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GOOGLE CASE STUDY
Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race.
Google SWOT Analysis (A)
STRENGTHS
1. Google – Already number one search engine has established a brand name, in which its users trust. It‟s dependable, reliable and fast.
2. Google needs very little end user marketing as the name itself is getting word by mouth publicity.
3. Google has a simple interface and it gives comprehensive results without confusing its users.
4. Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet.
5. Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant.
6. Google provides an interface to 88 languages to make it comfortable to search for its users in different countries.
7. Google uses state of the art search technology to index pages regularly in order to give most updated results to its users.
8. Google also weights the votes and ranks web pages with its Page Rank technology to give its user access to most important pages first.
9. Google is not biased towards advertisers. It clearly separates relevant advertisements and actual results by giving “Sponsored Links” tag to sponsored results when user searches to get information with some keyword. Moreover, it also ranks sponsored links to keep most relevant sponsored links on the top.
10. Google offers localized search called “search by location” where users can get results showing vendors, products and services nearby their areas.