...Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of any country is related...
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...Margaret Caldwell 2789 Arviara Park-way Carlsbad, CA 92008 Dear Mrs. Caldwell We received your letter on November 11 regarding the transactions made at Wilson’s Gourmet market. It’s our priority to thoroughly investigate situations which inconvenience our customers with any of their accounts. Our goal is to continuously improve our services and protect our clients from erroneous transactions. Unfortunately, due to the nature of some transactions common amongst our clientele, we are unable to credit a reimbursement. Our assessment based off the analysis conducted of all the information surrounding your claim, we have verified that the transactions with reference number 1440022-22839837109 were three separate transactions made on the same day at Wilson’s Gourmet market. Transaction numbers generated by this vendor are produced daily, not hourly, so the purchases made on the day of these transactions; $23.02, $110.95, and $47.50 retain the same transaction number. In addition, we conducted an investigation on the vendor’s register and credit machine which concluded that they were operating correctly and without miscalculation. We are very sorry to inform that we will not be able to approve a refund of $181.47 to your checking account, because these charges were not a result of the bank or merchant error. You are a valued customer and...
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...Abstract Neptune Gourmet Seafood is facing a problem with oversupply for existing demand. It can either decrease supply to match demand or increase demand to match supply. I recommend the latter. I further recommend the way to increase demand is for Neptune to increase its marketing efforts in its existing markets and to penetrate other markets it currently is not in. The Competitive Environment Neptune is a 40-year-old, $820,000,000 company, specializing in quality shell and non-shell seafood in a $20 million industry. It is North America¡¦s third-largest seafood producer, but that designation is misleading, because its revenues account for only 4.1% of the total market. As such it is but one of many firms operating in the seafood processing industry, one whose market structure could be termed monopolistic competition. The industry is not limited to North American firms such as Neptune, but also includes companies from China, Peru, Chile, and Japan, competition from which has pushed Neptune to upgrade its fishing fleet and which also has helped shrink the company¡¦s margins by 10%.. Neptune markets to the high end of the market, differentiating itself from the competition by its quality, selling its high-end brand at 25-30% above the rest of the market. Their years of ex perience coupled with the company¡¦s value development pose a threat to any new firm trying to enter the market. It is the only member company of the U.S. Association of Seafood Processors and Distributors...
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...Kudler Fine Foods – Marketing Research LaToya Grant MKT 421 Bryan Rice January 26, 2012 Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood, packaged goods, cheeses, and other specialty items. All items are made to order and baked goods and pastries are prepared on site. They offer over a variety of fresh fruits and vegetables including 16 different kinds of apples. Their meat comes from organic farms and Kudler also carries tropical fruits and spices. Kudler is also popular because of the amount of and types of cheese they carry, “250 varieties from 21 different countries” (Strategic Plan, 2003). Importance of Marketing The first store opened in La Jolla in 1998. It is located in a well populated area with high end tastes, homes there are worth about $2 million. With no gourmet food stores in the area, this was the perfect place to start a business. The La Jolla store is very successful and offered enough cash flow to open another business in nearby Del Mar and the last store in Encinitas. The Del Mar location has proven...
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...1. Introduction Summary of what the report is all about. The demand for food items industry is mounting by a significant amount. Eating practices, habits and trends are continuously changing with different constructs of living standards. Increasing fashion towards ready-made snacks, events, feasts and dine out is giving a real boost up to this industry. The topic under consideration is Gourmet Sweets and Bakers. The main idea of this report is to highlight current strategic plan of the bakery. Later part of this discussion aims at flaws and recommendations for amendments in strategies. Gourmet is a French word meaning ‘refined and manifest affection for good food’ Gourmet Bakers and Sweets” is the largest food retail chain of Lahore. It is one of the renowned bakeries and confectioner shops. Foundations of bakery are in Lahore. Lahore is the second largest city of Pakistan famous for traditional foods and enthusiasm for eating. Mr.Muhammad Nawaz Chathha laid the foundation of the business with a single outlet in Ichra in 1987. Initially the venture didn’t get a positive response and shut down. He started over again in 1992 in Muslim Town. He is the managing director of company and maintaining it with glorious colors. Presently,2 beverages production plants and 100 stores are operational in Lahore.10 stores and 1 beverages production plant is functioning in Faisalabad. Vision: “We are a bakery company with one goal in mind to meet the needs of our customers we focus...
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...History and introduction In the area of Ich-chra Lahore, gourmet took start with a small shop. Gourmet was founded by Mr. Nawaz Chatha in 1987 before that, Mr. Nawaz Chatha was an employee of the Shezan bakers at the post of Manager. Based on his experience, he decided to start his own business separately because he was expert dealer, a technical supporter and maintained check-in balance of every branch. Mr. Nawaz Chatha started his business from one unit in Muslim Town with bakers. When he saw that the business was earning good profit then he decided to introduce new product i.e. Sweet and start selling as a complimentary line. And after sweets, the company introduced milk and then Ice-cream Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants, dairy products, beverages and catering business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products, company has invested a huge amount of capital in placing state of the art technology to meet the demands of the customers. Gourmet owns two big factories in the area of “cot lukh pat.” where on automatic plants, Sweets are made. The milk products are processed under the scientific methods and supplied fresh from our huge factory at Sundar. Gourmet beverage plant at Sundar, is counted among World’s latest plants for beverages...
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...it in front of you like Chipotle. Rubio’s has a vast array of ingredients there are 7 proteins you can choose: chicken, steak, shrimp, mahi (blackened/grilled), salmon (blackened/grilled), tilapia (blackened/grilled), and lastly Rubio’s famous beer battered fish. There is a wide selection on the menu: tacos, enchiladas, burritos, bowls, and salads if you are an indecisive and picky person this isn’t the best place for you, Chipotle might be a better choice for you. My favorite thing to get on my break is a special burrito I made it’s the same ingredients as a gourmet taco, but instead of a taco it’s a burrito that contains: cheese, Mexican rice, pinto beans, chipotle white sauce, steak, avocado slices, and bacon....
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...The Kudler Experiment ECO/365 February 3rd, 20014 Michael Blakely The Kudler Experiment Kudler Fine Foods was established in 1998 by Kathy Kudler and fulfilled her dream of owning and operating a gourmet food store. By 2003 Kathy had three Kudler Fine Foods gourmet markets with each separated by sufficient geography to prevent the siphoning of customers from one store to another. The flagship store in La Jolla continues to do well while the second store in Del Mar has not performed as well. The most recently opened store in Encinitas has performed well. Although Kathy indicates that she has no direct competition from other gourmet markets her business should not be considered a monopoly. There is indirect competition from the supermarkets in the area who offer gourmet food products, thus she is a niche player in the food service sector. Her business should be classified as an oligopoly as she does have few indirect competitors and the key to her success is her resources, both internally and externally. There is the potential to classify her business market structure as monopolistic competition due to the fact that there are many supermarkets competing for the same dollars and upward pricing will create a downward sloping demand curve. These supermarkets do offer gourmet food offerings along with the standard fare. The strategic sales plan consists of four primary elements to attract new customers and retain existing customers. Kudler will be offering specialty...
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...Running head: KUDLER’S FINE FOODS TECHNOLOGICAL ADVANCEMENTS Kudler Fine Foods Technological Advancements Tiffanie Tedesco University of Phoenix Kudler Fine Foods Technological Advancements Problem Statement Kudler Fine Foods is growing all over California and is continuing to grow over the next several years. In order for the gourmet specialty food chain to be successful Kathy needs to implement technology into the business. Kathy presently drives to all three locations each week and is the only person whom takes the inventory and orders the products. This would allow her to spend less time maintaining the inventory and purchasing at all three locations. Therefore, Kathy could focus her time on customer relations and expanding her stores. In the near future Kathy could hire someone with more experience to delegate the responsibilities of the purchasing process. In the long-term Kathy should implement the automated inventory system especially if her goal is to open several more locations throughout California. Kudler’s could be a truly successful gourmet chain once it has the technology in place to allow for purchasing and tracking sales. This will allow Kathy to see when to order a product and this will ultimately reduce the amount of perishables that are now being thrown away or donated to local charities. Kathy will be able to open the other locations already having an inventory system set up making it more convenient to open new locations and free up her time to have...
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...educated professionals with very disciplined lifestyle. Salubrious Cognizant Moms are very busy professionals but insisted on eating at home and cook their food to their taste and were conscious about ingredients in the food being consumed by their family. The culture-based characteristics of the Salubrious Cognizant Moms include moderate to high power distance with conservative behaviours. Among these families women usually makes grocery decision and checks the price, ingredients and nutrition value for everything they buy. Due to school going children in the family taste is of paramount importance. The members of Salubrious Cognizant Moms passionately demonstrate family orientation, health consciousness and will carry that in all walks of their lives from workplace to home. They are generally women but there are exceptions where male head of the family goes for groceries and makes buying decision. They have very high uncertainty avoidance values and are not comfortable with uncertainty they seek better value proposition with optimized price, value and nutrition values. Salubrious Cognizant Moms members are smart and realistic with long-term orientation values. Health foods skew to an older and/or more upscale audience. The 40-plus market has been described as a “growing segment of the population looking for healthy, low-cal foods.” With increasing age, calorie needs decrease for most men and women. Furthermore, this segment is the leading edge...
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...rP os t Rev. 10/2/93 Cat Fight in the Pet Food Industry (A) The Product op yo “[Pet foods] is an industry waiting for a breakthrough,” said Peter Bowen, marketing manager of H.J. Heinz's 9 Lives cat food.1 In 1986, virtually all U.S. pet owners purchased commercially-produced food for their dogs and cats. However, by the mid-1980s, the nation's pet population, consisting of about 50 million dogs and 50 million cats in half of the U.S. households, had entered a period of slow growth. As pet food consumption stabilized at around 10 billion pounds per year, the industry's major players realized that sales increases would most likely follow only from larger “share of stomach.” The vast majority of pet food sales were for cats and dogs. In 1986, dog food sales exceeded $3.2 billion, while cat food sales were about $2.1 billion. Within each of these two broad categories, however, there were different types and several flavors of pet food made from many different ingredients including grains, poultry, fish, meat, and animal by-products. No tC The principal types of pet food were (in order of sales) dry, canned, and moist. Dry pet food, the largest dog and second largest cat segment in 1986, had a cereal base that was augmented with animal- or plant-based protein, fats, vitamins, and minerals. Dry foods had a low moisture content (5% to 15%), and therefore did not contain preservatives. Canned food for dogs consisted of meat and meat offal (inedible...
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...seem mundane, neurogastronomy largely impacts the way humans eat. In fact, if one truly understands the importance of neurogastronomy to diet, a healthy diet will become more attainable. Food will no longer be meaningless numbers representing sodium and sugar. Instead, it will become an experience the body enjoys without the addition...
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... Strategic Plan Update Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, an environmental scan was necessarily to better realize the current critical situation of the company. This scanning shows internal (Strength & Weakness) and external environment (Opportunities & Threats), which reflects that despite of the number of threats faced by the company; Kudler Fine Foods efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that opened in the year 1998 by Kathy Kudler. The company...
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...Bugs: The new super food! Eating gourmet insects can save the planet By Alexander Ørum November 23, 2011, Sunday Times A global solution: Global warming is a worldwide threat to us all, and one of the biggest reasons that it has come this far is the way we eat. Farming dairy and the whole agricultural environment is actually one of the main reasons that we produce all this green house gases. The animals are the cause of this problem, and it also produces a lot of Co2 by feeding and slaughtering them. The world’s population is set to rise above seven billion, and we need a new food source to keep on going. We now have a solution; Bugs! Many people see this as a potential substitute for meat and to the future food shortages. To take a historical view on this, humans actually ate insects before we were able to create tools to hunt animals. It is a bit funny when you think of it, that we now have to go back to the way we lived thousands of years ago because of the way we are destroying our own planet through meat. Nutrition: It can be a problem to get people to eat it; actually we are very conservative when it comes to food, we only eat a handful of the seven million different animals which exist on this planet. But the little ones do have some advantages, they contain a lot of the nutrition we need in a day. It can actually replace meat because of its nourishment. It contains protein, amino acid, fiber, iron, calcium and vitamins. So it’s very healthy for you...
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...Hi Paula Thank you for the contribution, your efforts is greatly appreciated. However I would like to agree with Nail and Shanda, you needed to apply the characteristics of each quadrant into the Ansoff matrix as it relates to Berber Food case study and identify the relevant market possibilities and opportunities. I also would like to add to your view on Diversification, apart from Mr. Kelly previous experience was with several multinational companies than sold a range of products; another good point to consider is why the company enters new markets with new products?When this happens there must be a certain level of confidence (capital, resources, customer needs analysis etc.) and proper risk assessments with viable solutions in place in order to successfully penetrate new markets. Hi Renne , Great post your definition on growth strategy is very detailed. While I wish to agree with your strategies of the fruit cups, water , milk etc. in the market region since we both share the same view that the marketing strategies to expand on the product development strategies In the Caribbean regions is a good source of market penetration which would also help in the sales and promotion pricing strategies for Berger line products. While I agreed with some of your growth strategies, like the introduction of fruit cups, water and milk in your product development strategy and expanding the market in regions, I think our responses varied. The market penetration strategy you suggested...
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