...Executive Summary Google AdWords, Google Chrome, Google Books, Google+, Google Earth, 88 successful acquisitions (including Youtube and Motorola), Android and now Google self-driving cars. This list is far not exhaustive and seems to be endless. Although Google AdWords accounts for 97% of the company’s revenues, whose market capitalization now tops $192 billion, the company is investing heavily in new innovative projects to diversify itself and enter new markets. One of the more recent ones is Google’s development of self-driving cars and even though CEO Larry Page tried to play down the company’s new project in Google’s Q2 earnings call in July, the team enjoys a staffing of 50 people. By way of comparison, the Android team had about 100 people working on it when the first Android phone was shipped in 2008. To determine an appropriate discount rate for the project, we will first define the project’s characteristics and will, based on those definitions, derive reasonable input factors for the CAPM. To show the sensitivity of the discount rate to those factors, we additionally provide sensitivity analyses. Product characteristics Google is a highly innovative company which has already gained a lot of experience to market new products. To make sure that the introduction of the self-driving car is consistent with Google’s overall business strategy, we decided that its characteristics should be similar to a related product: Android, the operating system for mobile devices. To...
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... 1. I have worked for my current boss, Mr. Ford, in the field of youth social services for nearly a decade. Due to his leadership, I have remained with the agency throughout tumultuous periods. He has always challenged his employees to strive for quality of service at the greatest speed possible. Mr. Ford organizes employees to create a dynamic workforce capable of adapting to changes affected by the macroenvironment. In an effort to continue to win Requests for Proposal bids, Mr. Ford has consistently operated an efficient service program that is cost competitive with other service providers and fiscally sustainable. 2. One of the greatest ways that the Internet impacts my life on a daily basis involves how it has allowed knowledge to be shared instantaneously and with increasing accuracy. I am able to receive information about events and interests in real time. Instead of having to search libraries for dated information, as I did as a youth, I can find information that is relevant and current from trusted sources. Now it is possible to access peer-reviewed publications from esteemed institutions. Globalization, in conjunction with the Internet, has provided access to news and information from around the world. I enjoy reading articles from the perspectives of those of other nationalities and now, thanks to Google Translate, I can read articles that were written in foreign languages. 3. I have always admired Google for how the company treats its employees. Besides...
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...Google: Employee Satisfaction MGMT311 Google In 1998 two gentlemen by the names of Sergey Brin and Larry Page founded a company called Google Inc. Eric Schmidt, who is the former CEO at Novell Inc., went to Google in 2001 and is now the CEO there (Piper, 2004, p. 26). The three men still run the daily operations at Google and they have been able to attract and motivate some of the most talented employees in the world because of their ability to leverage the power of organizational behavior (Piper, 2004, p. 26). Even though Google is an Internet powerhouse, I think their real power is from being able to apply theories and practices of organizational behavior. Some of the ways in which Google has become a motivating workplace is through their employee incentive programs and benefits. Some of the programs/benefits they have are things such as five free days of childcare per year, access to a sauna, dry cleaner, and gyms. They also pay out $8,000 in tuition payments and offer a gourmet cafeteria where their employees eat for free. Not to mention the nap room, video game area, and an on-campus oil change service center (Cohn, 2005, p. 66). One of the best things I think Google does is has their employees work in open-floor designs so as not to separate employees from coworkers. This allows for better communication and interaction. Google also places new employees with more seasoned, experienced developers to ensure each employee understand the inner workings of the company...
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...sFACT SHEET • MAY 2013 What is Zoosk? Zoosk – an industry leader in mobile and online dating – is bringing personalization to the industry using Behavioral Matchmaking™. Zoosk is consistently the No. 1 dating app in the iOS App Store℠. Zoosk is available in 25 languages (supported by a multilingual customer service center in San Francisco) and has subscribers in more than 70 countries. Competitive Landscape In general, Zoosk has become a huge industry leader. In Q1, Zoosk experienced tremendous growth, especially compared to its competition. Spreadsheet is available: Q1 year-over-year website traffic (source: comScore data analysis by Zoosk). Zoosk: + 116% eHarmony: -70% Match: -32% Zoosk ranks No. 2 in average monthly U.S. traffic data (source: Compete): o Match: 13 million average unique monthly visitors o Zoosk: 8 million o eHarmony: 3.7 million o OkCupid: 1 million Zoosk Stats Zoosk is available in 25 languages (supported by a multi-lingual customer service center in San Francisco) and has subscribers in more than 70 countries Amount of traffic the site receives on a daily basis: 15 million monthly active users Most highly trafficked month: January Most highly trafficked day of the week: Sunday Zoosk has more than 145 full-time staff based in its San Francisco headquarters Target demographic: 18+ Total funding raised to date: $40.5 million Ratio of male-to-female users: Each country is slightly different. On average, it is an even ratio. Facebook...
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...public is because of an antiquated Securities and Exchange Commission rule from 1964 that says that any private company with more than 500 "shareholders of record" must adhere to the same financial disclosure requirements that public companies do. That means filing detailed quarterly and yearly financial reports, and dealing with all the scrutiny that comes with a powerful company opening its books. * Employees will breathe a sigh of relief: One big upside is that many employees can start cashing out, and the newfound wealth of a successful Facebook IPO would be widespread enough that it should be easy to spot. Given that, going public is important to help Facebook keep good people, although some newly rich always bolt (as happened at Google). It should also cheer up those with restricted stock units, which plenty of Facebookers have privately griped about. * Enhancing The Liquidity of Share: Zuckerberg can make bold bets, especially given that the company is reportedly planning to sell just 10 percent of the company to the public. He and his team will still be very much in control. Facebook would suddenly see...
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...Google Himadri D. Koladia Monroe College Abstract Google is an organization evidently understood for giving a one of a kind workplace to representatives that provide many advantages. Be that as it may, these benefits come at a fundamentally higher cost structure. Are these costs justified, despite all the trouble? How does giving quality to the representative to give worth to the firm and the client? Can representative value be supported amid recessionary times? Keywords: Google, Human Resources, Values Google Google, an organization, established before less than twenty years by two Californian college understudies in a carport, has turned into a multinational mixed media stone monument. At first, a web-based web index supported by promoting income it has gained a 65% piece of the pie, utilizes 55,000 specialists and has resources of $70billion. The organization's improvement has been exponential, and its authors now own such significant stakes in it that they can stand to pay themselves yearly pay rates of $1. The organization's effect on the availability of learning and considerably in the world economy and society is the thing that makes it unique and seemingly matches the consolidated impact of the East India Company, the Henry Ford Motor Corporation, Lloyds of London, and the fabulous foundations which have molded the present day time. Google has not just changed the way we work, act and think, in any case, as indicated by some recognized natural chemists, its effect...
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...performance through looking at Google Inc. David Towers Supervised by Suzana Rodrigues Word count: 7359 Extended Essay 2005-2006 (07 14747 & 07 14748) 0 of 31 Abstract This article examines the relationship that exists between organisational culture and performance, and how these factors influence employee motivation. The issues are discussed at length, firstly through a review of the current literature relating to the topic, and secondly by means of investigating the organisational culture of Google. Through examining the work of Denison (1990) and Truskie (1999) it is shown that some authors believe certain cultural aspects are important for organisational cultures to be successful. The frameworks of Martin (1992) and Goffee and Jones (1996) show that strong cultures exist where employees’ values are aligned to the values of the organisation. Though looking at the empirical evidence of Kotter and Heskett (1992), it is shown that there is indeed a link between strong organisational cultures and performance, but only strategically appropriate cultures are successful. Finally, it is suggested that there has been a trivialisation of organisational culture, (Alvesson, 2002) and culture is a facet of an organisation not an object of an organisation. Consequently, the manifestations of Google’s culture is analysed by evaluating the artefacts at Google (Gagliardi, 1992). Through looking at the various aspects of Google, it is shown that Google has an integrated culture (Martin...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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...Data, data everywhere Information has gone from scarce to superabundant. That brings huge new benefits, says Kenneth Cukier (interviewed here)—but also big headaches A special report on managing information Feb 25th 2010 WHEN the Sloan Digital Sky Survey started work in 2000, its telescope in New Mexico collected more data in its first few weeks than had been amassed in the entire history of astronomy. Now, a decade later, its archive contains a whopping 140 terabytes of information. A successor, the Large Synoptic Survey Telescope, due to come on stream in Chile in 2016, will acquire that quantity of data every five days. Such astronomical amounts of information can be found closer to Earth too. Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress. Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs—which took ten years the first time it was done, in 2003, but can now be achieved in one week. All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be...
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...Google Company Institution: Date: Google Company The prime purpose of this paper is to explain at length why the Google Company deserves being considered to be among the most successful and best companies in the world. It aims at explaining ways in which the company has created a roadmap for other Information Technology (IT) companies. The paper further seeks to explore what has contributed to the reputation accorded to this company. The second part of this work looks at the company as one of the world’s most secretive organizations. Google Company is a multinational company that was founded back in the year 1996. The company came into being as a PhD research project conducted by Sergey Brin and Larry Page. The two were taking their PhD studies at the Stanford University. The company specializes in the provision of internet related technological product and services. Such as software advertising technologies, online materials search and cloud computing. Google’s focus is to improve ways in which people connect with information. The mission of the company is to organize the world information, make it universally accessible and useful to users. Google has not only achieved great heights but also it have positively influenced people’s way of life. In fact, it has set a benchmark that other Information technology (IT) companies elsewhere can enumerate. This makes it right for the company...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and understanding the impact of ethics on global businesses. Additionally, students will explore the evolution of international trade from past to present, with a focus on how firms and professionals can better understand today’s complex global business arena by understanding the impact of political and legal factors. The section concludes with a chapter on understanding how cultures are defined and the impact on business interactions and practices with tangible tips for negotiating across cultures. WHERE? Section two develops student knowledge about key facets of the global business environment and the key elements of trade and cooperation between nations and global organizations. Today, with increasing numbers of companies of all sizes operating internationally, no business or country can remain an island. Rather, the interconnections between countries, businesses, and institutions are inextricable. Even how we define the world is changing. No longer classified into simple and neat...
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...being displayed on this page.show/hide details Google Search Logo Google 2013 Official.svg Screenshot [show] Web address www.google.com (US) Commercial? Yes Type of site Web search engine Registration Optional Available in 123 languages Written in Python, C, C++[1] Owner Google Launched September 15, 1997[2] Revenue From AdWords Alexa rank Steady 1 (April 2015)[3] Current status Active Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web,[4] handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% market share.[7] The order of search on Google's search-results pages is based, in part, on a priority rank called a "PageRank". Google Search provides many different options for customized search, using Boolean operators such as: exclusion ("-xx"), alternatives ("xx OR yy OR zz"), and wildcards ("Winston * Churchill" returns "Winston Churchill", "Winston Spencer Churchill", etc.)[8] The same and other options can be specified in a different way on an Advanced Search page. The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed by Larry Page and Sergey Brin in 1997.[9] Google Search provides several features beyond searching...
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...buy stock in the company and own a portion of it. Ads By Google Online Trading Plus500®: APPL, Ebay, HP Commodities, No Fees! www.Plus500.no Bilforsikring -Sjekk pris Nemi Bilforsikring testvinner i VG. Sjekk din pris på bilforsikring her neminordvest.no/bilforsikring UK Fixed Income Aberdeen Managed UK Fixed Income Assets. Learn More. Aberdeen-Asset.NO Going public can help a company raise significant capital if a lot of people want to buy its stock. It also means that the company has to publicly disclose details about its finances, like its earnings, that it previously kept private. WHO DECIDES THE VALUE OF AN IPO? An investment bank determines how much money the company can expect to make on the stock market based on a number of factors, from the health of the economy to how popular the company's product is expected to be in the future. The initial valuation is always a bit of a gamble, since the stock has never been traded publicly before, and analysts can't look at past behavior to figure out how it should be priced. Morgan Stanley is expected to spearhead Facebook's IPO filing, with Goldman Sachs playing a supporting role, the Wall Street Journal reported Saturday. Facebook's IPO has been pegged at $5 billion. The company itself being valued between $75 billion and $100 billion, unnamed sources familiar with the deal told the Journal. The IPO sets a record among technology companies. Google...
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...събират информация/ в интернет, сайт след сайт, страница по страница. Как става това? Когато роботът на някоя търсачка посети web страница той прочита нейното съдържание (индексира), след което следва хипервръзките и така намира страница след страница. Вероятността интернет търсачките да намерят даден интернет сайт е по-голяма, ако много други сайтове съдържат връзки към него. 2. Индекс, или база-данни, съдържаща копие от всяка страница (пълния текст или сведения за заглавие, ключови термини и др. информация), обходена от робота. Има търсачки, които индексират пълния текст на документа, т.е. всяка дума от този текст може да бъде търсеща – ако се зададе в полето на търсене, този документ ще бъде повикан в резултатите(Excite, Alta Vista, Google, HotBot, Infoseek, WebCrawler). При други търсачки роботите регистрират само заглавие, подзаглавни данни, анотации, или просто първите няколко реда от текста, които носят информация за темата на документа. (Lycos, ALIWEb, Galaxy,WWW search, Magelan). 3. Механизъм за търсене, който позволява на потребителя да въведе интересуващите го понятия, да търси в тази база-данни и да получи списък от адреси на сайтове по интересуващата го тема. При първото поколение търсачки подреждането им става най-често според честотата на срещане на думите от запитването. Във второто поколение търсачки резултатите обикновено се подреждат по честота на посещаемост от други потребители и по брой на направени хипервръзки към тях. Най-отгоре в списъка ще появят...
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...НОВ БЪЛГАРСКИ УНИВЕРСИТЕТ BAMB532 Самостоятелна работа: Управление на маркетинга Тема: Формулиране на маркетинговата стратегия на фирма за козметика Форма на обучение: Редовно обучение Факултет: БФ Департамент: Икономика и бизнес администрация Програма: Икономика Модул: Маркетинг Учебна дисциплина: BAMB532 Самостоятелна работа: Управление на маркетинга Преподавател: Росица Накова Име: Златан Иванов Желязков Факултетен номер: F50253 София 2011/2012 Конкретния пример, който ще разгледаме в тази презентация е въображаем български сайт с наименованието "Дрехи Онлайн". Ще бъдат изготвени маркетингови цели и задачки, маркетингов микс, и ще бъде определен бюджета на фирмата. Този сайт е създаден в края на 2010 година. Целта на този бизнес план и стратегия е през новата 2012 година печалбата на фирмата да се увеличи тройно. След като през първата година тази фирма и сайт навлизат в пазара и хората тепърва започваха да научават за нея, през 2012 година целта е старите клиенти да се запазят, както и много нови да бъдат привлечени. 1.0 Резюме на финансовите цели Фирмата се цели в реализирането на 30 000 лева печалба през новата година. "Дрехи Онлайн" е онлайн магазин на Павел Нанов, който вече има 3 магазина в страната - два в София и един в Пловдив. Онлайн магазинът ще продава и доставя дрехи на територията на цялата страна, като в перспектива се обмисля да разшири дейността си в съседни на България държави, като Гърция и Румъния...
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