...Case Study: Google's Orkut in Brazil 1. How do social networking sites work? What has contributed to their immense popularity? It is a data platform on a website that enables people to exchange information about themselves on the internet. Users are able to create their individual profile and to communicate with friends or new people. It's popular because it helps people meet others with similar interests and similar tastes. It creates virtual communities among people who want to connect with each other, but might never meet without the mediation of the networking site. 2. Why was Orkut so successful in Brazil? What caused problems later? Google was already well known and had very good reputation in Brazil. Besides, it served a Brazilian market gap with its social networking site, which attracted the extremely community-oriented Brazilians. Orkut was also popular because it was brilliantly marketed. Managers used known cultural attractions like the name of a popular yoghurt drink, the colors of the Brazilian Football World Cup team, and such to make the site attractive. Orkut had problems with their internet security. The site was abused by some users who turned it into a meeting place for illegal activities, such as child pornography and drug dealing. The company did not control such users and did not even react when other users complained. Google even resisted requests from Brazilian legal authorities to share information, when the courts were investigating...
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...Group 3 Case Study 1 Google’s Orkut in Brazil: What’s So Social about it? 1. How doe social networking sites work? What has contributed to their immense popularity? Social Networking sites are web-based services that require the user to register first in order to become a member. In order to complete the registration process, the user needs to fill out their basic demographic information and interest such as: name, age, sex, location, hobbies, favorite books, TV shows, etc. Most social networks allow the user to upload their photos, videos, music and constantly changing their profile information or picture. The most important purpose of social networks is the ability to keep in touch with people you care about. Nowadays, the visits to Social Networking sites are part of everyone’s daily task. In the past few years, social networks have become very popular and a phenomenon around the world due to the increase number of visitors. The immense popularity is due to the ability to communicate and get connected with families and friends from a different country at no cost. Social networks are easy to register, navigate, and it is available to everyone 24 hours, 7 days a week. The most popular and visited social sites are Facebook, Twitter, Hi5, and My Space. People who enjoyed these social sites spend a lot of their time searching, meeting new people and keeping in touch with old friends; this makes these social websites to become more popular every day. ...
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...Google’s Okrut In Brazil The social networking phenomenon went international when Google’s social networking site, Orkut, reached vast popularity in Latin America, especially Brazil. Though Google’s popularity created new and unexpected opportunities for the company internationally, there was a darker side to their rise to fame. There were claims that Orkut was being used for Internet trafficking, pedophilia, and child pornography. Advertisers began to retract their advertisements when they heard that they were appearing next to illegal content on Google’s site. Google’s general director in Brazil was facing charges for refusing to hand over Orkut’s user data to the police. Google was losing the balancing act of satisfying the combined interests of their users, advertisers, and authorities, while ensuring they maintained consistent revenues. There were numerous issues that influenced the illegal activities performed on Orkut, as well as its failure. The most basic underlying issue that Google ignored was Brazil’s societal problems. Brazil has the highest levels of socio-economic inequality, which contributes to the statistic that more than 80% of Brazilians are concentrated in urban areas. In these urban areas, called favelas, there is a surplus of crime, which results in numerous armed conflicts between police and drug gangs. Additionally, Brazil is plagued with police and prison violence, torture, and extra-judicial killings. Ethnic tensions and a wide gap socioeconomic...
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...each other, but might never meet without the mediation of the networking site. 2. Why was Orkut so successful in Brazil? What caused problems later? Google was already well known and had very good reputation in Brazil. Besides, it served a Brazilian market gap with its social networking site, which attracted the extremely community-oriented Brazilians. Orkut was also popular because it was brilliantly marketed. Managers used known cultural attractions like the name of a popular yoghurt drink, the colors of the Brazilian Football World Cup team, and such to make the site attractive. Orkut had problems with their internet security. The site was abused by some users who turned it into a meeting place for illegal activities, such as child pornography and drug dealing. The company did not control such users and did not even react when other users complained. Google even resisted requests from Brazilian legal authorities to share information, when the courts were investigating users committing serious crimes. Orkut was not able to negotiate with the Brazilian law in an appropriate way. The company failed to understand that Brazilian law does not protect internet privacy as strictly as U.S. law does, and that they would even lose users and advertising sponsors as a consequence. Both the government and some users did not understand why Orkut refused to cooperate. As Hohagen, Google's general director in...
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...35 Interesting But Little Known Facts about Google 1. In 1997, Google’s prototype was named “BackRub”. 2. The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’. 3. Google.com – The domain was registered on 15 September 1997. 4. Google celebrates Halloween every year in the office. The funniest dress-up was lava lamp in 2007, which I can’t visualize how it must have looked like though. 5. The first ever review of the Google Search Engine was done by Danny Sullivan of Search Engine Watch on August 4, 1998. 6. The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface. In fact it was noted that the submit button was a long time coming and hitting the RETURN key was the only way to burst Google into life. 7. Due to the sparseness of the homepage, in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked ‘Whats up?’ to which they replied “We are waiting for the rest of it”. To solve that particular problem the Google Copyright message was inserted to act as a crude end of page marker. 8. One of the biggest leap in search usage came about when Google introduced their much improved spell checker giving birth to the “Did you mean…” feature. This instantly doubled their traffic, but they had some interesting discussions on how best to place that information...
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...Eric Schmidt, CEO From: Tyler Echevarria, Amanda Osburne, & Samantha Smith Re: Strategic Analysis of Google Inc. Date: April 7, 2010 This report will make recommendations for improvement of Google Inc. based on the analysis of the company’s financial resources and industry evaluations. Several analytical tools will be used in determining the direction the company should pursue. These analytical tools and techniques include the following: * Evaluation based on SWOT analysis * Evaluation based on Key Success Factors * Evaluation of Google’s business model and strategy * Analysis of financial data * Evaluation of current industry conditions These tools will be used to recommend new opportunities for Google to pursue as they continue to seek growth. Google has performed quite well recently, but must continue to push the technology frontier in order to continue this growth. Using the analysis of Google’s current situation, three recommendations have been devised. These include a push for cloud computing, ways to improve YouTube’s revenue, and how to better handle international relations. Strategic Issues...
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...world's largest search engine with its introduction of a billion-page index June 26, Google and Yahoo! announced a partnership that solidified the company's reputation — not just as a provider of great technology, but as a substantial business answering 18 million user queries every day. 2001 August, Dr. Eric Schmidt joined Google as CEO 2003 Google acquired Pyra Labs and became the home for Blogger, a leading provider of services for those inclined to share their thoughts with the world through online journals. July, Google acquired Picasa, a digital photo management company helps users to organize, manage and share their digital photos. October, Google acquired Keyhole, a digital and satellite image mapping company based in Google's own headquarter town, Mountain View, CA. 2004 2005 Google acquired web analytics firm Urchin Software. Corporate Culture “If we don’t have any of these mistakes we’re just not taking enough risks”. “Crazy definitely triumphs comfy at Google” Get Uncomfy: That means never settle into an equilibrium (a.k.a. "rut"), but don't fall apart either (a.k.a. the "chaos trap") Pace Yourself: The goal should be creating an internal rhythm, not just moving fast for the sake of speed. Organizational Structure Chairman & CEO Dr. Eric Schmidt President of Products Larry Page President of Technology Sergey Brin Senior VP of Business Operations Shona Brown 9378 employees as of Sep 30, 2006 Core Competencies Google "people" and...
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...The Progression of the Social Web Melanie Helm Info103: Computer Literacy (ADD1322E) Instructor Joan Rhodes July 1, 2013 The Progression of the Social Web From its humble beginning to the present day, it is mind boggling to think it has been a decade since the social web began and what is even crazier is that it has become an integral part of our everyday lives in modern society. There are now sites for virtually every special interest out there that we may have. There are now sites to share photos, videos, status updates, meeting new people, sharing recipes, sites to connect with old friends, and create new ones. It also seems there are social solutions for just about everything and every need. Social web has progressed in so many ways it is absolutely hard to keep up with these days. Usenets began in 1979 by Tom Truscott and Jim Ellis. Usenet systems let users post articles or posts (referred to as “news”) to newsgroups. Usenets are the precursor of the RSS feed readers which are commonly used to follow blogs and news sites today. They do not have a central server or a dedicated administrator. Google groups and Yahoo!, which are group sites, use many of the original usenet systems. The first Bulletin Board Systems (BBS) were primarily hosted on personal computers and users could only use it one at a time and had to login using a computer modem. BBS’s first came into existence in the late 70s. Though in a much slower fashion, BBS’s were the first to let users logon...
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...Stanford. Their PageRank algorithm reliably delivered more relevant searches by favoring pages that were referenced—”linked to”—by other pages. These links were called “votes,” because they signaled that another page’s webmaster had decided that the focal page deserved attention. The focal page’s importance was determined by counting the number of votes it received, weighting votes more heavily when they were cast by pages that Google had previously deemed to be important. This approach required PageRank to solve an equation with 500 million variables and 3 billion terms. In June 1999, Brin and Page announced first-round funding for their start-up, Google, from two elite venture capital firms: Sequoia and Kleiner Perkins. In June 2000, Google’s index of 1 billion web pages surpassed those of its rivals and Google replaced Inktomi as Yahoo!’s search engine. At the time, Google was focused solely on...
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...37 Criticism of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google deal with the host of privacy issues associated with its application 43 Antitrust 44 Google and Antitrust 44 Some spesific activities have been made for anti trust claims 45 The Issues are associated with the launch of Google Health 45 * The look of Google Health 46 * Screen shot deeper on the application 46 * The Issues of google health 46 * Google Response 47 The issues might arise in Google’s ownership of Tianya.cn 47 * What is Tianya.cn? 47 * The issues might arise in Google’s ownership of Tianya.cn 48 * Google’s Partnership status in China 48 Google interact with Microsoft 49 Conclusion 49 Executive Summary * Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content...
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...innovation possible in the organization?....................5 Organization Structure a. What is Organization Structure?.................................................................................9 b. Role of Organizational structure in Innovation…………………………….….……..9 c. The nine common characteristics of innovative organization……………….….…...9 Innovation in Organization a. Examples of Organization promoting Innovation…………………………....…......10 b. Common practices found among organizations fostering innovation………………12 c. Ways to Find Innovation at an Organization………………………………….……..12 d. Processes at organization to drive Innovation ……………………………….……..13 Case study of an Organization- Google a. Organization structure of Google……………………………………………………14 b. Google’s organization chart…………………………………………………..….….19 c. Products of Google……………………………………………………………….….20 d. Advertising services of Google………………………………….…………….…….21 e. Communication and publishing tools of Google……………….…………….….…. 22 f. Projects in Line at Google……………………………………………….…………..22 g. Hardware……………………………………………………………….….…….…..23 Bibliography………………………………………………………………………………….24 Innovation And Organization Structure 3 Introduction F.M. Young said "It isn't the incompetent who destroy an organization. The incompetent never get in a position to destroy it. It is those who achieved something and...
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...9-709-426 REV: AUGUST 25, 2009 DAVID B. YOFFIE MICHAEL SLIND NITZAN ACHSAF LinkedIn Corp., 2008 Late in June 2008, a year and a half after becoming CEO of the online professional networking service LinkedIn, Dan Nye announced that a new funding round had given the company a $1 billion valuation. Investors, led by the private equity firm Bain Capital Ventures, had purchased a 5% stake in LinkedIn for $53 million. As a result, Nye now had ample resources to put toward accelerating his company’s already phenomenal growth. LinkedIn, based in Mountain View, California, had signed up more than 23 million users for its service, and that figure was increasing at a rate of 1.2 million new users per month.1 (See Exhibit 1 for information on LinkedIn’s membership growth.) Among members of the service were top executives at every company on the Fortune 500 list.2 “LinkedIn is now so prevalent and so valuable that you have to join it,” said Nye, a Harvard Business School graduate (Class of 1994) and a former executive at Advent Software and Intuit.3 Nye understood that LinkedIn, like the ambitious professionals whom it served, could not stand still. He had arrived at the company in February 2007, and since then LinkedIn had launched a European-based operation, opened up its platform to third-party software developers, and increased its head count from 60 to 310.4 A mere half-decade after its founding, the company had already turned profitable, and it was on track to bring in revenues...
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...Social Network Sites: Definition, History, and Scholarship danah m. boyd School of Information University of California-Berkeley Nicole B. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University ------------------------------------------------- Top of Form Bottom of Form Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of theJournal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research. Introduction Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites...
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...A TERM PAPER ON , HR at Google SUBMITTED TO: SUBMITTED BY: Prof. Smitha Roll No 2,12,22,32. “Our employees, who call themselves Googlers, are everything. We hope to recruit many more in the future. We will reward and treat them well.” Larry Page and Sergey Brin, Founders of Google 1. Introduction Managing human resources effectively has become vital to organizations within the modern and fastpaced business environment (Caldwell, Chatman, & O'Reilly,1990). Human Resources specialists are more important in business strategies today where market is dynamic and changeable. 2.1. Objectives of the study To analyze HRM technique and methods To analyze how employees help a company in differentiating itself from its competitors To analyze how companies attract the best-knowledge workers and retain employees in a competitive environment To analyze the innovative HR practices and the 'Best Place to Work For' culture at Google To analyze the future implications of Google‟s HR practices in the long run 2. Google.com 3.2. Background of the Company Source: http://www.google.com/ Source: http://www.google.com/ Google (illustrations of the company web site presented in Appendix 1 ) is a company that was...
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...------------------------------------------------- Top of Form Bottom of Form CORPORATE HISTORY 1995-1997 1995 * Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about almost everything during this first meeting. 1996 * Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig Silverstein...
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