...Google in China Case Study 1. From a business perspective, what are the arguments for and against entering the market for Internet search in China in 2005? There were many arguments for and against Google going into China like legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers were maintained by Chinese employees in addition to strict censorship regulations governed by the Chinese government. Google was faced with managing employees and a business that followed different laws and cultures compared to their American counterparts. Arguments For | Argument Against | Rapidly growing internet population | Strict Government regulation | Source of revenue and talent | Cultures | One of the fastest growing economies | Breaking own “Code of ethics” | | Violating Ethical Standards | 2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005? From the ethical perspective Google has an obligation as a Multinational corporation toward human rights, corruption, and freedom of speech. Google’s values are to make the world’s information “universally accessible and useful” and to its informal corporate motto, “Don’t Be Evil”? Going into China the Chinese government as a communist government did not want information made readily available to the public for any content pertaining to certain...
Words: 773 - Pages: 4
...Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google Inc. we provide for a discussion on profitability of Google. Based on competitive advantage, strategic management and the Five-force model of competitive forces, we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must remain a differentiator among competitors to retain market share. The evolution of “search” capabilities on the internet has been the driving force from the beginning. In 2012 Google is the leading search firm with nearly ‘67% market share in search from home and work and 95% market share performed from mobile devices’ (Thompson, et al, 2013). For Google to remain profitable is to focus on the key business model that is still driving hard revenue and to reach into those verticals that are working, while leaving the losers behind. In the year of 2012 Google captured 67% of search in the U.S., with 29% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $36...
Words: 2063 - Pages: 9
...Google in China Cohort Manara Google In China Corporate Social Responsibility Professor Kenny Tang HULT International Business School Module B Submitted By: Manara Team 10 Hafswa Salim Adriéne T. Smith Ornella Anoh Aravind Sathyanandham Yogesh Ranwa Samer Abou Fakher March 9th, 2014 1 Team 10...
Words: 3270 - Pages: 14
...segmentation matters. The globalisatin business strategy sometime has a great impact to the coperate business, which sometimes the busnesses have no control over. Only the internal factors and issues are easy for a company to deal with. Case Study 1 Introduction: Google was found in 1998 as a research project by Larry Page and Sergey Brin, Ph.D. students in coincidences of developing a singular integrated universal digital library; the Stanford Digital Library Project (SDLP). Its first headquarters are in Mountain View California. Google has built up a strong brand name or domain and it is a leader in the cyber industry, particularly in terms of its excellent web service and its very rapid growth. Google’s popularity...
Words: 4447 - Pages: 18
...MISSION & VISION STATEMENTS FedEx & Google Mission & Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT “Mission statement is a description of what an organization actually does – what its business is – and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement “connecting people” is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for...
Words: 1101 - Pages: 5
...advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010). Mission, Goals & Objectives Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010). Google’s goals and objectives include the following: The company • Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010). Overall, Google wants to make the internet searching experience best for its customers and search results more accurate. Overview of the External Environment The number of people world-wide accessing the internet had grown at an astronomic rate since 1994. The number of internet users worldwide increased from about 360 million in 2000 to nearly 1.5 billion in 2008. The growth in the number of internet...
Words: 3693 - Pages: 15
...For Google in 2005, from a business perspective, what are the arguments for and against entering China? The decision of whether to censor data in exchange for access to a multi-billion dollar market or to maintain a level of international integrity was a dilemma Google faced with their opportunity to enter the Chinese market in 2005. Two years after their inception in 1998, Google had enjoyed positive growth leading to them owning 25% of market share in the Internet search market; once search results became censored in 2004, Google experienced the complexities of working with a dictatorship when posed with the opportunity to enter a communist market, China. In 2005, Google’s Board of Directors met to discuss the pros and cons, and the costs and benefits, of entering the Chinese market, knowing that they would be required to limit the information they made available to Chinese users. If Google chose to enter into agreement with the Communist Party, they would be able to tap into an enormous market opportunity. Google would thereby be able to establish a dominant presence within one of the world’s most rapidly growing countries, getting potential access to over 1.3 billion people and 103 million Internet users. Furthermore, China has been able to break barriers in every market, quickly demanding the attention of foreign investors: “As a result of these [Mao’s successors] reforms, China’s GDP grew tenfold over three decades” (Ibid., 471). Worsfold’s Google in China case...
Words: 2664 - Pages: 11
... As companies strive to engage in creating new ways to acquire information at a faster pace, Google has been there every step of the way. Google has allowed a diverse group of international companies to advertise their information products services to anyone in the world at the touch of a button. As the rate of globalization gains speed, Google seems to make the world just a little bit smaller. With factories in China and buyers in many countries it is easy for people to survey different products and services that may circle the globe by using Google. The way Google allows people to surf the Internet and view information has changed the way international communities do business. The four functions of management have been used by Google’s management. Planning and organizing structures in all of their business offices create a business model for others to examine, as well as proven success in leading and controlling their many internal issues. Planning and organizing, leading and controlling can be seen by every person who uses the Internet. Whenever logged onto Google their services are well-organized and give the user a massive amount of control to obtain access on just about any type of information possible. As managers and employees and companies around the world do business, it's easy to see that in any form of delegation from managers to any member of staff that Google can be used to achieve many of tasks. Whether it is a manager delegating to subordinate or...
Words: 1500 - Pages: 6
...|Student Registration Number |: |1 | | | |5 | | | |0 | | | |1 | | | |3 | | | |3 | | | |1 | | | |1 | | | |7 | | | | ...
Words: 3602 - Pages: 15
...media network. Google’s founders built the company around 10 core principles. The on that stands out the most number 6: “You can make money without doing evil” (Thompson, Peteraf, Gamble, & Strickland). Since its IPO in 2004, Google has been a stock market success, consistently performing above the S&P 500 Index, even during the financial crash in 2008. Overall, the company’s financials are solid, with consistent growth in revenues, net income, assets, and stockholders’ equity. However, Google may have grown too rapidly, and it will be difficult for the company to maintain its high stock price and revenues growth while abiding by principle number 6. It follows logically that straying from this principle will result in Google also straying from principle No. 1: “focusing on the user experience instead of the company’s bottom line” (Thompson, Peteraf, Gamble, & Strickland). Primary Issue The primary issue facing Google was that the company was not keeping up with its core principles, specifically, number. 1: “Focus on the user and all else will follow”, number 2: “It’s best to do one thing really, really well” and number 6: “You can make money without doing evil” (Thompson, Peteraf, Gamble, & Strickland). Google is branching off into areas far from its core competency of an internet search. While this is obviously violating their principle number 2, as the Internet grew and changed, it was necessary for Google to the same. However, not all of Google’s new products...
Words: 1242 - Pages: 5
...1. From a business perspective, what are the arguments for and against entering the market for Internet search in China in 2005? For: · China's large population, a rapidly growing percentage of which were becoming Internet users. · Opportunity to establish foothold during an economic boom. · Large potential advertising market, which is Google's primary revenue source. Against: · Highly competitive market in which Baidu has an advantage due to its close relationship with the Chinese government. · Google is less well-known and perceived more negatively than Baidu. · Chinese government interferes with normal business operations due to censorship policies, resulting in substandard service. · Low actual advertising revenues. 2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005? For: · Offer an alternative to search engines with excessive state involvement. Against: · The Chinese government exercises control over free flow of information and Google, contrary to its company values, would give Chinese citizens a distorted view of the world. · Google would possibly have to work with the Chinese government, which has a long history of human rights violations, to essentially become part of a nationwide spy network. · Google could be coerced into violating privacy standards, similar to what Yahoo! did with Shi Tao and Zhao Jing. 3. If Google decides to enter China, how can it...
Words: 549 - Pages: 3
...knowledge in ways that improve its survival and success. The knowledge that resides in an organization is called its intellectual capital, which is the sum of everything that an organization knows that gives it competitive advantage—including its human capital, structural capital, and relationship capital” (McShane & Von Glinow, 2005, p. 23). Eric Schmidt is the company’s chairman and CEO who has been a key figure to the company’s success by capturing the knowledge management into his leadership style. The leadership at Google is responsible for the innovation seen within its employees. Eric Schmidt feels that the future of this company can be dictated by its culture. There is not really a five year plan as stated by Mr. Schmidt (Carlson, 2009). Employees are given the opportunity for a more flexible schedule being that they are able to choose the projects that best interest them. As a result this increases the morale within the Google environment on behalf of all the employees. Schmidt believes a key to Google’s success encamps around the idea that its employees are better suited with a belief and value system within the company. Google’s leadership is not a totem pole scenario. The man at the top is not the only one that is allowed to put forth ideas. Google’s leadership and work...
Words: 1254 - Pages: 6
...O RG A N I S AT I O N A L A N A LY S I S An organisation’s culture is not imposed but develops through social interaction. Critically evaluate this statement in relation to the Culture and Mechanistic perspectives. Introduction With new challenges and threats, there is a emerging need for an organisation to re-engineer or reinvent the way they do business. Today, more than ever as competition takes a global dimension, organisations needs not only to be able to adapt to its ever changing environment to survive but also rely on its core resources and competencies to achieve sustainable competitive advantage that eventually results in superiour value creation. Hence, the ultimate challenge is achieving the organizational goals effectively and efficiently through careful planning, organizing, leading, and controlling of the organisational resources. Well managed resources will lead to growth of both productivity and returns. According to Mullins (2005), applications of organisational behaviour and the effective management of human resources are dependent not only upon the nature of the industry or business, but also upon the characteristic features of the individual organisation - and its culture. Therefore, the organisation’s culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic company. So, what is organisational culture? Can it be imposed or developed through social interaction? We will hence answer the above...
Words: 2648 - Pages: 11
...The Benefits of Professional Values and Ethics Merriam-Webster.com (2011) defines values as “something (as a principle or quality) intrinsically valuable or desirable” and ethics as “the principles of conduct governing an individual or group”. Professional values and ethics are simply the values and ethics one uses in ones career. Professional values and ethics have many benefits for those who practice them. Identifying ones values and ethics can help one choose a suitable career path. For example, if a person values nature, that person will not be happy working for a coal company that practices mountaintop removal. A nature lover would more likely be happy pursuing a career working for a company that lobbies against mountaintop removal. On the other hand, if a person values human innovation more than nature, that person would be very successful as a coal miner. That person would appreciate the fact that mountaintop removal is a more efficient way to get coal out of the ground and into the marketplace. Both individuals, if they identify their values and ethics and chose to live by them, can be happy and contribute to the welfare of society. Practicing professional values and ethics can prevent a person from making foolish decisions that could jeopardize that person’s career. The legal system is perhaps the field where values and ethics are most needed. The decisions made by criminal justice professionals affect a person’s livelihood, their freedom, and even...
Words: 2432 - Pages: 10
...Code of Conduct Preface “Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally – following the law, acting honorably and treating each other with respect. The Google Code of Conduct is one of the ways we put “Don’t be evil” into practice. It’s built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, build great products, and attract loyal users. Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day. So please do read the Code, and follow both its spirit and letter, always bearing in mind that each of us has a personal responsibility to incorporate, and to encourage other Googlers to incorporate, the principles of the Code into our work. And if you have a question or ever think that one of your fellow Googlers or the company as a whole may be falling short of our commitment, don’t be silent. We want – and need – to hear from you. Who Must Follow Our Code...
Words: 6399 - Pages: 26
