...Define and compare the business strategies and business models of Google and Microsoft. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry helps make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. The company and its products are staples for businesses and consumers looking to improve their productivity with computer-based tasks. While it is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Has the Internet taken over the PC desktop as the center of the action? Why or why not? The technology and computing world seems to be approaching the point where the Internet has taken over the PC desktop as the center of action thanks to Google and software-as-a-service companies. The Internet continues to develop...
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...business models and areas of strength of Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the hardware...
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...Technology Definition Google Docs is an easy to use online word processor, spreadsheet and presentation editor that enables users to create, store and share instantly and securely, and collaborate online in real time. Users can create new documents from scratch or upload existing documents, spreadsheets and presentations. There's no software to download, and all your work is stored safely online and can be accessed from any computer. Microsoft Online is Microsoft's hosted software offering and a component of their Software plus services strategy. Microsoft Online Services are hosted by Microsoft and sold "with" Microsoft partners. The suite includes Exchange Online, SharePoint Online, Office Communications Online, Microsoft Forefront, and Microsoft Office Live Meeting. Microsoft Online is widely touted as Microsoft's answer to Google Docs as a competing web application. Business Application(s) For business purposes the two applications can be rated under the following categories: You must Login to view the entire essay. If you are not a member yet, Sign Up for free! Price, Look and Feel, Collaboration, Presentations, Spreadsheets and Wordprocessing. Price Both applications require that users only have online ids to access. Thus the cost of using both applications will be nothing. Look and Feel Google Docs has a very nice basic feel to it, in keeping with the simplicity and ease of use that Google brings to its products. Microsoft is creating its online...
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...Microsoft and Google are two popular, world renowned and widely recognized corporations. They have been competing most recently in the technology sectors with their competing search engines, Bing, and Google. The primary purpose of this report is to identify and analyze the two companies, their origins and corporate cultures, and determine which one would make the better investment opportunity. Microsoft Corporation is a public, multinational business that is headquartered in Washington State, that develops, creates licenses, and supports a wide range of products and services primarily related to computing through its various product divisions. Microsoft is best known for dominating the world’s computer operating system with their Microsoft Windows line however has many other successful ventures in the industry. Established on April 4, 1975 by two friends Paul Allen and Bill Gates, Microsoft has become the world’s standard when it comes to computing software. Some of their more popular products include the Office Microsoft Suite, popularly used as the standard in offices all over the world, Bing the internet search engine, and Xbox 360 entertainment platform, including Kinect, which is designed to provide a unique variety of entertainment choices for individuals and families through the use its devices and online services. While Microsoft’s corporate culture is hard to pinpoint they have been described as a company who fosters innovation and creative thinking. Individuals who...
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...Business Problem-Solving Case (page 317): Google Versus Microsoft: Clash of the Technology Titans 1. Define and compare the business strategies and business models of Google and Microsoft. In comparing the business strategy and business models of Google and Microsoft both technology titans, Google is a very popular search engine tool use for finding any information on the World Wide Web in the shortest possible time. Google began as a search engine and as such its business model focuses on both the internet and the world wide web. The suceccess of Google grew, as they became supervior in the search quiriews by users. the company focuses on internet and the world wide web. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry helps make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity...
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...Google VERSUS Microsoft Strayer University Dr. Wade Ferguson BUS518 March 10, 2012 Although, both Google and Microsoft corporations have search engines in their portfolios, the core business for each is different and the diversity of their holdings, services and products really does not allow for a direct comparison of their actual offerings, but instead the financial statements, recent annual reports, and most importantly the financial ratios gleaned from these reports will help to identify which is more able to withstand the economic downturn and would be a more stable and profitable investment. Like so many of the dot.com companies, Google’s creation was conceptualized by computer science technicians. Larry Page and Sergey Brin met in 1995 while attending Stanford. They developed a search engine that was utilized by Stanford only, which they called Backrub. In 1997, Craig Silverstein joined the company, the company name was changed to Google and the search engine was released to the public. Google’s main core business is still its search engine used for internet browsing by individuals as well as businesses. In addition to the search engine, Google relies on its applications and advertisements to generate revenue. Googlemaps was created in 2005 and there are a wide variety of products and services including Android, its mobile platform, g-mail, Google earth, and Google venture. In 1975 Microsoft was developed by Paul Allen and a 19 year old, named Bill...
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...contemporary business within the technology industry, the digital technology age has grown into one of the most profitable industries, especially centered around Silicon Valley. Google, widely considered the leader in information technology, has recently enjoyed particularly tremendous success. The company's strong diversification policy, in correspondence with the increasing demand of Internet applications, has allowed it to venture into operating systems for Smartphones, office applications, email support, and a host of other products. By contrast, Microsoft, widely considered the leader in software solutions for businesses worldwide, has recently diversified into other products and services,most notably highlighted by its recent launch and success of own search engine, Bing. Both businesses have recognized our increasingly technological society and have thus profited enormously. In this writing we well evaluate the annual reports and financial statements of Google and Microsoft, as well as each company's business model, leading products and services, management/leadership style, and innovation track record. Based on this established criteria, we will evaluate which company has the ability to withstand a major recession and recommend which company to invest in to guarantee the highest equity return. Google and Microsoft’s overall financial health within their particular industry can be best interpreted through “ratio analysis”, a method which accountants use to measure each company’s...
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...microsoft In order to reach our goal of understanding all aspects of financial management, we will study the business models and financials of two very successful companies in the technology sector, Microsoft Inc. and Google Inc. Let us first look at one of the pioneers of computer software with graphic user interface technology.Founded in 1975 and based in Redmond, Washington, Microsoft employs 91,000 employees. It develops, manufactures, licenses and supports software for computing devices. It includes operating systems, business software, entertainment software and internet software. It also runs the MSN network for internet services and products. Though competition to Microsoft has increased, it still has the largest share of the personal computing market. Over the years Microsoft has expanded and branched out into consulting, product support services and video game consoles and PC games software.Microsoft, in the past 36 years of its existence has grown into one of the largest companies in the US, with a market cap of $215 billion dollars. Its 2010 annual revenues were $69 billion with a diluted EPS of $2.69 per share and it pays a dividend of $0.64 a share. The core business of Microsoft has always been the Windows Operating System and it continues to upgrade the same on a regular basis. After starting with the DOS (Disk Operating System) in 1978 and then going on to develop Windows 3.1 and Windows 95 the first user friendly GUI based operating system, their latest...
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...In contrast, Microsoft is widely centered in the software support for businesses worldwide. In addition, Microsoft has successfully launched other products and services such as their search engine Bing, mobile phone, and Windows Phone software support, and social media- Skype. Google focuses on innovation practices, most recently, the addition of “Search plus your world” that will enable users to integrate their Google+ account and find friends in their social network. (Google Annual Report 2011) Google is also focusing on innovating practices to enlarge its dormant market share and incorporate “semantic search” a better way to match queries through word association, helping the site better understand the users query. Google also launched Google+ a social network comparative to Facebook. Finally, the Company recently acquired Android under its “Google Mobile”, a base of its mobile operating system. Currently the Android growth has been “impressive. Over 250 Million Android devices have been activated globally” (Google Annual Report 2012) By Contrast, Microsoft has continued to diversify its products for businesses to increase their efficiency and productivity including Windows 7, Office 2010 and Sharepoint. (Microsoft Annual Report 2011) Microsoft also recently launched “Office 365”, a subscription based offering of their cloud services and “Kinect” that increased the gaming features and Xbox 360. To stay in competition with Google, Microsoft launched “Bing” as their search...
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...strengths of the following companies: Microsoft Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but is not as strong in the smartphones industry. Mobile computing, cloud-based software apps; its internet portal are also strengths. Apple Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. Evaluate the mobile platform offerings of each phone. Microsoft: Microsoft offers Xbox live service on your...
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...GOOGLE VERSUS MICROSOFT: CLASH OF THE TECHNOLOGY TITANS The growth and advancement in technology has continued to create competitions among its users. This case study between Google and Microsoft, two of the most prominent companies clearly illustrates this fact. The struggle continues to increase and fierce too as each day passes by. While Google has dominated the internet, Microsoft has dominated the desktop. Comparing the business strategies and business models of Google and Microsoft, one can clearly see the sharp dichotomy and why this conflict will shape our technological future. “Google began as one Search Company among many. But the effectiveness of its PageRank search algorithm and online advertising services, along with its ability to attract the best and brightest minds in the industry, have catapulted Google to global prominence. The company’s extensive infrastructure allows them to offer the fastest search speeds and a variety of Web-based products” (cf Lauderion MIS Pg 253). Google simply put has pioneered cloud computing. Microsoft on other hand, through its Windows operating system and office desktop productivity applications which are used by millions of people has achieved unimaginable success. Basically, Google is a multinational public cloud computing, internet search and advertising technologies corporation. Google hosts and develops a number of internet-based service and product, and generates profits primarily from advertising through its Ad Words...
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...MICROSOFT AND THE INTERNET: HOW TO RESPOND TO THE RISE OF GOOGLE? Microsoft started investing in the market for internet search and internet advertising in 2003. Despite some interesting technological and marketing moves, however, the company was still a distant third to Google 5 years later and was losing money. In the early 2009, Microsoft’s executives were wondering which bold strategic moves could be made to change this situation. How the Microsoft adventure began At the end of 2008, Microsoft, founded by Bill Gates in 1975, was a giant with revenues of $60 billion and operating cash flow of $22 billion. A large part of Microsoft’s success had come from operating systems for personal computers. Operating systems were the core software that coordinated a computer’s activities. In the early 1980s, Microsoft was chosen by IBM to develop the MS-DOS and to tailor it to IBM needs. Bill Gates, who believed that many other companies might also adopt the same system, sold IBM the rights to use the software for $80,000 but insisted that Microsoft kept the copyrights on MS-DOS. This worked beyond expectations as the many competitors -for instance, Compaq or Dell- who imitated the IBM PC adopted MS-DOS as well, paying Microsoft licence fees of $15 per machine. By the early 1990s, Microsoft had over 90% of the operating system business, Apple gathering most of the rest. Armies of developers were also developing hundreds of software applications that ran on MS-DOS. Microsoft’s dominance...
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...A Comparison of Business Models and Financial Management of Google and Microsoft Anitra Williams-Bender Jackson State University Abstract Google and Microsoft are two of the world’s leading providers for technological services and products. Both companies offer superior services such as search engines, e-mail, and other services designed to connect users with the rest of the world. Although these organizations may have similar products and services, there are limitless factors that set them apart from one another. The business models and financial management strategies for Google and Microsoft differ, directly correlating with the success of the company. Financial ratios help to indicate the success or failure of a company’s attempt to gain profit by selling products and recruiting investors. Annual reports track the expenditures, assets, and net income for Microsoft and Google. Leadership styles, new products and services, and company goals are influenced by annual reports. The technological competition continues, as both of these companies attempt to increase and retain revenue, beat out their competitors, and attract more and more customers. The core business of an organization outlines the most important and essential activities to the company. This sector of business activity fulfills the purpose for the organization, and it is needed for the organization to function properly. The core business can be viewed as the foundation for the organization; aspects of the...
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...BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking at business models, Apple’s business model focuses on the consumer and bringing them a personalized web experience through their hardware (iPads, iPhones, iPods and iMacs), their two major OS systems: Mac OS X and iOS, and through the internet. Although their model limits what type of software customers can access, they offer over 250,000 apps through their iOS app store. Next, with their browser and search engine, Google centers on advertising and democratizing information where they gain most of their profits. Through the companies Android platform they are increasing their market shares into the mobile market. Google seeks a market of open nonproprietary platforms where consumer can freely surf the web and openly enjoy the innovation of apps across devices. Finally, Microsoft business model concentrates on creating user-friendly operating systems, which 95% of all computers use. They have worked to make technology accessible to everyone. However, they are moving towards services and breaking into the search advertising market...
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...Well Microsoft Corp and Google Inc's Motorola Mobility division had a recent lawsuit covering their intellectual property. In this review I will discuss the different types of and legal protections for intellectual property. Analyze the legal issues of e-business to include intellectual property, privacy, ethics, and security. Of many I find this one the most interesting. The trial ran from November 13 to November 20 and was about what rates Microsoft should pay the Motorola Mobility Division, for the its patented wireless technology. The agreement between them was that Microsoft alleges that Motorola promised to license its patents to Microsoft at a fair rate and that they did not feel the 4 billion a year Motorola wanted per year was not reasonable. Now because the trial involved “secret” intellectual property the judge cleared the courtroom everytime they spoke about these trade secrets. Then you must consider “the case between Microsoft and Motorola is one of many cases in which technology companies are concerned about confidential information being released to the public. Similar lawsuits involving Apple Inc, Samsung Electronics Co Ltd, Nokia and others have also requested the sealing of documents to protect trade secrets.” According to the article the judge needs to look at all of Motorola’s other deals to make sure the same kind of rate is being charged. If you are this it seems very fair. Although their contract is way to vague. They should have set such a huge...
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