...GPS Business Opportunity Memo MKT/431 December 24, 2012 GPS Business Opportunity Memo A competitive analysis is an important step in new business opportunity for any business larger, medium, or small in size. This type of analysis is an assessment of the strengths and weaknesses of current and potential competitors. It provides information to help a new company with an edge to identify opportunities and treats in their perspective marketplace. Team D will describe the result of a competitive analysis for our GPS system, the NAVSTAR. We will explain the characteristics of the market niche to which the product will be targeted. Provide recommendation of our brands characteristics to support the GPS’s value. Specify the overall value proposition and recommend unique product characteristics that will appeal to our targeted market niche. Competitive Analysis With technology increasing everyday many people are using some type of GPS tracking system whether they know it or not. Global Positioning System was created originally for the military to use during maneuvers. NAVSTAR Global Positioning System is the preferred usage with the military because of the reliability of the PNT (positioning, navigation, and timing). Military use Precise Positioning Service signal for more accuracy of the Standard Positioning Service (Dana J. Johnson, 2006 p. 3) since 1950’s until present. Civilians currently have access to GPS navigation systems such as OnStar through their automobiles...
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...Running Head: DIFFERENTIAL GLOBAL POSITIONING SYSTEM 1 Differential Global Positioning Systems Clay Guida Southern Illinois University DIFFERENTIAL GLOBAL POSITIONING SYSTEM 2 Global Positioning Systems (GPS) have become one of the greatest innovations of the modern world. Simply put, your personal guide to anywhere in the world. It can accurately get a fix on your position to within 100 meters. This is where most people would say that their GPS gets them down to ten meters or less, and they would be right. But it is GPS in coordination with the Differential Global Positioning System (DGPS) that gets them that accurate of a location. To understand this we must start from the beginning and go over GPS’s history. From there we will take a look at what causes some of the inaccuracies that GPS can. Then we can see how DGPS counters these and gives you the most accurate reading you can have. Differential Global Positioning System, GPS’s right hand man for accuracy. To understand how a DGPS helps a GPS we start at the beginning of it’s short history. Though made for use by the United States government, it was the Soviet Union that launched Sputnik in 1957 and gave us the idea. After the launch, Massachusetts Institute of Technology (MIT) researches observed that they could pick up the radio signal that Sputnik was producing. They also realized that the sound of this transmission varied with the...
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...1 Global Positioning Systems and The Future Nicole Loeffler ITT Technical Institute GS1140, Problem Solving Theory Mr.Shofner September 27, 2014 2 Global Positioning Systems and The Future Since 1960, Global Positioning Systems have come from a U.S. Air Force secret to a cellular phone requirement for personal safety in 1999. Today many civilian GPS users have come to conflicting arguments as to whether or not GPS is here to help or hinder us. Between foreign nations such as China working to have successfully launched 35 satellites by 2020, and Superior court trials arguing violation of privacy… Has GPS found a competitor? What GPS does for us GPS is used daily for coordinating airliners (NextGen), city transit, package delivery, keeping track of our children as well as felons under adult supervision by ankle monitor. In many search and rescue situations, natural disaster and criminal monitoring or investigating, time is as critical as life or death. On August 6, Fox News published a story on Precise Innovations kidsport GPS band developed by a concerned parent Brian Sullivan. A device that will give parents there child’s direct location to a partner app on the parent’s cellphone within 10 feet of the child. This device has a panic button to notify the parent if the child wonders outside the “geo-fence” (the perimeter the parent sets). In 2005 GPS was used with GIS (Geographic Information...
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...Global Positioning Sytem Objectives a. To study on the underlying knowledge used in the development of the GPS and how and why the GPS was developed. b. To research on the use of the GPS including the profile and type of user, the purpose it is used for and the developments together with new knowledge created through the use of GPS. Problem statement In this developed society, it is obvious that mankind has arrived at yet another golden era with rapidly advancing technology. The 21st century has appeared that human are at busiest to compete to gain wealth by exploiting all possible resources. However, busy lifestyle has caused issues such as traffic congestion. Time always appears to be a resource easily hit scarcity. This era where information is the riches has invoked the demand of mankind on a tool to navigate so that time will not be wasted when they are lost in traffic. Therefore a tool to guide direction is developed and introduced to the society. Introduction The Global Positioning System (GPS) is selected as the tool in this assignment. Though GPS appears to be a common tool in the society, not everyone understands the process of development gone through by GPS. Global Positioning System is a space-based satellite navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites. The system provides critical capabilities to...
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...Advanced Research in Computer and Communication Engineering Vol. 3, Issue 1, January 2014 VISUAL NAVIGATIONAL ALERT SYSTEM FOR INDIAN FISHERMAN IN ANDROID PLATFORM Ms.P.Selvi Grija1, T.Preethi2, V.Ranjitha3, R.Vinothini4 Assistant Professor, CSE, Christ College of Engg&Tech, Pondicherry, India 1 Student, CSE, Christ College of Engg&Tech, Pondicherry, India2 Student, CSE, Christ College of Engg&Tech, Pondicherry, India 3 Student, CSE, Christ College of Engg&Tech, Pondicherry, India 4 Abstract: The main aim is to give a well understandable user friendly environment for Indian Fisherman to handle hazardous situation with the help of modern technology gadgets. One of the huge problems faced by Indian Fisherman is being threatened by neighbor country coastal guards for crossing IMBL. This is because of lack in knowledge of position system. This paper comes with a reliable solution for this problem and protects the Indian fisherman from dangerous situation and being crossing the maritime boundary and save their life and improve the safety of fisherman. This made possible by developing an application in Android Mobile OS which is feeded in mobile computing smartphone device. The application uses the information of smartphone inbuilt GPS & GSM module. For positioning and give alert messages to base stations, friends & family. Keeping the lives of Fisherman in mind, this system has been developed to help them not to move beyond Indian Boundaries. On the whole it’s an attempt to build a suitable...
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...Written Analysis and Communication I Assignment 1: Terracog Global Positioning Systems: Conflict and communication on project Aerial Submitted to Dr. Gita Chaudhuri By Viswesh Kurtarkar Section: B On 08.07.2014 ------------------------------------------------- Business Memorandum Date: 08 Jul. 14 To: Emma Richardson, Executive Vice President From: Viswesh Kurtarkar, Executive Assistant Subject: Recommendation to Terracog’s new venture, Project Aerial. Case Analysis summary Terracog specializes in high-quality global positioning systems. They are skilled at translating market and user feedback into outstanding products. Their GPS line of products were the finest in the market, applauded for its durability, navigational accuracy and value added features. In October 2006, Posthaste launched BirdsI, a handheld GPS that displayed satellite imagery, and it took the market by storm. Terracog had not anticipated such response from the market as they felt the users we smart enough to choose performance over graphics. The large response from the market for Posthaste’s BirdsI saw Terracog decide to launch Project Aerial by October 2008, it very own product with satellite imagery. As time was a constraint to get the product in the market, it was decided to redesign the existing GPS platform. The Design team provided the product design as requested by sales team by December 2007. Initial cost estimates of $550 provided by production department were too...
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... Prepared by Julie Agboola juliea_419@hotmail.com Veysel Cetiner v.cetiner@gmail.com Shaun Fleming spfjr@umd.edu Alex Zhu alexqzhu@gmail.com December 7, 2006 TABLE OF CONTENTS 1. Abstract …………………………………………………………………...….…… 3 2. Credits ……………………………………………………………………...……... 4 3. Introduction ……………………………………………………………………….. 5 4. Discussion of Previous Work ………………………………………………...…… 6 i. Commercial System ……………………………………………….. 6 ii. Academic Papers ……………………………………………………7 iii. Relevant Web Sites ……………………………………………….. 8 5. Presentation of Design ………………………………………………………….….. 9 a. Targeting Users ……………………….……………………………….…... 9 b. System Interaction …………………………………………………….…... 9 c. Prototype Screenshots ………………………………………………..…… 11 i. Main Screen ………………………………………………………... 11 ii. Map ………………………………………………………………… 12 iii. Map #2 …….…..………………………………………………….... 13 iv. Directions ……….………………………………………………….. 14 v. Weather ……..…………………………………………………….... 15 vi. Emergency ………………………………………………………..... 16 vii. Tutorial #1 ………………………………………………………..... 17 viii. Tutorial #2 …………………………………………………...…….. 18 ix. Tutorial...
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...following: a. Function(s) b. Components c. Incremental innovations Outline what you consider to be the rationale behind ONE recent incremental innovation. Object: Global Positioning System (GPS) navigation device: a) Function: A GPS navigation device extracts information using signals from global positioning system to determine its position on earth. These devices provide information on altitude, longitude and latitude of a location. GPS navigation systems are used in military, aircrafts, ships and various transport means such as buses and cars. b) Components of a GPS device: - Antenna - Oscillators - Micro-processors - Power supply - Display and user interface - Data storage c) Incremental innovations GPS devices for cars GPS devices for cars GPS devices for military GPS devices for military GPS devices in Aircraft navigation GPS devices in Aircraft navigation Mobile phones with GPS technology Mobile phones with GPS technology GPS devices for ships navigation GPS devices for ships navigation Watches / straps with GPS navigation Watches / straps with GPS navigation Recent incremental innovation: Wrist straps / watches with GPS technology * Rationale: Basic idea behind this innovation is to create a new market of GPS devices for sports personnel / sports industry. Using these devices, athletes can monitor various aspects of their training such as top speed, total distance and acceleration. These devices...
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...Offering Navigational Service Plans and Agreements Cornelius L Davis (D01407581) Keller Graduate School of Business University Marketing Management MM522 Professor Lynn Szostek 09/11/2011 AutoNation: Now Offering Navigational Service Plans and Agreements Executive Summary AutoNation hired our firm, Cornel’s Strategic Marketing Incorporation to develop a marketing plan to sell global positioning systems (GPS) and offer an additional service program to service GPS systems. Cornel’s Strategic Marketing Incorporation has been in business since 1956 and has provided marketing plans to all types of businesses with great success. The following market plan sets the foundation to a successful project deployment. AutoNation is the top automotive retail industry with a strong brand name. Applying a new service for GPS systems will enhance the operation and provide an extra service to its customers. The additional service is in-line with AutoNations mission objectives. The GPS system is a hot commodity that gives customers an additional feature and benefit. Establishing a partnership with the top GPS manufacturers (TomTom, Garmin, and Magellan) increases the success rate of the marketing plan. Then the additional servicing programs of extended warranty, replacement program, upgrade program, installation, and set-up gives an added incentive with competitive pricing. Strategic development of the plan identified strengths and weaknesses. The strengths are magnified to a higher level...
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...Global Positioning System and Tracking 2nd Semester B.S. (SE) 2014 Submitted By: Name: Hafsa Ameer Enrolment number: 2014/comp/BS(S.E)/16869 Submitted to: Hina Qaiser Khan 14 -November,2014 Department of Computer Science and Information Technology Jinnah University for Women 5-C Nazimabad, Karachi 74600 ABSTRACT Where am I? Where am I going? Where are you? What is the best way to get there? When will I get there? In this paper GPS technology can answer all these questions. GPS satellite can show you exact position on the earth any time, in any weather, no matter where you are. GPS technology has made an impact on navigation and positioning needs with the use of satellites and ground stations the ability to track aircrafts, cars, cell phones, boats and even individuals has become a reality. A system of satellites, receivers that is able to determine the latitude and longitude of a receiver on Earth by calculating the distance. System (GPS) is a worldwide radio-navigation system formed from constellation of 24 satellites. Navigation system is made for aircraft, ships, ground vehicles, and for hand carrying by individuals. Surveying, telecommunications facilities, and mapping, tracking etc is another use of GPS. Also in this paper feasibility is, to introduce tracking system in Jinnah University, that monitor students’progress until they have seen an academic advising resources and helps students graduate on time. TABLE OF CONTENT...
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... a. To study on the underlying knowledge used in the development of the GPS and how and why the GPS was developed. b. To research on the use of the GPS including the profile and type of user, the purpose it is used for and the developments together with new knowledge created through the use of GPS. Problem statement In this developed society, it is obvious that mankind has arrived at yet another golden era with rapidly advancing technology. The 21st century has appeared that human are at busiest to compete to gain wealth by exploiting all possible resources. However, busy lifestyle has caused issues such as traffic congestion. Time always appears to be a resource easily hit scarcity. This era where information is the riches has invoked the demand of mankind on a tool to navigate so that time will not be wasted when they are lost in traffic. Therefore a tool to guide direction is developed and introduced to the society. Introduction The Global Positioning System (GPS) is selected as the tool in this assignment. Though GPS appears to be a common tool in the society, not everyone understands the process of development gone through by GPS. Global Positioning System is a space-based satellite navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites. The system provides critical capabilities to military, civil and commercial users around...
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...tool, GPS receivers, and an emerging GPS-based activity, geocaching, to transform their middle school classrooms from teacher-centered environments to exciting, empowering, exploratory environments that focus on student engagement in the learning process.As the world becomes more connected, managed, and observed through the use of computers and other...
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...for. Let's say your 11-year-old son is going on a long bike ride with a friend, so they take along your cell phone just in case they need help. Not only could they call you if necessary, but with Global Positioning Systems (GPS) equipped on many mobile phones today, your son and his friend could also be located easily if they called 911. Plus, if you subscribed to an additional service, you could track the boys' exact location from your computer. oday's scary world, it seems as if this could be the protection parents have been looking for. Let's say your 11-year-old son is going on a long bike ride with a friend, so they take along your cell phone just in case they need help. Not only could they call you if necessary, but with Global Positioning Systems (GPS) equipped on many mobile phones today, your son and his friend could also be located easily if they called 911. Plus, if you subscribed to an additional service, you could track the boys' exact location from your computer.oday's scary world, it seems as if this could be the protection parents have been looking for. Let's say your 11-year-old son is going on a long bike ride with a friend, so they take along your cell phone just in case they need help. Not only could they call you if necessary, but with Global Positioning Systems (GPS) equipped on many mobile phones today, your son and his friend could also be located easily if they called 911. Plus, if you subscribed to an additional service, you could track the boys' exact...
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... Prepared by Julie Agboola juliea_419@hotmail.com Veysel Cetiner v.cetiner@gmail.com Shaun Fleming spfjr@umd.edu Alex Zhu alexqzhu@gmail.com December 7, 2006 TABLE OF CONTENTS 1. Abstract …………………………………………………………………...….…… 3 2. Credits ……………………………………………………………………...……... 4 3. Introduction ……………………………………………………………………….. 5 4. Discussion of Previous Work ………………………………………………...…… 6 i. Commercial System ……………………………………………….. 6 ii. Academic Papers ……………………………………………………7 iii. Relevant Web Sites ……………………………………………….. 8 5. Presentation of Design ………………………………………………………….….. 9 a. Targeting Users ……………………….……………………………….…... 9 b. System Interaction …………………………………………………….…... 9 c. Prototype Screenshots ………………………………………………..…… 11 i. Main Screen ………………………………………………………... 11 ii. Map ………………………………………………………………… 12 iii. Map #2 …….…..………………………………………………….... 13 iv. Directions ……….………………………………………………….. 14 v. Weather ……..…………………………………………………….... 15 vi. Emergency ………………………………………………………..... 16 vii. Tutorial #1 ………………………………………………………..... 17 viii. Tutorial #2 …………………………………………………...…….. 18 ix. Tutorial...
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...GLOBAL POSITIONING SYSTEM (GPS) ABSTRACT : Modern technology offers us an affordable mechanism called “GPS” which can help us find our way in situations like lost in a completely unknown place, hiking, snowmobiling, snowshoeing, mountain -biking, fishing, cross-country skiing, ORV expeditions, hunting and many others. GPS tells us exactly where we are on the planet at any time. It can do this with precisions ranging from exact precision to points within a 40-foot range. These variations dep end on the model and type of the GPS receiver you have. GPS is a worldwide radio-navigation system formed from a constellation of 24 satellites and their ground stations. GPS uses these satellites as reference points to calculate positions accurate to a matter of meters. In fact, with advanced forms of GPS you can make measurements to better than a centimeter! In a sense it's like giving every square meter on the planet a unique address. GPS receivers have been miniaturized to just a few integrated circui ts and so are becoming very economical. And that makes the technology accessible to virtually everyone. These days GPS is finding its way into cars, boats, planes, construction equipment, movie making gear, farm machinery, even laptop computers. CITC (CE DEPT.) 1 GLOBAL POSITIONING SYSTEM (GPS) 1.0 BACKGROUND AND HISTO RY : GPS network has been around longer than the Personal Computer. The US Department of Defense designed this system back in the 1970’s. It was (and still...
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