...SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the online research firm Comscore...
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...Google Inc.: SWOT analysis Case Study: Google, Inc. Introduction: Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis: Strengths: • Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. • Google needs very little end user marketing as the name itself is getting word by mouth publicity. • Google has a simple interface and it gives comprehensive results without confusing its users. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. • Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. • By 2003, Google has already powered over 75% of the 300 million...
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...I. SWOT ANALYSIS STRENGTHS | WEAKNESSES | * Strong broad band image provides edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future growth avenues * Wide portfolio of offerings * Net Sales/Employee: 2010 * Liquidity Ratios – leader in Current and Quick Ratios | * Patent infringement lawsuits may affect financial condition and operating results * Profitability Ratios 2010 trailing Baidu and Microsoft in: * NPM, ROA, ROE, * Productivity Ratios 2010: * SG&A/Net Sales – trailing Baidu * COGS/Net Sales – trailing Baidu and MS | OPPORTUNITIES | THREATS | * Strategic Acquisitions to further strengthen the company’s portfolio * Rising popularity of Android to increase market share * Robust outlook for mobile advertising market provides growth opportunity * Entry into mobile payments market * Serving additional customer groups or market segments * Integrating forward or backward * Acquiring companies with attractive technological expertise or capabilitiesFurther penetration into international markets | * Intense competition may affect revenues and profitability * Slowdowns in market growth * Economy slowdown in both domestic and international markets * Board of Directors at risk for corporate conflcit * Loss of operation in China * Adverse economic conditions that threaten critical suppliers or distributors * Web spam and content farms may decrease...
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...Google SWOT Analysis: Strengths * Google Search Engine- The number one search engine, hard to replicate. * Strong Brand Value * Ancillary Service- Gmail, YouTube, Google Hangout * Robust Research and Development Opportunities | Weakness * Click fraud * Piracy and copyright issue * Not a leader in social media space | Opportunities * Growing demand of online video * Growing demand of Android OS | Threats * Competition from Microsoft, Yahoo, Apple and smaller competitors * Rapid Technological changes | Strengths: Google has established a brand name which users trust. End-users need little to less marketing and technology enthusiastic keep a close watch on the new products Google releases. Google has a simple interface in 88 languages making it easier to access by users in different countries. Google offers a broad range of services that includes Gmail, YouTube, Google hangout, Google play, Google chrome, Google Earth, Maps, and Android etc. A comprehensive range of service offerings enables the company to attract and retain customers and maximize its market share and revenue. Google could benefit from the growing demand for online video. Though current online video constitutes about one third of the total web traffic, there huge potential in online video market. YouTube and Google’s online community that allows users to share upload and rate video worldwide stands to gain from this growth. Weakness: One major point of concern for Google is “Click...
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...1 GOOGLE CASE STUDY Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. Google SWOT Analysis (A) STRENGTHS 1. Google – Already number one search engine has established a brand name, in which its users trust. It‟s dependable, reliable and fast. 2. Google needs very little end user marketing as the name itself is getting word by mouth publicity. 3. Google has a simple interface and it gives comprehensive results without confusing its users. 4. Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. 5. Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. 6. Google provides an interface to 88 languages to make it comfortable to search for its users in...
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...Google’s culture can be primarily thought of as customer-responsive. Their company motto is “Don’t be Evil”. Although they do not deal with customers in real time interface, they have developed innovative products which provide the customers with a lot of ease and satisfaction. They go out of their way to allow engineers at their companies with 20% of their working time to explore areas they want to. Google Earth, Gmail and Google mobile are some of the most successful innovations of Google. These successful projects over the years have motivated the employees of Google to drive on this innovation trend within the company to create easy and user friendly products. Google does not seem to believe in a hierarchical structure. It divides their...
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...purpose of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives. 2. SWOT analysis The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis is actually a scan of both...
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...SWOT is an acronym used to describe the particular strengths, weaknesses, opportunities, and threats that are potential strategic factors for any company. A SWOT approach should not only result in the identification of a corporation distinction competencies - the particular capabilities and resources that a firm possesses and the superior way in which they are used – but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources (Wheelen, Hunger, Hoffman, and Bamford, 2015). I chose to conduct my SWOT analysis on Google. STRENGHTS Perhaps the biggest strength of Google is that it is the undisputed leader in search engines, which means that it has a domineering and lion’s share of the internet searches worldwide. It has more than 68% of the market share for internet searches and the competitors do not even come close to anywhere that it does (Tower, 2014). Google has become a household brand in the world, just like McDonalds, Apple, and Facebook. Its ability to drive internet user traffic is legendary and this has helped it become one of the most powerful brands in the world. Indeed, Google averages more than 1.2 Billion hits a month in terms of the unique searches that users perform on the site. This gives it an unrivalled and unparalleled edge over its competitors in the market. Its revenue model wherein it garners humungous profits through partnerships with third party sites has held the...
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...Competitor Analysis Viadeo: Founded in June 2004, Viadeo is one of the many online sites for networking and recruiting for students, alumni and professionals. This site offers networking capabilities for students, recruiting abilities for businesses, and the ability to showcase career achievements for its members. This is a free service, as many of these sites are (CrunchBase, 2010). Viadeo competes with many sites, such as LinkedIn and Facebook. The chart below shows the steady, but declining, popularity of Viadeo from January 2010 through January 2011. (Compete.Com, 2011) Viadeo has received funding support of Series A (6/06), Series B (8/07) and Private Equity (7/09). As of May 2010, Viadeo had over 30 million members. Viadeo is heavily used in the French network in comparison to the other countries its members reside in (Gaynard, 2009). MySpace: In 2005 MySpace was the leading social media site with over 16 million members. MySpace is an interactive social media site powered by members with interests in music, movies, celebrities, etc. Targeted to a younger generation, Myspace quickly eclipsed its competition, most notably Friendster, and continually developed and evolved to captivate the interest of its younger members. Also in 2005, News Corporation purchased MySpace’s parent company for $580 million. This caused a skyrocket in memberships to over 33 million. Things quickly took a turn for the worse in January 2011 when competitors had decreased market share...
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...Google Swot Analysis SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the...
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...More information from http://www.researchandmarkets.com/reports/655280/ Analysis of Google Inc Description: Google Inc. maintains an index of Websites and other online content, and makes this information freely available to anyone with an Internet connection. The company’s automated search technology helps people obtain nearly instant access to relevant information from its online index. Google generates revenue primarily by delivering online advertising. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party Websites that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience. In September 2007, Google completed the acquisition of Postini, Inc., a provider of information security and compliance solutions. In March 2008, the company completed the acquisition of DoubleClick, which offers online advertisement serving and management technology to advertisers, Web publishers and advertisement agencies. Analysis of Google Inc. A complete and comprehensive analysis of Google Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of Google Inc, a business segment analysis of the segments Google Inc operates through, a look at the organization structure of the company, a geographical...
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...are to develop a SWOT Matrix for the cohesion case (Google). The SWOT is discussed beginning on page 221 of your textbook. An example is provided on page 222 (Figure 6-3). List at least two strategies for each quadrant (i.e., SO, WO, ST, and WT). STRENGTHS – S 1. Attracting top techies 2. Google don’t need Microsoft operating system 3. Google.com is on of the five most popular web sites of the internet 4. Google has evolved into a software, technology, internet, advertising, and media company 5. Google has restored investors’ faith, after the dot.com Meltdown of March 2000 6. Google has more than 10 billion Web pages, 1 billion Images, and 1 billion Usenet messages in search indexes WEAKNESSES – W 1. Stock at $300 … is there any upside for investors 2. Dual class stock ownership system 3. Google compete in an industry that is constantly changing and in which innovation is a constant challenge 4. Google has a lower corporate governance rating than any stock in the S&P 500 5. The Company must maintain vigilance to prevent click fraud, which could undercut confidence in one of its key revenue generators OPPORTUNITIES – O 1. Google position atop of the high-tech mountain 2. Google is easy gobs of cash through a compelling advertising model for its client 3. Web only video search engine 4. Google plan to be accessible in every language that creates issue related to international property right and copyright laws 5. Google has a massive growth;...
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...iPhone will win – the iPhone became a big advantage for any business man. In addition, the leisure culture starts changing. The ease of browsing internet content with the iPhone anywhere, accessing Facebook and reading emails was significant. Playing gaming at you free time with the iPhone became an addiction to everyone. Apple with great precision has read the map and introduces the first iPad on 2010 which became a game change in the portable PC industry. With a larger screen size, the iPad was the ultimate entertainment device at your leisure. Same as the iPhone, the iPad created superior customer experience and dominate the market on 2010-1. In parallel, Google Android OS (operating system) tablets developed by Samsung, Motorola and other vendors Tablets (Blackberry) introduced to the market late 2010. Though Google Android OS was inferior Vs. Apple at the beginning, its competitive advantage was the...
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...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold advertisements...
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...be made up or faked. . (Schawbel, 2013) In this paper I am going to investigate the corporate culture if Google Incorporated. Google was founded in 1998 by Larry Page and Sergey Brin who met while attending Stanford University in 1995. What is Google’s organizational culture? Google’s culture is represented in several ways which include their managerial structure, the way that the treatment of employees. The culture that Google has developed is one of openness and being a company of progression, which making the employees the center of this progression. . (Schawbel, 2013) The organizational culture at Google can be described to be Google’s main focus is to continue to make progress through employee comfort and satisfaction. Google is a company when the founders still do the work that the lower level employees do. With the company having a flat organizational structure which gives the lower level employee’s the opportunity to make decisions about the direction of the company. (Google Company Website) Google has embodied this culture because they wanted to have their focus be on their employee’s. Google knew that they wanted to be different with their approach in everything that they did. With that they surrounded themselves with the best and the brightest within the field. Within an organization like Google, they require a leader that has a lot of inspiration. Google has an organizational structure that has very few upper positions, so those within these positions need to...
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