...Executive Summary 3 Situation Analysis 4 Recommendations 6 Appendix 11 SWOT Analysis 12 Key Success Factors 13 Driving Forces 14 Increasing Globalization 14 Marketing Innovation 14 Diffusion of technical know-how across more companies and more countries 14 Dominant Economic Features 15 Market size and growth: 15 Number of rivals: 15 Number of buyers: 15 5 Competitive Forces 16 Competitive Landscape 17 Financial Analysis 18 Identification of Rivals 19 Percent of Searches 19 Financial Summary from 2007 19 Financial Summary from 2009 19 Yahoo 20 Microsoft Online Services 21 Analysis of Company Strategy 22 Executive Summary To: Eric Schmidt, CEO From: Tyler Echevarria, Amanda Osburne, & Samantha Smith Re: Strategic Analysis of Google Inc. Date: April 7, 2010 This report will make recommendations for improvement of Google Inc. based on the analysis of the company’s financial resources and industry evaluations. Several analytical tools will be used in determining the direction the company should pursue. These analytical tools and techniques include the following: * Evaluation based on SWOT analysis * Evaluation based on Key Success Factors * Evaluation of Google’s business model and strategy * Analysis of financial data * Evaluation of current industry conditions These tools will be used to recommend new opportunities for Google to pursue as they continue to seek growth. Google has performed quite well recently...
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...SWOT Analysis One of the earliest activities the enterprise performs in developing a strategic plan is a ‘Strength, Weakness, Opportunity, Threat’ (SWOT) Analysis. This analysis looks at internal and external factors to determine areas that the enterprise should focus on to increase its survivability and success as well as areas that the enterprise should avoid or decrease its exposure to. Strengths: • One of Google's major strengths is that its cofounders developed and have continued to foster. It follows a business model based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs...
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...000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc. there will be a full Google Mobile Application (App)...
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...SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the online research firm Comscore...
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...CASE STUDY FOR NIKE ------------------------------------------------- COMPANY PROFILE NIKE, Inc. (NIKE), incorporated on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. ------------------------------------------------- Competition With Adidas Heating Up in Europe Nike has been gaining market share in Europe. According to data from Euro monitor, Adidas had 13.2% share of the western European sporting goods market in 2012, while Nike’s share stood at 12.4 percent. Nike reported an 11% rise in sales in western Europe in the first half of fiscal 2014, while Adidas posted a fall of 6 percent at constant currencies in its third quarter. The competitor gaining the most ground as of 2014 is Under Armour. The company is actively pursuing lucrative U.S. sponsorship deals similar to Nike’s, giving it a growing piece of market revenue. In Europe, Adidas is developing new products to compete head to head with the giant. Chinese companies Anta and Li Ning show a steady increase in sales within China. Both Puma and Skechers occupy a smaller part of the athletic apparel market, but both enjoy increasing revenues. ------------------------------------------------- KEY ISSUES OF NIKE Like almost every other global supply chain, Nike's global supply chain is a complex network that directly connects and impacts...
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...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold advertisements...
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...Josh Wray 4/5/2016 MGMT 485 Prof. White Baidu Case Analysis China has the largest population and the second largest economy in the world. This means the Internet and search engine market base is very large and is extremely lucrative. In February 2008 the Chinese exceeded the U.S. (previous leader) in the number of Internet users in the World. Chinese search engine, Baidu is the number one website in China and the largest website outside of the United States. Through strategy Baidu has beaten out the top competitor in the Chinese Market, Google with 60.4 % market share in 2007, which is double that of Google. Baidu dominated the market share by having the first-mover advantage. They were the first search-engine to provide information in local and Chinese languages. The search engine industry is a high-potential high-risk industry, which makes survival for new entrants very difficult. Baidu created a competitive advantage over substitute products like Google, Aiba and Yahoo by becoming popular with young adults through the offering of a high quality Mp3 search engine, instant messaging, and online gaming. They decided the best way to generate revenue is to base its business model off of Google’s, which is selling auction-based pay-for-performance search ads. So as long as Baidu stays the most popular search engine in China they will receive the highest pay for ads, giving them a high supplier power. This also makes the buyer power low because the buyers want to advertise...
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...as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize the World’s Information and make it...
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...Google: Everything for everyone in a single click! Google made it possible to organize all the information on earth and provide it to the user when needed. It was first founded in 1999 by Sergey Brin and Larry Page with the mission “to organise the world’s information and make it universally accessible and useful”, Google has became the world’s largest search engine in 2007. The fast growing business Google generates revenue by providing advertisers with the opportunity to deliver online advertising that is relevant to the search results on page. It works on the basis of cost-per-impression, where they pay a fixed amount each time their ad is viewed by internet users. Figure 1 The figure above shows the recent market share of Google from April 2011 until February 2012. Based on this graph, the market share hold by Google is high and maintains at 80% and above until Nov 2011 but a slight declined in their market share happened in December 2011 and February 2012. They are few reasons why did this happen to Google despite the expanding of the World Wide Web. Therefore, a PESTLE analysis is used here to analyze the reasons behind this current situation. From Political analysis, few factors can be considered such as, political stability worldwide, the intellectual property protection and pricing regulations. Usually, any changes in the government ruling the country will indirectly affect the international business in it. This is because change in government might leads to changes...
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...CASE 5: Google’s Strategy in 2009 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | |Google is one of the leading internet technology and | |1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% | | | |David Filo – Yahoo Co-founder |of its revenues in both 2008 and 2009 from its search-based | | | |Erick Schmidt - CEO |advertisers. Besides, it maintains a large index of web sites | | | | |and other online content, which are freely available through | | | | |its search engine. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | |The industry includes enterprises that operate search engines, internet portals and| ...
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...Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google Inc. we provide for a discussion on profitability of Google. Based on competitive advantage, strategic management and the Five-force model of competitive forces, we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must remain a differentiator among competitors to retain market share. The evolution of “search” capabilities on the internet has been the driving force from the beginning. In 2012 Google is the leading search firm with nearly ‘67% market share in search from home and work and 95% market share performed from mobile devices’ (Thompson, et al, 2013). For Google to remain profitable is to focus on the key business model that is still driving hard revenue and to reach into those verticals that are working, while leaving the losers behind. In the year of 2012 Google captured 67% of search in the U.S., with 29% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $36...
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...Google Case Study October 17, 2012 General environment Economic-The Google case study is based in 2010. At this point in time there was a global recession. The recession is now waning but its effects can still be felt in most markets. (Thompson, Peteraf, Gamble & Strickland, 2011) Sociocultural-The sociocultural environment was very healthy for Google’s products and services. People were hungry for gadgets and those gadgets generally need service like Google’s search engine or they featured Google’s software (Maps, Android OS). (Thompson, Peteraf, Gamble & Strickland, 2011) Global -The globe was in also in a recession. Fortunately for Google, the demand for smartphones and the use of the internet has shown to be pretty inelastic. (Thompson, Peteraf, Gamble & Strickland, 2011) Technological-Technology was making leaps and bounds in 2010 and it still is. People are transitioning from keyboards to voice recognition and from talk to text. Smartphones, tablets and other computing products were exploding in 2010. (Thompson, Peteraf, Gamble & Strickland, 2011) Political/legal -Google did have legal issues. Some people thought that their street view maps were an invasion of privacy. Others question Google ethics in countries like China . (Thompson, Peteraf, Gamble & Strickland, 2011) Demographic –Google has products that reach a broad demographic. Everyone who computes uses search engines. This puts you in Google’s target market. They are in the...
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...I. SWOT ANALYSIS STRENGTHS | WEAKNESSES | * Strong broad band image provides edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future growth avenues * Wide portfolio of offerings * Net Sales/Employee: 2010 * Liquidity Ratios – leader in Current and Quick Ratios | * Patent infringement lawsuits may affect financial condition and operating results * Profitability Ratios 2010 trailing Baidu and Microsoft in: * NPM, ROA, ROE, * Productivity Ratios 2010: * SG&A/Net Sales – trailing Baidu * COGS/Net Sales – trailing Baidu and MS | OPPORTUNITIES | THREATS | * Strategic Acquisitions to further strengthen the company’s portfolio * Rising popularity of Android to increase market share * Robust outlook for mobile advertising market provides growth opportunity * Entry into mobile payments market * Serving additional customer groups or market segments * Integrating forward or backward * Acquiring companies with attractive technological expertise or capabilitiesFurther penetration into international markets | * Intense competition may affect revenues and profitability * Slowdowns in market growth * Economy slowdown in both domestic and international markets * Board of Directors at risk for corporate conflcit * Loss of operation in China * Adverse economic conditions that threaten critical suppliers or distributors * Web spam and content farms may decrease...
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...Google Inc.: SWOT analysis Case Study: Google, Inc. Introduction: Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis: Strengths: • Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. • Google needs very little end user marketing as the name itself is getting word by mouth publicity. • Google has a simple interface and it gives comprehensive results without confusing its users. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. • Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. • By 2003, Google has already powered over 75% of the 300 million...
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...Business Analysis of Google Business analysis of Google Google began as a search engine called “BackRub” created by Larry Page and Sergey Brin in 1996 (Google Corporate Information). This search engine “used links to determine the importance of individual web pages” (Google Corporate Information). In 1998, these two Stanford University graduates had finished their work and created the company called Google (Google Corporate Information). Google offers a wide range of products and services in a range of different languages (Google Corporate Information). The product that started it is the web search, which allows the searching of billions of web pages (Google Corporate Information). There are many products under the web category (Google Corporate Information). The other categories are Mobile, Media, Geo, Home & Office, Social, Specialized Search, and Innovation (Google Corporate Information). These categories are for every day users. There are other products and services for businesses. Google offers many forms of advertising to businesses (Google Business Solutions). These include the categories Local Ads Made Easy, Enhance Your Website, Hassle-free Computing, Find New Customers, Promote products & Services, and Learn & Innovate (Google Business Solutions). Google makes its money through advertising (Google Investor Relations). The products they have are AdWords, Google Display Network, DoubleClick, mobile-specific ad formats, DoubleClick Ad...
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