...catered to one’s individual needs and not a holistic picture of the world that one lives in. I strongly feel that the filter bubble or in other words, the miniature world that is literally separated from the rest of the world, that unwillingly gets created for us while we perform searches about any which topic, location we mostly log on to our computers/laptops/cell phones/tablets etc from, our gender, our race, occupation, economic status, education, our political preference, our travel destinations, our social media such as Facebook/Twitter/Tumblr/Instagram/Pinterest/Soundcloud etc is greatly limiting us from accessing everything outside of our comfort zone and is preventing us from learning the whole, unbiased truth behind various topics we search for. Eli Pariser does an amazing job of explaining to the masses how Google and Facebook utilize our each and every move and click on the web to tailor our future learning, cultural, political, and leisure experiences. The book depicts how with all kinds of information we search for and connections we try to maintain on social media websites, we are actually welcoming Google and Facebook to limit us from learning anything new outside of what we already know. Google being the absolute largest search engine that I lean towards quite...
Words: 776 - Pages: 4
...EXECUTIVE SUMMARY Initially started as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize...
Words: 2034 - Pages: 9
...friends and others who work , study and live around them. People use Facebook to keep up with friends, ... Facebook Facebook is a social utility that connects people with friends and others who ... Facebook Login Facebook Login. Facebook Login. You must log in to continue. Email or Phone:. Log In Facebook Login. Facebook Login. Email or Phone: Password: Keep me logged ... Like Button The Like button is the quickest way for people to share content with their ... More results from facebook.com » 2. News for facebook Should Facebook remove all gender options or create more? The Guardian - 5 hours ago Facebook recently added over 50 custom gender options for users in addition to "male" and "female". While the site's move has largely been ... Bigender, Cisgender, Two-spirit: Which of Facebook's new 50 options are you? Mirror.co.uk - 2 days ago 3. Facebook -...
Words: 529 - Pages: 3
...different idea about what diversity means. Beyond race and gender, it can also include but is not limited to considerations of age, ethnicity, religion, sexual orientation, mental and physical capabilities, gender identity, family status, language, opinions and working style. Define diversity for your organization as there is no one-size-fits-all solution. Be realistic. When setting goals, involve everyone who has a responsibility for diversity, from the CEO on down, as buy-in is critical. But also manage their expectations. Diversity management is complex and not every company will advance at the same pace. Build in metrics. Diversity management should measure progress toward specific, quantifiable long- and short-term goals. Assemble your resources. You can’t achieve your goals as a company if you don’t have the right human or fiscal resources in place. Just by saying you want to become a diverse organization doesn’t guarantee that you will get there. Successful diversity management is about unleashing the rich and diverse potential of an entire workforce.” Set up a system. Talent acquisition is about attracting the best talent from a pool of...
Words: 1034 - Pages: 5
...No Results Found For: Google Success in China Google currently controls over 80% of the internet search engine business for both computers and cell phones. It would only make sense that they would attempt to dive into a new market with the world’s largest internet market, China. Even with a substantial market share in the industry, obstacles occurred almost immediately with their endeavor. Google’s fight to conduct business in China provides excellent examples of the planning processes that should take place for a business to grow and thrive. Google executives realized that they would encounter an up-hill battle with the communist country and the challenges that would face them. They sought to retain the most qualified people to make this entrance into this foreign market successful. They undoubtedly had very little experience in this part of the world and would need the personnel resources that would afford them the knowledge that they would require to be successful in achieving globalization for their search engine business. They exercised their might and aggressively hired a young Kai-Fu Lee, celebrated computer scientist. He would assist in the responsibilities of a smooth transition into the search engine business in China. His experience while working at Microsoft would almost certainly prove invaluable. Google has branched out to the four corners of the world with offices in the United Kingdom, India, Canada, Ireland, Egypt and Brazil. This many locations requires...
Words: 950 - Pages: 4
...External Analysis of Google Inc. External Environment Global Internet search is applicable to most cultures all over the world freeing Google from geographic dependence. In fact, the company now has 20 offices in the U.S. and international locations in over 30 countries working on research, sales, and marketing. Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products, like Gmail, Docs, and Sites. Google’s web applications are now bundled into the operating system on low-cost Linux-based computers. Demographics Google is well positioned in demographics because it has a relatively young user base. This means that it will be less affected as the Baby Boomers age in comparison to other companies that depend on the 50 to 60 year-old demographic group. Internet search is also not a gender-specific issue, and would not be hurt by changes in the ratio of female to males. The company will however benefit when some traditional and paternalistic societies begin using the internet more frequently. Technology Technology is obviously always improving and Google has taken specific measures to make sure it does not fall behind. Google can use commodity computer parts (cheap...
Words: 2492 - Pages: 10
...search engines. Every 39 minutes a new pornographic video is being created in the U.S. It’s big business. The pornography industry has larger revenues than Microsoft, Google, Amazon, eBay, Yahoo, Apple and Netflix combined. 2006 Worldwide Pornography Revenues ballooned to $97.06 billion. 2006 & 2005 U.S. Pornography Industry Revenue Statistics, 2006 Top Adult Search Requests, 2006 Search Engine Request Trends are some of the other statistics revealed here. Internet Pornography Statistics The amount of pornography on the internet can be difficult to fathom. A total of 4.2 million websites contain pornography. That is 12 percent of the total number of websites. There are 100,000 websites that offer pornography and 1 in 7 youths report being solicited for sex on the internet. Top Adult Search Requests and Search Engine Request Trends Internet consumers are most likely to search for the terms “sex,” “adult dating,” and “adult DVD” to access their pornography product of choice. The top 20 search terms also include “teen sex,” “teen porn” and “sex ads.” Some search terms were divided evenly along gender lines. Statistics indicate the term “sex” was searched for as often by female consumers as it was by males. Men and women differ greatly on other searches. For instance, men performed 97 percent of the searches for the term “free porn.” Adult Internet Pornography Statistics Pornography consumers access pornography both at work and at home. A total of 40 million U.S. adults...
Words: 489 - Pages: 2
...For some, stereotypes define who we are. Stereotypes shape the way we look at people, think about people, even the way we talk to people. One example of a stereotype is that men cannot be feminine. Being feminine means that you are incredibly ladylike or have womanly like tendencies. This stereotype arose from the deep rooted mindset that men cannot show any type of weakness. Similarly, another example is the stereotypical belief that women are inferior to men. These stereotypes condition men and women into objectifying genders, In addition to objectifying, it also labels the abilities of certain genders. These limitations force young minds to feel like they are incompetent of accomplishing great aspirations. At first, when we ponder women...
Words: 580 - Pages: 3
...Supply & Demand In recent years, internet advertising has taken the advertising industry by storm, as it continues to experience huge, incremental growth. Companies are moving away from the dark-ages of print ads and radio spots and entering the digital age of online advertising. In the United States, internet advertising revenues soared to $10.7 billion in the third quarter of 2013, representing a 15% increase over the $9.3 billion in the third quarter of 2012(IAB, 2013). The graph below was retrieved from the Interactive Advertising Bureau website and depicts quarterly internet ad revenue since 1996. The graph portrays the remarkable gains seen by the online advertising industry over the years. As consumers are spending more time on desktops, tablets, and mobile devices, companies are taking advantage of online advertising as a powerful channel to reach millions of people at a low cost. The economic concept of supply and demand is essential in understanding the internet advertising industry, as it is with any industry in a market economy.The advertising industry, as a whole, is experiencing a shift in supply and demand as the internet has provided companies with an entirely new outlet for advertising.More advertisers are demanding this new method of marketing and are, therefore, shifting spending to online technologies. In 2008, digital advertising revenue accounted for 10% of total advertising revenue. In 2012, this portion grew to 16% of total ad revenue (Platzer, 2013)...
Words: 1975 - Pages: 8
...engine, but in 1998 replaced AltaVista with Inktomi, which used parallel-processing networks to offer faster processing and a larger index. As website developers exploited search algorithms by repeating keywords on their pages, searches increasingly returned irrelevant listings—”spam”—that frustrated users. In 1998, Sergey Brin and Larry Page tackled this problem as graduate students at Stanford. Their PageRank algorithm reliably delivered more relevant searches by favoring pages that were referenced—”linked to”—by other pages. These links were called “votes,” because they signaled that another page’s webmaster had decided that the focal page deserved attention. The focal page’s importance was determined by counting the number of votes it received, weighting votes more heavily when they were cast by pages that Google had previously deemed to be important. This approach required PageRank to solve an equation with 500 million variables and 3 billion terms. In June 1999, Brin and Page announced first-round funding for their start-up, Google, from two elite venture capital firms: Sequoia and Kleiner Perkins. In June 2000, Google’s index of 1 billion web pages surpassed those of its rivals and Google replaced Inktomi as Yahoo!’s search engine. At the time, Google was focused solely on...
Words: 6111 - Pages: 25
...Google Free Food Strategy Franklin Seldon Business Management Professor: Brian Grizzell Google Free Food Strategy The Google culture can be defined as the most positive, influential, all encompassing, productivity- inducing environments. They maintain a casual and democratic environment in the office. The company maintains a limited number of upper management teams, in order to make the low level employees feel free to be innovative. Google’s mission statement is to organize the worlds information and make it universally accessible and useful. Google believes that building great products depends on great people. Google has consistently shown that. Google believes these 10 things to be true. They wrote these things down when they were just a few years old and constantly revisits these to make sure they still hold true. 1. Focus On the user and all else will follow 2. Its best to do one thing really, really well. 3. Fast is better then slow 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil. 7. There is always more information out there 8. The need for more information crosses all borders 9. You can be serious without a suit 10. Great just isn’t good enough All of these quotes is what they user in their business practices and this also transform into the Google culture. Google Business Culture Founded in 1998 by two Stanford University PH. D students. Google name is a play...
Words: 1257 - Pages: 6
...Chapter 1 Introduction The environment in which research is disseminated and used is undergoing a radical change and the task of modern HEIs is to better understand this change and support new ways of accessing content. It is now beyond doubt that the internet has revolutionised the way that research content is discovered, accessed and used. Content which once needed specialist skills to find is now widely available and searches which once took days of painstaking work can now be done in a matter of seconds. Increasingly, learners and new teachers’ needs are defined by their capacity to differentiate information: to recognise what is and what is not research content, to sort out the good from the bad, the useful from the merely relevant. The internet also appears to have had an impact on the way that research content is used in the real world. Many universities have invested heavily in learning spaces designed to facilitate the kind of social interaction that the internet promotes. Networks – online and offline – are increasingly a part of the way that the modern world evaluates information, including research content. Yet all this presumes that modern users will best know how to find their way in this new information environment, that they have the skills to find the right databases, enter the right search terms, to discover the most appropriate research content for their teaching and learning and use it in the most appropriate way. This study was commissioned by JISC...
Words: 3317 - Pages: 14
...Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn (http://www.watchknowlearn.org/) Youtube Edu SEO Strategies: 1. Mobile SEO: Increasing the website’s visibility in mobile searches. Best practices: (a) Make it local (b) make it fast – ideally should load within 1 second (c) should be mobile friendly and mobile optimized, like using GPS etc (d) providing same content for mobile and desktop versions 2. Social media: the next SEO...
Words: 832 - Pages: 4
...Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn (http://www.watchknowlearn.org/) Youtube Edu SEO Strategies: 1. Mobile SEO: Increasing the website’s visibility in mobile searches. Best practices: (a) Make it local (b) make it fast – ideally should load within 1 second (c) should be mobile friendly and mobile optimized, like using GPS etc (d) providing same content for mobile and desktop versions 2. Social media: the next SEO...
Words: 832 - Pages: 4
...Environment) 6 4.1 Intensity of Rivalry among Competitors 6 4.2 The Threat of New Entrants 6 4.3 The Threat of Substitutes 6 4.4 Suppliers 7 4.5 Customers 7 5.0 Internal Environment Analysis ………………………………………………8 5.1 Resource Types ……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and Products Google focuses on web advertising technology, search engine, software and other products like Android phone and tablet. 1.1 Finances Most of the company’s profits derive from AdWords, which is Google main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion and Annual Net Income was USD$10,737,000 in 2012. 1.1 Organizational...
Words: 2318 - Pages: 10