...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday seasons...
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...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the first...
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...environment, fair labor relations, harmonious interpersonal relationships, and legal working conditions to maintain and retain the desired human resources. Small and big business organizations need to be aware how important human resources are – and in order to retain and invite effective employees, reward systems must be enhanced. This paper discusses the reward system of Google Company. Google Inc. gives a standard package of fringe benefits plus a first-class dining facilities, free gyms, laundry and dry cleaning rooms, massage and haircut services, carwashes, shuttles and buses, play area, sleeping quarters, and a lot more that not any company provides. According to Steiber and Alange (2013, 252), Google management believes that in giving their employees these amenities, workers’ maximize their talents. These intrinsic and extrinsic rewards systems given to Google employees prove to be beneficial to everyone as a whole. Human resources are what make businesses thrive and the workers make or break companies. Workers are contented and happy while working while Google, Inc. profits more due to high productivity. Google, Inc. thinks and act beyond what law dictates in...
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...Google Company Analysis Paper Abstract In this paper, I perform business analysis for Google Inc, the leading internet search engine provider in the world. Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010). Mission, Goals & Objectives Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010). Google’s goals and objectives include the following: The company • Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010). Overall, Google wants to make the internet searching experience best for its customers and search results more accurate. Overview of the External...
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...Google; the most popular and most exciting company Google Google is indubitably the most popular and most exciting company in the world today. According to its corporate website, it's mission is to “organize the world's information and make it universally accessible and useful” (Google, 2010). Google ranked first place in Fortune Magazine's annual “Best Companies to Work For,” besting other top companies for two consecutive years, in 2007 and 2008. The most cited reason its performance as a top employer is because of its internal company culture. Google is the ultimate global company and is described as “high-energy, fast paced work environment” (Google, 2010). On its website, its policy of “favoring ability over experience” rings true as the employees of Google are all college degree holders at the very least. Because Google is oriented toward its “youthful” internet-savvy market, the average age of its employees is noticeably lower than most companies. The median age at Google is 30 years old and the gender distribution is 65% male and 35% female (Linkedin, 2010). The dress code is “casual” and laid-back because the company values ability and hard work, not appearance. Google has a very engaging company culture. Its headquarters at Google Mountain View, CA called Googleplex is designed to be have a “campus-like” feel attuned to its predominantly young college-level fresh recruits (Google, 2010). There are several facilities in Googleplex such as a café, snack rooms that are...
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...The Google Company Natasha Jamison MGT/230 January 30, 2014 George Taylor Ethics in Management When thinking of ethics, one tends to think of rules for right or wrong. Ethics is the norm for conduct that distinguishes between acceptable and unacceptable behavior. People learn ethical norms from church, school, home, and social gatherings. People learn the difference between right and wrong in early childhood, but learn morality throughout their entire life. Ethics is more than common sense. If it were only common sense, then one wouldn’t have ethical dilemmas like the one with Enron. During childhood, one is taught the differences between right/wrong and good/bad while at home. Children are taught in school and at home to do the right thing, because it’s the right thing to do and to avoid doing wrong things, because they are wrong. This form of ethics is called Deontological Ethics (duty-based). Under Duty-based ethics, actions are justified by showing a good outcome. It teaches that right or wrong depends on the actions of the individual and people have an obligation to act accordingly regardless of the outcome. For example, telling lies and killing people is wrong. Under duty-based ethics, one must do the right thing, even if it causes harm than doing the wrong thing. Duty-based ethics puts emphasis on the value of human being and focus on giving the same amount of respect to each one. It forces due regard to be given to the interest of a person even when at odds are against...
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...Introduction Social networking sites have become very popular avenues for people to communicate with family, friends and colleagues from around the corner or across the globe. While there can be benefits from the collaborative, distributed approaches promoted by responsible use of social networking sites, there are information security and privacy concerns. The volume and accessibility of personal information available on social networking sites have attracted malicious people who seek to exploit this information. The same technologies that invite user participation also make the sites easier to infect with malware that can shut down an organization’s networks, or keystroke loggers that can steal credentials. Common social networking risks such as spear phishing, social engineering, spoofing, and web application attacks attempt to steal a person’s identity. Such attacks are often successful due to the assumption of being in a trusting environment social networks create. Security and privacy related to social networking sites are fundamentally behavioral issues, not technology issues. The more information a person posts, the more information becomes available for a potential compromise by those with malicious intentions. People who provide private, sensitive or confidential information about themselves or other people, whether wittingly or unwittingly, pose a higher risk to themselves and others. Information such as a person’s social security number, street address, phone number...
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...The Great Moderation—Dead or Alive? Yolanda Rivera MBA6008 Global Economic Environment Abstract The purpose of this paper is to analyze and critique the Harvard Business Review article, “The Great Moderation” written by Diego Comin. I will discuss its causes and effects as well as the end of an economic cycle. Additionally, the information gathered can be used to better understand how and why “The Great Moderation” is no longer a valid method of the business cycle. According to Diego Comin, (2012), the Great Moderation can be defined as “a decline in aggregate volatility”. If a business cycle or quickly engineered spending policies are implemented revolving around political motives we can realize an increase in the margin of error (Hammond, J.D., 2011). The volatility of today’s global markets is growing at an alarming rate, even more so than during the great depression suffered by America in early 1930s. Beginning in 2007, the United States began seeing the effects of the end of a business cycle or “The Great Moderation coming to a close. For years, we have seen prominent growth cycles with limited down turns which reached a climax into a very strong world market. Todd Clark, (2011) explains that, “most recently, the severity of the recession that started in late 2007 has led some observers to conclude the Great Moderation is over.” There were many contributing factors revolving around the 2007 recession in America. For example, the growth of the housing bubble; the...
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...other employees of the companies I am associated with. These intelligence styles affect how I conduct myself with others to properly coordinate with others and project my message across to them. Google Inc. is the leader of information industry, focuses on way to make information accessible to people. Google has the largest and vast information of websites and contents from all over the Internet, which is available to everyone for free of charge. The company’s mission is to organize world’s information and make it universally available and useful. And to make this possible the two co-founders Larry and Sergey incorporated Google in California in 1998. Google’s official initiation started on August 1998, when Andy Bechtolsheim, the co-founder of Sun writes a check for $100,00 to Google’s founder to start the company with proper registration. With that amount, Larry and Sergey set up their first office at Susan Wojcicki’s garage in Menlo Park and registered for the corporation under the California business database. Shortly after, Google hired their first employee, Craig Silverstein, who graduated from Standford University. In Februrary 1999, Google hired eight more new employees and certainly the garage was too small to hold that many employees so, the co-founders had to move the company to a new space at University Avenue, Palo Alto. In June 1999, Google announces on their first...
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...Google is the leading search engine used by millions of internet users all over the world. The organization started with a search engine in 1996. The organization’s mission is to “Organize the world’s information and make it universally accessible and useful”. Since the company started, the world has evolved tremendously. Over the past twenty years, society has become reliant on the accessibility of information on the internet. The demographic of internet users has advanced since the beginning of the new millennium. When most people think of finding information online, Google.com is usually the preferred search engine. Although the organization has an excellent success story, there have been legal matters that affect the way business is conducted at Google. When the founders initially started Google, the owners were attempting to identify the importance of individual web pages. After fifteen years, the organization has grown and is available all over the world. In the year 2000, Google introduced the first 10 language versions of the search engine. The company identified the need to expand the capabilities of the search engine. Google was able to bring the fast paced search service to customers globally. After the initial ten languages, the organization quickly added new languages to the site. This introduction of the languages also carried over into the different companies under the Google umbrella. According to the 2010 U.S. Census Bureau statistics, over 70...
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...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
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...article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation). Google Inc. | | Type | Public (NASDAQ: GOOG, FWB: GGQ1) | Industry | Internet, Computer software | Founded | Menlo Park, California (September 4, 1998 (1998-09-04))[1][2] | Founder(s) | Sergey M. Brin Lawrence E. Page | Headquarters | 1600 Amphitheatre Parkway, Mountain View, California, United States | Area served | Worldwide | Key people | Eric Schmidt (Chairman and CEO) Lawrence E. Page (Co-Founder and President, Products) Sergey M. Brin (Co-Founder and President, Technology) | Products | See list of Google products. | Revenue | US$23.651 billion (2009)[3][4] | Operating income | US$8.312 billion (2009)[3][4] | Profit | US$6.520 billion (2009)[3][4] | Total assets | US$40.497 billion (2009)[3][4] | Total equity | US$36.004 billion (2009)[4] | Employees | 24,400 (2010)[5] | Subsidiaries | YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob | Website | Google.com | Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University...
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...Paper; Google MGT/330 Management Theory, Practice, and Application Preface Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN, 2010). Two areas in which Google’s leadership has succeeded are technology and human resources. The following is an in-depth look at how Google has organized the human resources aspect and how this organization has affected the company’s culture and employees. In addition, the company’s use of technology is analyzed and how this use has contributed to the success of the organization. Organizing People There are four functions of management: Planning, organizing, leading, and controlling (Bateman and Snell, 2009). The way an organization organizes the people it employs and how the company’s human resource department deals with the employees is a huge portion of the organizing function of management. Without people there would likely not be a company so it...
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...European University | Googles HR Dilemma | Management Skills – Case 02 | | Sousan Shabi, Benazzouz Zouhair & Lukas Fischer | 11/2/2014 | | During his last interview the Human resources director of Google told the world that we have only 0,2% chances to get hired in his company, he stated that each year Google receives 3 millions job applies and that they hire only 7000 out of the 3 millions. Everybody wants to work for Google, the video posted on internet on the work conditions there make us all dream, but why ? In this part we are going to analyze that corporate culture of Google envies by all. Let us first talk about the first aspects of this culture, which shows up in the text through the eyes of Mister Schmitt who discovered that each Friday the co founders Larry and Sergey would organize meetings to share the company progress with all the employees and that on some occasion they would share detailed financial analysis with them. This shows a spirit of transparency and a need of sharing all details giving to all employees enough data to see how they would make this progression even bigger. Most companies don’t do that or at least they stop at a certain hierarchal level, showing those kind of progress to only top managers and the board. This was not the case of Google since the very beginning, it became in the early stages of the company part of it culture, so much that Schmitt could not do anything about it. This founders action leaded to the organization...
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...organization you chose to research. Google, is a company which was originally started out of someone’s garage, has become in today’s society the way of life for many across the world. Google has become a way of living for some many households. Google’s Inc.is one of the largest global technology company. “Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called Backrub) that used links to determine the importance of individual webpages” (Google’s mission, 2015). The company produces revenue first and foremost by providing advertising thru out the internet. In past years, Google’s, show several of advertising thru the Web on computers, net-books and tablets, also they share it with mobile devices like the smartphones and handheld computers. The aspects of globalization and technology have been thriving in revolutionizing such as search, advertising, operating systems and platforms, enterprise and hardware products. Examine the culture of the selected organization. Google organization has become one of the premier places to work. Google provide a culture that many organization in today’s business organizations cannot offer. The employees are the ones that make Google the company that it is today. Part of their hiring process is to target intelligent peoples for the company, and experience is a plus. “Although Google’s share common goals and visions for the company, we hail from all walks of life and...
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