...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
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...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
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...Read Case 2, entitled "Google in China," and respond to the discussion questions below. 1. For Google in 2005, from a business perspective, what are the arguments for and against entering China? 2. From an ethical perspective, what are the arguments for and against entering China? 3. If Google decides to enter China, how can it do so while mitigating adverse ethical impacts? In answering this question, please formulate possible options and evaluate their strengths and weaknesses. 4. What do you think Google should do, and why? Subject Matter—6 POINTS • Key elements of the case study covered • All three questions are answered • Content is comprehensive/accurate/persuasive • Displays an understanding of relevant theory • Major points supported by specific details/examples • Research is adequate/timely • Writer has gone beyond textbook for resources Critical Thinking—6 POINTS • Writer compares/contrasts/integrates theory/subject matter with work environment/experience • At an appropriate level, the writer analyzes and synthesizes theory/practice to develop new ideas and ways of conceptualizing and performing Format—4 POINTS • Citations/reference page follow guidelines • Properly cites ideas/info from other sources • Paper is laid out effectively--uses, headings, questions and answers and/or other reader-friendly tools • Responses are neat/show attention to detail • Assignment meets the 1000-word minimum • Assignment is formatted correctly using...
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...students are too lazy that they trained their brains to take whatever they learned, without the urges to find more? Well, an Irish poet, William Butler Yeats once said, “Education is not the filling of a pail, but the lighting of a fire.” which indicates today’s phenomenon, where many students seems to seek for shortcuts in searching for answers rather than using their minds to be creative in finding solutions. Are you a part of that people? In this case, I am strongly believed that Google Translate is not the best alternative to improve students’ English skills. How many of you used to use Google Translate while doing your assignments? Is anybody here have not used it even once? So today, let me show you why do I believe that Google Translate is not the best alternative for us. Let me give you a picture of the impacts of using Google Translate. BODY First and foremost, students have high degree of tendency to rely merely on Google Translate in understanding and doing assignments. This is due to the fact that they know Google Translate may help them that they would not have the urge and initiatives to learn more on improving their skills in English. An American author, Richard Brooks, who works in language industry, even mentioned in a blog that machine translation is not reliable to the people in correcting their English. The same thing goes to the students, as they believe that the translations...
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...Assignment 3 CS682 Spring Session 1 – 2014 Author: Date: Larry Monuteaux February 4, 2014 Abstract In this assignment for Module 03, the student is asked to generate various requirements documents, such as those for functional requirements, use-cases, and state transitions, for the RightApps application development project scenario. Larry Monuteaux MET CS682 OL Assignment 3 Contents 1. 2. Overview ..............................................................................................................................................3 1.1 2.1 2.2 2.3 2.4 3. 4. Scenario ........................................................................................................................................ 3 Medical Employees ...................................................................................................................... 3 Facilities Employees .................................................................................................................... 3 System Administrators ................................................................................................................. 4 Executives .................................................................................................................................... 4 System Users ........................................................................................................................................3 Functional Requirements .........................
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...Format for Course Outline ------------------------------------------------- Course Details Academic Session : 2015-2017 Term : IV Course Name : Digital Marketing Name of Instructor : Prof. Ami Shah Guest Faculty, if any (Yes /No): No If Yes, Name of the Guest Faculty: _____________________________________ Affiliation of the Guest Faculty: ________________________________________ Number of Sessions to be taught by the Guest Faculty: ___________ ------------------------------------------------- Course Objectives The Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them. Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts...
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...TUI UNIVERSITY Module 2 Case Assignment MGT501: Management and Organizational Behavior Dr. Frank P. Nolan In Module twos case assignment we will be taking a look at the mega-giant internet company Google. More specifically, I will focus on Google’s corporate values and goals concerning their employees and customers. We will then see how these values and goals translate into a combined business model which creates job satisfaction and motivates the people who work there. I will provide Google’s business philosophy which consists of ten ideals that the company operates on. Also, I will use some additional sources and personal experiences I have found online. Next, I will explain whether or not Google’s business model is one that everyone should adopt. It is working so great for them, would it work great for everyone? Lastly, I will conclude by briefly reviewing what was discussed in this assignment. Before we can understand Google’s values and goals as a business we need to know what they are. Google.com provides a list of 10 philosophies the company tries to always live by: 1. Focus on the user and all else will follow: specifically ensuring that they are ultimately there to serve “you”, the user, and not their internal goals and bottom lines. 2. It’s best to do one thing really, really well: while the company is involved in a multitude of other projects, their true bread and butter is Google search. They have one of the world’s largest research groups dedicated...
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...Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc...
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...world’s information and make it universally accessible and useful. 2010: Google launched the Nexus One mobile device 1998: Sergey and Larry were able to get rid of Spam results 1999: Google had index of 1 billion pages Reading Assignment Read the Google case and Sections 15.1 – 15.4 and 15.10 of the text and think about the questions presented at the end of the case. In addition, think about: 1. How does Google generate search results? 1999: Google depended on algorithmic search -PageRank algorithm favored pages that wee linked to other pages 2. How does Google generate revenue? 1999: Generated revenue by licensing software to other search engines Cost-per-impression: Google charged advertiser every time a user VIEWED an ad (didn’t have to click) 2003: AdSense – showed relevant sponsored links on a website. Paid Listings Revenue Depended on: Coverage rates Click through Rates Average CPC Revenue Splits 3. What is their key value discipline? 4. While some of the non-search products they offer for free create opportunities to show sponsored ads, others, such as Google Earth, do not. Some of these products are very expensive to develop. How do they generate value for Google? 5. Which markets represent Google’s best bets for growth? 6. What firms are the most significant threats to Google? Why? Case Write-up 1. What is Google’s key value discipline? ...
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...MGT 448 Week 4 Individual Assignment Google in China: Case Study MGT 448 Google in China: Case Study China and Google have not seen eye to eye lately. the element of defending human rights or complying with the Chinese Government has placed Google with a decision to choose between the two . This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? What is the business model of each company? And what factors should Google have considered in reaching its decision on the new approach in China? Advantages and Disadvantages for Google in the Chinese Market Advantages that Google has over Baidu in the Chinese market include the public having access to un-censored search terms, Google’s AdWords and AdSense technology, and its partnership with China Mobile. Google also offers attractive applications such as “Picasa Web Album, Google Docs, Google Talk, Google Calendar and Google Checkout” (Yin & Yulin, 2010, p. 2). Some of Google’s services include “Google Earth, Google Hot List, Q&A and a free legal music download service” (Yin & Yulin, 2010, p. 3). In comparison with Baidu, Google does have some disadvantages which include its suspended “ability to search through foreign websites and its associative-word search function”, its criticism from Chinese Regulators and bad publicity from Chinese writers accusing the company of copyright...
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...Cohesion Case Assignment #4 This week you are to develop a SWOT Matrix for the cohesion case (Google). The SWOT is discussed beginning on page 221 of your textbook. An example is provided on page 222 (Figure 6-3). List at least two strategies for each quadrant (i.e., SO, WO, ST, and WT). STRENGTHS – S 1. Attracting top techies 2. Google don’t need Microsoft operating system 3. Google.com is on of the five most popular web sites of the internet 4. Google has evolved into a software, technology, internet, advertising, and media company 5. Google has restored investors’ faith, after the dot.com Meltdown of March 2000 6. Google has more than 10 billion Web pages, 1 billion Images, and 1 billion Usenet messages in search indexes WEAKNESSES – W 1. Stock at $300 … is there any upside for investors 2. Dual class stock ownership system 3. Google compete in an industry that is constantly changing and in which innovation is a constant challenge 4. Google has a lower corporate governance rating than any stock in the S&P 500 5. The Company must maintain vigilance to prevent click fraud, which could undercut confidence in one of its key revenue generators OPPORTUNITIES – O 1. Google position atop of the high-tech mountain 2. Google is easy gobs of cash through a compelling advertising model for its client 3. Web only video search engine 4. Google plan to be accessible in every language that creates issue related to international property right and...
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...Subject Code: | BUSM3097 | Subject Name: | Issues in International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Case study Assignment | Student name: | Tran Tuan Hoang | Student Number: | 3463819 | Teachers Name: | Thanapat Kijbumrung | Group Number: | 1 | Assignment due date: | 18/12/2015 | Date of Submission: | 18/12/2015 | Number of pages including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical issues...
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...Learning Outcomes and Assessment Feedback |Name of the Assessor | | | | | | |Learning Outcomes |Assessment Criteria (AC) |Assessor Feedback | |LO 1 |TASK | | |Understand the importance of |Evaluate current creative and innovative | | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | | ...
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...Chapter 1 Introduction The environment in which research is disseminated and used is undergoing a radical change and the task of modern HEIs is to better understand this change and support new ways of accessing content. It is now beyond doubt that the internet has revolutionised the way that research content is discovered, accessed and used. Content which once needed specialist skills to find is now widely available and searches which once took days of painstaking work can now be done in a matter of seconds. Increasingly, learners and new teachers’ needs are defined by their capacity to differentiate information: to recognise what is and what is not research content, to sort out the good from the bad, the useful from the merely relevant. The internet also appears to have had an impact on the way that research content is used in the real world. Many universities have invested heavily in learning spaces designed to facilitate the kind of social interaction that the internet promotes. Networks – online and offline – are increasingly a part of the way that the modern world evaluates information, including research content. Yet all this presumes that modern users will best know how to find their way in this new information environment, that they have the skills to find the right databases, enter the right search terms, to discover the most appropriate research content for their teaching and learning and use it in the most appropriate way. This study was commissioned by JISC...
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...Google in China Read Case 14.4: Google in China. Answer the questions below and submit the completed assignment to your instructor. Question 1: Discuss the three key principles that Google followed in developing Googld.cn There were three key principles used in the development of Google.cn. The act of filtering was made transparent through notifying users when search results had been removed. Furthermore, by not collecting the private information of users the company would not be obligated to release it to the government. Google did not offer e-mail or blog sites in China, which led to difficulties for other American companies. Lastly, the Chinese version of Google.com continued to be available in addition to Google.cn, so that it would only expand the information available to Chinese users and not reduce it in any way. (Boatright 449) Question 2: In your judgment and from an ethical perspective do you feel that the measures taken by Google were adequate to protect the rights of their Chinese users? Personally, I do not think the measures taken by Google were acceptable enough to protect the rights of their Chinese users. In China, there seemed to be a division between ethics and business ethics. Consequently, Google carried out censorship in China, which it did not do in the U.S. Additionally, Google was focused on the belief of getting into China to create a premium search engine site. Overall, Google was determined and confident that it would be a success within the...
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