Google, Inc.
After agreeing to censor Internet search results in China, Google, Inc. found its corporate mantra-breezily summarized by its founders as "Don't Be Evil"—tinder heavy fire in January 2006. The search engine giant knew bad publicity could be part of any trade-off if it wanted to become a major player in China’s burgeoning economy.
同意审查的互联网搜索结果在中国，谷歌之后，公司发现其企业的口头禅，却轻描淡写地由创始人概括为“不作恶”-tinder猛烈的炮火在2006年1月该搜索引擎巨头知道负面宣传可能是部分任何权衡，如果它想成为中国蓬勃发展的经济的主要参与者。
Google had faced little besides fawning publicity from the tech press since its founding in 1998, though hints of the public relations headaches on the horizon fbr the company first surfaced at the close of 2005, when data and privacy concerns intersected with the U.S. Department of Justice. Google had refused to provide user information in a case the government was building against child pornographers, and as it watched its stock price fall it had already begun wrestling with how to reconcile that decision with its stance on "Evil"
除了从自1998年成立以来在科技媒体摇尾乞怜宣传谷歌曾面临不多，尽管在地平线上，为公司的公关头痛暗示首次浮出水面在2005年末，当数据和隐私问题与美国司法部的部门相交。谷歌拒绝提供用户信息在政府中建立打击儿童色情的情况，因为它看着它的股价下跌就已经开始与如何协调这一决定与它的“恶”的立场摔跤
Public appetite for the company's products seemed only to have intensified since Google's successful—albeit unorthodox—initial public offering in 2004, but the company still feared that the Jasnuary 25,2006, launch of its new portal in China, Google.cn, would direct criticism back on the company. To operate the backend of its search engine, Google agreed that the portal would automatically filter results containing content considered objectionable by the Chinese government.
Knowing full well that it could become the poster child for the controversy surrounding market entry into the still-reforming China, Google's top executives also had to grapple with the reality that the company might truly be at odds with the golden image of its