...Graco Fastaction Fold Duo Click Connect Stroller, Piazza Review Graco is one of the leader’s in baby products, ranging from high-chairs to strollers. The double stroller is an easy to use stroller and ideal for parents with more than one kid. It’s the ideal way to take your kid out on a walk through the park or for running errands. The stroller is easy to use and push while you’re strolling around. It folds away easily to store comfortably in your car for when you’re running around. It is a safe and practical stroller any parent will appreciate. Your children will be safe in the stroller with the simple and easy clicking lock. Hold Two Children You can hold children up to 50 pounds each in the stroller. The stroller is comfortable...
Words: 3226 - Pages: 13
...Graco LiteRider Stroller Available In 4 Colors CLICK HERE TO CHECK OUT THE GRACO LITERIDER STROLLER ON SALE FOR 11% OFF Graco LiteRider Stroller Graco is a renowned designer company of most of the baby travel systems like the Graco LiteRider Stroller. When the thought of an arrival of a newborn child gets in your mind, of course you feel a surge of excitement. However, when you imagine of the social and technical changes you will experience, probably you feel bored and disgusted by the new overwhelming responsibility you will take. It is depressing and intimidating to leave the house with the baby, its bag, bottles and your own stuff. Graco best baby strollers designers are aware of the strain and pain you will go through. This is the sole...
Words: 1063 - Pages: 5
...for another one. A 2010 Graco highchair recall could be massive. The Graco recall list has quite a few Graco highchairs on it that were built between November 2003 and December 2009. The 2010 Graco highchair recall list applies to the Graco Harmony Highchair, and according to Graco themselves, it affects about 1.2 million units that have been sold in the United States. This is a massive recall, and if you might be using one of the Graco Harmony Highchairs, you should make sure to check the model list that we have provided at the end of this article. The Graco Harmony Highchairs have already had a lot of injuries reported, so don't take the risk of missing this recall notice. According to Graco, the problem with the Graco Harmony Highchairs is that, "the screws holding the front legs of the high chair can loosen and fall out and/or the plastic bracket on the rear legs can crack causing the high chair to become unstable and tip over unexpectedly. This poses a fall hazard to children." This is a serious issue, and the company is reporting that 24 injuries have already been confirmed through reports, showing that there is a lot of risk to keep using the Graco Harmony Highchairs without seeking a fix. No parent wants to see their child get hurt, and that is why this Graco recall list needs to be taken very seriously. The downside to this recall notice that Graco has issued, is that the consumer is going to be forced to fix their own Graco Highchairs. Graco is issuing a repair kit...
Words: 1290 - Pages: 6
...Product, Pricing, and Channels Paper Brandy Paige, Melanie Gibson, Kendra Gapinski, and Makenzie Mcdaniel August 16, 2014 Norbert Gray MKT/ 421 Product, Pricing, and Channels Paper Baby shopping? When shopping for our children there are many questions we ask concerning the product before purchasing. Some questions we ask are who has the best product, is it the safest product, what is the price, or most importantly does the product do what the manufacturer says it can do? These are all valid concerns. Team C has teamed up with Graco Manufacturing to address these concerns regarding the Baby Ride Easy Car Seat. Features of Product The Baby Ride Easy Car Seat solves all our target market’s needs and is a one-of-a-kind product. This car seat has all the safety features a parent could want. It comes equipped with a 5-point harness system, which reduces the risk of ejection and is the safest harnessing system in the industry. The features on this system includes wider straps which reduces, head impact protection, higher weight limits, LATCH system, and chest clips. The safety of the children who utilize this product is the utmost importance. You will find though, that most car seats take the same precautions. So what makes this one special? This car seat has the availability to vibrate and play calming music who aides in the relaxation of the baby. These features will...
Words: 1709 - Pages: 7
...Products Liability Lakesha Hutto Strayer University Patrick Caver, esq. LEG500: Law,Ethics & Corp. Governance March 17, 2013, 2013 Abstract There are has been many lawsuits filed against makers of cribs and other infant products in recent years. Many recalls have been made on the 4 in 1crib since 1998 until present time and many deaths of infants have occurred as well. The following discussion will share the stories and lawsuits filed against companies such as Graco Children’s Products Inc., Simplicity and the outcome of the lawsuits and what things were added to enhance the safety and quality of the products. Simplicity Incorporated is one of the largest makers of baby products worldwide. The company produces and sells items such as the Aspen 3 in 1, Nursery in a Box and Crib in Changer Combo. Simplicity cribs also used the popular Graco logo on some of its bigger items such as the Ultra 4 in1, the Ultra 5 in 1 Whitney and the Trio. All of these items were recalled by because of several complaints and even some recorded deaths of infants. These items were sold in department stores and children’s stores and by mass merchandisers nationwide from January 1998 through May 2007 for between $100-$300 dollars and all items were made in China. The side of the crib that lowers can detach from the crib, creating a dangerous gap that can lead to the entrapment and suffocation of children. At the time that the reports...
Words: 1904 - Pages: 8
...all over the world. When doing preliminary research, we found that most caregivers face mounting stress when taking out children, mostly because of the amount of “stuff” they have to take with them. A stroller, diaper bag, snacks, bottles, etc. This makes for a very difficult situation, especially when a caregiver is going out by themselves. Our product is a simple cooler, with reusable cooler packs, that clips on the bottom of a stroller. You can store bottles, juice and small snacks, eliminating at least one bag and keeping things cool while you go about your business. As of right now, there is nothing else like this on the market, so we feel that we our product will sell. We plan on forming a partnership with Graco, the world’s premier stroller manufacture ("Graco," 2012), we will offer that the product will only fit on their strollers and in exchange we will ask that they assist with advertising. We will infiltrate the market with a solid product and will keep changing our product to reflect the suggestions of our consumer. We will focus on customer relations and go out our way to listen to consumers ideas as to how we can improve our product. By the end of the year, we plan on already putting out the second generation of product. Situation Analysis Our company is entering into its first year of business. In our preliminary research we have found out that there is a high demand for a product like ours and the marketing will be the key element in making a product successful...
Words: 3188 - Pages: 13
...1 Week 4 Learning Team Exercises Rashonna Web and Crystal McQueen ACC/543 Sandria Stephenson December 7, 2014 2 26.1)Mechanic's Lien. Ironwood Exploration, Inc. (Ironwood) owned a lease on oil and gas property located in Duchesne County, Utah. Ironwood contracted to have Lantz Drilling and Exploration Company, Inc. (Lantz), drill an oil well on the property. Therafter, Lantz rented equipment from Graco Fishing and Rental Tools, Inc. (Graco), for use in drilling the well. Graco billed Lantz for these rentals, but Lantz did not pay. Graco filed a notice of mechanic's lien on the well in the amount of $19,766. Ironwood, which had paid Lantz, refused to pay Graco. Graco sued to forclose on its mechanic's lien. Who wins? Graco Fising and Rental Tools, Inc. v. Ironwood Exploration, Inc., P.2d 1074, 98 Utah Adv. Rep. 28. Web 1998 Utal Lexis 125 (Supreme Court of Utah) 26.2)Foreclosure Atlantic Ocean Kampgrounds, Inc. (Atlantic) borrowed $60,000 from Camden National Bank (Camden National) and executed a note and mortgage on property located in Camden, Maine, securing that amount. Maine permits strict foreclosure. Atlantic defaulted on the loan, and Camden commenced strict foreclosure proceedings pursuant to state law. After the one-year period of redemption, Camden National sold the property to a third party in an amount in excess of the mortgage and costs of the foreclosure proceeding. Atlantic sued to recover the surplus from Camden National. Who wins...
Words: 1860 - Pages: 8
...ESPARTACO HOWARD FAST [pic] [pic] http://www.librodot.com Este libro está dedicado a mi hija, Rachel, y a mi hijo, Jonathan. Es una historia sobre hombres y mujeres valientes que vivieron hace mucho tiempo, pero cuyos nombres nunca han sido olvidados. Los héroes de esta historia albergaron el ideal humano de la libertad y la dignidad del hombre y vivieron noble y honradamente. Lo he escrito para, que aquellos que lo lean –mis hijos y los hijos de otros– adquieran gracias a él fortaleza para afrontar nuestro turbulento futuro y puedan luchar contra la opresión y la injusticia, de modo que el sueño de Espartaco llegue a ser posible en nuestro tiempo. PRÓLOGO A LA PRIMERA EDICIÓN No es tarea fácil para un autor que publica sus propias obras escribir lo que los editores llaman presentación; es decir, un llamamiento o reclamo para los lectores. Las frases altisonantes usadas en tales ocasiones surgen con mucha menos facilidad de la pluma de quien ha escrito el libro y sabe con qué esperanzas, dificultades y esfuerzos lo ha hecho. Ésta es la historia de Espartaco, que encabezó la gran rebelión de los esclavos contra la República romana en los años finales de ésta. He escrito esta novela porque creo que es una historia importante en el momento que nos ha tocado vivir. No se trata de establecer mecánicamente un paralelismo, sino de que de este episodio se puedan extraer esperanzas y fuerza, y resaltar el hecho de que Espartaco no vivió sólo para...
Words: 124355 - Pages: 498
...once your baby grows large enough. Still, if you have a small space and you love portability, this mattress is for you. Make sure you put it together properly and all of the latches are in place so your baby stays safe in this small crib. This crib ships to anywhere after you buy it online. 3. Graco Freeport Convertible Crib, White Graco?s Freeport convertible crib is one of the sturdiest cheap baby cribs on the market. It weighs 56 pounds and remains in the room where you set it. This masterpiece converts into a toddler bed, a day bed and then a full-sized bed for when your child gets older. The heavy-duty construction holds up to everyday wear-and-tear. You get a lot for your money if you keep this baby crib from getting damaged. Graco warranties the bed for one year based on workmanship and defects. The wood doesn?t scratch very easily, so this item stays like new for a long time. Despite its weight, this crib is easy to assemble. Place it against a wall or in a corner for maximum safety. The white finish matches other things in your nursery, such as the diaper-changing station or bath basin. This crib?s mattress stays down low to the floor no matter how you configure it. When the Graco Freeport converts to a full-sized bed, you need to purchase a bed frame for it. This is a very sturdy crib for the money. You can?t go wrong with this model if you have the room for it in your living space. Because of the weight, some residents may not be able to have this shipped to their home...
Words: 3098 - Pages: 13
...Consumers & Marketing Strategy Market segmentation is a two-step process in which a manager or company names a broad product market, and selects target markets that are a suitable market mix. This segmentation also covers two aspects such as criteria and target markets. There are many steps to proper market segmentation and a proper evaluation of the company’s product to be successful. A company must define the generic market and product markets in which they want to compete. Understanding the types of dimensions used to segment that market in which the product line consists. The company must know how to identify the segments and what segments to target. The idea of a hotline for parents is not a new idea. Gerber, Graco, Pampers, Huggies, and many other companies have designed their own hotlines. The only difference is, Johnson & Johnson is a company that has done business for over a hundred years. The generic market is not a concern for Johnson & Johnson, plus there is a tremendous need for this market. There are many dimensions that are covered with this call-in-hotline plus the online service. Many questions can be answered with this hotline and online service that is staffed or monitored by qualified people with proper backgrounds. There are many segments that need to be targeted, such as new parents, grandparents that have become babysitters, and the list goes on. The criteria used for this type of product in this style of market can be a tricky one. The criteria for...
Words: 337 - Pages: 2
...June 2012 • www.Mojo3Dprinting.com • 10 CASE STUDIES A New Mindset in Product Design 3D printing can help bring better products to market faster By Stratasys Inc. What is 3D printing? The terms “3D printing” and “additive manufacturing” refer to processes that automatically build objects layer by layer from computer data. The technology is already well-used in many sectors including transportation, health care, military and education. Uses include building concept models, functional prototypes, factory tooling (such as molds and robot-arm ends), and even finished goods (such as aircraft internal components). The aerospace and medical industries in particular have developed advanced applications for 3D printing. 3D printing is sometimes referred to as “rapid prototyping,” but this term does not encompass all current uses for the technology. Materials used in 3D printing include resins, plastics and, in some cases, metal. 3D PRINTER Since 3D printing’s inception, system reliability and model quality have increased, resulting in diverse applications. At the same time, prices have gone down to the point where some systems are affordable even for small businesses. In a 2011 report, Wohlers Associates predicted that worldwide annual sales of additive manufacturing systems will reach 15,000 units by 2015 — more than double the 2010 rate. Lower-priced professional systems will drive most of this growth.1 In FDM Technology™, printer software on the user’s Windows network...
Words: 2178 - Pages: 9
...Objectives: Reduce child injury and deaths; be the leader in car seat sensor manufacturing; increase car seat use Product: Easy to install, impact reducing car seat with safety system that sends safety alerts to parents, and/or caregivers via smartphone app and/or bluetooth technology. Alerts will be sent if child is left in the car, if the car set is not attached properly, if the temperature in the car is unsuitable for a child, if there is an impact or if carbon monoxide is detected. Available in different fabrics and colours. phone app. Target Market: Socioeconomic status: middle/upper class parents Who: Technologically savvy and/or busy parents Age: 25-45 Location: Canada Technological environment child seat concept using groundbreaking technology easy to install easy to carry lightweight design unique material called drop-stitch fabrics. It is strong enough to be brought to a very high internal pressure smartphone app monitor Social and cultural environment - more people express concerns about the safety issue; they think child safety is always the number one priority -the ability to keep children safe and comfortable in the car will have more value when father or mother is driving. - people also care about the conveniences of the child car seat. -the seat is designed lightweight and inflatable; it is easy to pack and carry. And it is also can be used in many situations not only in the car. - ethical security is not a major problem for our product...
Words: 406 - Pages: 2
...Market Plan for Rock-a-Baby Accessory Devry – Keller Graduate School of Management 2/7/2010 Executive Summary Rock-a-Baby is a direct market company that sells accessories that complement infant care products to the public exclusively through the internet. The company develops and distributes to the customer while manufacturing is facilitated through a partner. Rock-a-Baby is a start up company entering the infant product market. The first product is an infant car carrier rocker accessory. The goal for the first year with the infant car carrier rocker accessory is to gain market share and to build brand recognition. The sales goal is to capture 5% of the target market by selling 67,000 units with a gross revenue forecast at $4,153,330. The sales goal for the year after will be doubled to 10%. Consumers spend $5,790 (babycenter, 2010) in the first year on basic infant needs. With 1,726,523 first born in the US for 2007 that is a $9.9 billion dollar industry. This number will increase as birth rates are projected to increase. One of the must have item is an infant car carrier which is required by law to bring home an infant. Rock-a-Baby will focus on equipping parents with accessories for the infant car seat carrier that will benefit them and their children. After establishing a brand name Rock-a-Baby will branch out and introduce other accessories to other essential baby products. The majority of infant soothing accessories require parents to remove...
Words: 4952 - Pages: 20
...e-Marketer, blogs updated at least once every 3 months Source: e-Marketer 1 By 2013… 128 million people in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers. Source: e-Marketer Both stats reflect a 50% increase over current levels. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Components of a blog Posts from other bloggers about Wal-Mart Blog 2 Header Sidebar Post Comments Why write about birthdays? What does that have to do with Graco? Promotes Best Western but also helps travelers find good deals 3 Is this a post about carpet, or decorating? Blog posts can serve as communication tool in crisis situations Notice how blogger and readers refer to each other by first names Comments give readers a chance to leave feedback and interact 4 Sidebar contains additional information that readers can find value in Graco’s sidebar gives readers information and encourages interaction The header sets visual tone for blog and has links to information for readers Two column layout; Post column and sidebar 5 Three column...
Words: 568 - Pages: 3
...3. OPERATING STRATEGIES AND IMPLEMENTATION A. STORE 1. Location - SM Megamall, Basement, Ortigas, Pasig City 2. Size - 20 sqm 3. Rent - P40,000.00 Our children’s bookstore, Fun Page Bookshop will be located at basement of SM Megamall which is the 3rd largest mall in the Philippines and soon to be the biggest mall in the Philippines after its renovation by the end of 2013. Megamall attracts daily foot traffic of 800,000 people. With this numbers, our shop will be visible to people from different walks of life, class A to B and hoping that at least 10% of these people may notice us, spread the news and patronize us. B. CLIENTS Our clients will be children ages 3-12 years old. Through our interactive bookshop, children will develop their self-esteem by interacting with other children. They will be comfortable in social settings and enjoys group activities as well as develop independency. Parents/guardians who are in the mall with their children may visit the area to allow their children to play and learn at the same time. C. MARKETING Since we are just new in the business of children’s bookstore, the Managing Partners, its partners, family and friends will work hand in hand in promoting the bookstore. We will be doing awareness campaign through social network advertising, online promotions, distribution of flyers and TV guestings. On the grand opening, we are working to have a celebrity mother to do the first story telling. We are working...
Words: 830 - Pages: 4