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Google Abstract
Google was founded by two Stanford PhD students, Larry Page and Sergey Brin, in 1998. The two recognized a need within the Internet services industry for a search engine that would provide accurate results. The two opened Google, Inc. as an online company that provided a superior search engine, a platform for extremely targeted advertisements, and intranet solutions to Internet users across the world. The company obtained the majority of its revenues by selling advertising space within the search results. Google employed an innovative system for selling this space to companies; companies would only have to pay Google for the advertising space if a customer “clicked” on their advertisement. As Google became the most-used search engine in the world due to its greater accuracy of producing relevant results, advertising revenues increased at a phenomenal rate.

Google faced competition from others in the Internet search services industry; specifically AOL, MSN, and Yahoo. Each competitor recognized the importance of a quality search engine to customers - as well as the opportunity to gain advertising revenues - and was attempting to develop an innovative search engine that would top Google’s. Competition from Microsoft was also a possibility. Microsoft indicated that they might attempt to add a search engine to their new operating system that was set for release in 2006. While Microsoft was not an established player in the Internet search services industry, they had the technical expertise and massive resources to present a major competitive threat. The importance of the search engine to Google’s competitors as a stand-alone service was great but the development of a search engine rivaling or bettering Google’s would also attract customers to their other services. Google’s competitors offered many other services, in addition to

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