...the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth brand on 14th of April 05 with its own identity and value proposition tailored to the youth segment’s mobile behavior, preferences and lifestyle to strengthen its position in the youth market...
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...objective of the research is the communication barrier and its practices in Grameen Phone. 1.2.2 Project Objective: * To give detailed information about the Communication barrier; * To focus on the major activities of the Communication barrier practice in its department; * To show how these activities supports the organization overall strategy, and * how it is linked to other activities within the organization * To focus on the nature of, and triggers for, any changes in the activities over time; * To know the manager’s perception of the overall effectiveness of the activities; and * To focus on the extent and nature of any formal evaluation of the activity’s effectiveness. 1.3 METHODOLOGY 1.3.1 Primary Data: As it is a project work in a group we collect the data in a group. We use two method to collecting the data for our research purpose. We use quantitative (e.g. survey) and qualitative (e.g. face-to-face interviews; focus groups; site visits) Case studies both ways for our data collection. 1.3.2 Secondary Data: * Information was also taken from books and journals and also from Internet 1.4 LIMITATIONS 1.4.1 Lack of desire to serve the actual information: The major limitation factor for this report was primarily the reluctance and strict adherence to confidentiality maintenance attitude shown by the officials of Grameen Phone. Furthermore, some information was withheld to retain confidentiality...
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...Cellular phone has become such a vital necessity if our day to day life that we can not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance. From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone. Then we have discussed about the competitive advantage of the company. From our discussion we have found that grameen phone is the market leader, banglalink is the market challenger, AKTEL is the market follower and Citycell is the market nicher. Then last of all we have analyzed the SWOT analysis. In our SWOT analysis we have tried to discuss about the strength weakness opportunities and treats as broadly as possible. Then we have discussed about the marketing mix strategies. Marketing strategies are the strategies of each company with 4ps that is product, price, place and promotion. We have tried to discuss...
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...establish and position ‘Alap'. In the process we will also 1. Analyze the current market situation and Alap's position 2. Identify the consumer characteristics of ‘Alap' 3. Identify how CityCell is influencing the target customers 4. See how ‘Alap' is attracting customers and 5. Set the strategies to create a more positive attitude towards the product. 1.3 Methodology To get a fair view of the mobile phone service industry we have informally talked to a number of mobile phone users. Their comments reflected their needs, demands, need gaps and also their self-concepts and lifestyles. We have tried to get the most accurate information about the company strategy from the sources in the company. The findings have been shown in the following parts of this paper. 1.4 Scope of the Report The report starts with an overview of the mobile phone industry, CityCell's position in it and what impact the introduction of ‘Alap' had in CityCell's position. During the development of this report we have tried to know not only about ‘Alap' but also about the competing packages i.e. Grameen and Aktel's similar services. We have tried to find out who are going for this new package and why they are going for it. At the same time we have tried...
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...GP’s Management G P’s management and distribution system is quite similar to the other players in the industry. The following list is the management section of GP, but the functions of the managers are not explained in detail. Since this report focuses on the Sales and Distribution of GP, the functions of those managers are explained later in the report. Figure: Organogram of GP Overview of the Telecom Market Telecommunication is both an industry and an infrastructure, which helps other infrastructures to grow. Absence of good telecommunication facilities deters investments in other sectors of the economy. In order to enhance the investment in the telecommunication sector, the government has been pursuing the policy of raising the public sector allocation and attracting private sector investment by privatizing certain services e.g. rural telecommunication, cellular mobile service, paging and radio trunking services etc. Current Scenario The most prospective and booming mobile telephone has brought about many positive changes in the country's economy and socio-economic sectors and has been successful by attracting a huge some of Foreign Direct Investment (FDI) by big telecom giants like Telenor, Telekom Malaysia (TM), Orascom and SingTel in rural network expansion in Bangladesh. The foreign operators in collaboration with their local partners is working on with the infrastructure to widen the very base of mobile subscribers by removing the entry barrier and make the mobile...
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...American International University-Bangladesh (AIUB) INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” An Internship Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration Supervised By: Farah Rezwan Faculty, School of Business Administration Department of Finance Submitted By: Shafi,Hasibuzzaman Student, School of Business Administration ID: 08-11124-2 Mejor-Accounting & Finance Date of Submission: April 19, 2012 INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” LETTER OF TRANSMITTAL 08 May, 2012 Mr. R. Tareque Moudud Director, Office of Placement & Alumni (OPA), American International University-Bangladesh Banani, Dhaka. Subject: Internship Research Report on “Financial Performance Analysis of GrameenPhone Ltd”. Dear Sir, I have completed the Internship report on “Financial Performance Analysis of Grameenphone Ltd.” With due respect, I am submitting my internship research report on the above mentioned title for the partial fulfillment of the requirements for the Degree of Bachelor of Business Administration. I took this report as an opportunity to reflect my learning of the techniques and skills of this three months long internship...
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...1.Introduction (1.1) Background of the study : At the very arena of globalization and technological innovation, Telecommunication business has become more competitive. To cope up with this, telecommunication should have huge theoretical knowledge and professional skill as well as technical basis. As a BBA student, I felt that telecommunication is an excellent area to gather some practical knowledge. With a view to develop skilled professional in this area, BRAC University has undertaken the internship-training program for its BBA students. As a partial and essential requirement of the BBA degree, on authority’s instruction I have selected the Grameen Phone to acquire some practical experience in telecommunication industry. It would not be out of place to mention here that during the course of the program I had to perform several duties. (1.2) Origin of the Report : As I am doing intern in GrameenPhone Customer Service Devision so I think to work on eCRM is a good field for me to acquire knowledge, how can eCRM help to give best service. As per my course instructor instruction I have submitted my report which is about “eCRM, and eCRM practices in Grameenphone and its impact”. I choose this topic because at present time, we know the most growing industry in our country is mobile telecom industry. And the companies in this industry fight each other really hard to attract more customers. And here customer relation management plays a vital role. Because its help the companies...
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...Mannan Department of Business Administration East West University Prepared by Hussain Md. Abdur Razzaque ID # 1997-1-10-035 September 8, 2002 School of Business East West University September 8, 2002 To Professor Abdul Mannan Project Coordinator East West University 45-46, & 53 Mohakhali Dhaka – 1212 Sub: Submission of the Project Report on GrameenPhone Customer satisfaction. Dear Sir: With great pleasure I Hussain Md. Abdur Razzaque am submitting the project report on “GrameenPhone Customer Satisfaction” as a requirement of graduation for BBA for the BUS-498 course. I was encouraged and enthusiastic to go through the GrameenPhone office and as well as the Grameen Bank head office at Mirpur for collecting the detailed information of the origin and history of Grameen. I have also collected information from other primary and secondary sources. The findings are based on the primary data, personal interview, annual reports, newsletters, books, journals etc. I have considered your guideline very carefully and analyzed the project according to your instructions. Also I have tried to collect the background, organizational operations, mission statement & objectives, and do SWOT analysis etc about the customer satisfaction of GrameenPhone as much as possible I could. According to the requirement of the project I have written Findings, Analysis, Response to the customers of GrameenPhone, problems they have face and also facing, and their necessity steps taken...
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...Prepared for Abu Sayef Md. Muntaquimul Bari Chowdhuri Lecturer, Department of Management Studies Faculty of Business Studies Jahagirnagor University Prepared By: Md. Abu Rukana (Std. ID: 2011 3 122 ) Md. Hemayetul Islam (Std. ID: 2011 3 022) Mohammad Khalilur Rahman(Std. ID: 20122394) Ziasmin Akter (Std. ID: 20113286) Content…….. 1. 2. 3. 4. 5. 6. 7. Synopsis of mobile operator in BD Robi Banglalink Citycell Findings Recommendation Q/A Mobile Phone Subscribers in Bangladesh Operators Grameen Phone Ltd. (GP) Active Subscribers(Million) 39.293 Orascom Telecom Bangladesh Limited (Banglalink) 25.490 Robi Axiata Limited (Robi) Airtel Bangladesh Limited (Airtel) Pacific Bangladesh Telecom Limited (Citycell) Teletalk Bangladesh Ltd. (Teletalk) Total 19.211 6.734 1.699 1.358 93.788 Source: BRTA Website Company Overview ROBI… Axiata (Bangladesh) Limited is a dynamic and leading countrywide GSM communication solution provider It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Company Overview ROBI Cont. On 28th March, 2010 the company started its new journey with the brand name Robi. It has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Compensation plan of ROBI Salary & Benefit Monthly salary is transferred to employees bank account on 25th of each month Employee receives a monthly pay statement which shows the deductions as; income tax and provident fund Allowances...
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...CellBazaar Company Overview CellBazaar is an electronic marketplace (e‐marketplace) operating in Bangladesh since2006, which allows buyers and sellers to exchange information on products and services for sale in the e-marketplace by using their mobile phones. CellBazaar is possibly the first e-marketplace that is accessible by not just for those at the “top and middle” of the economic pyramid, but for those as the bottom of the pyramid as well. It is a mobile application which brings buyers and sellers together in an e‐marketplace where sellers and buyers can publish and retrieve information on goods or services. It is a real‐time collection of classified advertisements that is accessible through a mobile phone connected to Grameenphone’s mobile network. Advertisements can be posted to the system and browsed on a mobile phone (within Bangladesh) using SMS, WAP, or IVR (voice, for buyers only) and through a computer via the CellBazaar website (www.cellbazaar.com, available globally). Kamal Quadir originally designed CellBazaar at MIT as a graduate student. The project received the MIT “Ideas for Development” award, Slate magazine named it one of “10 Faces for The Future,” and it was one of 25 recipients of MIT’s Tech Awards 2007 for Applying Technology to Benefit Humanity. In 2008, CellBazaar received three major international awards—from the GSMA in Spain, Telecom Asia in Thailand, and Manthan in India—resulting in increased interest in international...
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...Bangladesh Dear Sir, I have prepared my internship working report on “IPO consent and listing procedure in Bangladesh”, based on working experience of Capital Market division, Finance Department, Grameenphone Ltd, which I am submitting along with this letter. It was an energizing experience throughout the semester and preparing this report further enhanced my insight about how corporate level activities are being done and experience the real life situations which I have learnt throughout my internship (BBA-499A) in Grameenphone Ltd. This report will also reflect my working experience as an intern in Finance Division. As you will note, this report is an accumulation of data regarding the Capital Market Project by Finance department of Grameen Phone Limited. All the data was collected from interviewing some relevant outside people and finance department employees. I hope that this report fulfils your requirements and your feedback will help me in my entire life. Thank you for your kind consideration and guidance....
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...Company Overview Grameenphone Ltd. (hereinafter referred as to “GP) is the leading telecommunications service provider in Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first cellular network to cover 99% of the country.It has a market share of approximately 43%**. From May of the last year more than 10.1 million** people have made GP their preferred service provider. Total six (6) companies are present in the market among which the number of subscriber of GP is far ahead than the second position holder Banglalink (20millions). Strong internationally reputed companies like Orascom and Axiata is present in the market. Recently Airtel entered in the market by purchasing Warid Telecom. This way the industry is becoming increasingly more competitive because of the entry of these internationally experienced operators. GP is seeing the Bangladeshi market as a great opportunity to do business. Recently it introduces its subsidiary company GP-IT. Diversified services are being offered by GP and they are committed...
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...development of the nation. This report examines some of these efforts and initiatives, including Grameenphone’s commitment to assisting Bangladesh achieve four of the eight the Millennium Development Goals, which are: • Poverty alleviation • Healthcare • Empowerment • Education This report also looks at Grameenphone’s CSR efforts in the areas of environmental awareness and responsibility in the workplace. In addition, it provides a brief overview of the company. Secondary data collection methods were used to collect the data for this report. It can be concluded that Grameenphone’s numerous CSR activities are sufficient and befitting an organization of its size, and its drive to continuously improve its activities is laudatory. Brief Overview of Grameenphone Grameenphone is a telecommunication organization which has been providing its services in Bangladesh since 1997. It is a joint venture enterprise between Norway’s telecommunication giant, Telenor, and a non-profit sister concern of Grameen Bank, the Grameen Telecom Corporation. It is the leading telecommunications service provider in Bangladesh, with over 28.7 million subscribers. Grameenphone’s mission statement is “Grameenphone Ltd. aims at providing reliable, widespread, convenient mobile and cost effective telephone services to the people in Bangladesh...
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...Part 1: Introduction 1.1: Background of the study Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. Being a BBA student, having knowledge of HRM practice in the organization is a good thing. Which will encourage studying the human resource management. This is good for the students that organizations are taking the HR practice seriously and having HR specialist. 1.2: Objectives of the study The objective of the study is to make a clear sense how the firms are operating their HRM Practice Within the organization. Major objective: The broad objective of the study is to make an analysis on the Human Resource Management Practice In Citicell & Airtel. Specific objective: ➢ To have an understanding of cellular industry in Bangladesh. ➢ To identify the level of Practice of HRM. ➢ To find out the development scope of the companies regarding HRM practice. ➢ To represent a guide line for the future course of action of Citicell and Airtel in using the HRM. 1.3: Methodology The study requires a systematic procedure from selection of the topic to preparation of the final report. To do a study and make a report on it...
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...used. Among the sources,data mainly collectedfrom the published annual report of grameenphone and web site of grameenphone. I have constructed this report under five chapters these are given below. The First part, of this report deals with Introduction, objective, methodology, and limitations of the report. In order to understand the financial performance of grameenphone on which the report is carried on. In the Second part, communicate over all Telecommunication industry of Bangladeshand This chapter also tries to show future prospect of telecommunication industry in Bangladesh .which helps to find the current situation of telecommunication industry in SAARC countriesand also gives an idea regarding the Current scenario of the mobile phone operator and the market share analysis of the Telco companies exist in Bangladesh. The Third part includes Company profile of Grameenphone. A brief narration of the organizations given on whichI selected for my report.These includes Company Facts, business description, object of company, achievements, company structure, product and services of grameenphone and also contribution to national expenditure etc. The Fourth partof the report focuses on the Quantitives analysis and qualitative analysis.Qualitative part describe the SWOT analysis of grameenphone and Quantitives partdenotes financial performance of the company.SWOT analysis helps to describe the company’s strength, weakness, opportunity and threat. Financial analysis and ratio...
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