...Battle for Social Media Dominance As Facebook currently holds 800 million current active users worldwide, they maintain the world’s leading social media sharing website. Facebook has jumped past other social media websites like Linkedin and MySpace within the first few years of existence. Google has tried time and time again to get to the place where Facebook currently has a strong hold on everyone’s online identity. Google has poured tons of money into years of development with several projects to mimic Facebook. Google has once again begun the implementation of a new social media website called Google+. Google+ is Google’s fourth attempt at mimicking Facebook’s social media website. Another powerhouse in social media is Twitter. Twitter currently has 300 million users. Before getting into the competitors of this industry, one must know how each social media network makes revenue. Since all of these companies do not force people to pay a premium in order to gain a membership they must find an alternate way of generating money. There are two ways these companies make money, investors and IPO’s, ads, and premiums from satellite companies. For example, Facebook is able to charge companies likes Zynga a 30% charge of all virtual purchases done on their game from allowing Zynga the ability to put their game on Facebook’s platform. Mainly these companies form money from companies who wish to display ads for their companies on people’s sidebars of their profile. This is mainly...
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...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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...How Social Media Makes Society Let us take a trip into digital cyberspace and see what we will find. It is a never ending wonderland of bytes of data never before seen by men of different walks of life. Yes, dear reader, we can discover a whole new world in this digital frontier. However, is it worth it to venture the digital landscape if we could find out everything we ever needed to know on the social media landscape? Yes, it is. And in the end, it may be better to find out information outside of social media since social media leads to a possibility of spreading false information, a lack of privacy in one’s daily life, and a facilitation of endangering children through harmful social media sites. All in all, Social Media is more likely to do more evil for the society than it does justice. Forms of digital communication over the internet, such as social media, have become increasingly popular in information transmission since the dawn of the internet in the 1960s (Museum of Science and Industry). Today as of 2013, over 50% of people worldwide receive their information over common social media mediums such as Facebook, Twitter, and YouTube (Kidwali and Imperatore). Mediums such as radio, television, and print publication have slowly dropped in use. With this rapid increase in information being spread over social media, any individual with a decent understanding of the English language and a terminal to the greater World Wide Web can become just as credible as any well-established...
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...HUM 186 Week 1 – The Internet Social Media Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/hum-186-week-1-internet-social-media/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Answer each question below. Answers should be approximately 100 words per question. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. There are basically 7 forms of Social Media. 1. Blogging — WordPress, Blogger 2. Social Network — Facebook, MySpace, Orkut, Hi5, LinkedIn 3. Microblogging — Twitter, Google Buzz, Yahoo Meme 4. Social Bookmarketing — Digg, StumbleUpon, Mixx, Reddit 5. Video Sharing — Youtube,Hulu 6. Broader Content Sharing — Enips, Scribd, Slideshare 7. Forums — Yahoo Answers HUM 186 Week 1 – The Internet Social Media Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders...
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...After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity. By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the...
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...Media Platforms for Your Business Sarah Nelson In this article it talks about social media and how it has takin over all the public Medias. It also explain that you can get everything faster on social media. From advertising to just a friendly conversation but it will help your small business are if your company is already establish. There are three main websites that are taking over and they are Twitter, Facebook and Google+.” Twitter main benefits for marketers is that it is home to many writers, bloggers, and thought leaders that use it as a work related networking platform.” [Facebook is beneficial for business as it acts more like a social friendship giving companies a path to create a more personal relationship with consumers through posts about events, employees and workplace situations, and working with fans and less time than twitter.] “Google+ is an integrated platform connecting into every google service including Gmail, YouTube, google drive and google search also has a unique feature called Hangout on Air, which is free video conferencing with an unlimited number of people who can join in” Americans all over the world use these social media for everything from the latest news to what is going on in our own community’s. “Social media requires direct interaction with your customers. The more interaction with these individuals, the more your...
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...about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way. Social media users can and do post their opinions and responses to various businesses they frequent, products...
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...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
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...Google Green Project Many people only identify Google as a search and software giant, but there are so many other ventures that Google it taking part in. Green energy is something that Google has been investing in and piloting for quite a while now. Google has publicly acknowledged that investing in green is their environmental responsibility. They have also admitted that it is not just their moral obligation, but that it also makes sense business wise. By investing and piloting advances in renewable energy it increases its overall proficiency and decreases long-term cost. Google has invested in the research and development of a wide range of renewable energy initiatives to include: wind, solar, and geothermal. Not only does this look good from the community prospective, but it is a smart business choice as well. Currently, renewable energy makes up a small part of Google’s overall business plan, but as this develops and pays off, it will likely find a bigger place among the company. In 2007, Google installed the largest of its kind solar grid array at the Mountain View campus. This array produces 1.7MW and provides 30% of the campus’ power. Not only will this solar array pay for itself with 6 years, but it will continue to provide power for the foreseeable future. Furthermore, Google is entering into long-term contracts with green energy providers that will provide a fair portion of the power to its data centers worldwide. This started out as philanthropic in nature...
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...The Problem and Its Background Introduction One of the best new developments on the web has been that of social networks. A social network is a website that allows you to connect with friends and family, share photos, videos, music and other personal information with either a select group of friends or a wider group of people, depending on the settings you select. Alternatively referred to as a virtual community or profile site, a social network is a website on the Internet that brings people together in a central location to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people. Three of the biggest social networks used today are Facebook, Google+ and YouTube. These are great ways of making new connections with people based on similar interests or professions. The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Facebook so far the fastest growing social network, Facebook has grown from just a college-age group network to a global, multi-age, multi-ethnic site. Hundreds of millions of people...
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...Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them. Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts and ideas. To a marketer, social platforms open a plethora of opportunities. A marketer, who could just talk, can now listen too! A marketer can identify and better target his consumers and prospects; he can now segment them in ways like never before – loyalist, advocates, impulsive, opportunists and so on. Moreover, grievances can now be best resolved to the customer’s utmost...
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...CASE PROJECT 3 SOCIAL NETWORKING SITES A STRATEGIC RECOMMENDATION REPORT Table of content Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations 2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology 3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn 4. Recommendation......................................................................................... 14 5. Conclusion.................................................................................................... 15 6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14 INTRODUCTION The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential...
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...deal with their internal and external data processing systems more effectively and flexibly, cooperate more closely with suppliers and partners, and better meet the needs and expectations of their clients. Classified by market relationship, there are there models: business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C). As a small company providing consultancy services in life science, the best sales strategy for Evolution Bioscience is E-business. However, this company does not make full use of its official website and several social media accounts to develop its business. This article describes Evolution Bioscience existing strengths and failing in using digital platforms such as its website and social media accounts first, and then, using SWOT and business models to analyse the company’s internal situation and via analysing the main social media to choose the suitable social media. Finally, according to the business models analysis, a recommendation mainly refers to B2B development is performed. Current situation of Evolution Bioscience EXISTING STRENGTHS As Jukes and Zilling presented in 2012, the most important for a company in E-business age is establish an official website. Evolution Bioscience has established its official website, which is http://www.evolution- bio.com/. In this official website, we will find that it has clear layout, and the details of the company features. Web site design has six elements: objectives...
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...Marlee McManus MKTG 433 Dr. Sciulli Google Case Analysis Due Via D2l: 2/6/15 1. Provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google. Incorporate items from the articles as well as your own ideas. Strengths: It is Google’s efficient and effective user friendly interface, and the output of impeccably accurate results, that makes the company the frontrunners of the global search engine market. The company constantly updates and upgrades its technology and search algorithms to produce the best results possible. In 2001, Google implemented image search capabilities, which has come to expand to include the capability of searching for videos, news data, documents, books, and many other forms of “rich data”. With the launch of Google Instant in 2010, a program that predicts a user’s search query based on what they are typing, Google further enhanced the efficiency of the user’s search experience. Their position as the leading global internet database is further reinforced by their ability to produce results in various languages, and output localized search results. Furthermore, the fact that Google’s employees are required to spend 20% of their time developing their own projects acts as a perpetual catalyst to innovation--which always keeps the company one step ahead of their competitors. Weaknesses: Google relies primarily on advertisements as the source of their revenue. The problem with this is that advertisers’ spending patterns reflect...
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...Security for Social Networking McCray C. Devin Undergraduate Business, Leadership, Information System Technology Security Regent University 1000 Regent University dr. Virginia Beach, VA 23464 e-mail: devimcc@mail.regent.edu Abstract In this paper, I will address the security issues, flaws, and problems that social networking sites are faced with in retrospect to information that the sites hold. The Information is not protected from the public in any way, why is this a normal operation about the popular social media sites. Lastly I want to address the simplicity of gaining someone vital information through a protected individual’s social network profile. 1. Introduction In today’s society almost everyone has some type of social networking service that they hold an account with. These social networking sites are a great way to communicate, network, and interact with fellow colligates and friends. Facebook, Twitter, and Google plus are just a few social networking sites to mention. These sites all have a one factor authentication system for the user to log into their account (Beaver) .This simplistic authentication systems is very easy and efficient for the users accessing there accounts. The idea arose if it is this easy for me to log into my account how easy would it be for an outside party to gain access within my account. Companies are faced with the problem of convenience over security. (McCHale 12) In this paper I would like to address the social networks...
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