Strategy Sales Strategy Sales Forecast Milestones 6.0 Management Summary Organisational Structure Management Team Personnel Plan 7.0 Financial Plan Important Assumptions Break-even Analysis Projected Profit and Loss 1.0 Executive Summary Young parents, whether father or mother, are intereted about latest trends so they want their kids to look smart and beautiful by wearing dresses of the latest design. In order to fulfil young parents' expectations and demands for clothes that suit their kids whether boys of girls, T'square will be the ideal concept store. T'square is a new firm will be started-up to provide good quality and latest trend of children's clothing. We present an extensive range of kids wear that are manufactured using different fabrics such as Cotton, Silk, Wool...
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...factors that may or may not effect property crime rates in the United States. I seek to answer several questions regarding property crime rates in the United States: what are the primary determinants of property crime in the United States, what would I like to know about property crime rates that cannot be answered by the provided data, and how does population density effect property crime rates and is this expected. The data that was provided for this particular case came from a collection of various United States government resources and agencies, "including; the 1988 Uniform Crime Reports, Federal Bureau of Investigation; the Office of Research and Statistics, Social Security Administration; the Commerce Department, Bureau of Economic Analysis; the National Center for Education Statistics,...
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...United States. PCRIMES Property crime rate per hundred thousand inhabitants (property crimes include burglary, larceny, theft and motor vehicle theft); calculated as number of property crimes committed divided by total population/100,000 PINCOME Per capita income for each state DROPOUT High School Dropout rate (%, 1987) PRECIP Average precipitation in inches in the major city in each state over 1951- 1980 PUBAID Percentage of public aid recipients (1987) DENSITY Population/total square miles KIDS Public aid or families with children, dollars per family UNEMPLOY Percentage of unemployed workers URBAN Percentage of the residents living in urban areas STATE 50 States of America The task required that it show the association between crime and the different variables; such as location, income levels, education, climate, public aid, population density, family size and unemployment rates. From the studies it was recommended to use a regression analysis and established that crime is the dependent variable, and that the others were independent variables. After running a regression analysis and hypothesis testing it was concluded that high...
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...DEPARTMENT OF BUSINESS MANAGEMENT A PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi SUBMITED BY: - Anuradha . Mukku Vinaya. Nadar Kiran . Hemani Rasika. Patil Snehal. Bhari DECLARATION We, students of Master of business administration studies, hereby declare that we have successfully completed this Project on Marketing management in academic year 2012-2014. The information incorporated in this project is true and original to the best of our knowledge. ACKNOWLEDGEMENT This project is a result of dedicated effort. It gives us immense pleasure to prepare this project report on “COLGATE –PALMOLIVE LTD”. We would like to thank our project guide, Prof., for consultative help and constructive suggestion on the matter in this project. We would like to thank our parents and our colleagues...
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...RAND Journal of Economics Vol. 31, No. 3, Autumn 2000 pp. 395–421 Mergers with differentiated products: the case of the ready-to-eat cereal industry Aviv Nevo* Traditional merger analysis is difficult to implement when evaluating mergers in industries with differentiated products. I discuss an alternative, which consists of demand estimation and the use of a model of postmerger conduct to simulate the competitive effects of a merger. I estimate a brand-level demand system for ready-to-eat cereal using supermarket scanner data and use the estimates to (1) recover marginal costs, (2) simulate postmerger price equilibria, and (3) compute welfare effects, under a variety of assumptions. The methodology is applied to five mergers, two of which occurred and for which I compare predicted to actual outcomes. 1. Introduction Traditional analysis of horizontal mergers is based primarily on industryconcentration measures. The market is defined and pre- and postmerger market shares of the relevant firms are used to compute pre- and postmerger concentration measures, which give rise to presumptions of illegality. Using this approach to evaluate mergers in industries with differentiated, or closely related but not identical, products is problematic. In many cases the product offerings make it difficult to define the relevant product (or geographic) market. Even if the relevant market can easily be defined, the computed concentration index provides a reasonable standard by which to judge...
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...Case study Toys “R” Us JAPAN Case study Toys “R” Us JAPAN TABLE OF CONTENTS Introduction 3. Japan Background and facts: 4. Background: 4 Facts: 5 Toys “R” Us Background 7. The Beginning: 7 Market Expansion 8 More ways to shop Toys “R” Us 8 Evolving business 9 Toys “R” Us in Japan 9 Case analysis: 10 Attractive factors of Japan toy market: 10 Barriers to Entry: 10 Success Factors for Toy's "R" Us-Japan 11 TRU Strategy 13 Our opinion: 14 Recommendations: 15 Conclusion: 16 References:: 16 Introduction: Toys R Us is the large distributor in the US and it is one of the more successful foreign retailers in Japan after overcome hard barriers. This successful is a result of right decision-making and strategy in overseas expansion by global retailer’s and gradual changes after entry into foreign markets. Also the strategy in respect of standardization adaption before and after entry has great effect in this successful. Coming lines, shows some factors that attract TRU to join venture in Japan. Then, we will discuss group of barriers that TRU had overcome, and how it’s overcome these barriers. In the end, we will evaluate Toys “R” Us in Japan market. Japan Background and facts: Background: Government: Parliamentary with constitutional monarchy Prime Minister: Shinzō Abe (elected Dec 2012) Capital: Tokyo Population: 127,368,088 Population Growth Rate: -0.077% (2012 est.), World Rank: 198th Birth Rate: 8.39 births/1,000 population...
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...IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES OUTLINE | |The Nature of Strategy Implementation | | |Marketing Issues | | |Finance/Accounting Issues | | |Research and Development (R&D) Issues | | |Management Information Systems (MIS) Issues | OBJECTIVES After studying this paper, you should be able to do the following: |1. |Explain market segmentation and product positioning as strategy-implementation tools. | |2. |Discuss procedures for determining the worth of a business. | |3. |Explain why pro forma financial analysis is a central strategy-implementation tool. | |4. |Explain how to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies. | |5. |Discuss the nature and role of research and development in strategy...
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...launches around 10,000 new designs each year. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world. 1763 stores , 78 countries worldwide. Zara has continually maintain its mission to provide fast and affordable fashionable items . Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by posting net income of €€ 340 million on revenues of €€ 3,250 million in its fiscal year 2001. Zara welcomes shoppers in 86 countries to its network of 1.763 stores in upscale locations in the world's largest cities. Zara's approach to design is closely linked to their customers. 2. 2. Around the world Zara 1.763 Zara Kids 171 Pull & Bear 817 Massimo Dutti 630 Bershka 899 Stradivarius 794 Oysho 529 Zara Home 364 Uterqüe 91 TOTAL 6.058 Inditex is a global specialty retailer that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains around the world. Zara is the largest and most internationalized of the six retailers that Inditex owns. By the end of 2001, Zara operated 507 stores around the world, including Spain. •Gap, H&M and Benetton are considered Inditex's three closest comparable international competitors. • Zara, is relatively perceived as more fashionable than all the other three and prices less than Benetton and Gap but higher...
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...FUNDAMENTAL ANAYLYSIS OF ALLIANCE GLOBAL GROUP, INC. ____________________________________ Submitted to: Prof. Cruz ____________________________________ Submitted by: REMORIN, Dominique D. ____________________________________ March 2015 Table of Contents A. Economic Analysis * Philippines’ economic forecast……………………………………………………..1 B.Industry Analysis - Background - Porter’s Five Forces of Competitive Strategy C. Company Analysis - Company Background - Board of Directors - Low cost or Differentiation? - SWOT Analysis - Financial Statement D.Recommendation and Conclusion - Conclusions - Recommendations - Buy or do not buy? E. References Economic Analysis Philippines’ Economic Forecast In the Philippines, recovery in exports and expanded private consumption and investment generated gross domestic product (GDP) growth of 6.0% in the first half of 2014. Government expenditure decelerated sharply and public construction fell, partly reflecting cautious spending by government agencies amid concerns over the misuse of government funds.Slightly stronger economic growth is projected through the rest of this year and in 2015 on expectations that post-typhoon reconstruction accelerates, government fiscal disbursement improves, and exports benefit from brighter prospects in the major industrial...
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...are better socialized than those who are home schooled University of Maryland University College May 2, 2015 28288 Cardinal Lane Evans Mills, N Y 13637 USA Parent Body 10th Mountain Division Fort Drum N Y13625 USA Dear Parents, Please accept the following analytical report entitled ‘Children who attend public schools are better socialized than those who are homed schooled’. This report begins with a brief abstract which compares both the home and public schooling options being explored within the American society. The second section is the introduction which highlights the various attributes that parents hope to achieve for their children, followed by the overall analysis of the topic. The final segment is the conclusion which summarizes the entire report by reiterating the key elements of both home and public schooling, and will allow you the audience to make a decision that would be beneficial to your specific needs. I would like to say special thanks to Professor Amanda Richey for granting me the opportunity to research a topic that is of personal interest and I hope that you will all enjoy reading my report. Yours Truly, Cadien Vaccianna Table of Content Title Page 1 Letter of Transmittal 2 Table of Content 3 Abstract 4 Introduction 5 Literature review 6 Importance of Home school vs Public...
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...English 2010 April 16, 2012 Illegal Street Racing: an Unknown Danger It is the primal urge amongst male teenagers; vehicles side by side, engines revving, to put the pedal to the floor and see who wins. It is street racing and it has caught on in the U.S. over the past decade as one of the worst influences on young impressionable minds today. The feeling you get when you’re going fast cannot be replaced by any other stimulant known to man and is just as addictive as any drug. Influential sources like the media, celebrities and peers all have the ability to pressure one into an adrenaline fueled race to the finish. The consequences of street racing, however, outweigh the rush it gives its participants. Laws passed to deter would be street racers with consequences including, but not limited to: Fines, loss of driving privileges, and imprisonment are all results of street racing, not to mention the ever present risk of serious injury or death to participants and bystanders alike. Many different ways of preventing and detecting street racing have been put into action over the last few decades by various agencies and organizations, from lowering the national maximum speed limit, installing speed cameras on buys roads, or providing innocent drivers with safer vehicles, this nation is fighting a war on street racing that many don’t even know exists. Street racing originated from drag racing on the quarter-mile strip. The concept of drag racing is when two racers in different cars...
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...product Surf Excel at Bangladesh. We also would like to thank those website developers who develop those sites. Our class mates were really frank & cooperative to share their ideas as well as write the report about the “Marketing Plan of Surf Excel”. TABLE OF CONTENTS |Serial |Item |Page | |1. |EXECUTIVE SUMMARY |3 | |2. |CURRENT MARKET SITUATION |4 | |3. |SWOT ANALYSIS |7 | |4. |OBJECTIVES AND ISSUES |8 | |5. |MARKETING STRATEGIES |9 | |6. |ACTION PROGRAMMES |14 | |7. |BUDGET...
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...MARKETING STRATEGY CASE STUDY April 23, 2012 Patrick Sollars Lydia Ellison Patti McCormick Alex Calkins Page 1 PROBLEM STATEMENT TruEarth has developed a frozen pizza product, but the brand manager and other executives are struggling with the decision to launch the product or not. Poor forecasting in the past has lead TruEarth to misstep with previous product launches; judging the correct volume will be critical. The team is aware that their rival, Rigazzi, has also tested a pizza concept and is not far from a product launch. EXECUTIVE SUMMARY The ready-‐made or semi-‐made meals market is mature, now reaching the late majority segment of the product life cycle. A segment of the ready made foods market is shifting away from mass produced, highly processed foods toward greater quality and authenticity. TruEarth has managed to differentiate itself and its products ...
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