...Case 1 – Manchester United, Still trying to establish a global brand Question 1 How do you evaluate the international competitiveness of ManUtd after the takeover of Malcolm Glazer? After the takeover of Malcom Glazer, ManUtd tried to extend its international competitiveness. Indeed, it started a sponsorship with Nike. ManUtd had also a new shirt sponsors MandUtd, AIG, which makes it have the largest sponsorship deal and replaces the previous deal with Vodafone. We can note that the new sponsor is no longer a British company but an American one. Furthermore, ManUtd made a secondary business line, mostly financial, where it provides mortgage, loan, credit card, insurance but also lotteries or cinema for all their fans. This business permits to generate a new source of income but also to promote the team and to be more present in the life of the fans all around the world. Thus, these sponsorships give an international image to ManUtd and permit to affirm its presence and popularity at the international scale. Malcom Glazer managed to create more than a football club with his takeover. He created a real brand in order to be on all the boards. Question 2 Discuss and explain how the different alliances can increase the competitiveness of ManUtd. The competitiveness of ManUtd can increase thanks to alliances. The collaboration with Vodafone would have had generate £36 millions but the alliance ended in 2005. Vodafone also provided a wap-service for ManUtd, which...
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...Works that have stood the tests of time, such as canonical texts like Robert Louis Stevenson’s The Strange Case of Jekyll and Hyde and Oscar Wilde’s The Picture of Dorian Gray, have proven themselves influential over and over again in every field of the arts. They have impacted and altered the course of history and set the bar for other great works of fiction and have even inspired other worlds entirely; moreover, Stevenson’s and Wilde’s work have had a conscious and subconscious effect upon such successful work as Chuck Palahniuk’s Fight Club, Bret Easton Ellis’s American Psycho, and even Bob Kane and Bill Finger’s Batman which has a story that spans over decades. The dualities that appear in Stevenson’s and Wilde’s work pay tribute to mans’ opposing, and even conflicting, nature that rage inside them. On one hand you have the desire to be an outstanding moral citizen, while on the other you have the desire to give in to your more primal inclinations. In Wilde’s The Picture of Dorian Gray, Dorian, who heard his friend’s hedonistic world view, decides that beauty is the only aspect of life pursuing and wishes that his self-portrait would age instead of himself. After breaking the heart of his first love, he discovers that his wish has been granted. His portrait begins to age instead of him and also changes and alters itself based on the moral choices Dorian makes. When he leaves his first love, Dorian notices that there appears a sneer of cruelty on his portrait that wasn’t...
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...MIA ICS Case Writing Group Case Study No. 3 WHY DON’T WE SELL THE CLUB? By Hur Tze Huan CA(M), FCMA(UK), CFP, MBA(UKM), Cert. Trainer The Club Releks Golf & Country Club (the Club) was one of the few members’ clubs in Malaysia. Its 4,000 plus members not only enjoyed golfing and other recreational activities of the Club, they were also each a part owner of the Club’s assets, including the land. The Club’s 36-hole course sat on 300 acres of prime land surrounded by residential and shop-office properties. In addition, the Club had accumulated a cash reserve of RM10 million over the years. This was placed in fixed deposits at several local banks. The organization structure of the Club was just like any other club or association. The President, Vice President, Honorary Secretary, Honorary Treasurer and 8 committee members made up the decision-making inner circle, called the General Committee (the GC). The GC was the equivalent to the board of directors of a company. The biannually elected GC members served on honorary basis. The Club operated on an annual budget of over RM10 million. The operation of the Club was complex. It employed a work force of more than hundred persons to run the day-to-day activities. The work force was headed by the General Manager (GM). Under him there were 11 functional departmental managers or executives. The departments were finance, food and beverages (F&B), golf operation, course maintenance, membership, administration &...
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...CHAPTER 9 RISK ANALYSIS, REAL OPTIONS, AND CAPITAL BUDGETING Answers to Concept Questions 1. Forecasting risk is the risk that a poor decision is made because of errors in projected cash flows. The danger is greatest with a new product because the cash flows are probably harder to predict. 2. With a sensitivity analysis, one variable is examined over a broad range of values. With a scenario analysis, all variables are examined for a limited range of values. 3. It is true that if average revenue is less than average cost, the firm is losing money. This much of the statement is therefore correct. At the margin, however, accepting a project with marginal revenue in excess of its marginal cost clearly acts to increase operating cash flow. 4. From the shareholder perspective, the financial break-even point is the most important. A project can exceed the accounting and cash break-even points but still be below the financial break-even point. This causes a reduction in shareholder (your) wealth. 5. The project will reach the cash break-even first, the accounting break-even next and finally the financial break-even. For a project with an initial investment and sales after, this ordering will always apply. The cash break-even is achieved first since it excludes depreciation. The accounting break-even is next since it includes depreciation. Finally, the financial break-even, which includes the time value of money, is achieved. 6. Traditional NPV analysis is often...
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...Ranch Golf Club Case Study The Ranch Golf Club opened in 2001 in Southwick, Massachusetts. The Hall family decided to turn their dairy farm into a golf club. They would provide their land, while they enlisted the help of Rowland Bates to coordinate the project. Bates found investors to provide the capital and they started work. The investors were Peter and Korby Clark, Bernard Chiu, and Ronald Izen. It is the Ranch’s goal to be the best golf club in New England. In 2007, the Ranch Golf Club was ranked as the number one best public golf course in Massachusetts. Communication is important in any aspect of life, especially in managing a business. Without clear communication the managers at The Ranch would be unsure of expectations. Communication is not a one-time thing; it must be continual in order to be effective. Communication involves a give and take. To communicate you cannot just talk; there has to be giving and receiving, or feedback. According to Lussier and Achua, feedback is “the process of verifying messages and determining if objectives are being met” (Lussier & Achua, p. 197). As it says in the case study, “Nothing takes the place of sitting down face-to-face during regular weekly meetings and listening to each other to continually improve operations” (Lussier & Achua, p. 197). As manager of The Ranch, Peter Clark must be prepared to receive feedback, which is critical for success. Management at The Ranch uses feedback to ensure “the players are getting service...
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...REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers...
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...4 Fitness First 4 Celebrity Fitness 5 Macro Environmental Analysis 6 Demographic forces 6 Technological forces 7 Economic forces 7 Natural forces 7 Cultural forces 7 Political forces 7 3. Selecting target markets 7 4. Marketing mix strategies 8 Product 8 Price 9 Promotions 9 Placement 9 1. Introduction World Class International is one of Europe's most recognisable fitness network that operates 36 health and fitness clubs in more than 15 countries. The turnover for 2010 was 21 million Euros and World Class employed over 1 000 persons. (www.worldclass.eu) World Class offers everything within the field of individual and corporate health and fitness. Members and guests are guaranteed the highest quality in service and instructions within a safe and friendly club environment. The company's international staff consists of some of the world's most skilled group training instructors and advisors in personal training. World Class International is headquartered in Stockholm, Sweden and has health and fitness clubs throughout Europe and the Middle East. Every World Class center contains first class facilities concerning areas for individual and group training of muscles, stamina and condition, an integrated strength training area, functional and sport specific training, relaxation, body care and social activities. World Class offers its members a complete system for better health, well-being and performance ability. The aim is to in all respects offer the...
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...surprise, the principal denied their request. He claimed that it was a violation of the Establishment Clause of the First Amendment. In 1990, Bridget Mergens challenged her school’s decision to deny her request to form a religion based group on school grounds, and with the help of her lawyer, took them to court. There were mixed emotions about the Westside Vs. Mergens case, some siding with Mergens, while others chose the opposing opinion that the religious beliefs that are practiced within the group will directly affect the image of the school itself. Justice Thurgood Marshall writes that “The introduction of religious speech into the public schools reveals the tension between the Free Speech and Establishment Clauses, because the failure of a school to stand apart from religious speech can convey a message that the school endorses, rather than merely tolerates, that speech.”...
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...discusses the changes of the tennis club I work at after new ownership and new management come in and swiftly begin to make changes. It is the process in which the changes were made that is discussed throughout the paper in regards to John Kotter’s 8-step change model discussed in his book The Heart of Change: Real-life stories of How People Change Their Organizations. It is the steps that were taken to introduce change to existing staff and the team that was put together by the new manager to implement those changes. Change Analysis: The Impact of a Management Change in the Workplace Introduction Change is never easy and it is especially difficult when the change is the management of an organization. When a change in management occurs, it is often followed by the management making changes to the jobs we do and the work that is done. This kind of major change needs to be effectively completed in order for it to be successful. There needs to be high competencies in management and leadership so that all of the challenges can be met today and tomorrow (Trotter, 2013). I work part-time for the private tennis club my family belongs to. About five years ago, the club was purchased and the new owners wanted to take it in a new direction. The club had been ran exactly the same way for almost 40 years and it was not to the benefit of the owners. The new owners came in with one big idea and it was to bring in a young tennis pro to manage the club. The young new manager would surely...
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...Sheep, many people when they think of sheep they usually think of big animals with wool on them. Well in the business we run, the lambs we raise are not for wool and meat. These lambs I raise have muscle, a tremendous amount of leg hair called “shag”, and they are always clipped all the way down to there skin. These lambs are called Club Lambs, and they are used for showing at fairs and enormous shows all around the states. Club lambs are not cheap, well for the favorable ones. Club lambs can run from $1,000 to $35,000, and that's just for the ones that people show. It is a risky business to get into, because of all the money spent and on the line with animals that can get sick and die the next day. The life goal for me is to be raising club lambs and farming. I...
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...Sentences are mostly short and direct, with no further explanation needed. We frequently use emoticons, slang words etc while casual writing which sometimes can annoy reader or the message is not clear. Technical writing has advantage over it that the message is concise, understandable, and time saving. In casual writing there may be grammatical mistakes which lead to misunderstanding as compared to technical writing. But in my opinion writing casually is more easy and fun. You can write whatever you want to without tension of maintaining the structure and format of writing. An example of both is: Technical writing: This is to inform you that your book has been rejected by our publishing company as it was not up to the required standard. In case you would like us to reconsider it, we would suggest that you go over it and make some necessary changes. Casual Writing: You know that book I wrote? Well, the publishing company rejected it. They thought it was awful. But hey, I did the best I could, and I think it was great. I’m not gonna...
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...Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors, including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies such as cheese cake, chocolate crunch cake, and tiramisu. Most of their desserts make excellent combinations with their gelato flavors. Club Gelato's atmosphere is spacious, trendy, and comfortable. It is a favorite amongst everyone! 2. Product Profile: If anybody has a weakness for sweet, Club Gelato guarantees to satisfy him or her. Club Gelato offers various types of ice cream, shakes, coffee, tea, cakes, and other sweet items. Gelato is a fairly new chain here in Dhaka, and so all the kinks, such as décor, are not yet worked out. However club gelato assures that the mouth-watering ice-creams will definitely make the day more cheerful with its outstanding service. Club Gelato usually prepare soften ice-cream. For the health conscious people they have three types of sugar free Ice-ream such as Hazelnut, chocolate and coffee. They have specialty offering on Sunday. It is open every day up to 10.30 to 11.30. During special events such as Eid, Valentine’s Day, Friendship day,...
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...In the case study of the Kansas City Zephyrs Baseball Club, Inc. Bill Ahern the arbitrator was assigned to resolve the issue on the parties’ agreeing on the true profitability of the major league baseball teams. Both Zephyr’s owners and players disagree on three different areas: a) Roster depreciation, b) Overstated Player Salary Expense which entails current signing bonuses, roster salary, amortization of and non-roster guaranteed contract expense; and c) Related-Party Transactions (Stadium Operations). Roster Depreciation The owners recognize depreciation of a value placed on the player roster at the time the baseball club was purchased apparently because tax rules allowed them to do so. Tax rules allow this value to be set arbitrarily at a maximum of 50% of the purchase price. According to the owners the depreciation is capitalized and is being depreciated over six years. The players do not feel that any roster depreciation should be shown. They believe that the roster depreciation is providing numbers without any significance. The players further argue that depreciation expenses only arise when a team is sold therefore there can be two identical teams that reflect different results if one was sold and the other was not. Moreover, the players argue that rosters should appreciate not depreciate as players become more experienced with time. Economically speaking a baseball clubs’ most valuable asset is its player’s rosters and they obviously appreciate and depreciate...
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...[pic] CASE PAPER ORGANIZATIONAL BEHAVIOR GROUP AND TEAM BEHAVIOR Case Paper Organizational Behavior CONTENTS Contents 1 Introduction 2 Problem definiton 2 Case description: ajax 3 Theory: groups and teams in corporate life 4 Analysis: AJAX and group behavior 6 Conclusion 7 Bibliography 8 Appendix 9 Introduction In this case, the issue that will be discussed is about Ajax and the problems between Johan Cruijff and the Supervisory Board. Which functions are engaged within the decision making for Ajax and what exactly happened recently between the directors? Furthermore, there will be a focus on the difference between groups and teams. Founded on March 18, 1900 AFC Ajax is one of the largest and most storied clubs in European football. For example, they won 30 times the National Championship, 18 times the Dutch cup, 7 times the Johan Cruijff shield, 4 times the Champions league and many more. While led by the world famous Johan Cruijff, AFC Ajax had one of the best seasons ever in 1972 by a professional football team winning the National Championship, the Dutch Cup, the European Champions Cup and the World Cup. Everybody will agree on the fact that being so successful is not only about having a good soccer team. Recently, the Ajax supporters, and of course the rest of the soccer world, were surprised by Johan Cruijff. The supervisory board was in conflict with Johan Cruijff, and this situation was even...
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...Article I – Official Name and Purpose This club shall be known as the University of Iowa Optimist Chapter. The purposes of this club shall be to develop Optimism as a philosophy of life, utilizing the tenants of the Optimist Creed; to promote an active interest in good government and civic affairs; to inspire respect for the law; to promote patriotism and work for international accord and friendship among all people; to enrich the students of the University of Iowa through prominent speakers, community service, and to aid the development of youth, in the belief that the giving of one’s self service to others will advance will advance the well-being of humankind, community life, the state of Iowa, and the world. Article II – Membership a) The...
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