Free Essay

Good Times

In:

Submitted By jmwscp417
Words 1198
Pages 5
Good Times As I was flipping through an old Maxim magazine I noticed the numerous ads for leading products such as alcohol or even tobacco; it was difficult not to. Many alcoholic beverage products use sex appeal whereas others may use a socializing atmosphere to market their product. Skyy Infusions All Natural Ginger Vodka illustrates strong sexual appeal by using an attractive red head to promote its product. Hennessy Cognac takes more of a rewarding social approach directed mainly towards black consumers. So whether you’re feeling frisky or like relaxing with friends you’re sure to have a good time when consuming alcohol. Alcohol products in general are aimed at a younger audience, consumers prominently between the ages of 21 and 45.
The Skyy Infusions All Natural Ginger Vodka advertisement has an image of a large, blue, glass bottle on the lower right side. On the left is a stunningly attractive red head, a “ginger” with striking blue eyes, bright red lips, and cherry red polished nails. The models hair is elegantly styled with big luscious curls. Her skin is a light, milky, cream color and her neck is alluringly exposed. It appears as if she is lying on a bed of silk bronze colored sheets which wrap around her showing just enough bare skin to make you believe that she is wearing nothing at all. She has a very seductive look on her face with her mouth slightly open intended to entice male consumers to purchase this product. In her left hand she holds a drink in a martini glass while in her right, an exaggerated ginger garnish on a silver stick. Across the bottom of the page in large, white, capital print is the slogan “GO NATURAL” (Skyy Infusions All Natural Ginger Vodka).
The advertisement for Hennessy Cognac shows their bottle with the cap lying beside it in the lower left corner: behind the bottle, mildly out of focus, are a pair of headphones and a set of hands. The left hand appears to be holding sheet music while the right, a drink which is only partially visible. Above this picture is the brand name and the company’s logo, a line of rope below an arm holding an axe which is about to strike. The lower right corner pictures a black female artist in a sound booth singing into a gold microphone with a pop shield or pop screen attached. This model has on large gold bangle bracelets and even larger gold hoop earrings with a stylish black leather jacket. Her hands are overlapping and pressed to her chest indicating that she is putting her all into this recording.
The top half of the ad demonstrates a more laid-back, socializing atmosphere within the music studio. Consumers should get the feeling that once the work is done and it’s time to relax, it’s time to have a drink with some friends. There are two female models, the black artist and a Latina as well as two black male models. The artist is laughing, two of them are smiling, and one of the men looks as if he is talking while each of them has a drink in their hand. The other woman has on silver leggings with a loose grey top and the artist has on black leggings with a tighter beige top along with a black belt. The men are dressed in casual pants and nice shirts; one has a white knit jacket and the other a beige hat with a brown leather jacket. Alongside the soundboard sits the accomplished artist, on top of it a pair of sunglasses, headphones, and a couple pages of sheet music.
Skyy Infusions All Natural Ginger Vodka shamelessly exploits sex appeal in its advertisement which is aimed at male consumers. Promoting this product in the ad is a beautiful, young, white female model. The fine print along the far left side urges consumers to “Please enjoy responsibly” (Skyy Infusions Ginger Vodka). Clearly defined in the image of the blue bottle as well as in the fine print the facts and figures (class handout) read 35% alc/vol (70 proof). Their simple solution (class handout) would be that by drinking this product you will feel attractive and sensual. This drink will enhance your sex appeal is their glittering generality (class handout). Skyy Infusions Ginger Vodka uses a slogan in their ad although Hennessy Cognac does not.
Hennessy Cognacs illustrations are targeted at both men and women in their advertisement which exemplifies a good times vibe. The ad is racially biased as it has three black models and one Latina model endorsing their product. Fine print along the top left side suggests that consumers “Drink Responsibly” (Hennessy Cognac). In the fine print you will also find the stated facts and figures (class handout) of 40% Alc./Vol. (80). By rewarding yourself with this product you can relax and be social is their simple solution (class handout). The glittering generality (class handout) is that this drink will make you popular among friends. Hennessy Cognac markets their product by using the brand logo in their ad unlike the ad for Skyy Infusions Ginger Vodka.
In comparison of these two products I found both ads to be effective depending on the targeted audience. Based on the facts and figures (class handout) some consumers may prefer Hennessey Cognac over Skyy Infusions Ginger Vodka simply based on the alcohol by volume rate. My personal opinion would be an inaccurate evaluation since I have never tried the vodka beverage before but I have enjoyed the cognac beverage on occasion. Even though the ad is racially specific, as a general consumer, I might be inclined to say that the cognac ad is more effective not only because it has a higher proof but also because the ad appeals to both sexes. I feel that most women do not value or even think about sex half as often as men therefore rendering the vodka ad ineffective. I’m sure it’s safe to say that most male consumers would more than likely choose the vodka beverage solely based on the illustrations of both ads alone.
The most important thing that is omitted from each alcoholic beverage ad is warning labels. There is no mention of any precautions while consuming these products even though people are fully aware that alcohol impairs judgment. The message being conveyed through both ads is no matter what your plans are alcohol is certain to have a pleasurable effect on them. Both companies have elected to use techniques such as transfer (class handout) and card stacking (class handout) to support their ads. Each of the ads mentioned glorify their product so consumers will relate a positive associate to them, this method is known as transfer (class handout). In addition, both companies will manipulate desirable traits to portray their brand in a bold way, a scheme called card stacking (class handout). My general consensus is that alcoholic beverage ads do an exceptional job of tempting consumers, primarily the youth, ranging from 21 to 45 years of age.

Works Cited
Skyy Infusions Ginger Vodka, Alcoholic Beverage, Maxim, June, 2010, page 37
Hennessy Cognac, Alcoholic Beverage, Maxim, June, 2010, page 2

Similar Documents

Free Essay

Is It a Good Time to Talk?

...IS IT A GOOD TIME TO TALK? - Yashaswi ( meyashaswi@gmail.com ) “Hello Sir, this is Sandy. Is it a good time to talk?” “Well sure it is, but I won’t waste this time talking to a hopeless call centre agent. Please leave me alone and don’t bother calling again.” Sandeep hated his job. He hated his new name Sandy. He had even started loathing himself. Everything about his life was so predictable that he sometimes wondered if it was worth waking up to that mundane routine everyday. He was an employee of a reputed call-center in Bangalore – the IT capital of India. A member of the ‘outbound’ team, he was required to make calls for ‘inquiring’ on behalf of an insurance company. An inquiry would mean politely asking the irate obnoxious customer if he was interested in insuring all the trivial things he had collected in his life, or even the most futile of them all – his life. He was so used to being badmouthed by the clients that if someone did not do so he suspected him of homosexuality. He had been trained to receive such bad-mouthing sportingly. The counselors had told him, “Be kind, for you never know, they might be fighting a tougher battle. Actually they are not angry on Sandeep the person. They are irritated by Sandy the tele-caller.” They told him that in his job, more than in any other, it was indispensable to follow the tenets of Gita, the holy book. He was supposed to detach himself from the results of his action to rise above all self-condemnation...

Words: 3085 - Pages: 13

Free Essay

The Importance’s of Time Management as a Full Time Student and Qualities of a Good Goal in Relation to Time Management.

...INTRODUCTION Definition: Time Management Is the process of planning to allot time spent on a specific task to maximize efficiency. It typically involves setting goals, budgeting amount of time allotted to a given activity and scheduling the steps to achieve better goals. As a full time student, in order to get a good degree one must be able to perfect in tasks such as finishing assignments on time, attending lectures on time, preparing for tests and quiz sessions in advance. Such activities require proper time management because unless time is managed properly, nothing worthwhile can be accomplished. “Lost time is never gained” (Franklin,B.) Time is a unique resource so it’s wise to use it efficiently. Importance’s of Time Management. Helps a student take responsibility of his learning. Today, students feel like they do not have the time to get everything done. Work, family, school, and other obligations are constantly competing with each other for the students’ valuable time. Some students become overwhelmed with all of these obligations and their academic performance becomes low. This can be avoided with simple time management techniques the student can implement on a daily basis. Time management is simply the way you regulates or schedules your time. It is an important skill to master because it can help the student manage the various responsibilities in life: school, work, family, and many other activities. If this skill is correctly learned and applied...

Words: 909 - Pages: 4

Premium Essay

Good Times

...Basic of Engine Operating Characteristics 2103471 Internal Combustion Engine Background on IC Engines • “An internal combustion is defined as a heat engine in which the chemical energy of the fuel is released inside the engine and converted directly into mechanical work on a rotating output shaft, as opposed to an external combustion engine in which a separate combustor is used to burn the fuel.” Background on IC Engines Internal combustion engines are so called because the heat required to drive them is released by oxidizing a fuel inside the engine itself. This approach has advantages and disadvantages, but is still the most popular for transport and small power generation plant. We will be looking at some common types of engine, examining some ways of analysing their performance parameters, and some of the problems encountered in improving efficiency and output. Background on IC Engines Internal combustion engines include systems which function like "closed" systems (e.g. petrol engines) or as "open" systems (e.g. gas turbines). All the engines we will examine contain the same basic activities: invest some work to compress a working fluid, inject heat into the fluid, recover a greater amount of work, return to initial conditions by removal of some heat. • • • • Typical Processes for an Internal Combustion Engine Background on the Otto Cycle • The Otto Cycle has four basic steps or strokes: – F-A : An intake stroke that draws a combustible mixture...

Words: 1123 - Pages: 5

Premium Essay

Black America

...course. Shaping the Image of Black America Good Times originally aired on CBS in 1974. It was a black situation comedy focused on the daily lives, struggles, and hardships of a disadvantaged black family living in a Chicago housing project during the peak of the civil rights movement. Esther Rolle was cast as the matriarch, Florida Evans. The character had originated as a maid on the sitcom “Maude”. From analysis of the main characters in Good Times, there emerges a clearly exhibited grouping of a minstrel show ensemble. Every minstrel caricature is represented; the mammy, the brute, the promiscuous, exotic woman, the lazy son, the ‘mulatto’, and the pickaninny. There are no legitimate marked talents portrayed among the characters, except for J.J., whose inability to be taken seriously enough undermines any effort to benefit from his artistic talents. As Bodroghkozy (2012) observes, “Good Times waded into these troubled waters. As a comedy reaching a diverse audience, the show had to negotiate its representations with care in order, on the one hand, to circulate empowering messages about African Americans while, on the other hand, not to unduly discomfort more conservative white viewers, including those who might have seen the ethnic whites of Chicago and Boston as victims in the era’s racial turmoil. Good Times quickly developed into an important site of contestation and...

Words: 1007 - Pages: 5

Free Essay

Concern

...The Great Divide "What are we doing today?" David called and asked the minute he got off work. As he raced his old green car down the interstate to come to my house, Richard and I waited. This became a daily occurrence mainly because we had more fun with each other than anyone else. We were inseparable the whole summer. "David, we are going swimming," I usually responded because I had just moved into a house with a pool, and it always felt as hot as hell outside. His body was not nearly as muscular as Richard's, but he didn't care because his looks weren't his first concern. If his jokes or his stupid dance moves made you laugh, then he would do them all day long. So, with his orange swimming trunks on, he did a belly flop almost everyday, and almost everyday it made me cry with laughter, and that's all he really wanted. Considering it was two boys and I, the whole eating healthy was no concern for them. Swimming would make them feel like they were starving, so David always suggested Gatti's. He engulfed about ten pieces faster than I could chew one, and he usually regretted that decision shortly after. With our stomachs too full to suck in, we all had one thing on our mind; sleep. The three of us pilled into his old green car and drove to Richard's. He had most of the upstairs to himself, so there was plenty room for us to be the bums we were. "Ya'll, I'm sick of being worthless, let's do something," he would always say after we had acted like bums for a couple of days straight...

Words: 1900 - Pages: 8

Free Essay

Inden

...William Ryals December 3, 2013 Black Identity and Culture Prof. W. P. Holbrook S116 Exploring the Views of Marriage and Family in African American Films, Stereotypes and TV Shows Good Times. The Jeffersons. The Cosby Show. Fresh Prince of Bel-Air. The list goes on; all of these shows are viewed as classics and are some of the most highest-rated television programs of all-time. Another commonality amongst these shows is that they all center around African American main characters and or families. Many of these shows dealt with the many problems the African American community faces. While African Americans are viewed in a mostly positive light, throughout television history many stereotypes were reoccurring on popular TV shows, movies and in the media. Although improved, the idea of stereotypical characters is still prevalent in modern society. One character that comes to mind immediately is Sheneneh from the hit TV show Martin. She was a loud-mouthed hair stylist, who was the stereotypical face of a ghetto woman in Detroit. In an episode that aired in 1997 titled, “Martin: Power to the People’s Court”, Sheneneh gets into a car accident and she makes the comment “I don’t [have any car insurance], Tommy, and now I ain’t goin’ to be able to get none is what I’m tryna tell you!” This reinforced the stereotype that African American women drive around without car insurance. Sheneneh isn’t alone when it comes to these types of characters; in the Barbershop film series there...

Words: 254 - Pages: 2

Premium Essay

Good Times: Liability Through Negligence

...Conclusion Ms. Dimwit will likely try to prove that Good Times is liable through negligence, and Good Times’ best defense is a superseding cause. Rule of Law Negligence: For the plaintiff to prove that defendant was negligent in their actions, she would need to prove that (1) the defendant maintained a duty of ordinary care to her (to conduct themselves as any reasonably prudent person would under similar circumstances), (2) that they breached that duty of care, and (3) that this breach of the duty of care caused her damages, and that she was actually harmed as a result of this breach. The plaintiff must prove that the defendant acted unreasonably and without the care that an ordinary person would. She also must prove that the defendant’s...

Words: 1710 - Pages: 7

Premium Essay

How to Have Good Time Managment

...How many of you find yourselves cramming for exams or trying to finish an assignment the day before it’s due? Now, imagine doing an assignment without feeling the wait of anxiety creeping up your spine. Imagine being in the midst of an intensive term paper and wanting to take a break, and actually being able to take that break without facing any consequences. With effective time management skills, college will no longer make you feel like a racecar with a beat-up engine trying to finish a race. With the proper use of a planner, the help of teaching instructors, and a head start on assignments, we can reboot that engine and get you to the finish line every time. A planner is crucial to your educational career. Presently, students are also employees, extracurricular activists, and some are even parents. With so many roles to play, it is almost expected to lose track of assignments and deadlines along the way. This is precisely why; writing down everything in one’s schedule can go above and beyond for your mental sanity. You may feel as though your weekend is free because the professor did not mention any upcoming assignments, nonetheless there could be and unless you can photographically memorize all of your syllabi, it is wise to refer back to your planner. It is recommended, to use the initial weeks of school, to write down everything in the syllabi into the planner and continue to modify it throughout the semester as needed. Consistently, review the weekly schedule; this...

Words: 605 - Pages: 3

Free Essay

Summary of Profits During Good Times and Bad

...for various years took after by times of overbuilding and retreat that bring about falling occupancy and benefits. An individual hotel normally can't extend its room supply throughout great times nor diminish it throughout the terrible one. Expert General Managers regularly say that hotel directors are not really verified until they have overseen in both good times and bad. Despite the fact that anyone can make a benefit when demand surpasses supply by Matthew Fox, it doesn't take after that lodging has made all the benefit it could have or that the value of its guest service was as high as it ought to be. When Lawrence Wagner took over as GM of The Regal Hotel, his predecessor had been considered one of the real stars of the company. In one year he was able to double the hotel's profitability. He has always maintained this reputation, and it was never more important to him than when the hotel had to face hard times. Bad times follow good, managing a hotel during downturns has both its challenges and rewards. Simply put, the challenge a hotel faces is to get through the bad times with a minimum of financial loss while still remaining viable for the long run. During bad times the importance of attending to details is magnified. Seeing that the housekeeping department is never overstaffed takes on a high priority, controlling food costs becomes an hour-by-hour concern, and justifying capital expenditures becomes more difficult. It's during such times that being effective is often...

Words: 395 - Pages: 2

Premium Essay

Fatsfit

...Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer. 1 | Customers pay money to buy goods | 2 | Stores receive money from customers and submit payments to HQ for scrutiny | 3 | HQ pays supplier for received goods | 4 | Supplier delivers goods to warehouse as the orders from HQ | 5 | Warehouse delivers goods to store to replenish repertory | 6 | Store gives good to customer to exchange money | Customer Questions (focus on the customers and FastFit boxes) 2. a) List the specific items of information that are usually gathered at the POS (Point of Sale terminal or cash register) and recorded when a customer checks out (excluding obtaining the identity of the customer which is covered in Q3)? i. Data ii. Time iii. The price of good iv. The total payment v. Category of goods vi. Name of good vii. The quantity of good b) What are three important uses of this information at the store by the store manager and by headquarters management – a total of six uses? (use a table) (It is important that you give different responses/uses for store manager and HQ) item | Important uses | Store manager | By finding the more popular goods being sold, managers can make more orders for those goods and promote similar kinds of goods to make more profits | | By counting the quantity of good, store manager can replenish stock in time and avoid a situation...

Words: 1003 - Pages: 5

Premium Essay

Characteristics of Services Compared to Goods

...1. Introduction Services’ marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer and business to business services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services. Services are economic activities, rather than tangible products, offered by one party to another. Rendering a service to recipients, objects, or other assets depends on a time-sensitive performance to bring about the desired result. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. Services’ marketing is a form of marketing that focuses on selling services. They can be tricky to sell, and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store that sells computers also tends to also help people select computers and provide computer repair. Such a store must market both its products and the supporting services it offers to appeal to customers. 1.1 Origin...

Words: 2432 - Pages: 10

Premium Essay

Mr. Said

...Mexican food while listening to Mexican music played in the background. It offers a set twenty-three main dishes. The number of seats in the waiting area is limited and that because space inside it is limited and there is no dedicated waiting area to accommodate the visitors. Furthermore, the restaurant doesn’t have an advance booking system. Further to the above, the time required to serve the meal from the time the order is placed is twelve minutes, and most of it consumed for final cooking. According to the customer survey feedback as provided in the case study, during the rush hours on Friday and Saturday’s nights, indicates that customers were overall pleased with the general dining experience. However, sixteen customers said that the food and service that the restaurant offers does not worth the money paid for while other sixty-seven customers said that food worth the cost. Even when considering the rates of the aspects of the survey it appeared that the majority of the customers are well satisfied with overall dining experience apart from the delivery time of the food; especially during the rush time. QUALITY DEFINITION Customers define quality in different ways, where some will describe it as an overall satisfaction with a provided product or service. Internal or external customers are happy when their expectations on the product or service are met or...

Words: 2624 - Pages: 11

Free Essay

English Midterm

...remain “significantly” unfulfilled. Money can’t give you happiness. The United States is richer than it was 50 years ago but researches show that Americans aren’t any happier than 50 years ago. Even on a personal level if you win the lottery – you will be happier until you have bought your material goods, and you will go back to your old self. The activity that will make you the happiest is sex. Just as being married “produces a psychic gain equivalent to more than $100,000 a year”. “Most people overestimate the extent to which more money would improve our lives” Text 2: Text 2 is written by Stephanie Rosenbloom and is an article. She starts off by telling about the economy, which is not very good. Consumers saved more than 4% more on their after-tax income then normal, which is alarming because the economy is depending on shoppers’ spending money on material goods. But on the bright side the consumers are changing their course of action. Instead of buying material goods they spend their money on experiences. For instants instead of buying new clothes the consumer saves the money and spending them on vacation or concert tickets. The reason why is because buying luxury goods...

Words: 875 - Pages: 4

Premium Essay

Effects of Gadget to the Student

...Marketing Relates to Production Production is a very important economic activity. Whether for lack of skill and resources or just lack of time, most people don’t make most of the products they use. Although production is a necessary economic activity, some people overrate itsimportance in relation to marketing. Their attitude is reflected in the old saying:“Make a better mousetrap and the world will beat a path to your door.” In otherwords, they think that if you just have a good product, your business will be a success. The point is that production and marketing are both important parts of a total business system aimed at providing consumers with need- satisfying goods and services. Together, production and marketing supply five kinds of economic utility—form, task, time, place, and possession utility that are needed to provide consumer satisfaction. Here, utility means the power to satisfy human needs. Form utility is provided when someone produces something tangible—for instance, a bicycle. Task utility is provided when someone performs a task for someone elsefor instance, a bicycle. The product must be something that consumers want or there is no need to be satisfied. Time utility means having the product available when the customer wants it. And place utility means having the product available where the customer wants it. Time and place utility are very important for services too. For example, neighborhood emergency carehealth clinics have become very popular. People...

Words: 590 - Pages: 3

Premium Essay

Ba499

...muffins, and beverages, as well as some new additions, such as: sandwiches and gluten free baked goods. Through this project, I immersed myself into their business to learn the internal, external strategies and their leadership. I explored how the determined the layout of the facility for maximum efficiency, how they determined their service and product, how they work with their suppliers, their strategy for forecasting demand, the leadership and structure of their business by interviewing their manager, John’s daughter, Mary. As a small business in lacey, they do not have too much competition. As a result, they put emphasis on the internal strategies in order to provide better service. The baked goods at John's Bakery are either homemade or made from a mix they ordered through their supplier, BakeMark. They have had the same recipes and items for the past thirty years. They do not branch out and create new products often. However, when they design a new recipe, they used quality function deployment (QFD), taking requests and recommendations from their loyal customers. Next, they pick one or two methods requested many times and make sure the materials, are available and cost-effective from BakeMark. They not only consider the material cost, but also the labor cost and time cost. If the processes of making a new product involves too many employees or consume too much time, they will give up the idea. Meanwhile, they compare the new design with their competitors, such...

Words: 1711 - Pages: 7