There’s more to this magazine page than what meets the casual eye. This effective advertisement for the blossoming company, GoPro, nails their design spot on with a unique but simple page layout that has all of the pieces of rhetorical analysis screaming at you. The audience is forced to come to terms with a brilliant use of ethos in the ad. Tom Walisch, an icon in the free skiing industry, is a clear representation of credibility and trustworthiness. Walisch has publicized his uncanny style throughout social media for the past 5 years; enough to where an average joe with little to no knowledge of skiing wants to strap on two planks of wood to their feet and slide down a mountain. This reveals how he is not only credible, but an excellent