...Margaret Caldwell 2789 Arviara Park-way Carlsbad, CA 92008 Dear Mrs. Caldwell We received your letter on November 11 regarding the transactions made at Wilson’s Gourmet market. It’s our priority to thoroughly investigate situations which inconvenience our customers with any of their accounts. Our goal is to continuously improve our services and protect our clients from erroneous transactions. Unfortunately, due to the nature of some transactions common amongst our clientele, we are unable to credit a reimbursement. Our assessment based off the analysis conducted of all the information surrounding your claim, we have verified that the transactions with reference number 1440022-22839837109 were three separate transactions made on the same day at Wilson’s Gourmet market. Transaction numbers generated by this vendor are produced daily, not hourly, so the purchases made on the day of these transactions; $23.02, $110.95, and $47.50 retain the same transaction number. In addition, we conducted an investigation on the vendor’s register and credit machine which concluded that they were operating correctly and without miscalculation. We are very sorry to inform that we will not be able to approve a refund of $181.47 to your checking account, because these charges were not a result of the bank or merchant error. You are a valued customer and...
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...International Journal of Academic Research and Reflection Vol. 2, No. 2, 2014 INTEGRATING STRATEGIES OF ENTREPRENEURSHIP-GOURMET PAKISTAN: CASE STUDY FROM PAKISTAN Dr. Fareeha Zafar University of derby, England & GCU, Lahore, Pakistan Email: dr.f.zafar@gcu.edu.pk Shakeel Ahmad, Muhammad Ali Zafar & Sara Sheikh Ms- Management, Institute of Business & Management, UET, Lahore, Pakistan Corresponding Author Email: alizafar123@hotmail.com ABSTRACT This paper aims to get to know how integrating strategies boost up entrepreneurship. The study has shown that the dynamics of prevailing market structure, Applying creativity to develop innovation, culture, entrepreneurial leadership, economic transition, networking structures its stages and management resources are key integrating strategies for entrepreneurship. Moreover, capital and tax polices play a vital role in boosting up entrepreneurship. Study of Gourmet Pakistan gives strong support that mentioned strategies boost up the entrepreneurial process. The research methodology used in this paper is face to face interview, financial reports & official website of Gourmet Pakistan. Keywords: Innovation, Entrepreneurial Leadership, Networking, Technology. INTRODUCTION The term entrepreneurship cover a broad range of activities and processes, including innovation and creation of an organization, creation of new visions exploration of opportunities and risk taking asserts the essence of entrepreneurship is innovation...
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...THE NEW CONSUMER ORDER CRITIQUE WRITING Ammar Hassan- C The statement in the article “customer can spot a turkey when they see one “This statement means when a customer sees a good product or service, they buy it. It also says that 82 percent of products failed last year just because there was no real need for it. Basically this article is about the consumer trends with respect to the given market strategy and how many different product and services and their market strategy results into a success or a failure. It also mentions that research is one of the very important components of marketing without it; it’s very hard to get right target market or any customer at all. The customer changes with time so it’s important for the business to change with them and they also need to change the product and way they price it as well. The author in this article has mentioned that rather than spending millions of pounds on television advertisement one should use social media to interact with people as it is a better way of advertisement. If this is the case then why would the huge companies spend so much on television advertisements? It’s because still it’s the best way to reach a larger target market and many people who are not much interactive with the social media are surely more interactive with televisions. Whereas the “word of mouth” can be very helpful but on a small scale and it’s not something one can be entirely dependent upon. The introduction of digital media has let...
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...Case Analysis: GOURMET TO GO Introduction In an era of the changing face of the family’structure, Gourmet To Go (GTG) is a response to a demanding and time restricted schedule of a working mother. Gone are the days when the family is not with a “stay at home mother” who cooks nutritionally rich foods for the family’s good health. The current scenario is a working father and mother and father with kids in school. This is the foundation and the start up business GTG, responding to the ever changing times. Indeed, the above idea is a gold label for a start-up business. Necessity is the mother of invention in the science world. And with the changing face of the times, there is a necessity to respond to the needs of these families. True enough the idea of nutritious foods prepared carefully by people, with a consultant nutritionist and delivered right into one’s doorstep is a good strategy to answer this demand. Ms. Jones has this new concept of grocery marketing and plans to pioneer in this novelty business- delivering to the household doorsteps of young professionals of high disposable income and willing to pay for services packages of groceries for a menu of pre-planned recipes for a weekly meal. The nutritional requirements of the packages are considered, premium quality ingredients and the most efficient method for preparing the over-all meal included. Like all new businesses on birth, niche in the business and its future growth studied; operational aspects...
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...ehsan Sidra Ashraf Ali Ahmad Bilal Ahmad gourmet 1. Background In the area of Ich’chra, Lahore, GOURMET took start with a small shop Gourmet Means : “A person like having good and quality food” Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of GOURMET, started his journey with the unique concept of hygienic and healthy food The word gourmet is from the French term, defined as "refined anduncontrolled love of good food". Gourmet is an industry classification for high-quality premium foods in the United States. Gourmet may describe a class of restaurant, cuisine, meal or ingredient of high quality, of special presentation, orhigh sophistication. Gourmet food is characterized by high quality, accuratepreparation, and artistic presentation. This name “gourmet” was suggested by hisdaughter who is living in America.“Gourmet Bakers and Sweets” is the largest food retail chain of Lahore. It is basedin Lahore, the second largest city of Pakistan known for its traditional foods andpassion for eating. It was started with a single outlet in Ichra in 1987 by Mr.Muhammad Nawaz Chathha , in the begging they did not get good response which resulted in shut down. He again started in 1992 at different place at Muslimtown, and Gourmet did not look back since then. Now with its 5 production units,2 restaurants and 88 sales outlets, gourmet outreaches to a huge population fortheir food needs. Mr. Chathha the founder of Gourmet stared his business with 20million rupees...
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...Age:_____ Sex: o Female o Male Status: o Married w/ child # of child:________ o Married w/o child o Single Occupation: o Employee o Employer o Unemployed o Student o Others:______________ How often do you go to the grocery? o Every other day o Once a week o Every other week o Once a month o Every other month o Others:______________ How often do you eat pasta in a week? o Once o Twice o Thrice o Four times o Five times o Everyday o Occasionally Would you rather eat out than eat/cook at home? o Yes o No o Sometimes Are you health-conscious in terms of food? o Yes o No o Sometimes Are you willing to pay an extra for a premium freshly-made and healthier pasta? o Yes o No Are you interested in freshly-made vegetable-infused pasta? o Yes o No o I would like to try it Age:_____ Sex: o Female o Male Status: o Married w/ child # of child:________ o Married w/o child o Single Occupation: o Employee o Employer o Unemployed o Student o Others:______________ How often do you go to the grocery? o Every other day o Once a week o Every other week o Once a month o Every other month o Others:______________ How often do you eat pasta in a week? o Once o Twice o Thrice o Four times o Five...
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...Jay Kempson Art 309 Professor Dietrich April 27, 2014 Prime Movers An artist is a person engaged in one or more spectrums of activities that give the viewer their interpretation of a creation. Creativity is of course the key to a successful artist and finding new ways to present a new concept or even an old one in a different way is a task in itself. The following artists; Tom Sachs, Andreas Slominski and Gabriel Orozco have captured my attention in their engineering of different pieces. Each has put their own unique if you will fingerprint in the art world. They each have cultivated their indulgence to produce eclectic pieces of their own fantasies and the real world. Each of these artists’ minds are filled with impulsiveness, silliness as well as focus. Finding a common ground among those can produce a masterpiece. My goal is to give insight to each artist and my opinion. After all each person’s interpretation of a piece is just as unique as the piece itself. Tom Sachs, born 1966 in New York is a sculptor best known for his recreation of modern icons such as Barbie dolls and McDonald’s pieces and work with the space industry. Sachs first worked in the furniture business before starting his art career. One of his first pieces was a couch he made from old phone books and duct tape. He is known to use foam core, legos and wood and screws to recreate his version of a piece. Sachs believes that an artist is one of the most self-motivated...
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...Gourmet Blends of the Nation BUS335 Staffing Organizations Strayer University May 23, 2013 1. Identify the type of employment relationship you would establish between the coffee shop and employees from a legal perspective. Explain your reasoning. At Gourmet Blends we will establish an Employer-Employee relationship. The Employer-Employee is the most prevalent form of the employment relationship. (Heneman III, Judge, & Kammeyer-Mueller, 2012, p.48) One aspect of an employer-employee relationship allows the management of Gourmet Blends to have all employees sign a written contract with all details related to the employment relationship basically set in stone. Thus, allowing no room for adaptability as clientele changes, economy changes, and/or the workforce changes. On the other hand, Gourmet Blends management can establish a relationship under the common-law principle of employment-at-will. Thereby, allowing each party to end the relationship at any time without notification. The first type of relationship mentioned is not feasible for job types as most college students working part-time are not going to sign a contract; however, a contract between management and a store manager is beneficial to both parties. The store manager would work with upper management of Gourmet Blends to ensure he/she were provided ample compensation, benefits, and rewards for maintaining employment for a certain amount of time and Gourmet Blends upper management would know that for...
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...This report analysis the feasibility analysis of Gourmet Gadgets for producing and marketing a new invention, pasta server. Gourmet Gadget Inc. is a startup that seeks a venture capitalist for additional funding to start its operations. We have constructed a complete master budgeting system for the company, starting from sales budget to projected balance sheet. We have found that the company will need $85,000 for smooth functioning including expansion of production facility. Based on the above mentioned figures and an analysis of the master budget, we suggest that the company should go for 50% ownership stake and receive $75,000 from Mr. Cohen. By the tenth month i.e. May 1990, however, they will need cash of $8,663 to fund the purchase of two-cavity production mould. Nevertheless, the decrease in production costs due to the new mould increases the profitability as well as cash position of the company. Case Introduction: Jointly owned by Ken and Mary Lanzetta, Gourmet Gadgets Inc. was founded in May 1989 to design, develop, manufacture and market the unique household utensil. The Lanzettas have already patented their invention in Canada and United States. They have also applied for patent registration in Europe. Initially, Gourmet Gadgets plans to market its products in Canada, with expansion plans for US, and Europe after the registration of patent. The Lanzettas have already financed long term assets and patent through personal loans, however, they need additional funding...
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...Case 1 tasks 2 and 3 Sangeetha Jeyaram Task 2 Neptune Gourmet Seafood needs to get rid of the surplus inventory and avoid tarnishing the brand image and should give priority to its brand name which the firm has preserved for years. The major issue Neptune Gourmet Seafood faces is the excess inventory for existing demand. The company is in the growth stage of the product life cycle and should either increase the demand to match the supply or decrease the supply to match the demand. Neptune to increase the demand has to expand their market and ameliorate the marketing strategies to penetrate into the existing market and to enter the market in isolated places where Neptune is not currently serving. This could consolidate Neptune’s position at other market by attracting new customers from new geographical area. If Neptune introduces Neptune Silver consumers prefer new product line because they get the same quality at a lower price diluting the high end line equity. There should be some differentiation in the quality to reduce the price otherwise customers will migrate to a low end brand from high end brand. Neptune Gourmet Seafood should launch ready to eat sea foods and should sell some old ships even though it is sunk cost and use the proceeds to expand geographically. The inventory pile up is a temporary issue because the seafood stocks have risen because of the added ships. Neptune has to look for some whole seller to sell their surplus...
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...Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled “Gourmet Bakers” which is submitted by us in practical fulfillment of the requirement for the award of degree BBA (H) to University of Management and Technology, Lahore comprises only our original work and due acknowledgement has been made in the text to all other material used. Name of Students: Mohammad Ali Mohammad Mujtaba Ali Aslam Hamza Ejaz Ali Raza Shoaib Malik Date: May 21, 2012 Acknowledgement All praises are for Almighty Allah, which is the creator of this universe. We owe a great many thanks to a great many people who helped and supported us during the writing of this business plan. Our deepest thanks to Lecturer, Sir Ghulam Ahmad Rana the guide of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the...
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...Guide to Writing a Business Plan Instructions: 1. Complete as many sections in this document as possible, or as required. Throughout this document, ANZ has inserted example text to help guide customers on how to complete each section in a business plan. The text is RED and based on a fictional company called Chartwell’s Chocolates. Once you have read this text and understood how each section is to be completed, ensure that you replace this example text, with your own. 2. Save the document regularly whilst completing. 3. On completing your business plan, refresh the Index on page 3. For Microsoft Word users, right-click anywhere in the Index menu, select ‘Update Field’ and then ‘Update Entire Table’. For those using other Word Processing applications please update manually or refer to your help manual. Business Plan Insert Company Name here… Insert Company Slogan here… Prepared By: Date Prepared: INSERT NAME INSERT DATE 2 Index BUSINESS SUMMARY ............................................................................................................5 About the Company ............................................................................................................................5 Your Products and Services................................................................................................................5 The Market ......................................................................................................
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...Individual Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people...
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...Managing Operations, Information, and Knowledge of Gate Gourmet Words 3,000 TABLE OF CONTENTS Page Abstract 4 1.0 Introduction 5 2.0 About Gate Gourmet 5 3.0 Systems that enable efficient use of input resources and their impact on output of goods and services supplied by Gate Gourmet 6 3.1 Transformation Process 6 3.2 Production Techniques 6 1. Cuisine Sous-Vides 6 2. Hot Filling 6 3. Modified Atmosphere Packing 6 4. Food Safety Checks and Assurance Systems 7 5. Gate Serve Provisioning services 7 6. Post Flight Aircraft Stripping 7 2. Existence of Trade-offs within Gate Gourmet and challenges faced by following this approach 8 4.0 Supply Chain Management issues and supplier selection 9 4.1 Supply Chain 9 2. Supply Chain Management 9 3. Impact of integrated system in the management of suppliers and supplier selection 9 1. Alpha Flight Group 9 2. Pourshins 10 3. Supplair 10 4. DeSter 10 5. Potmstudios...
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...Business Portfolio of Gourmet: Portfolio Analysis (B.C.G. Matrix): [pic] Star: Gourmet bread and other bakery Products come under star as they have a high relative market share and high growth rate. They are in maturity stage of its product life cycle. Cash Cow: Gourmet Cola, Gourmet Water, Sweets and Dairy Products are Cash cow products for Gourmet as they have a low market Growth rate and a high relative market share. Question Mark: Gourmet new products like Dry Milk and the same for Tea as well come under Question mark. Or any other new product that Gourmet offers or is planning to offer will come in question mark category. Dogs: Gourmet Pulpy Orange Juice, Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products. Marketing Mix of Gourmet: Product: Products of Gourmet show attributes like quality, features & design. Gourmet designs begins with the deep understanding of customer needs when Gourmet develops its new product it is always based on customer perception and needs Price: Gourmet keeps low prices according to customer strategy in order to attract a large number of customers. Gourmet uses value based pricing when setting prices which is based on the perception of value. Place: Being accessible to customers increases the value for customers. Gourmet is a market leader as “Gourmet Foods”. Its growing...
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