...Presented by: Sepideh Bayani Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Cynosure Discounts 11 Appendix B: Cynosure Flyer 13 * Refrence……………………………………………………………………………….14 * Appendix C: Bagels by the Bay Coupon 14 * Appendix D: Bagels by the Bay Survey 15 1. Background Cynosure is an international company created to bring a brighter future to students and to enhance memory for all. This company was Created by Sepideh Bayani, after she heard there are so many memory losses in the world; she never knew so many people were going through it. This microchip was created to help those who are having trouble remember their loved ones or having problems memorizing...
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...i Internet is Making Us Dumber During the past two centuries the world has witnessed an explosion of technological advances. There has been much debate about the Internet, and specifically about the effects of the wed search engine like Google. Many respected writers, a plethora of articles and books have been published lately arguing both sides of the issue. While many writers claim that the internet has a negative, damaging effect on the brain and cognition, others see the benefits of technology in helping us achieve the previously unachievable and freeing us from many time-consuming activities. Based on our research and personal experience, we have found out several reasons to support the argument such as the negative impacts on human behaviour, degeneration of human abilities and contradictory information. Therefore, we strongly agree that the sheer amount of information that we have access to nowadays is actually making us dumber. Information that we have access to is making us dumber because of contradictory information. Information can be defined as facts or details about a situation, person, or event. According to Wikipedia (2013), as the world moves into a new era of globalization, an increasing number of people are connecting to the internet to conduct their own research and are given the ability to produce as well as consume the data accessed on an increasing number of websites. Users are now classified as active users because more people in society are...
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...Dou et al./Brand Positioning Strategy RESEARCH ARTICLE BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING1 By: Wenyu Dou Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkwydou@cityu.edu.hk Kai H. Lim Department of Information Systems City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR iskl@cityu.edu.hk Chenting Su Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkctsu@cityu.edu.hk Nan Zhou Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkzhou@cityu.edu.hk Nan Cui Department of Marketing Wuhan University Wuhan CHINA nancui@whu.edu.cn Abstract Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. In two experiments, the authors establish that when Internet users’ implicit beliefs (i.e., schema) about the meaning of the display order of search engine results are activated or heightened through feature priming, they will have better recall of an unknown brand that is displayed before the well-known brands in SERPs. Further, those with low Internet search skills tend to...
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...Google Glass as a Cybernetic System Paola Gulian 18/06/2013 p.gulian@me.com Stavangerweg 352, Amsterdam 1013AX Telephone: +359 888 88 30 81 Student Number: 10396144 Thesis supervisor: Michael Dieter Media Studies: New Media and Digital Culture Universiteit van Amsterdam 1 Table of Contents: 1. Introduction / 3 2. Chapter 1 – History of Cybernetics theory, Systems Theory, Cyborg and Posthumanism / 6 2.1. Introduction to Norbert Wiener’s theory of cybernetics / 6 2.2. Gregory Bateson on second-order cybernetics / 8 2.3. The kinship between human, animal and machine, Donna Haraway’s theory of the cyborg / 12 2.4. The disembodiment of the human being, Katherine N. Hayles’ theory of the posthuman / 14 3. Chapter 2 – Google Glass, Individuation and the Black Box / 21 3.1. Introduction to Google Glass / 21 3.2. Google Glass and Gregory Bateson’s theory of self-corrective systems / 24 3.3. Industrialization of memory through Google Glass and Bernard Stiegler’s theory of the exterior milieu / 26 3.4. Google Glass as a black box and W. Ross Ashby’s theory of the black boxing / 29 3.5. Experience Design, Olia Lialina and the disappearing user / 30 3.6. Miniaturization of technology, Google Glass as a ubiquitous computer through Mark Weiser’s theory / 32 4. Chapter 3 – Google Glass as an Extension of the Human Being: MediumSpecificity and Becoming Posthuman / 34 4.1 Media ecology through Marshall McLuhan and Google Glass as an extension of the human being / 34 4.2 Perceptual...
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...Analytics for Managers Q1. What is meant by Big Data? How is it characterized? Give examples of Big Data. Ans. Big data applies to information that can’t be processed or analysed using traditional processes or tools or software techniques. The data which is massive in volume and can be both structured or unstructured data. Though, it is a bit challenging for enterprises to handle such huge amount fast moving data or one which exceeds the current processing capacity, still there lies a great potential to help companies to take faster and intelligent decisions and improve operations. There are three characteristics that define big data, which are: 1. Volume 2. Velocity 3. Variety * Volume: The volume of data under analysis is large. Many factors contribute to the increase in data volume, for example, * Transaction-based data stored through the years. * Unstructured data streaming in social media. * Such data are bank data (details of the bank account holders) or data in e-commerce wherein customers data is required for a transaction. Earlier there used to data storage issues, but with big data analytics this problem has been solved. Big data stores data in clusters across machines, also helping the user on how to access and analyse that data. * Velocity: Data is streaming in at unprecedented speed and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data...
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...Ransomware Discuss the threat When infected restricts you to access to a computer system. This will become more refined in its targets and methods. Experts predict that the variants of ransomware that hurt the security software that are installed within a computer may particularly target the endpoints which sign up with cloud-based storage solutions like Google Drive, Dropbox, OneDrive and many more. On detecting the endpoint, ransomware will exploit the stored personal credentials of the logged-in user and will even infect the cloud storage that is backed up. McAfee has warned that ransomware attackers will try out as many ways possible to shell out ransom payments from their victims. Degree of damage The most advanced and most damaging ransomware in the wild at the moment, specifically targeting U.S. businesses and individuals. It's a $70 million per year criminal enterprise. Its magnitude is now confirmed by law enforcement. Some quick math shows $18,145 in costs per victim, caused by network mitigation, network countermeasures, loss of productivity, legal fees, IT services, and/or the purchase of credit monitoring services for employees or customers. As you can see, the total costs of a ransomware infection goes well above just the ransom fee itself, which is usually around $500 but can go up to $10,000. What it attacked Ransomware is a type of malware that infects a computer and restricts a user’s access to the infected computer. This type of malware...
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...different reactions. These advancements are what have led to the invention of Google. Google, which is an information site, has made academic life very easy. It is now easier to access information of different times within a short period. However, the effect of Google has led to a lot of controversies. Is Google really making us stupid or clever. This question requires a lot of insight and analysis in order to answer it. Some people say that Google makes us to be stupid while others are of the contrasting idea. Each side has given substantial evidence supporting their idea. Nevertheless, Google is of much benefit rather than making us stupid. Some professions argue that it has its own disadvantages and hence makes us stupid. One of this is that Google makes people lazy and hence stupid. Google provides all the required information to people and thus an individual is only required to press and find the answer (Sparrow et al, 2011). This is seen to...
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...University PSY 304 Lifespan Development Prof. Pamela Vincent May 18, 2015 How do our bodies and minds change from early to late adulthood? As we age does our mind simply begin to deteriorate in the same fashion as our body does in regards to it physical capabilities? Have you wondered what affect does peri and post-menopause have in relation to memory decline in women? Is dementia directly related to cognitive aging? All of these conditions have one thing in common, they all occur as the human body starts to age into late adulthood. Aging from early to late adulthood has an interconnected negative impact both mentally and physically on the human body but physical activity can help protect against cognitive decline. First we need to understand physical and cognitive development and the stages associated with early and late adulthood. Then we will examine the age related decline in mentalizing skills; how cognitive aging is related to dementia; and how aging is related to peri and post-menopause and it effects has on the body. Physical changes as the body ages from early to late adulthood are predictable and undeniable. Physical Development depends on maturation, or the biological unfolding of growth. Every individual has a schedule built into his or her genes that controls both the timing and degree of physical growth and decline. Bone growth and deterioration, the strengthening and weakening of...
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...The Use of Classical Conditioning in Advertising IT Carlow Consumer Insights Y3 12/10/2012 April Brophy Introduction Classical conditioning in advertising has been used by firms who sell products to get consumers to purchase from them instead of their competition. (CALVIN BIERLEY, 1985) This essay will briefly explain what classical conditioning is. It will examine the problems with experiments on classical conditioning in advertising and briefly look at two experiments which try to overcome these problems in testing classical conditioning in advertising. The first experiment will look at the effects of background features in advertising by Gerald J.Gorn. The second experiment will investigate whether consumer attitudes towards a product can be conditioned and it will examine weather classically conditioned attitudes can be stronger with larger numbers of trials. The essay will then look at what advertisers need to remember when using classical conditioning and then give examples of companies that use classical conditioning in their advertising campaigns. Classical Conditioning was discovered by Ivan Pavlov by accident while he was researching the digestive system of dogs where he presented food to the dog. Pavlov noticed that the dog would start to salivate when he just walked into the room even without food in his hand. Pavlov’s main belief was that learning occurred through association. The dog associated Pavlov with the food and would then salivate. It occurs...
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...embrace it were online and startup firms. Firms like Google, eBay, LinkedIn, and Facebook were built around big data from the beginning. Like many new information technologies, big data can bring about dramatic cost reductions, substantial improvements in the time required to perform a computing task, or new product and service offerings. Davenport.T (2013). Big Data is emerging from the realms of science projects at Web companies to help companies like telecommunication giants understand exactly which customers are unhappy with service and what processes caused the dissatisfaction, and predict which customers are going to change carriers. To obtain this information, billions of loosely-structured bytes of data in different locations needs to be processed until the needle in the haystack is found. The analysis enables executive management to fix faulty processes or people and maybe be able to reach out to retain the at-risk customers. The real business impact is that big data technologies can do this in weeks or months, four-or-more-times faster than traditional data warehousing approaches. Floyer.D (2015). Literature Review The IT techniques and tools to execute big data processing are new, very important and exciting. Big data is data that is too large to process using traditional methods. It originated with Web search companies who had the problem of querying very large distributed aggregations of loosely-structured data. Google developed MapReduce to support distributed computing...
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...Integrated Marketing Communications Review Chapter 1 The communication Process * The sender= the person who initiates the message * The receiver= the person whom a message is directed * The message= the verbal/ nonverbal content that must be encoded by the sender and decoded by the receiver * Noise= anything that interferes with the accurate expression or reception of a message * Feedback= the response from a receiver indicating whether a message has been received in its intended form Effective communication has taken place when a sender’s message is fully understood by the receiver Steps of a Marketing Plan 1. Current situational analysis 2. SWOT analysis 3. Marketing objectives 4. Target market 5. Marketing strategies 6. Marketing tactics 7. Implementation 8. Evaluation of performance Explosion of Digital Media * Emergence of interactive web sites, blogs and social networks * Companies have shifted from traditional (such as billboards and newspapers) to digital media * Social media allows interaction from the company to the consumers Brand Parity * Brands are being viewed as being equivalent * Shoppers will purchase within a group of accepted brands rather than choosing one specific brand. * When present= quality is not a concern and price is more important * There is a decline in brand loyalty Customer engagement * Marketers seek to engage customers * Contact points...
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...other distress. Current circumstances, particularly poverty, uncertainty about asylum, separation from or loss of family and roles, and difficulties settling in the host country, all contribute to current psychological problems and exacerbate existing ones. Psychological treatment studies tend to be focused either on PTSD diagnosis and use protocol-driven treatment, usually in the developed world, or on multiple problems using multimodal treatment including advocacy and welfare interventions, usually in the developing world” (Williams, Amanda C De C, and Jannie Van Der Merwe). For the purpose of this passage, it vividly describes the impact mentally on victims that have experienced a form of torture, and points out the most common side effects of torture and ill treatment. Most civilians think of torture as a physical thing, but; this is not the case and torture is both a physical and mental impact on anyone’s life. In conclusion, torture and ill treatment is a worldwide issue that impacts those who are and who are not affected, physically and mentally. Overall, the issue of torture and ill treatment can be found nearly everywhere, and is a violation of human rights. “Human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, colour, religion, language, or any other status. We are all equally entitled to our human rights without discrimination. These rights are all interrelated, interdependent and indivisible”...
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...UTS: ENGINEERING Assignment Cover Sheet STANDARD and BLOCK Mode SUBJECT NAME: QUALITY PLANNING AND ANALYSIS SUBJECT NUMBER: 49309 ASSIGNMENT NUMBER: ASSIGNMENT 1 STUDENT LAST NAME: LUU STUDENT FIRST NAME: THIET XIEU STUDENT ID: 11311848 Declaration of Originality: The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s) and has not been submitted in any other subject or published elsewhere before. It is recognised that, should this declaration be found to be false, disciplinary action could be taken and penalties imposed in accordance with University policy and rules. Signature: __________________________________ THIET XIEU LUU - 11311848 2012 TABLE OF CONTENTS 1. 2. Introduction ................................................................................................................... 3 Customer satisfaction ..................................................................................................... 5 2.1 2.2 2.3 Stakeholder identification ................................................................................................... 5 Methods for capturing customer needs................................................................................ 6 Customer needs identification ............................................................................................ 9 3. Design requirements ..............................
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...PORTERS FIVE FORCES Porter's Five Forces is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Porter referred to these forces as the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. The five forces of porter’s five forces model are as follows: 1. The threat of the entry of new competitors 2. The threat of substitute products or services 3. The bargaining power of customers (buyers) 4. The bargaining power of suppliers 5. The intensity of competitive rivalry 1. The threat of the entry of new competitors Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. The new entrants face barriers to entry. They need to overcome them to compete successfully. Some of the barriers are capital requirement, customer loyalty, experience, etc. Specialized technology, production and distribution require high capital costs which acts as one of the barrier. The high customer’s loyalty and experience of the established firms also...
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...Deep Learning more at http://ml.memect.com Contents 1 Artificial neural network 1 1.1 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2.1 Improvements since 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.1 Network function . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.2 Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.3 Learning paradigms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.4 Learning algorithms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.4 Employing artificial neural networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.5 Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.1 Real-life applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.2 Neural networks and neuroscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.6 Neural network software ...
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