...Na Bai Prof. Noelle Perez Campaign II Oct. 14th, 2014 The impact of media on marketing campaigns Abstract: Today, the rise of various online media channels has greatly enriched the channels in media than before. How to properly use a variety of media , and how to take advantages of the media are most important issues for companies. This paper analyzes the impact of both offline and online media on marketing campaigns based on “TopShop” case study. Key Words: media, marketing campaign I. Media Category Now the media can be divided into two parts, offline media and online media. In offline media category, there are TV, print media, radio and OOH. While in online media, there are online digital, and social. Offline media has developed for long time, and is kind of mature media. However, online media a only just emerged in recent years, is still developing. A. Offline Media 1. TV. Such as network, cable, market or spot. 2. Print media includes Newspaper, magazines and direct mail. 3. Radio and OOH include billboards, video screens, in-store ads, and cinema. B. Online Media 4. Online digital includes email, tablets, mobile, and video. 5. Social includes blogs and social channels like Facebook, Twitter, and Instagram. II. General overview of the media impact Advertising and marketing campaign of companies definitely work, but exactly how different media channels contribute to the brand is...
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...Dubai Police Dubai is one of the most visited cities in the world for lots of reasons one of those reasons is safety . Dubai police history The Dubai police was founded June 1 , 1956 in Naif which is located in the Deira side of Dubai with its first station called the (Naif Fort) which had only 29 members , by 1967 the police force members increased enormously to 430 members , after 6 years in 1973 Dubai police moved their headquarters to their current location in al Towar , on Al Etihad street in Dubai. The Dubai police in the most progressive police in the world , the Dubai police was the first to use many new law enforcement techniques , including electronic finger printing and DNA testing , the Dubai police was also the first to use GPS systems to locate stolen vehicles. In addition, the Dubai police was the first to create a Human Rights Department, as well as the first to employ a Community Policing program. Uniform, equipment and vehicles The standard uniform of the Dubai police officer is an olive green shirt with a red band running under the left arm and looped through the left epaulette, a dark green beret with a golden badge depicting the logo of the police force, olive green trousers and black boots. In Dubai, both male and female police officers carry semi-automatic handguns while SWAT gain a varied arsenal of weapons such as the Heckler & Koch MP5 sub-machine gun, Glock 17 pistols, Ithaca 37 shotguns...
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...CCXR — $2,173,950 The CCXR hits zero to 60 mph in just 2.9 seconds and tops out at 250 mph, and the technology that goes into creating such a driving specimen is reflected in the price tag. Carbon ceramic brakes, Formula One-style traction control and a carbon fiber and aluminum honeycomb chassis all come standard on this car, which is hand built by a team of 45 Swedes. Other bells and whistles include a removable hardtop with a glass roof that can be stored under the front hood, leather carpets and a hydraulic lifting system. As a bonus, the CCXR is environmentally friendly; it burns either gasoline or ethanol. It also has so-called dihedral synchro-helix actuation doors, which flip up and forward when opened. 2. Bugatti Veyron 16.4 Grand Sport — $2,027,760 Although it made its debut in 2006, this car has roots dating back to 1930s racing. Named after French driver Pierre Veyron, winner of the 1939 24 Hours of Le Mans, the Veyron is one of the fastest cars on the road, having been clocked at 253...
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...Major problem The major problem with the Lehman brothers was their desperation. The executives of this firm were so desperate to trick investors and credit reporting agencies, that they engaged in techniques to “cook the books” to cover up their schemes. To be more exact, Lehman entered into agreements known as ‘Repo 105.’ This repo is referred to as “an accounting maneuver used to shift the assets off Lehman’s books in return for a promise to buy back the securities at a premium days later.” In this agreement, the company entered into agreements with banks in the Cayman Islands to sell the bank their “toxic” securities amounting up to $50 billion with the stipulation that they would reacquire them within a short time. Not only did they take $50 billion from the bank, they used the funds to pay off some of their debt items, thus making the firm, as a whole, look better towards the end of the year. This scandal somewhat mirrored that of Enron, except these series of events affected the country and our global economy (Rappaport). This scandal not only placed a damper on the reputation of Lehman Brothers, but also caused potential audit clients to second guess the reputation of well-known audit firm, Ernst and Young. Ernst and Young helped Lehman Brothers cover up its financial condition for more than seven years from 2001 to 2008, while collecting more than $185 million in fees from the firm. Reports made stated that Ernst and Young “directly facilitated an accounting sleight...
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...trials, they are wrong in that assessment. Ninety percent of criminal cases are disposed of by guilty pleas rather than trials. Most of those guilty pleas are the result of agreements between prosecutors and defense attorneys. Plea bargaining is a process in which a prosecutor makes a concession to a defendant (for example, reducing charges or recommending a lighter sentence) in exchange for the defendant's pleading guilty. Even cases that go to trial are sometimes decided before the trial begins. Some experts think that the O.J. Simpson case, for example, was won outside the courtroom through early forensic work by experts and through a legal strategy that forced the prosecution to present its evidence at a preliminary hearing rather than a grand jury proceeding. In the landmark case Gideon v. Wainwright (1963), the U.S. Supreme Court held that the Sixth Amendment guarantees access to qualified counsel, which is fundamental to a fair trial. Gideon was entitled to a retrial because Florida failed to provide him with an attorney. After this decision, states were...
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...Arabia, at least once in his or her lifetime. In contrast to a religious pilgrimage a “modern” pilgrimage is no less of a transformative experience but tends not to have organised religion as its motivation. An example of a modern pilgrimage is, visiting ground zero in New York, the site were the world trade towers stood, which attracted five million visitors, who paid their respects to the dead in 2011, the tenth anniversary of the attacks. It is common to refer to “pilgrimages” to sporting arenas by fans of that team or to visiting the resting places of celebrities and important historical figures, such as Pere Lachaise cemetery in Paris the resting place of Jim Morrison or Highgate cemetery in London were Karl Marx is buried. The Grand Tour In 17th and 18th century England, children of the wealthy elite received a classical education, which centred around classic languages, Greek and Latin,...
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...Data Interpretation is a method that is used to derive useful information from the collected data. This collected data could be in the form of a pie chart, graph, table etc. The data has to be analyzed and utilized by the student to form a paragraph providing factual information. In simple words, you will be presented with a data in the form of a pie chart/bar graph/ line graph/table etc. and based on the given data you will have to write a paragraph. For example: Example: Look at the data given below which shows the changes that have occurred between 1995 to 2010 in Bilaspur regarding the women education. Write a paragraph in about 100 words to record the changes by interpreting the data. Female Education in Bilaspur 1995 2010 No. of girl 's schools 10 15 No. of women colleges 3 4 No. of students in schools 10,000 16,000 No. of students in colleges 6000 10,000 Literacy rate 30% 55% Distance Education Centres Nil 03 Ans: Woman education plays a very crucial role in the overall development of a country. Due to gender discrimination in our country, education of the girl-child is still lagging behind. From the above table, one could conclude that provisions for the education of the girl-child in Bilaspur changed but little over the period of 15 years. During the year 1995, there were only 10 schools for the girls which rose to 15 in the year 2010. The number of the students studying in these schools rose to 16000 as against 10,000 students in the year 1995. Over the period...
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...Online Learning Environment Navigation Guide Introduction Learning how to navigate the online classroom environment is essential to your academic success. GCU’s Learning Management System (LMS) LoudCloud and the GCU Web site have many resources to help you become a successful graduate student. Directions View the LoudCloud Walk to Class Tutorial as well as search LoudCloud to find answers to the first 9 questions below. Search the GCU Web site for answers to the second set of 10 questions below. You should complete the guide while navigating LoudCloud and the GCU Web site. Use this completed guide to assist you when completing the “Navigating the Online Learning Environment Quiz” due at the end of Module 1. LoudCloud Questions 1. List the tabs and other items on the screen when you first enter a course in LoudCloud. Home/Calendar/Tasks/Resources/Connect/Reports/Announcements 2. From the course home page in LoudCloud, click on the “Tasks” tab and then click on “Forums”. Make notes on the various forums and their purposes. Main Forum/Individual Forum/Questions to Instructor You can view by current or all as well as Topics/Total Posts/Unread Posts 3. Under the Resources Tab in LoudCloud, inside the Student Success Center, click on the Writing Center link. What writing style is required for most 500-level courses at GCU? APA 6th Edition 4. Under the Resources Tab in LoudCloud, inside the Student Success Center, click on the Resources tab...
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...The Grand Tour In the past, "Grand Tour" was the name of the journey that mostly northern European nobles and rich bourgeois took to southern Europe to discover its ancient beauty and its incomparable richness of arts and culture. This type of travel began in the seventeenth century for the sake of education and experience, but the great age of the Grand Tour was the eighteenth century. At this time the travel experience was practically viewed as a requirement for wealthy Europeans as a transition from their school life to their “adulthood in which the young man might be expected to set an example of responsibility.” Italy and France were the most frequented places by these tourists due to their cultural richness, with particular interest in Paris. As the custom of travel developed, nature also became an important factor of the Grand Tour, as the Alps became an attractive destination for the travelers. The tour was more than a “passing fashion” because of its role as fundamental cultural training for cultivated Europeans. The majority of those who had traveled to Italy in previous centuries had generally gone for work related or religious reasons. However, this travel was compatible with leisure, because “it fulfilled important cultural functions as travelers bought works of art or helped spread new tastes and cultural interests”. Although the religious and political tensions caused by Protestant Reformation affected the ability to travel, by the seventeenth century, traveling...
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...Criminal Justice Process 1 Criminal Justice Process Betsabe Aguirre CRJ 100, Section 010016 Professor Nicholas Myles, J.D. October 12, 2010. Criminal Justice Process 2 Criminal Justice Process Imagine living in the US where crime is out of control. Where laws are broken and there is no punishment for our actions. It wouldn’t be a nice place to live. This is why we have the criminal justice process. The agencies of criminal justice must process the cases that come before them. They begin with an investigation of the reported crime. Placing crime under control is a complicated process requiring information and following many steps. It consists of Investigation and Arrest, Pretrial Activities, Adjudication, Sentencing, and Corrections. Investigation and Arrest The first step in the criminal justice process is investigation and arrest. When a crime has been committed the first thing law enforcement does is conduct an investigation. Evidence is gathered at the crime scene and a follow up investigation to try to put together the sequence of activities. Depending on the results they may choose to arrest an individual or individuals. If they make no arrest the process is complete. But if an arrest is made the suspect will be booked. When the suspect is being booked which means a procedure where pictures are taken, fingerprints are made, and personal information such as their name, address, date of birth, weight, and height is gathered and put into the system. Details...
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...What are the primary information needs of each manager? Andre Agassi, Sales Manager: As the sales manager, Andre would be interested in the details surrounding sales. The overall sales data is the primary need and this data is found by looking at three distinct values: total sales, by territory, and per sales person. These details include information on the volume of sales comprehensively, quarterly and for the types of products. The numbers surrounding specific sales territories and level of sales in those territories will provide valuable information to Andre as well as the information on sales numbers for individual sales representatives. With sales increasing over the last 10 years, Andre would need to do a comparative analysis of the variety of products and look at sales volumes to specific customers. Serena Williams, Technical Specialist: As a technical specialist, Serena would be interested in the departmental cost data. Since she supervises computer programmers, there would be a need to have the cost information by looking at how many programmers there are and the individual cost as well as the total departmental costs and assisting in the management of these period costs. Additionally, the information needs of Serena surrounding the new implementation of the advanced manufacturing techniques would be the programming necessary to have the robot arms function effectively and efficiently. She would also need to be working with the engineering and design teams as the...
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...Challenges this semester This semester I will face many challenges this semester while in School. The issues I will be faced with are my schedule, getting good grades this semester, debit-financial hardships, and my health issues. The first challenge is my schedule because I am working two jobs, school and trying to study 25 hours a week. One Job is twenty hours a week the second job is about 12 but if there are events it could be more like this last weekend where I work 9 hours Saturday and 8 hours Saturday. The first Job is at Grand Canyon University which I work in the facilities as an assistant, and the Second Job is at my church, Trinity Bible Church. I am trying to study 25 hours a week and I have not been able to do that. I am working on making a weekly schedule on excel to get it figure out. The second challenge is my financial issues. I have a lot of debit that I am trying to get paid off. I also found out Friday that the route cannel I need is not covered and the total cost for the route cannel is 1,300 which I can do a monthly payment plan for but it requires a down payment I am having to wait for that to take care of it. The third challenge is my health issues which are pain and diarrhea. I have had lots of test done and there is no indications into why I am having the pain and diarrhea. This semester I am facing many challenges and Philippians 4:13 is what I am living by right now which says I can do all things through Christ who strengthens...
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...Joseph M. Cotoia ENG-105 English Composition December 5,2010 Grand Canyon University How can one’s life be affected by Society Most of us were raised going to church, taught that following the way of God was the right way and sinning was a problem. I am a Catholic/Christian and for me it is hard to follow in the footsteps of my Savior. There is so much temptation in this life how can one not be swayed away from what is right. I attend and live at Grand Canyon, and as a part of trying to build a community and lifestyle we have designated people to help portray that better lifestyle but even they are corrupt. Such examples would be life leaders on campus (Mini Bible study leaders), RA’s (Selected few who are in charge of halls and making sure nothing is wrong and if assistance is needed you call an RA), and of course the Worship bands, prayer groups, etc. Each person goes through an interview process and within the interview process a question is asked. It stated: “How is your relationship with the Lord? Please give a paragraph description on how your relationship with Christ began, is growing and how you are showing his love to others?” Well wrote a testimony for this question and explained how my relationship with the Lord began, and etc. It was decent along with the other 300 people who were interviewed and hired for whatever position they applied for. Point being we have all failed at following in the footsteps of the Lord. I play...
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...Process Reflection of ISLLC Standard 1: Lead with Vision Laura Chavez Grand Canyon University: EDA 534 December 3, 2013 Process Reflection As I reflect on unwrapping the ISLLC Standard 1: Leading with Vision, I am pleased to say I think our team did a good job working together. This was my first experience completing an on-line group project, and it was not nearly as difficult as I thought it would be. Some of us were at a slight disadvantage with the project being assigned over the holiday which caused some group members unable to contribute much to the project. However, other members contributed more and we were able to successfully complete the assignment. What amazed me was how each of us had our own individual contributions that truly added to the finished product. When I submitted my portion of the assignment, I thought it was well done, but as each team member added his or her own input, I realized I had missed some things. The additions enhanced the meaning of the standard and aided in successful completion and met the standards set forth by the rubric. Needless to say, I am quite pleased with my group! This process has made me realize that shared leadership really can work. I tend to rely on myself. That being said, I took it upon myself to get the group started with the “working document.” However, since I was required to collaborate with others, I witnessed the benefit of sharing the task which ended...
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...CASE STUDY: 12 ANGRY MEN In the grand jury room, the jury takes a vote. Eleven jurors vote guilty, and one juror, juror eight renders a not guilty vote. Jurors three, seven, and twelve criticize him, but juror eight says that he does not know whether the man is guilty or not but that it is not easy for him to send a boy to his death without discussing it first. After some argument, they agree to discuss the facts of the case. Juror three reviews what they know. An old man who lives underneath the room where the murder took place heard loud noises just after midnight. He heard the son yell at the father that he was going to kill him. Then he heard a body falling and moments later, saw the boy running out of the house. Juror four says the boy's story is flimsy. He said that he was at the movies at the time of the murder, but no one remembers seeing him there. Also, a woman living opposite looked out of her window and saw the murder through the windows of a passing elevated train. During the trial, it was verified that this was possible. Further facts emerge: the father regularly beat his son, and the son had been arrested for car theft, mugging, and knife fighting. He had been sent to reform school for knifing someone. Juror Eight states that too many questions were not asked during the trial. He asks for the murder weapon to be brought...
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