...Google VERSUS Microsoft Strayer University Dr. Wade Ferguson BUS518 March 10, 2012 Although, both Google and Microsoft corporations have search engines in their portfolios, the core business for each is different and the diversity of their holdings, services and products really does not allow for a direct comparison of their actual offerings, but instead the financial statements, recent annual reports, and most importantly the financial ratios gleaned from these reports will help to identify which is more able to withstand the economic downturn and would be a more stable and profitable investment. Like so many of the dot.com companies, Google’s creation was conceptualized by computer science technicians. Larry Page and Sergey Brin met in 1995 while attending Stanford. They developed a search engine that was utilized by Stanford only, which they called Backrub. In 1997, Craig Silverstein joined the company, the company name was changed to Google and the search engine was released to the public. Google’s main core business is still its search engine used for internet browsing by individuals as well as businesses. In addition to the search engine, Google relies on its applications and advertisements to generate revenue. Googlemaps was created in 2005 and there are a wide variety of products and services including Android, its mobile platform, g-mail, Google earth, and Google venture. In 1975 Microsoft was developed by Paul Allen and a 19 year old, named Bill...
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...GOOGLE VERSUS MICROSOFT: CLASH OF THE TECHNOLOGY TITANS The growth and advancement in technology has continued to create competitions among its users. This case study between Google and Microsoft, two of the most prominent companies clearly illustrates this fact. The struggle continues to increase and fierce too as each day passes by. While Google has dominated the internet, Microsoft has dominated the desktop. Comparing the business strategies and business models of Google and Microsoft, one can clearly see the sharp dichotomy and why this conflict will shape our technological future. “Google began as one Search Company among many. But the effectiveness of its PageRank search algorithm and online advertising services, along with its ability to attract the best and brightest minds in the industry, have catapulted Google to global prominence. The company’s extensive infrastructure allows them to offer the fastest search speeds and a variety of Web-based products” (cf Lauderion MIS Pg 253). Google simply put has pioneered cloud computing. Microsoft on other hand, through its Windows operating system and office desktop productivity applications which are used by millions of people has achieved unimaginable success. Basically, Google is a multinational public cloud computing, internet search and advertising technologies corporation. Google hosts and develops a number of internet-based service and product, and generates profits primarily from advertising through its Ad Words...
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...Assignment 5 Dr. Laura Pogue Contemporary Business: BUS 508 March 11, 2012 Rosalind R. Smith Microsoft and Google are two names that automatically come to mind when you think of computers and the internet. Microsoft launched Bing a search engine in 2009 that competes with Google. Beyond that one item, you will find that the two companies are very different and their products and services are noncompetitive with each other. Microsoft has 8 products and services that it focuses on. As they are listed, I guaranteed you that more than half of them will be familiar to you. They are: (1) Online Services Division which include the search engines BING and MSN (2) Server and Tools Division which includes infrastructure software such as Windows Server (3) Microsoft Business Solutions (4) Microsoft Office Division which includes the software Office, Exchange, Project and Visio (5) Interactive Entertainment which include X box, X box360, Kinect for X Box 360, PC and mobile interactive entertainment (6) Windows Phone Division (7) Windows and Windows Live Division and (8) Skype (Our Commitment to Our Customers, 2011). Google on the other hand has 6 services that it focuses on. They are (1) Search Advertising which is an advertising source for businesses (2) Display Advertising which gives companies the ability to advertise across more than one internet site through Google products (3) Mobile Advertising which has evolved with the wave of Smartphone’s and I phones (4) Tools for...
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...Calculate or identify from each company’s most recent annual report the six (6) specific financial ratios listed and provide as an appendix to the paper. Liquidity measurement ratio: Current ratio The current ratio is a popular financial ratio used to test a company's liquidity by deriving the proportion of current assets available to cover current liabilities. The concept behind this ratio is to ascertain whether a company's short-term assets are readily available to pay off its short-term liabilities Profitability indicator ratios: Return on assets This ratio indicates how profitable a company is relative to its total assets. The return on assets (ROA) ratio illustrates how well management is employing the company's total assets to make a profit. The ROA ratio is calculated by comparing net income to average total assets, and is expressed as a percentage. Profitability indicator ratios: Return on equity This ratio indicates how profitable a company is by comparing its net income to its average shareholders' equity. The return on equity ratio (ROE) measures how much the shareholders earned for their investment in the company. Operating performance ratio: Fixed asset turnover ratio This ratio is a rough measure of the productivity of a company's fixed assets with respect to generating sales. This annual turnover ratio is designed to reflect a company's efficiency in managing these significant assets. Cash flow indicator ratio: Dividend payout ratio This...
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...strengths of the following companies: Microsoft Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but is not as strong in the smartphones industry. Mobile computing, cloud-based software apps; its internet portal are also strengths. Apple Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. Evaluate the mobile platform offerings of each phone. Microsoft: Microsoft offers Xbox live service on your...
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...Case Study from Chapter 7: Apple, Google, and Microsoft Battle for your Internet Experience Business 5460, Management Information Systems March 30, 2014 Dr. Mical Ramim Provide a one page summary identifying major issues The battle between global giants, Apple, Google and Microsoft, is a fight that has been occurring for many years now. All three companies have been hugely successful in different aspects of their industry. However, as our society’s technology continues to develop each company has had to make drastic changes to adapt to new and upcoming trends. As discussed in the case study, the perfect example of this necessary adaptation is a trending statistic that predicts a majority of users will begin browsing the internet on mobile devices versus the traditional PC. This probable trend has led to a lively battle of innovation as each company struggles to be number one in the consumer internet experience. Throughout this battle to the top each company has experienced their fair share of issues. Microsoft is perhaps one of the most famous and respected companies in the world. The corporation was founded April 4, 1975 by Bill Gates, an inventor known for creating one of the first user-friendly operating systems for personal computers. Over the decades the company has been a huge success, but not without its failures which often seem to be as of late. What once may have been an internet experience that was easily dominated by Microsoft technology is now saturated with...
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...Under the deal, Microsoft gets 12% of the revenue Yahoo generates from search ads that appear next to search results on its websites. Because the combined search-ad system was expected to face challenges initially, Microsoft guaranteed a certain level of revenue for every search query done on Yahoo's sites. Jordan Rohan, an analyst at Stifel Nicholas & Co., estimated that Microsoft's revenue-per-search guarantee is worth about $12 million to $15 million per quarter. The deal terms between Microsoft and Yahoo mean that the partnership can only be called off if either Microsoft closes or sells Bing, or if Yahoo's revenue per search falls below 40 percent of Google's. * The deal is the next step in the 10-year Microsoft Bing and Yahoo search merger, which was announced in July 2009. Under the plan, Microsoft’s Bing search engine will power Yahoo Search and its ad sales. Microsoft will get 12 percent of revenue from Yahoo searches. In August, the two companies announced that Bing was now powering Yahoo Search. “This will provide advertisers with the benefit of a combined marketplace through a single platform, creating a competitive alternative in search,” said David Pann, general manager of the Microsoft Advertising Search Network. “Rather than managing campaigns on Bing and Yahoo! Separately, advertisers can now reach the combined audience of both search engines by managing a single account, saving time and simplifying campaign management.” But in all honesty...
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...Microsoft Has Suddenly Gotten Serious with Mobile The Article’s overview Microsoft is showing that it wants to meet mobile users where they are, not where the company hopes they will be one day. Instead of using the strategy of pushing the mobile operation system in customer’s smartphones, Microsoft turned outside the company to bolster its mobile app offerings for Apple’s iOS and Google’s Android operating system. The reason for changing the strategy is that the company has figured out that Window’s mobile operating system dominates only three percent of the market share of mobile phone, while Android occupies the largest for 85% and iOS, the second, is at 11%. Initially, Microsoft attempted to compete with Apple and Google by buying the Nokia Company to put its own mobile operating system on the market as Windows Phone. Also, Microsoft did not make its software available for any competitors. However, this strategy never hurt any rivals, only Microsoft itself. With disappointing results, Microsoft has shifted its strategy and developed more applications and services and has brought them to Apple’s and Android’s devices. Early last year, Microsoft released the mobile version of Office 365 applications as well as OneDrive. They work well with other cloud storage apps such as Dropbox, Google Drive, or iCloud. Outlook is the latest application that was released in late January 2015. It is the email and calendar application for the heavy email users. Outlook is...
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...business models and areas of strength of Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans to develop the hardware...
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...Table of Contents Section Title of Section Page(s) I. Executive Summary 2 II. Brief History of Microsoft Corporation 2 III. History of Microsoft Customer Relationship Management Software 3 A. Timeline 3 B. Additional Information on MS-CRM Dynamics 2011 3 IV. Common Business Issues 3-6 V. Proposed Solution 6-7 VI. Recommendations for Executive Committee 7-8 VII. Attachments 8-15 A. References 8-9 B. Supplemental Materials 9-15 I. Executive Summary Especially true in today’s global economy, time is money and cost is the most volatile aspect of management. Efficient software solutions are an integral aspect of forward-thinking organizational management. The top competitors to Microsoft in the Customer Relationship Management (CRM) sector are Oracle and SalesForce.com. This document will analyze deploying Microsoft’s CRM solutions in any company wishing to maintain a competitive advantage in the current economy and technological realm. II. Brief History of Microsoft Corporation As can be read in an analytical Excel document we created in August of 2011: In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home. In June 1980, Gates and Allen hire Gates’ former Harvard classmate Steve Ballmer to help run the company. Starting with a new operating system named "MS‑DOS," their hard work revolutionized daily office work into what will eventually...
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...FINANCIAL MANAGEMENT Chapter 1 The Corporation Financial Management 2 How people in corporations make financial decisions? Financial decisions? Where, when, what, how much, how…etc. Mostly concern with three decisions: _______decisions, _________ decisions and _________decisions. Chapter Outline 1.1 The Four Types of Firms 1.2 Ownership Versus Control of Corporations 1.3 The Stock Market 3 1.1 The Four Types of Firms Sole Proprietorship Partnership Limited Liability Company Corporation 4 Legal forms of business organisation Sole proprietorship A business owned by a single individual, unlimited liability, limited access to capital, lack of continuity, constraints of various skills. Advantages Easy to create Disadvantages Unlimited personal liability Limited life 5 Legal forms of business organisation Partnership An association of two or more individuals joining together as co-owners to operate a business for profit, joint responsibility, involves partnership agreement, better access of capital/skills, continuity of business? partners are personally liable for all of the firm’s debts. A lender can require any partner to repay all of the firm’s outstanding debts. partnership ends with the death or withdrawal of any single partner. All The 6 1.1 The Four Types of Firms (cont'd) Partnership Limited Partnership has two types of owners. Partners ...
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...Different when Shopping M. Vanessa Millan INFO 103: Computer Literacy I Shane Lauber July 16, 2012 Searching for information on Google is like trying to find a needle in a haystack. Is that true? Was the library of the 19th century more efficient? Explain. I will disagree on the fact that searching for information on Google is like trying to find a needle in a haystack. I will sustain my disagreement, because if you know how to type the proper sentence of what we are looking for it will simplify the search. We must know exactly what kind of information we are looking for. We must empathize in which direction our search is going to. Also we must learn how to identify a valid and legitimate web site, by following the security criteria of the important elements which leads us into a secure web site. This secure rules like verifying the author’s biography, if the web site is supported by any government organizations, etc. The Library of 19th century was less efficient in fact of time saver, and accuracy of information, but I believe turns the new student generation into lazy brains. This new generation doesn’t know about reading books, looking for information by alphabetic order. The 2000 generation only knows about Google, Bing and search. How is searching in specific database, such as Ashford’s library, different from searching in Bing, Google, or Yahoo? First of all, Ashford’s University is a property database, (is the data base accessible only to someone who pays for...
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...Microsoft and Google are two popular, world renowned and widely recognized corporations. They have been competing most recently in the technology sectors with their competing search engines, Bing, and Google. The primary purpose of this report is to identify and analyze the two companies, their origins and corporate cultures, and determine which one would make the better investment opportunity. Microsoft Corporation is a public, multinational business that is headquartered in Washington State, that develops, creates licenses, and supports a wide range of products and services primarily related to computing through its various product divisions. Microsoft is best known for dominating the world’s computer operating system with their Microsoft Windows line however has many other successful ventures in the industry. Established on April 4, 1975 by two friends Paul Allen and Bill Gates, Microsoft has become the world’s standard when it comes to computing software. Some of their more popular products include the Office Microsoft Suite, popularly used as the standard in offices all over the world, Bing the internet search engine, and Xbox 360 entertainment platform, including Kinect, which is designed to provide a unique variety of entertainment choices for individuals and families through the use its devices and online services. While Microsoft’s corporate culture is hard to pinpoint they have been described as a company who fosters innovation and creative thinking. Individuals who...
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...Business Problem-Solving Case (page 317): Google Versus Microsoft: Clash of the Technology Titans 1. Define and compare the business strategies and business models of Google and Microsoft. In comparing the business strategy and business models of Google and Microsoft both technology titans, Google is a very popular search engine tool use for finding any information on the World Wide Web in the shortest possible time. Google began as a search engine and as such its business model focuses on both the internet and the world wide web. The suceccess of Google grew, as they became supervior in the search quiriews by users. the company focuses on internet and the world wide web. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry helps make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity...
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...Apple Inc. Business Analysis -2 Apple Inc. Business Analysis -2 Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. Tim Worstall, a contributor who writes articles about businesses and Technology in his latest article in Forbes magazine writes that, “Apple’s iPhone business alone is larger than all of Microsoft’s businesses combined”. As per him Apple has not done it by replacing Windows or Office, the things that tie the PC to Microsoft. They’ve done an end run around the end and edge of the whole PC technology. According to him Monopolies tend to fall not when they are beaten in their own market but when their market becomes only a subset of a wider one, when advancing technology makes the monopolist’s position almost irrelevant (Worstall, 2012). For the fourth straight year, Apple tops Fortune's Most Admired list. The company's blistering pace of new product releases has continued to set the bar high for tech companies across the board. Company has reported a total $65,225 million and made profits of $14,013 millions and gained 35th rank in the 2011 Fortune 500 companies list. It has reported a growth of 57.8% in Earnings per Share from the years 2005 to 2010. Apple Inc secured 1st rank in the fast growing companies list in the 5 years comparison...
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