...TRIPLE BOTTOM LINE 3 ii. GOOGLE'S CSR REFUSAL/ACCEPTANCE: DEFENSIVE STANCE 4 3. Conclusion 6 4. ARTICLE– Google paying a fraction of the tax in Australia it should 7 5. REFERENCEs 9 1. Introduction It is without a doubt that globalisation has been the driver of the increased link between nations, allowing for the operation of many organisations in borderless economies. As globalisation continues to impact organisations, they are forced to undertake new and innovative approaches in order to maintain or gain a competitive advantage. As a result of this, many ethical issues have come to light, so it is important to acknowledge organisations adopting methods of corporate social responsibility. Corporate social responsibility (CSR) essentially encompasses the refraining from any action that will attract unfavourable publicity due to its social unacceptability (Carroll, 2010). The concept of CSR has proven to be an area of focus in recent times, especially in regards to consumers and stakeholders. This report will explore Google Inc’s corporate social responsibility when implementing strategies in tax dealings in order to reap the benefits of globalisation, especially as CSR’s importance and significance continues to grow. (Carroll, 2010). Google is a well-renowned American multinational technology company which provides a service to individuals worldwide. Google takes pride in undertaking corporate social responsibility in the form of active philanthropy,...
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...Screen-reader users, click here to turn off Google Instant. Search About 13,820,000,000 results (0.14 seconds) Web Images Maps Videos News Shopping More Sydney, NSW Change location Search Options The web Pages from Australia More search tools Search Results Google www.google.com.au/Offers the choice of searching the whole web or web pages from Australia. Also advanced search, image and groups search, news and directory from the Open ... Google Maps View maps and find local businesses on the web ... About Google Learn more about Google - History, offices, news, jobs, investor ... Advanced Search Advanced Search. Find pages with... To do this in ... Search one site ... Google Images Google Images. The most comprehensive image search ... Google News Comprehensive up-to-date news coverage, aggregated from ... iGoogle iGoogle is your personalised Google page. Add news, photos ... More results from google.com.au » News for google Google in "defining fight" with Apple Brisbane Times - 17 minutes ago Google Executive Chairman Eric Schmidt says Google and Apple are ... Google and Apple were once close partners, with Schmidt serving on ... Google reigns in search for September while Yahoo falls off CNET - 12 minutes ago Google adds 400000km of new photography to Street View - including Hamlet's Elsinore NEWS.com.au - 1 hour ago Google - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/GoogleGoogle Inc. (NASDAQ: GOOG) is an American multinational...
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...report is to discuss the issue of employee motivation and rewards, and recommend how a company can successfully motivate its employees and achieve high performance levels similar to Google Australia. Diverse methods/techniques and reward programs are used for successful employee motivation and the effectiveness of these are examined in this report. This report examines the two main arguments comprising extrinsic and intrinsic methods regarding effective employee motivation and job satisfaction and correlating it with high levels of work performance from employees. The arguments of extrinsic rewards for work achieving higher levels of motivation are stated by Victor H. Vroom’s Expectancy theory (1964). It is and also reinforced by Frederick Winslow Taylor Theory which claims employees are primarily motivated by pay. This is contrary to that of Frederick Herzberg’s Two-factor theory (also known as Motivator-Hygiene Theory) , which argues that intrinsic factors such as recognition increase motivation and job satisfaction, against that of extrinsic factors. Therefore in this report it is imperative to identify the most effective scheme in which employees achieve high levels of motivation and performance on a long term and consistent basis for a company. 2.0 - Problem Identification Google Australia Management has been able to effectively achieve success with their unique rewards scheme and sociable work environment. However a potential problem could occur if their methods were...
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...According to Schermerhorn (2011, p. 364), Google Australia is one of the best places to work in Australia matching the performance of its US parent company. It uses a well-balanced strategy of extrinsic and intrinsic rewards and these have kept its employees highly motivated and continue to exert their best efforts for the company. Extrinsic rewards at Google Australia include unlimited sick leave, generous health insurance, flexible working hours, and reimbursement of up to $6000 per year for educational expenses. In addition, staff can also receive small bonus rewards on a day-to-day basis. Intrinsic rewards mostly depend on the individual, but such things as getting to work with creators of Google products such as Google Earth, Gmail, and Google News can bring a sense of satisfaction to the job. Google’s intention to create a sense of fun at work and to create a culture of information sharing and collaboration can be identified by its office environment such as an informal dress code, abundant leisure activities and free food at the staff cafeterias. With these small rewards, Google employees feel a sense of belonging to the company and feel that they are creating and contributing to something bigger than themselves. Gone are the days where companies rely solely on the loyalty and lifelong devotion of the employee. This paper will argue that modern day companies need to redesign on how a balanced strategy of extrinsic and intrinsic rewards for each individual employee will...
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...Griffiths University | Literature Review and Report | IBA111 Management Concepts | | | Geoffrey Lee (S2832807) | 05-Feb-12 | Lecturer: Alistair Hodgson According to Schermerhorn (2011, p. 364), Google Australia is one of the best places to work in Australia matching the performance of its US parent company. It uses a well-balanced strategy of extrinsic and intrinsic rewards and these have kept its employees highly motivated and continue to exert their best efforts for the company. Extrinsic rewards at Google Australia include unlimited sick leave, generous health insurance, flexible working hours, and reimbursement of up to $6000 per year for educational expenses. In addition, staff can also receive small bonus rewards on a day-to-day basis. Intrinsic rewards mostly depend on the individual, but such things as getting to work with creators of Google products such as Google Earth, Gmail, and Google News can bring a sense of satisfaction to the job. Google’s intention to create a sense of fun at work and to create a culture of information sharing and collaboration can be identified by its office environment such as an informal dress code, abundant leisure activities and free food at the staff cafeterias. With these small rewards, Google employees feel a sense of belonging to the company and feel that they are creating and contributing to something bigger than themselves. Gone are the days where companies rely solely on the loyalty and lifelong devotion of...
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...Contemporary Privacy Issues Report Introduction Privacy is one of the fundamental human rights, every individual should have full control over their personal information. However due to the continuous evolution of society and technology, the importance of a person's right to privacy has been eroded. This report discusses the contemporary privacy issues on different levels and areas, with specific focus on credit reporting, protection of customer’s private information by businesses, health records, internet data and government intelligence access to information. Sections of the current Privacy Act 1988, the new Australian Privacy Principles 2014, and legislations related to the topic areas mentioned above will also be discussed in detail, and the effectiveness of these laws will be analysed. A person's credit history contains a vast amount of personally sensitive information which have a high commercial value, therefore it is extremely important to ensure businesses adhere to the privacy act to prevent the unauthorised use of these information. Any misuse of information can cause great personal and financial harm to the victim. Privacy of health information is fundamental principle in health care. Lack of privacy information might result in people not seeking the health care they need which might be very risky to their own health and the health of others. The rate of technological development is accelerating too quickly and current laws are becoming irrelevant...
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............................. The following is a critical comparison of the design firm’s M&C Saatchi and McCAN Australia. I have chosen these two firms as they are both from the advertising sector. I will be comparing the following: - Sector - Size of the firm - Awards and industry recognition - Campaigns and clients - Conception of design - Creative process methods SECTOR ..................................................................................................................................... Both McCann and M&C Saatchi are in the advertising sector. ‘During the last decade there have been substantial changes and developments in the global advertising industry’ [1] and within that time both McCann and M&C Saatchi have emerged as leaders in the industry of advertising in Australia. M&C Saatchi Sydney has become one of Australia’s largest and most successful marketing agencies, a global marketing services business working across a wide variety of industry sectors. It is made up of more than 360 staff, seven companies, two offices (Sydney and Melbourne) and a client roster laden with iconic brands. M&C Saatchi abides by it’s founding philosophy, ‘Brutal simplicity of thought’ in order to create effective advertising for many brands including google, ANZ, Westfield, and many more. On the other hand McCann Australia opened in Australia in 1959 and is now part of the worlds largest agency network, offering a completely integrated and comprehensive...
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...this chance to advance the Youth Vision brand and their solid organization with Mission Australia. Youth Vision worked intimately with computerized office Orchard to build up the 'Change Homelessness' battle which incorporated a site and advertising effort to profile and elevate you duty to corporate social obligation (CSR). Together with Mission Australia to build up a vital customer battle to manufacture familiarity with the advanced activity and drive purchasers to visit the site to make a butterfly. For each butterfly created, Youth Vision swore $1 to Mission Australia (up to $60,000). The 'Change Homelessness' crusade was exceptionally fruitful as measured by the destinations set. Since the start of the crusade, more than 800,000 individuals were presented to the activity by means of online media. One hundred percent of the scope secured was sure, with a normal of more than two key messages showing up in every piece. Open reaction to the crusade was overpowering with the objective of 60,000 butterflies and a gift of $60,000 to Mission Australia accomplished inside one month of dispatch. Youth Vision made an exceptionally effective and coordinated battle by consolidating verbal, computerized correspondences and customary media effort to connect with the wide Australian open. Circumstance Analysis: Youth Vision needs to permanently corporate accomplice with Mission Australia. This year 2016 Youth Vision need to take their dedication to another level by drawing...
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...Google: one of Australia’s best places to work Employee Motivation and Rewards Table of Contents 1.0 Introduction 3 2.0 Problem Identification 3 3.0 Critical Analysis 4 4.0 Recommendations 7 5.0 Conclusion 8 6.0 Reference List 9 1.0 – Introduction Employee recognition is the timely, informal or formal acknowledgement of a person’s or team’s behaviour, effort or business result that supports the organization’s goals and values (Schermerhorn; Davidson; Poole; Simon; Woods; Chau;, 2010). But are these assumingly non-monetary rewards and motivations enough to keep an employee performing at their full potential? The purpose of this report is to discuss and explore the idea that if the base monetary compensation of an employee is not on-par with what the employee believes they are worth, are non-salary based motivational techniques and rewards both intrinsic and extrinsic, enough to keep that employee from feeling underappreciated and dissatisfied with their working environment (Rodgers, et al., 1992). This report also proposes recommendations, and critically evaluates these proposals, in order to clarify the need of having an effective employee compensation review process in place as well as worthwhile non-monetary based motivational techniques and rewards plans. This report will argue that by incorporating a well-structured salary review program monitored by the use of Key Performance...
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...Executive Summary 2 Introduction 2 Discussion Section 2 Recommendation 11 Conclusion 11 References 12 List of Figures Figure 1: Colgate uses Dentists’ recommendation to gain trust from highly dogmatic consumers 3 Figure 2: MAC uses celebrity endorsers such as R&B singer, Rihanna 3 Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free" 4 Figure 4: "Limited Edition" expedites purchase decision 4 Figure 5: Lush has a large variety of soap, one of its many product line 5 Figure 6: Lush soaps on display in their store 5 Figure 7: Old Spice – “The man your man could smell like” 6 Figure 8: Detailed product-relevant information in the online magazine "Lush Times Australia" 7 Figure 9: Lush advertisement suitable for both visualisers and verbalisers 8 Figure 10: Skincare product for "id" attached with charitable elements for "superego" 8 Figure 11: Lush "We Believe" 10 Figure 12: Lush rewards anti-animal testing activists 10 Figure 13: The controversial anti animal testing campaign in 2012 11 Executive Summary The case study, Lush is analysed to identify the various personality traits of their targeted consumer with examples of current and recommended promotional messages. These traits are further scrutinised with critical evaluation based on theories of personality. Introduction The report is based on secondary data from case study and concepts from the textbook by Schiffman, et al. (2014)...
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...Eoghan Cunningham Student ID: A001531944 Subject: Marketing Management [705MMGT] AQF level: 8 Word Count: [ 2563 ] Executive Summary The information in this report is based on information used for a Marketing Management Plan for ERSI’s Geographical Information Systems Software, ArcGIS Platform. The methods used contain factual background information about the company to conduct the SWOT Analysis and IBIS World company financial information was used for SALES and Profits. Marketing mix methods were used to show the products potential and marketing strategy. A market overview outlines the current market situation and current marketing situation is analysed. Market segments are discussed with an industry focus and competitors are outlined. A conclusion has been determined that ESRI’s is ready to distribute the product to $2.1 billion market and is strategically placed to do so. A strategic marketing plan is to be completed to implement he marketing strategy and projected sales revenue of $75,560,660. Contents Executive Summary 2 Introduction 5 Company Background 5 Company Mission Statement 5 Market Overview 6 Marketing Situation 6 Production 6 Target Market 6 Human Resources 7 Distribution 7 Market Segments 7 Industry Segments 7 Competition 8 Major Industry Players according to IBIS World: 8 Strengths Weakness Opportunities and Threats (SWOT Analysis) 9 Strengths 9 Weaknesses 9 Opportunities 9 Threats 9 Discussion 10 Sales...
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...most tightly controlled internet , with all websites being under control by their government. It is so tight that only 4% of the population has access to the internet. Appendix A shows how accessible the internet is in countries. Another highly controlling country is China, where the government severely restricts internet access to their citizens by blocking social media websites such as Facebook, Twitter and Youtube and opting government controlled social media websites such as RenRen which is designed to look, feel and do exactly what Facebook does, but in doing so cuts the population off from the rest of the world to censor worldwide interaction within the country. The Chinese government even extended this control to the search engine Google, forcing the company to filter web search results within...
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...Both Google and eBay started out engaging strictly in e-commerce, and then expanded their operations to include a physical presence. Both companies are building a physical presence in an attempt to mitigate some of the problems facing the players in the e-commerce sector. These two companies are attempting to reduce brand confusion among customers, and are trying to provide additional points of purchase in an attempt to boost impulse buys, spread awareness about product capabilities, and create hype. In September 2011, Google opened its first branded brick-and-mortar store called “Chromezone.” Google’s store on London’s Tottenham Court Road featured a 285 square foot department, which included Google’s new Chromebook laptops and accessories. Google has also opened a physical store in Australia called Androidland for Android Market. Androidland features displays and games that help shoppers learn about Android phones and tablets. It is a physical location for customers to learn more about Google’s products and software. The department, which is very similar to the Apple Store concept in that it is not focused on devices, is all about creating an Android experience. For Google, it is not just about boosting sales, it is about reduce brand and device confusion in an industry that is very new and that can be quite confusing. If Google’s Chromezone and Androidland stores are successful, we could potentially see hundreds of these stores selling not only Google’s affiliate products...
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...Google commits $1mn to bring more women into technology sector PTI Mar 7, 2014, 02.01PM IST * (According to the National…) NEW DELHI: Search engine giant Google has committed $1 million (over Rs 6 crore) to 40 startup-focused organisations, including Nasscom 10,000 Startups and Jagriti Yatra from India, to promote participation of women in the technology space. The efforts, a part of '#40 Forward' programme under Google for Entrepreneurs', are aimed at finding new ways to advance female entrepreneurs, the Internet giant said ahead of International Women's Day. Google is committing $1 million in aggregate to 40 startup-focused organisations, challenging them to increase the representation of women in their respective tech communities, it added. "From simply changing the times of events to accommodate busy moms to teaching young girls to see themselves as entrepreneurs, 40 of our partner communities will soon launch new programmes and outreach initiatives to encourage women founders," it said. Some of the selected organisations include 1871, American Underground and Galvanise (US), Campus for Moms (Israel), Club Kidrepreneur (Australia), Cc Hub (Nigeria), Jagriti Yatra and Nasscom 10,000 Startups (India) and Outbox (Uganda), among others. "Along with our 40 partners, we hope to create more inclusive networks and to move the needle for entrepreneurs like my mom and young women like me who aspire to be like her," Google Global Entrepreneurship Manager Bridgette Sexton...
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...better. The challenge ahead is how to best use the tremendous creativity, innovation and capability of Australians to participate in these new opportunities – whether it be m-commerce, Big Data, robotics or social media. Every part of our economy can benefit from this new era of connectivity. Our role, as Australian business leaders, is to help build a 21st century economy that is locally accessible and globally competitive. As a nation, we can lead the world and create positive change. David Thodey Chief Executive Officer Telstra 1 A NOTE FROM GIAM The world is changing. The internet has transformed the Australian economy over the last 10 years, and is poised to play an even greater role in our daily lives and businesses as Australia positions itself to become a leading digital economy. The pace of technology change is growing exponentially, and in the digital age, the only constant is change. Disruption can sneak up on you unexpectedly. For your industry, how will you know...
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