...the following information for Google Inc. (5*2 marks = 10 marks): 1.1. Number of outstanding shares for Google Inc. (current stock data): 286, 938, 352 1.2. List of stock exchanges that Google Inc.is listed at: * NASDAQ National Market * Boerse Berlin * Boerse Duesseldorf * Boerse Frankfurt * Boerse Hamburg * Boerse Hannover * Boerse Munchen * Boerse Stuttgart * Bolsa Mexicana de Valores * Bucharest Stock Exchange * Swiss Exchange (SWX) * XETRA Stock Exchange 1.3. The list of top 3 shareholders of Google Inc.: * Mr Lawence Page * Mr Sergey Brin * FMR LLC 1.4. Net income for Google Inc. as at 31/12/2014 (US$): 14, 444, 000 1.5. Total assets for Google Inc. as at 31/12/2014 (US$): 131, 133, 000 Use the information provided in the case and answer the following questions: 2. Identify two key factors behind Google’s early success and provide explanation as to why you believe these factors are Google’s strategic advantages. (2*4 marks =8 marks; word limit: 300 words max) 1. Google decided to implement a modified version of Overture’s cost-per-click model. Google looked at the cost-per-click bids by the relation of an ad’s actual click through rate. This ensured that relevant ad’s got top of the list positions, and ad’s that didn’t receive much exposure incurred less of a bid and was shown less. Google improved revenue. With the use of research based on Google’s competitor, Google was able to find ways to make an...
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...Google Inc. JT Velasco Dr. Brian Collin BUS302 May 3, 2015 Founded in 1998 by two Stanford University Ph.D. students, the very popular search engine, Google, is a name that plays on the word google- the number represented by a 1 followed by 100 zeroes- a reference to the huge amount of data online. With 200 million daily searches, the company has turned a profit by focusing on searches alone and not adding other services. By focusing on plain text, avoiding ads, and using sophisticated search algorithms, Google provides a fast and reliable service. Perhaps, the ultimate sign of success, the brand is now often used as a verb- “to google” is to search online. Google provides various internet products and services like Gmail, Google Maps, Google Earth, Google News, and Google Books just to name a few. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” (Google History & Trivia). Today, Google Inc. is awarded as the “Best Company Work For” by Fortune Magazine and the “Great Place to Work Institute” in the year 2014. This certainly describes the importance of Google as the company where people want to work. The company wants it to be a place which brings smart, talented people from diverse background, who could bring whole self to work. There has to be some qualities in the employees that make the company such a success. The qualities are, expertise, taking responsibility for solving complex problems and...
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...Google, Inc. After agreeing to censor Internet search results in China, Google, Inc. found its corporate mantra-breezily summarized by its founders as "Don't Be Evil"—tinder heavy fire in January 2006. The search engine giant knew bad publicity could be part of any trade-off if it wanted to become a major player in China’s burgeoning economy. 同意审查的互联网搜索结果在中国，谷歌之后，公司发现其企业的口头禅，却轻描淡写地由创始人概括为“不作恶”-tinder猛烈的炮火在2006年1月该搜索引擎巨头知道负面宣传可能是部分任何权衡，如果它想成为中国蓬勃发展的经济的主要参与者。 Google had faced little besides fawning publicity from the tech press since its founding in 1998, though hints of the public relations headaches on the horizon fbr the company first surfaced at the close of 2005, when data and privacy concerns intersected with the U.S. Department of Justice. Google had refused to provide user information in a case the government was building against child pornographers, and as it watched its stock price fall it had already begun wrestling with how to reconcile that decision with its stance on "Evil" 除了从自1998年成立以来在科技媒体摇尾乞怜宣传谷歌曾面临不多，尽管在地平线上，为公司的公关头痛暗示首次浮出水面在2005年末，当数据和隐私问题与美国司法部的部门相交。谷歌拒绝提供用户信息在政府中建立打击儿童色情的情况，因为它看着它的股价下跌就已经开始与如何协调这一决定与它的“恶”的立场摔跤 Public appetite for the company's products seemed only to have intensified since Google's successful—albeit unorthodox—initial public offering in 2004, but the company still feared that the Jasnuary 25,2006, launch of its new portal in China, Google.cn, would direct criticism back on the company. To operate the backend of its search engine, Google...
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...search engine นั้นเป็นปัจจัยที่สำคัญอย่างเด่นชัดที่สุด สำหรับความสำเร็จของผู้ก่อตั้งกูเกิลในช่วงแรก การพลิกปัญหา Keyword spam บนเวปให้กลายมาเป็นโอกาส โดยการแก้ไขมัน ในขณะที่นักเรียนที่ Stanford นำไปสู่ชุดคำสั่งแบบเรียงตามลำดับหน้าที่มีชื่อเสียงของ Sergey Brin’s และ Larry’s แทนที่จะมานับจำนวนคำของ keywords เหมือนการหาข้อมูลแบบเก่าๆ พวกผู้ก่อตั้งได้คิดค้นการหาข้อมูลที่เขื่อถือได้ผ่านทางเวปไซต์ที่เชื่อมต่อกับหน้าเพจ หรือ ใช้การ votes เพื่อที่จะชั่งน้ำหนักของผลลัพธ์ที่มีความเกี่ยวโยงกัน Google focusing on the user คือ กูเกิลใส่ใจผู้ใช้งาน ถือเป็นสิ่งสำคัญที่จะดึงดูดผู้คนในเริ่มแรก เนื่องจาก นอกจากการค้นหาใน White search page ที่ง่ายและเชื่อถือได้แล้ว ความแตกต่างของตัวโลโก้ที่มีสีสัน ไม่มีโฆษณาหรือ Editorial content (เนื้อหาความคิดเห็นจากบรรณาธิการ) อยู่บนหน้าเพจทำให้ค้นหาได้ง่ายและรวดเร็ว ซึ่งเป็นสิ่งที่ Yahoo ยังไม่สามารถทำได้ นี่เป็นสิ่งที่ได้อธิบายไว้ในคำกล่าวครั้งแรกของกูเกิลว่า “ใส่ใจผู้ใช้งาน แล้วทุกอย่างจะตามมาเอง” ซึ่งพวกเข้าพูดถึงการเข้าไปใช้งานได้ง่าย และความเร็วในการโหลดหน้าเพจเป็นจุดสำคัญ Google delivered search result people really wanted กูเกิลได้จัดหาผลลัพธ์ตามที่ผู้คนต้องการค้นหาจริงๆ ทำให้เกิดความเชื่อถือตามที่กูเกิลได้สัญญาว่าจะไม่ขายพื้นที่ในการค้นหาข้อมูลให้กับเหล่าโฆษณา และหันมาใส่ใจกับการค้นหาเพื่อนำส่งข้อมูลที่ผู้ใช้งานต้องการค้นหาจริงๆ ในขณะเดียวกันพวกลิ้งค์สปอนเซอร์ต่างๆก็ถูกเชื่อมโยงกับการค้นหาคำ keywords เพื่อที่เวลาผู้ใช้งานค้นหา จะได้รู้สึกว่าลิ้งค์สปอนเซอร์เหล่านี้ดูมีประโยชน์ หรืออย่างน้อยที่สุดผู้ใช้งานก็รู้สึกว่าถูกลิ้งค์สปอนเซอร์เหล่านี้ก้าวก่าย เหมือนกับพวกโฆษณา...
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...Google Inc. 1. What were the key factors behind Google’s early success? There are many key factors behind the Google’s early success. First, the sophisticated and innovative algorithm developed for Google search engine is obviously a key factors for its early success. The new algorithm offered the users with relevant search result and provided the advertisers with advertizing spots in industry related websites. The founders developed a search engine that weighed the search result relevance according to the number of website kinked to that page. More linked websites means more relevant results. Another important factor is the customer oriented strategy, instead of the content oriented, that provided users with a simple easy to use white search page with only the logo and the search box and giving the result lists in text format. This enabled Google’s page to open faster than major competitors, such as Yahoo and Bing, and to provide user friendly results free from advertizing. By delivering relevant search results and not imposing the advertizing but prosing search related products or services, Google succeeded in gaining the trust of internet users and the confidence of the advertisers as their ads were more precisely targeting customers. Moreover, the effectiveness of Google in monetizing the web search and generating huge revenues is also an important, if not the most important, key success factor. Using similar model to the cost per impression developed by Overture, Google...
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...KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they are giving away is the perception in the market place that Google isn’t for sale...
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...Background of Google Inc. Google Inc is the American search engine company, founded in 1998 by Sergey Brin and Larry Page. Larry Page is the CEO and co-founder who is responsible for daily activities of Google and leads technology strategies and product development. Gergey Brin is the co-founder who manages the special plans. The chairman of Google is Eric S. Schmidt who was took part in in 2001 and take the responsibility about foreign relations of company. The mision of Google is “to organize the world’s information and make it universally accessible and useful”. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet user’s experience. Its headquarters are in Mountian View, California. Google began as an online search firm, but it now offers more than 50 Internetservices and products, from e-mail and online document creation to software formobile phones and tablet computers. In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top four influential companies in the high-tech marketplace, along with Apple, IBM, and Microsoft. Despite this myriad of products, its original search tool remains the core of its success. In 2011 Google earned 97 percent of its revenue through advertising based on users’ search requests. Life at the Googleplex is pretty sweet. Here's...
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...Date and time: November 29, 5pm Name of the Company under study: GOOGLE, INC (Text pages 712-715) Where Headquartered (city/state): Mountain View, Ca Part I: Comprehensive Case Analysis – Developing HR Business Partner Competencies in this Case Analysis 1.0 Background on your Company (Type the Company’s background in 3 paragraphs.). Tip: See the “about us” or company information portion of the company’s website or other source. Keep track of all your sources. They are to be included in Section 10 of this report. The creation of goggle’s company starts in 1996 between two smart students of Stanford University, Larry Page and Sergey Brin. They first try to understand the importance of web pages for people. Their aim was to find the best and faster way to connect people with all information. The company was founded in September 1998, they offer results from a huge amount of Web pages. The results are based on a proprietary algorithm. Google’s technology for ranking Web pages is called PageRank http://www.hoovers.com/company/Google_Inc/hsrfri-1-1njht4-1njfaq.html The company growth gradually because of the index of the Websites and other online content that they made it accessible through their search engine to everybody who has access to internet. The company offers different types of useful search. Today, Google operates the leading Internet search engine, by offering very precise search results from actually billions of Web pages. The company is...
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...Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least every time I’m on a computer. I am...
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...Case Case: Google MBA Japan-‐ INSY 690 (Case Analysis Assignment) Student: Lance Shields 1. What were the key factors behind Google’s early success? • Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users...
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...CORPARATION ANALYSIS Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies.[5] Advertising revenues from Ad Words generate almost all of the company's profits. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful" and the company's unofficial slogan is "Don't be evil.In 2006, the company moved to its current headquarters in Mountain View, California. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized netbooks called Chrome books. Google has been estimated to run...
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...1 INTRODUCTION 1.1 Overview of Organization Larry Page and Sergey Brin founded Google in 1995 while they were doing their Ph.D at Stanford University. Google has become the world’s most popular search engine since then and can attribute its success to an innovative marketing plan. The culture of Google is similar to many of the dotcoms of the 90’s. Most employee workstations are surrounded by leisure activities such as rollerblading, coffee lounges and an array of toys, such as scooters and rubber balls, strewn throughout the building. The culture was built to suit the habits of a generation of computer nerds who were tired of sitting in cubicles.. Google is unique in where the employees really had helped develop a tool that was needed by everyone who had an internet connection. It found a good market niche and followed the path of innovation to market itself as the strong company that everyone knows today. On September, 1998, Google was incorporated as a privately held company. The company has a mission statement “ to organize the world’s information and make it universally accessible and useful”. In 2004, Google moved to its headquarters in Mountain View, California, which is known as “ Googleplex”. Google Inc. owns and operates six Google Modular Data Centers across the U.S., one in Chile, one in Finland, one in Ireland, one in Belgium, one in Singapore and one on Taiwan. The company recently built up three more data centers at a cost of more than $200 million in...
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...Strategic HR Planning at Google Inc Google, a search engine was founded and named by Larry Page and Sergey Brin. Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of tools and platforms including its more popular products: gmail, maps and you-tube. Most of its Web-based products are free because Google makes its money from highly integrated online advertising through its Ad-words and Ad-sense platforms. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information. Analysis * Google has been named as the best company of the 100 best companies to work for by Fortune Magazine. * It offer various benefits to its employees * Faces many challenges * Has about 10000 staff members * Has strict hiring process Challenges * Google has to motivate its employees to accept challenging tasks by offering great benefits * Has to maintain its best employees against its competitors like Yahoo, Microsoft etc * Numbers-oriented work environment * Providing the balanced culture to diverse team. * Gearing up employee selection process Questions and Answer Q1: What do you think of the idea of Google correlating personal traits from the employee’s answers on the survey to their performance and then using that as the basis...
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...Google Inc Internal Environment Marketing Essay ABSTRACT The purpose of this project is to strategically analyze a multinational company of our choice. Our case study is Google Inc. which we will analytically break down, using various sources. We chose Google because we found really interesting due to the fact that not only it is the biggest internet search engine to date, but also a pioneer in its industry. Based on existing literature and web references, will try to analyze its internal and the external environment. INTRODUCTION Google has occupied the dominating position in its industry since the beginning due to its unique product which is a result of its unparalleled working environment. It has gone on to attain the largest share of the online search engine market as it provides its users with a product that is difficulty substituted even though there are numerous competitors. By analyzing the internal and external environment of the corporation, it is evident that Google is running a well oiled machine, paying attention to even the least significant detail in order to ensure that it provides a prompt and reliable product to its customers. History Google was founded around 1995 by Larry Page and Sergey Brin while they were still university students. The idea was based on page’s PhD research project called “Backrub». This involved mathematical properties of a link structure on the internet. Having indexed over 50 million web addresses, Google was formally incorporated...
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...MEMO Date: June 25, 2015 To: From: Re: The Google Giant Google’s distinct governance structure, corporate culture, and organizational processes are key factors in Google’s success in the search engine services industry. All three of these aspects of the organization have allowed Google to capitalize on superior innovation and ultimately obtain the majority of the market share worldwide. Overall, the structure, culture, and processes have proven to strengthen Google’s market share and core competencies. However, it is also important to consider the weaknesses associated with these factors. Google’s governance structure for top management consists of the ownership of one-third of the shares but control over 80% of the votes. Although top management only owns one-third of the company, their control over 80% of the votes allows them to stay in control of Google’s future and prevents potential takeovers from investors. In Google’s case, this structure has proven to be a success, as top management has a clear vision for Google and has been able to capitalize on their independence from investors to date. This structure also allows for a significant amount of investment in Google (another two-thirds), without giving up decision control (only 20%). A potential weakness associated with this structure is that with only 20% of votes available to investors, it might be challenging for Google to find proper investors, as they’d simply act as a passenger. However, Google’s...
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