...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...GOOGLE SELF-DRIVEN CAR THESIS NAME: INSTITUTION: COURSE PREFIX: COURSE NUMBER: DATE OF SUBMISSION: 1. INTRODUCTION 1.1 GOOGLE SELF-DRIVEN CAR The Google self-driven car is an automated car that operates automatically with no physical human input. It is a project developed by Google Company that involves the development of technology in automated vehicles mostly the electric type of vehicles. The software responsible for the management of the vehicle in its operations is the Google chauffeur. The project is under the management of a Google engineer Sebastian Thrun. He is an experienced engineer who previously worked for the former director in the Stanford Artificial Intelligence Laboratory. In addition, he previously worked as a co-inventor of the Google Street view. The development of the robotic vehicle was first showcased in 2005 in the DARPA Grand Challenge where it won the award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part of the vehicle called the Velodyne...
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...Essay A driverless car, also known as a self-driving car is an autonomous car which can perform the actions of the human being, as if a man were driving a traditional car. We can say that the car is independent of the human as the car only needs to be programmed with the destination. The mechanical part of the vehicle is held by the car its own. Moreover, to function, the car has some specific technology, for example laser, radar, GPS and computer vision. An example of an approved case of self-driving cars can be Google’s. In 2011 the state of Nevada was the first jurisdiction in the United States to pass a law concerning the operation of driverless cars. This law was turned into effect by March 2012 and the Nevada Department of Motor Vehicles gave the first license for a self-driven car in May 2012. This license was given to Google’s car which was in this case a Toyota Prius. Google got involved with this issue as it is trying to develop technology for driverless vehicles. In addition, the project is currently being led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and the co-inventor of Google Street View. To develop this system, Google also had to hire 15 engineers. This topic about self-driving cars involves also other issues such as hardware and software, social and ethical issues and the social impact. As regards hardware and software involved, it integrates Google Maps with various hardware sensors and artificial...
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...GoogleFinal Case StudyGraham Henderson Google Wallet is a very convenient option to condense your physical wallet as it can store all of your loyalty programs such as Orbitz, Walgreens, Alaska Airlines and many more. You can easily add all your loyalty programs to your Google wallet by simply scanning the cards or instantly join new programs in the app. Another great benefit of this app is that you can store your discounts and coupons on your phone that you can redeem at your convenience. Select stores accept contactless payments which allow you to pay with your wallet balance or with your preferred credit or debit card. Google wallet also has a card you can use to make purchases with no fee where MasterCard is accepted. It will take the money from your wallet balance or you can remove cash at ATMs. Sending money to friends or loved ones is very easy with Google Wallet. Similar to PayPal, you can send funds from either your bank account or from your wallet balance. There are no fees when sending money and you can also use Gmail to send money as well. If you decide to use a credit or debit card then a 2.9% fee per transaction is applied. Once you receive the money, you can use it instantly with your Google Wallet Card or transfer the money to your bank account. To keep track of where your money is going, you will be notified immediately after you send or receive money and after every Google Wallet Card transaction. You can also track all of your transactions using the app or...
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...Ana Gordina Application Paper - BUAD 307 April 20, 2015 Self-Driving Taxis (Uber): Secondary Market Research Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays. The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer). Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them. Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the...
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...The Safety of a Self-driving Car With the rise of technology dedicated to self-driving cars, people are asking the question "how safe are driverless cars compare to a traditional car?" First of all, to drive a self-driving car functioning by a computer or robot, the driver has to learn to control the functions. In 2011, a Google self-driving car was involved in an accident, and Google stated to the press that the driver was responsible for the driving. However, many critics became to question whether the technology behind the self-driving car are responsible for the accident. In the recent years, self-driving cars are tested on the road in several different states, and for the last years or so, Google had tested more than “700,000 miles” of accident-free driving from a driverless car. With self-driving cars, what are the obligations the operator have to make? If companies like Google, were to sell hundreds of thousands of these cars on the road, are they able to keep up the safety standard in a large number? The technology will also force regulators to rethink the car and driver relationship, and possibly place more emphasis on the regulation both the car and the driver. For instance, instead of certifying that a driver can pass a road test, the state might certify that a car can pass a test, upending the traditional drivers’ licensing system. In addition, the state of mind when you are for example, drunk, are you allow to operate a self-driving car? Due to the promising...
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...Google Cars Darrell Jackson Jr. Composition II Cars that can drive themselves are no longer a part of science fiction. Google is currently in the process of changing the world as we know it. Google is working on a project called “driverless cars”. “What is a driverless car” you ask? A driverless car is an autonomous vehicle that can drive itself from one place to another without the assistance from a human driver. The driverless car is a project by Google that enables your car to drive without really driving. Although these cars have yet to hit the roads, they are already being tested by Google and many different car companies. Google has complete over 700,000 driving miles accident free, in which they traveled congested streets and popular intersections. According to predictions driverless cars could be a reality by 2020. Google is still in the beginning stages of making this project official because there is a lot of barriers that have to get through, but confidently state driverless cars will become available in the near future. Google have at least 10 different prototypes that they use as practice cars. Some examples of these cars are the Toyota Prius and the Lexus SL600h. The basic designs of this project consist of a car with a rotating sensor on the top that spins 360 degrees, to create a 3D map of the cars location. A sensor located on the left rear wheel that tracks the car movements and locates it on the map. There is a video camera on the windshield by the rear...
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...Google Research and Development Projects TC American Public University System Google Research and Development Projects Google has an arm of their company called Project X that is tasked with researching and developing new and evolving technologies. When many people think about Google they simply think of the company as a search engine and web mail hosting company. The fact is that Google excels in those areas but is also on the forefront of new technologies that have the potential to change how people drive, how internet services are deployed in remote areas, how home environmental systems are controlled and how internet orders are delivered (ExtremeTech, 2015). In particular, Google’s self-driving car, DeepMind artificial intelligence, Project Wing drone, Project Loon balloon internet and Nest home automation technologies show promise to improve the quality of life for many in the world. Google’s research and development mission is to consolidate information from across the world from many sources and then make that data both useful and available to all internet users (Spector, Norvig & Petrov, 2015). Additionally, Google uses the technology to improve existing goods and services as well as improving the environment through clean energy initiatives. Google as a company is focused on rapidly developing and implementing new technology in all areas but the research but the research and development arm is hyper-focused on technology innovation (Research.google.com, 2015)...
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...Google Green Project Many people only identify Google as a search and software giant, but there are so many other ventures that Google it taking part in. Green energy is something that Google has been investing in and piloting for quite a while now. Google has publicly acknowledged that investing in green is their environmental responsibility. They have also admitted that it is not just their moral obligation, but that it also makes sense business wise. By investing and piloting advances in renewable energy it increases its overall proficiency and decreases long-term cost. Google has invested in the research and development of a wide range of renewable energy initiatives to include: wind, solar, and geothermal. Not only does this look good from the community prospective, but it is a smart business choice as well. Currently, renewable energy makes up a small part of Google’s overall business plan, but as this develops and pays off, it will likely find a bigger place among the company. In 2007, Google installed the largest of its kind solar grid array at the Mountain View campus. This array produces 1.7MW and provides 30% of the campus’ power. Not only will this solar array pay for itself with 6 years, but it will continue to provide power for the foreseeable future. Furthermore, Google is entering into long-term contracts with green energy providers that will provide a fair portion of the power to its data centers worldwide. This started out as philanthropic in nature...
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... What is the future of driving? Almost 120 years ago, the first car was manufactured. Nowadays, cars are the main on-ground transportation. Although vehicles help people a lot in their full of movement and energy modern life, cars are taking away people’s time, which they spend behind the wheel. Cars are also a means of transportation that is associated with a high chance of life-threatening risks. So how can Google change that? Google’s credo is “Think Bigger,” and they are doing that by coming up with ideas, that are far ahead of our time. Larry Page once said, “We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There isn’t that many things people use twice a day” (as cited in Carlson, 2011). Google has come up with a project that will change the way people consider driving. The project took its start in 2009 with some of the very best engineers from the DARPA Challenges, a series of autonomous vehicle races organized by the U.S. Government. This project will help to prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use. According to World Health Organization (2013), approximately 1.3 million people die each year on the world's roads, and between 20 and 50 million sustain non-fatal injuries. Google aims to prevent and reduce...
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...Executive Summary Google AdWords, Google Chrome, Google Books, Google+, Google Earth, 88 successful acquisitions (including Youtube and Motorola), Android and now Google self-driving cars. This list is far not exhaustive and seems to be endless. Although Google AdWords accounts for 97% of the company’s revenues, whose market capitalization now tops $192 billion, the company is investing heavily in new innovative projects to diversify itself and enter new markets. One of the more recent ones is Google’s development of self-driving cars and even though CEO Larry Page tried to play down the company’s new project in Google’s Q2 earnings call in July, the team enjoys a staffing of 50 people. By way of comparison, the Android team had about 100 people working on it when the first Android phone was shipped in 2008. To determine an appropriate discount rate for the project, we will first define the project’s characteristics and will, based on those definitions, derive reasonable input factors for the CAPM. To show the sensitivity of the discount rate to those factors, we additionally provide sensitivity analyses. Product characteristics Google is a highly innovative company which has already gained a lot of experience to market new products. To make sure that the introduction of the self-driving car is consistent with Google’s overall business strategy, we decided that its characteristics should be similar to a related product: Android, the operating system for mobile devices. To...
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...Google Technologies Glass Google Glass is an electronic eye wear device that essentially is the ability to access Google and updates from your smartphone device through the computerized frames. While currently still in the stages of development and beta testing, Google Glass has already started making an impact on the development of new technologies and the way in which we are able to see things through another person’s eyes. When linked with a persons smartphone device, Glass enables one to send and receive text messages displaying the message in a small visual to the user; Glass also provides the sync ability to make calls, take photos, record videos, and provide navigation. As Glass is still within it’s beta testing and development stages the applications associated and current features are limited, but the possibilities for this device seem to be the main focus of Google and it’s developers before introducing Glass to the public consumer. Currently Glass has been making headlines, as Google reaches out to promote this new technology providing testers to Police Officers in New York, and to NBA teams, the purpose to help provide a wider means for the technology in development. (Stein, 2014) When considering Glass, and the association of the Police or Emergency response teams one can consider the positive impacts Glass can provide such as development of applications compatible with the device to pull up a persons driver’s information, vehicle reports, background information...
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...driverless car that is controlled by the push of a button," Some say his idea was what inspired the creation of the Interstate Highway System. Few years ago, the driverless cars were seen as just science fiction, an imagination that was only accomplished in movies and novels. However it is close to being a reality that will be soon experienced. Currently, technology is so close, as our cars are technologically advanced enough to be able steer themselves. Moreover, the cars can also accelerate and brake to sustain a safe driving distance from any cars ahead and also detect and avoid crashes with other cars on all the sides. With this much technology advancement, making the cars driverless will only take some more software upgrade and then the science fiction will be our reality. The benefits of driverless cars outweigh the benefit of having human drivers because human are almost all the time responsible for accidents, due to their carelessness, emotions, driving after drinking or drug usage, tiredness. Taking out the human factor means, there is almost no human error,...
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...Self-Driving Cars: Transforming Urban Living for the Better From rickety old carriages to modern day automated vehicles, transportation has undoubtedly evolved over the years. With safety and artificial intelligence in mind, cars are being improved upon constantly for optimum performance. However, this generation is full of irresponsible drivers and cellphone addicts, so the question of whether we should have autonomous vehicles, to remove humans out of equation, on our roads arises. Furthermore, security and safety have traditionally been considered as separate entities, but there is a commonality between them in terms of analyzing and mitigating risks. Although some may argue that driverless cars may have data security issues, self-driving cars should replace human drivers since they provide safety and efficiency to passengers while eliminating human errors. First, self-driving cars are able to provide safer roads for both passengers and pedestrians. The technology integrated for autonomous vehicles includes several safety features.” As stated in [1], Google has had a fleet of driverless cars since 2009, and they’ve driven half a million miles without a crash”. While human caused crashes...
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...park outside your office’ because now your car can drive back to the house itself, Or if you want to take a nap while you get to the destination. It’s all easy with the new driver less cars. Driverless cars and other automated vehicles offer major potential benefits and could profoundly change our lives for better. They will make driving easier, allow people to be more productive and offer greater mobility to a wider range of people than ever before. They will also help improve road safety, reduce emissions, and ease congestion. As a result they can provide significant economic, environmental and social benefits, including improving social inclusion. The next thing is the driver can choose whether they want to drive or not. If they select an autonomous mode, they can allow the vehicle to take care of driving while they make use of the journey time in other ways. Strengths Time saving - So the first advantage of driverless cars is they are Multitasking. You can do anything you want Eat, Sleep, Work, Chat with relatives – commute time is no longer down time. An average driver spends the equivalent of six working weeks driving a year (MP Claire Perry, Department for Transport (UK)).In addition they never get tired or distracted could hold the key to substantially improving the road safety. Access to everyone - There are so many people who still do not have license, Disable people and elderly people may be judged unfit to drive. When autonomous will come to...
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