...| Subject Name: | Issues in International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Case study Assignment | Student name: | Tran Tuan Hoang | Student Number: | 3463819 | Teachers Name: | Thanapat Kijbumrung | Group Number: | 1 | Assignment due date: | 18/12/2015 | Date of Submission: | 18/12/2015 | Number of pages including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical issues occurred between Google...
Words: 2685 - Pages: 11
...Dana Moore Gray, Ph.D., APR Case Study – Google in China This case study paper will examine Google’s entry into China. This case study will be focusing on the following topics; the legal, cultural and ethical challenges that Google experienced, the role that the Chinese government played, and a summarization of the operational and strategic challenges that faced Google’s managers. Google in China Looking to gain access to China’s 100 million internet users, Google launched their services in China in 2000. However, in 2002, the Chinese Government blocked Google’s services. Than two weeks later the government restored Google’s services along with a censoring program to block out any political sensitive material. This censoring program significantly slowed down Google’s site in China, and therefore it became obvious that Google would have to, in accordance with the Chinese government, self-censor their own site in an effort to speed up the service (Hill, 2009) Challenges Google Faced There were many legal, cultural and ethical challenges facing Google when they decided to provide their services to China. The fact that China is ruled by communism made it difficult for Google to acclimate themselves to the legal and cultural complexities. They also faced ethical issues as the aforementioned decision to self-censor their site from certain political information was in direct opposition to their “don’t be evil” business approach. Google had always strived to keep the integrity...
Words: 535 - Pages: 3
...longer-term issues does Google’s censorship decision create? Google’s censorship decision created a large number of expeditious questions. When Google’s stock fell, many protestors went the google headquarters in California and they assembled in front google office there. About 50,000 letter were sent to the CEO of the company. I those some of the, trying to rebuild the fallen stock of the company and regain the reputation. On the other hand, while maintain business with china they had cope with the government’s censorship relegation. 2. Prior to the launch of Google.cn, what factors should Google have considered in reaching their decision to comply with Chinese government censorship laws? Prior to the launch of Google.cn, google should have analyzed the ethical and legal effects of this. However, they only considered the business opportunities in china without analyzing the analyzing the ethical and legal effects. They should have considered their social responsibilities. They are in business to make profit but it should not be in the expense of others. They should have acted ethically and analyzed their mission more before going china. 3. Assess Dr. Schmidt’s statement “We actually did an evil scale and decided that not to serve at all was worse evil.” Was Google being evil? From my perspective, I believe google was being evil and Dr. Schmidt statement is true. The company’s mission is to make information universally accessible. However, by doing this Google actually...
Words: 534 - Pages: 3
...Google in China Case Study 1. From a business perspective, what are the arguments for and against entering the market for Internet search in China in 2005? There were many arguments for and against Google going into China like legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers were maintained by Chinese employees in addition to strict censorship regulations governed by the Chinese government. Google was faced with managing employees and a business that followed different laws and cultures compared to their American counterparts. Arguments For | Argument Against | Rapidly growing internet population | Strict Government regulation | Source of revenue and talent | Cultures | One of the fastest growing economies | Breaking own “Code of ethics” | | Violating Ethical Standards | 2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005? From the ethical perspective Google has an obligation as a Multinational corporation toward human rights, corruption, and freedom of speech. Google’s values are to make the world’s information “universally accessible and useful” and to its informal corporate motto, “Don’t Be Evil”? Going into China the Chinese government as a communist government did not want information made readily available to the public for any content pertaining to certain...
Words: 773 - Pages: 4
...For Google in 2005, from a business perspective, what are the arguments for and against entering China? The decision of whether to censor data in exchange for access to a multi-billion dollar market or to maintain a level of international integrity was a dilemma Google faced with their opportunity to enter the Chinese market in 2005. Two years after their inception in 1998, Google had enjoyed positive growth leading to them owning 25% of market share in the Internet search market; once search results became censored in 2004, Google experienced the complexities of working with a dictatorship when posed with the opportunity to enter a communist market, China. In 2005, Google’s Board of Directors met to discuss the pros and cons, and the costs and benefits, of entering the Chinese market, knowing that they would be required to limit the information they made available to Chinese users. If Google chose to enter into agreement with the Communist Party, they would be able to tap into an enormous market opportunity. Google would thereby be able to establish a dominant presence within one of the world’s most rapidly growing countries, getting potential access to over 1.3 billion people and 103 million Internet users. Furthermore, China has been able to break barriers in every market, quickly demanding the attention of foreign investors: “As a result of these [Mao’s successors] reforms, China’s GDP grew tenfold over three decades” (Ibid., 471). Worsfold’s Google in China case...
Words: 2664 - Pages: 11
...Global Ethical Problems Donna Bistrican XMGT/216 September 25, 2010 Global Ethical Problems The Wall Street article reports on the ethical issue of freedom of speech and human rights violation in China and Google’s dilemma. Companies deal with ethical conflicts with China daily. Google Inc.’s struggled with ethical implications for doing business with China. The paper addresses the ethical problems that companies like Google, Inc. encountered that caused their decision to withdraw from China. The paper will show how Vietnam covered up corruption, freedom of speech, transparency, and supply chain ethical issues. Big companies continue to draw criticism for accommodating governments and compromise their ethical or moral standards. Companies have an enormous opportunity in China to make a bigger profit by doing business in China. The organization cannot assume that Chinese do business the same way Americans do. To do business in China a company has to follow government directives. Chinese want to do business with people they trust. Terms on contracts will not mean the same thing to them as they do to Americans. Chinese businesses do not feel they are bound to contracts. In America a company competes with 100’s of business but in China, you are competing with globally. Google Inc’s announce in Beijing their decision to withdraw from China after ethical implications of hacking into the privacy of Google’s users. Google had to limit the excess of information on the search engine...
Words: 1514 - Pages: 7
...Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least every time I’m on a computer. I am...
Words: 7567 - Pages: 31
...Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their decision to operate in China. In an effort to enter business in China and gain access to the world’s largest country, Google began offering a Chinese language service in 2000 from operations in the United States. In 2002, the Google site was blocked by the Chinese government and users were redirected to another site (Hill, 2009). Two weeks later, service was restored with no apparent reason or understanding of why the block initially took place or why it was restored. After the Google site was accessible by Chinese users again, politically sensitive sites were still not accessible, which implied the Chinese government was censoring certain sites. Google realized the need to establish operations in China, which finally occurred in 2005, despite challenges and criticism. Challenges Faced by Google There were many legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers...
Words: 751 - Pages: 4
...company, the reason employees crawl out of bed each morning, and the reason why sometimes ethical values are bent or broken. On the small scale, such as a local grocery, ethics of the owners and employees can be easily maintained because the area they are operating in shares the same values. This, however, is not the case with global businesses. Instead of a local community for profits large businesses rely on the global market, thus exposing and challenging their original ethics for the sake of continued profits. This cross-cultural perspective will examine a recent example of this challenge when the company Google began to expand into the Chinese and other Asian markets. Google is a multi-billion dollar company that was started in the garage of two Stanford students in 1997 (Google, 2012). The initial goal was to produce an internet search engine that would be able to find and provide access to an immeasurable amount of information. Since its inception, Google published several values that were believed to be the essence of the company. Among them were that all focus should be on the user of the product and that any ad revenue should not come at the users cost, examples include pop-up advertising and manipulated searches (Google, 2012). Google also started with a relaxed approach to business, believing that employees worked better when comfortable, and that information should be shared. As Google expanded from its humble beginning, the company took on a larger and larger role in...
Words: 1206 - Pages: 5
...Google in China Read Case 14.4: Google in China. Answer the questions below and submit the completed assignment to your instructor. Question 1: Discuss the three key principles that Google followed in developing Googld.cn There were three key principles used in the development of Google.cn. The act of filtering was made transparent through notifying users when search results had been removed. Furthermore, by not collecting the private information of users the company would not be obligated to release it to the government. Google did not offer e-mail or blog sites in China, which led to difficulties for other American companies. Lastly, the Chinese version of Google.com continued to be available in addition to Google.cn, so that it would only expand the information available to Chinese users and not reduce it in any way. (Boatright 449) Question 2: In your judgment and from an ethical perspective do you feel that the measures taken by Google were adequate to protect the rights of their Chinese users? Personally, I do not think the measures taken by Google were acceptable enough to protect the rights of their Chinese users. In China, there seemed to be a division between ethics and business ethics. Consequently, Google carried out censorship in China, which it did not do in the U.S. Additionally, Google was focused on the belief of getting into China to create a premium search engine site. Overall, Google was determined and confident that it would be a success within the...
Words: 417 - Pages: 2
...Case Study Analysis-D Critical Thinking Case Study Analysis: GOOGLE 1. Describe the philosophical principle Google's managers adopt when deciding that the benefits of operating in China outweighed the costs. Discuss the philosophical approaches to ethics. Describe the approaches that are favored by most moral philosophers and form the basis for current models of ethical behavior in international business. Google began to operate in China in 2000, it was two years later that the Chinese authorities blocked the site. Although this came as a surprise for the company’s managers, two weeks later the service was restored. It was clear that China was a strategically important market and Google couldn’t just ignore that. We begin our approach to philosophical ethics by describing what is called straw men. These approaches can be characterized as the Friedman doctrine, cultural relativism, the righteous moralist and the naive immoralist. The Friedman doctrine says that the only responsibility of business is to create profits, as long as the company remains within the rules of law. Yet this argument breaks down because the rules of the game are not well established and differ from country to country, and that may lead to inadequacies in a company’s social responsibility. The basic belief in cultural relativism is that a company should adopt the culture within which it is doing business. But serious contradiction arises from this approach, for example let’s assume that in one...
Words: 1142 - Pages: 5
...Google in China Cohort Manara Google In China Corporate Social Responsibility Professor Kenny Tang HULT International Business School Module B Submitted By: Manara Team 10 Hafswa Salim Adriéne T. Smith Ornella Anoh Aravind Sathyanandham Yogesh Ranwa Samer Abou Fakher March 9th, 2014 1 Team 10...
Words: 3270 - Pages: 14
...universally accessible and useful" Google has instilled a ‘don’t be evil” culture which showcases honest decision making and dissuades any form of cheating. (Birch, 2010). Google entered China in the year 2000 with the introduction of the Chinese version of Google. It was at this time that the internet era is China was beginning to gain momentum and the government was building the infrastructure that allowed information sources to be controlled. Google had to extensively depend upon the translation systems to make a success of Google in China but the hostile environment in 2005 made Google think otherwise .It is pertinent to state that all internet operations in China are controlled by state through some form of regulation .The following represents the presence of some MNC’s in China. Source: http://www.globalbydesign.com/wp-content/uploads/blog/china_search_cnnic.jpg Issues: I feel that Eric Schimdt Executive chairman of Google and Larry Page CEO of Google should seriously consider leaving china due to the various blockades that the government has put up for internet users .The way the Chinese government had interfered with the Gmail email system. This has been considered as a very important decision making process for Google to stay back in china or withdraw its operations in China. The loss of opportunity for Google in China would be huge considering the number of internet users and hence Google should stay back in china and tackle the Chinese dragon...
Words: 1720 - Pages: 7
...Google: Dealing with China Group 1 - What major pros and cons are there, regarding alternatives for addressing issues/opportunities? Some of the major pro’s that may be present while addressing issues and opportunities is that it may force individuals to think of alternative methods to conduct their business. Some of the advantages of coming up with new ideas is that it can also lead to new opportunities that may not have presented themselves had they not been forced to confront something that was atypical to begin with. Issues and opportunities often go hand-in-hand and is one of the primary precursors for entrepreneurs to begin their own business – identify an issue, or a need, and present a solution which results in an opportunity to sell or market their idea to resolve the need or issue of a potential customer or client. Additionally, there are con’s when being confronted with issues and opportunities when alternatives are the only means to resolve the issue. Sometimes, the alternatives may jeopardize the company’s moral or ethics or even run contrary to their corporate motto, such as in the case of Google’s corporate model of “Don’t be Evil”. Unfortunately, their corporate motto, and their culture is in direct opposition to that of the China’s government when it pertains to internet usage, search results and disclosure of personally identifiable information. As a result, Google in China has had to define what it means to not be evil, while still attempting to remain relevant...
Words: 2052 - Pages: 9
...Google and the Chinese Government - Case Analysis Overview: Google is a cutting edge Silicon Valley based Internet Company; known world wide for being a titan in the internet industry was admired for their ethical business standards and their distinguished and celebrated corporate motto, “Don’t be evil.” Google had established itself as one of the most visited sites in the world. Google was rapidly expanding as more than half its user traffic came from outside the US. Though Google.com was accessible to Chinese users, there were many issues related to many of Google’s search contents being blocked by Chinese regulations and slow unreliable service. Realizing the potential for growth in the Chinese market, Google attempted to purchase a minority stake in the Chinese search engine company Baidu. However, Chinese law prohibited Google from holding more than a minority stake in Baidu therefore; the next logical step was to expand its own presence in China. To assist Google with establishing a permanent presence in China, they enlisted the help of world renowned computer scientist Dr. Kai-fu Lee, who was highly regarded in China and in the Chinese high-tech community. The next step was for Google to negotiate with the Chinese government to allow uncensored access by Chinese citizens to a high-speed Chinese version of the Google search engine. Central Issue: How might Google reach and agreement with the Chinese Government that would allow them to successfully enter...
Words: 914 - Pages: 4
