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Google in China

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Analysis of the problem. * Case is based on the negotiation that took place between Google and the Chinese government to allow their citizens access to Chinese version of Google. Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential, China has become an attractive market for many USA and multinational companies. But Chinese government had censorship demand to Google that created some problems with opening Google search engine in China.

* In 2002 Google was blocked in China. It all happened because of Chinese culture and maybe of political views. Co-founder of Google Sergey Brin began to read a dozen books to know this country. And then Google was restored for unknown reasons but Chinese users faced another problem – censorship. Chinese government very aggressively began to censor Google’s search results. Google censored some historical moments, political topics such as democratic reform, Taiwanese independence, the banned Falun Gong movement and references to the notorious Tiananmen Square massacre of democratic protestors that occurred in 1989. After that the human rights activists protested against Google. Their argument was that Google abandoned it principals in order to make higher profits.

* Explanation of implication of issues and problem for affected parties is simple. Google wanted to operate in China due to its economy and market potential and don’t wanted to lag behind of its opponents Yahoo and MSN. And Chinese government due to its political views wanted to censor and maybe control all searching results in the country.
Possible solutions.
To operate in China, Google firstly had to know more about China. About its culture and politics. Chinese political regime restricts most of things that are allowed in other countries for example in USA from where Google has come.

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